Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. Founded in 2011, its name is a nod to the former Shinola shoe polish company that operated in the early- and mid-20th century. The current company is owned and operated by Bedrock Brands, a privately owned Texas investment group, and was launched by Tom Kartsotis, one of the founders of the Fossil Group retail conglomerate. In June 2016, the FTC ordered the company to stop u...

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Shinola
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Shinola
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  • The Downtown Youth Boxing Gym is a standstill in Detroit – something that inspires us to get out in to our own communities and give back every single day. “I had the means to make it happen, so I went for it.” Khalil Sweeney describes how he rolled up his sleeves to get the job done. We want to hear your stories of elbow grease and getting your hands dirty to help your community. Share your storie...

Shinola
Shinola
YouTube Video
  • We asked Detroit, how do we #RollUpOurSleeves and give back to our community? They told us their stories, and now we want to hear it from you. Share your story of spotting a problem and getting to work to solve it using the hashtags #RollUpOurSleeves and #Contest. Each week we will select winners to receive a watch of their choice. Restrictions apply. See the rules and contest details here: shino....

Shinola
Shinola
YouTube Video
  • The Downtown Youth Boxing Gym is a standstill in Detroit – something that inspires us to get out in to our own communities and give back every single day. “I had the means to make it happen, so I went for it.” Khalil Sweeney describes how he rolled up his sleeves to get the job done. We want to hear your stories of elbow grease and getting your hands dirty to help your community. Share your storie...

Shinola
Shinola
YouTube Video
  • Heavy Weight Cuts is an unassuming barber shop in Detroit’s West Village, but inside it is a hub of ideas, creativity and community. David Hardin Jr. sat with us to tell us his story. We want to hear your stories of elbow grease and getting your hands dirty to help your community. Share your stories with a social post using #RollUpOurSleeves and #Contest for a chance to win a watch. See the rules ...

Shinola
Shinola
YouTube Video
  • “Detroit is the most important thing in the world to me.” Anna Kohn of Recovery Park Farms shared her story with us about how she saw a problem in her community, and worked to solve it. Her company finds open space in the city to farm and employ people with barriers to employment. We were inspired by Anna to #RollUpOurSleeves and get the job done, and now we want to hear from you. Share your stori...

Shinola
Shinola
YouTube Video
  • City Year is one of the most robust programs in the City of Detroit and one of the greatest inspirations to us as we #RollUpOurSleeves and help our communities. This education-focused nonprofit places 71 AmeriCorps members in 11 Detroit public schools for one year of full time service to mentor and support students by making real connections. Share your stories of giving back with a post using #Ro...

Shinola
Shinola
YouTube Video
Shinola
Shinola
YouTube Video
  • Kevin Adler, founder of Miracle Messages, walked onto the streets of #SanFrancisco one day armed with hot tea and biscuits. He asked a stranger if they wanted him to record a message on his phone. He posted, and a few tags later, the stranger was reunited with his sister that he had not seen in years. With a drive to uphold connectivity, Kevin inspires us to #RollUpOurSleeves. Read more of his sto...

Shinola
Shinola
YouTube Video
Shinola
Shinola
YouTube Video
  • Learn More: http://shino.la/shinolaXge In collaboration with General Electric, we’re making time, and Shaneice is just one of the many people across the world helping to make it. Introducing our new line of power cords, USB ports and wall clocks. All products are built in America using US and imported parts. What will you do with the time that it tells?

Shinola
Shinola
YouTube Video
  • Learn more: http://shino.la/shinolaXge In collaboration with General Electric, we’re making time, and Earl is just one of the many people across the world helping to make it. Introducing our new line of power cords, USB ports and wall clocks. All products are built in America using US and imported parts. What will you do with the time that it tells?

Shinola
Shinola
YouTube Video

New YouTube videos detected.

  • Elle x Shinola: Pamela Love on Heirlooms, Style, and Finding Vintage Pieces

    Jewelry Designer Pamela Love shows Elle how to look and style elegant vintage fashion pieces with pieces from the new Shinola jewelry collection.

  • Shinola Detroit - I Belong Here

    Detroit poet Natasha Miller reads a poem about her love for the city that continues to call the world's bluff. Film by Bruce Weber. Music by Sharon Van Etten. Read the full poem and more here: http://shino.la/d0Au2

  • Luke Wilson’s 360 factory Tour: Behind the Scenes at Shinola

    A look behind the scenes of our 360 Factory Tour. Video courtesy of ReelFX, who produced the film along with Luke and Andrew Wilson. Watch the original 360 tour here: www.shinola.com/VR

  • Shinola's newest bicycle, The Detroit Arrow

    In 1973, Sky Yaeger walked in to a bike shop in Wisconsin. A sign was hung on the door to the mechanics area that read “No Girls Allowed.” Twenty six years later, she brought an iconic single-speed to market. Today, she gives us the all-new Shinola Detroit Arrow. Simple, elegant, and our friendliest ride, the one-speed arrow is meant to invoke the feeling of freedom you had as a child when you’d h...

  • A 360 VR tour of the Shinola factory with Luke Wilson

    From the watch factory to the rooftop, take a 360 tour of our Detroit factory headquarters with Luke Wilson and Reel Fx.

  • Shinola

    Shinola was conceived with the belief that products should be built to last, and nobody does that better than the American workforce. We are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. One of our goals is to prove that high-quality products can be built in America again. At this time, our goods are comprised of parts sourced both domestically and inter...

  • Merit X Shinola - FATE Collection Notebook

    Merit partnered with Shinola to produce a custom notebook designed by Merit's FATE students. See http://givemerit.org/ for more info

  • Team Shinola: Meet Ruthie

    Meet Ruthie, Project Manager in our Detroit corporate headquarters, who helps our makers achieve their wildest dreams.

  • Team Shinola: Meet Karen

    Meet Karen, creative manager for our corporate headquarters in Detroit, who moonlights as a roller derby star.

  • Team Shinola: Meet Te'Nesha

    Meet Te’Nesha, quality technician at our factory headquarters in Detroit, who is working on her bowling victory dances.

  • Team Shinola: Meet Tiara

    Meet Tiara, who was inspired to go into design and art while growing up near a famous Detroit art installation.

  • Team Shinola: Meet Carolyn

    Meet Carolyn, leather artisan, and known for partying after she creates a work of art in the Detroit studio.

  • Team Shinola: Meet Alex

    Meet Alex, manager of our bike team in Detroit and a lover of all cycles, whether he fits the frame or not. He grew up riding with his dad, and now works in our Detroit flagship store and bike shop.

  • Team Shinola: Meet Jalil

    Meet Jalil, watchmaker in our Detroit factory, whose passion for detail and precision runs in the family.

  • Team Shinola: Meet Lakishka

    Meet Lakishka, fourth employee at Shinola’s factory headquarters in Detroit and team lead for watches.

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