Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. Founded in 2011, its name is a nod to the former Shinola shoe polish company that operated in the early- and mid-20th century. The current company is owned and operated by Bedrock Brands, a privately owned Texas investment group, and was launched by Tom Kartsotis, one of the founders of the Fossil Group retail conglomerate. In June 2016, the FTC ordered the company to stop u...

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  • Packaging That Makes Jobs
    Every Shinola watch box is made in America by WDI Custom Wood in Minnesota. More than 70 jobs have been created to meet demand since this company partnered with Shinola in 2011. Read more here: shino.la/SYhxc
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  • Let’s #RollUpOurSleeves Detroit
    We asked Detroit how they roll up their sleeves to get the job done. Here's what they had to say. See the full story, and learn how to win a watch with your story here: shino.la/EkJbB
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  • #RollUpOurSleeves: Khalil Sweeney of the Downtown Youth Boxing Gym
    The Downtown Youth Boxing Gym is a standstill in Detroit – something that inspires us to get out in to our own communities and give back every single day. “I had the means to make it happen, so I went for it.” Khalil Sweeney describes how he rolled up his sleeves to get the job done. We want to hear your stories of elbow grease and getting your hands dirty to help your community. Share your storie...
Shinola
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  • Let’s #RollUpOurSleeves Detroit
    We asked Detroit how they roll up their sleeves to get the job done. Here's what they had to say. See the full story, and learn how to win a watch with your story here: shino.la/EkJbB
Shinola
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  • #RollUpOurSleeves: Eastern Market Mural Timelapse
    We asked Detroit, how do we #RollUpOurSleeves and give back to our community? They told us their stories, and now we want to hear it from you. Share your story of spotting a problem and getting to work to solve it using the hashtags #RollUpOurSleeves and #Contest. Each week we will select winners to receive a watch of their choice. Restrictions apply. See the rules and contest details here: shino....
Shinola
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  • #RollUpOurSleeves: Khalil Sweeney of the Downtown Youth Boxing Gym
    The Downtown Youth Boxing Gym is a standstill in Detroit – something that inspires us to get out in to our own communities and give back every single day. “I had the means to make it happen, so I went for it.” Khalil Sweeney describes how he rolled up his sleeves to get the job done. We want to hear your stories of elbow grease and getting your hands dirty to help your community. Share your storie...
Shinola
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  • #RollUpOurSleeves: David Hardin Jr. of Heavy Weight Cuts
    Heavy Weight Cuts is an unassuming barber shop in Detroit’s West Village, but inside it is a hub of ideas, creativity and community. David Hardin Jr. sat with us to tell us his story. We want to hear your stories of elbow grease and getting your hands dirty to help your community. Share your stories with a social post using #RollUpOurSleeves and #Contest for a chance to win a watch. See the rules ...
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  • #RollUpOurSleeves: Anna Kohn of Recovery Park Farms
    “Detroit is the most important thing in the world to me.” Anna Kohn of Recovery Park Farms shared her story with us about how she saw a problem in her community, and worked to solve it. Her company finds open space in the city to farm and employ people with barriers to employment. We were inspired by Anna to #RollUpOurSleeves and get the job done, and now we want to hear from you. Share your stori...
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  • #RollUpOurSleeves: City Year
    City Year is one of the most robust programs in the City of Detroit and one of the greatest inspirations to us as we #RollUpOurSleeves and help our communities. This education-focused nonprofit places 71 AmeriCorps members in 11 Detroit public schools for one year of full time service to mentor and support students by making real connections. Share your stories of giving back with a post using #Ro...
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  • #RollUpOurSleeves: Amy Peterson of Rebel Nell
    We’re asking our community how to #RollUpOurSleeves and get the job done. Amy Peterson of Rebel Nell shared her inspiring story. What’s yours? Tell us with your own post using #RollUpOurSleeves and #Contest for a chance to win a watch and be featured by us. Restrictions apply. See the rules and contest details here: shino.la/EkJbB
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  • #RollUpOurSleeves: Kevin Adler of Miracle Messages
    Kevin Adler, founder of Miracle Messages, walked onto the streets of #SanFrancisco one day armed with hot tea and biscuits. He asked a stranger if they wanted him to record a message on his phone. He posted, and a few tags later, the stranger was reunited with his sister that he had not seen in years. With a drive to uphold connectivity, Kevin inspires us to #RollUpOurSleeves. Read more of his sto...
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  • #RollUpOurSleeves: Brit Gilmore of The Giving Keys
    Brit Gilmore, President of The Giving Keys left the fashion world to marry two of her passions. “Businesses can impact major issues in communities worldwide by holding themselves accountable to operate ethically.” Hear her story here: shinola.com/roll-up-our-sleeves.html
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  • #RollUpOurSleeves with Richard Garcia
    Breaking open the earth reveals new things. At Alma Farms in Compton, CA, Richard Garcia works shoulder to shoulder with individuals who may have been forgotten, fostering a new community and sprouting new life. Discover Richard’s story and how we #RollUpOurSleeves here: shinola.com/roll-up-our-sleeves.html
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  • #RollUpOurSleeves with Dr. Nadine Burke Harris
    Dr. Nadine Burke Harris saw a problem, understood the problem, and set out to fix it. Someone had to do it. Discover Nadine’s story and how we #RollUpOurSleeves here: https://www.shinola.com/roll-up-our-sleeves.html
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  • Shinola X GE: We’re Making Time
    Learn More: http://shino.la/shinolaXge In collaboration with General Electric, we’re making time. Introducing our new line of power cords, USB ports and wall clocks. All products are built in America using US and imported parts. What will you do with the time that it tells?
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  • Meet Shaneice: Shinola X GE
    Learn More: http://shino.la/shinolaXge In collaboration with General Electric, we’re making time, and Shaneice is just one of the many people across the world helping to make it. Introducing our new line of power cords, USB ports and wall clocks. All products are built in America using US and imported parts. What will you do with the time that it tells?
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  • Meet Earl: Shinola x GE
    Learn more: http://shino.la/shinolaXge In collaboration with General Electric, we’re making time, and Earl is just one of the many people across the world helping to make it. Introducing our new line of power cords, USB ports and wall clocks. All products are built in America using US and imported parts. What will you do with the time that it tells?
Shinola
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  • The Making of our Leather Piggy Bank
    Watch an idea come to life on the factory floor of Graphic Image, one of America's great leather manufacturers. Read more: https://shinola.com/thejournal/meet-maker-graphic-image
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  • VICE x Shinola: The Sounds of Detroit
    There’s only one way to listen to the sounds of Detroit, on the new Runwell Turntable. VICE paid a visit to Third Man Records and played a few vinyl classics. Read more here: http://www.vice.com/video/shinola-sounds-of-detroit-a-peek-into-detroits-musical-history
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  • Introducing Shinola Audio: The Runwell Turntable
    We always said if we could build watches in Detroit, we could build anything in Detroit. We might actually be right. Introducing the Runwell Turntable, the first product from Shinola Audio, built in the US using US and imported parts.
Shinola
Shinola
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New YouTube videos detected.

