SheSpeaks Inc.
SheSpeaks Inc.
Blog Post

New blog articles detected.

  • Aliza Freud ’01 on Influencer Marketing
    While at American Express at the start of the millennium, Aliza Freud ’01 began to see first hand the impact DVR penetration was having on traditional TV advertising. As she thought about the diminishing returns likely to follow, she reflected on how much impact American Express card holders had on their friends and family. Thinking […] The post Aliza Freud ’01 on Influencer Marketing appeared fir...
SheSpeaks Inc.
SheSpeaks Inc.
Blog Post

New blog articles detected.

  • Will Consumers Buy Groceries Online?
    by Aliza Freud , Columnist, April 13, 2017 A few weeks ago I wrote an article for Engage:Moms about a recent study we fielded related to online grocery shopping. The study found that 80% of consumers surveyed will buy 100% of their groceries in-store and not online. In fact, just 5% say that they do 50% or more of […] The post Will Consumers Buy Groceries Online? appeared first on SheSpeaks Inc..
SheSpeaks Inc.
SheSpeaks Inc.
Blog Post

New blog articles detected.

  • 2017 Food Research & New Trends
    2017 Food Research & New Trends Respondents: With 1,880+ respondents aged 18-55+, SheSpeaks generated some interesting learnings. Snack Attack: 73% of women have 2 or more snacks a day. Alternative to Cooking: When there isn’t enough time to cook dinner, 64% of women choose to order-in or grab takeout. Indulging in Guilty Pleasures: 66% of […] The post 2017 Food Research & New Trends appeared firs...
SheSpeaks Inc.
SheSpeaks Inc.
Blog Post

New blog articles detected.

  • How to Build a Successful Influencer Campaign in 6 Steps
    6 Steps to a Successful Influencer Marketing Campaign CPG brands have jumped on the Influencer Marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands are all leveraging influencers to help tell their stories. Achieving an effective influencer marketing campaign requires a thoughtful process for planning and execution. Finding the […] The post How to Bu...
SheSpeaks Inc.
SheSpeaks Inc.
Blog Post

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