  • Introducing Shinola Audio: The Runwell Turntable
    We always said if we could build watches in Detroit, we could build anything in Detroit. We might actually be right. Introducing the Runwell Turntable, the first product from Shinola Audio, built in the US using US and imported parts.
Shinola
Shinola
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  • Elle x Shinola: Pamela Love on Heirlooms, Style, and Finding Vintage Pieces
    Jewelry Designer Pamela Love shows Elle how to look and style elegant vintage fashion pieces with pieces from the new Shinola jewelry collection.
  • Shinola Detroit - I Belong Here
    Detroit poet Natasha Miller reads a poem about her love for the city that continues to call the world's bluff. Film by Bruce Weber. Music by Sharon Van Etten. Read the full poem and more here: http://shino.la/d0Au2
  • Luke Wilson’s 360 factory Tour: Behind the Scenes at Shinola
    A look behind the scenes of our 360 Factory Tour. Video courtesy of ReelFX, who produced the film along with Luke and Andrew Wilson. Watch the original 360 tour here: www.shinola.com/VR
  • Shinola's newest bicycle, The Detroit Arrow
    In 1973, Sky Yaeger walked in to a bike shop in Wisconsin. A sign was hung on the door to the mechanics area that read “No Girls Allowed.” Twenty six years later, she brought an iconic single-speed to market. Today, she gives us the all-new Shinola Detroit Arrow. Simple, elegant, and our friendliest ride, the one-speed arrow is meant to invoke the feeling of freedom you had as a child when you’d h...
  • A 360 VR tour of the Shinola factory with Luke Wilson
    From the watch factory to the rooftop, take a 360 tour of our Detroit factory headquarters with Luke Wilson and Reel Fx.
  • Shinola
    Shinola was conceived with the belief that products should be built to last, and nobody does that better than the American workforce. We are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. One of our goals is to prove that high-quality products can be built in America again. At this time, our goods are comprised of parts sourced both domestically and inter...
  • Merit X Shinola - FATE Collection Notebook
    Merit partnered with Shinola to produce a custom notebook designed by Merit's FATE students. See http://givemerit.org/ for more info
  • Team Shinola: Meet Ruthie
    Meet Ruthie, Project Manager in our Detroit corporate headquarters, who helps our makers achieve their wildest dreams.
  • Team Shinola: Meet Karen
    Meet Karen, creative manager for our corporate headquarters in Detroit, who moonlights as a roller derby star.
  • Team Shinola: Meet Te'Nesha
    Meet Te’Nesha, quality technician at our factory headquarters in Detroit, who is working on her bowling victory dances.
  • Team Shinola: Meet Tiara
    Meet Tiara, who was inspired to go into design and art while growing up near a famous Detroit art installation.
  • Team Shinola: Meet Carolyn
    Meet Carolyn, leather artisan, and known for partying after she creates a work of art in the Detroit studio.
  • Team Shinola: Meet Alex
    Meet Alex, manager of our bike team in Detroit and a lover of all cycles, whether he fits the frame or not. He grew up riding with his dad, and now works in our Detroit flagship store and bike shop.
  • Team Shinola: Meet Jalil
    Meet Jalil, watchmaker in our Detroit factory, whose passion for detail and precision runs in the family.
  • Team Shinola: Meet Lakishka
    Meet Lakishka, fourth employee at Shinola’s factory headquarters in Detroit and team lead for watches.

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