Shopify is both a Canadian e-commerce company headquartered in Ottawa, Ontario and the name of its computer software platform for online stores and retail point-of-sale systems.

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  • The “Yes Theory”: What It Actually Takes to Become a Full-Time YouTuber
    For four young strangers who came together by chance, leaving their stable lives behind to bet it all on building a YouTube channel full time...didn't go over well with their friends and family. But because of that choice, these guys have gone from living on a mutual friend’s couch in Montreal, Canada to getting their own place in Venice Beach, California while travelling the world to create conte...
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  • Shopify | Beast Mode a Business
    BEASTMODE A Business Competition We partnered with NFL superstar Marshawn Lynch to teach entrepreneurial skills to high school students in Oakland, California and the Bay Area. And those skills were put to the test as BEASTMODE-A-Business is a competition with real stakes for these high schoolers. After attending workshops and seminars and building their own Shopify stores, the thirty student...
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  • 8 Bots to Help Automate Your Business (and Get More Done, Faster)
    As a busy entrepreneur, you’re likely wearing many hats and working long hours, especially in the early days of your business. Maybe it’s too early to hire staff, or you’re still struggling with delegating to the staff you have. It’s your baby, after all, built from scratch with your bare hands. But what if you could automate some of your daily tasks, leaving you more time to do what you do best...
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  • Selling Digital Products: There's More to It Than High Margins
    Physical, digital or service-based products? You've got a lot of options when it comes to what you sell online. But what are the pros and cons of each? In this episode of Shopify Masters, you’ll learn from an entrepreneur who started a service-based business then transitioned to selling digital products and now to launching physical products—all to the same market. Eric Miller is the founder of U...
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  • And Nowhere Else | Turner Valley: Treeline Outdoors
    "And Nowhere Else" is a series of documentary shorts that celebrate the places we live, work and create. Treeline Outdoors was inspired by the beauty and nature of Turner Valley, where the foothills meet the mountains in the undeniably beautiful province of Alberta. In this film, Chad and Erin Kendrick (Founders of Treeline Outdoors) encourage everyone to take time to explore the outdoors and n...
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  • 13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)
    We like to think we’re rational people making rational decisions. We pour over the data in our analytics dashboards, looking for trends among our customers. We carefully weigh the pros and cons of our own purchase decisions, arriving neatly at a logical choice. Right? Wrong. The truth is that the human brain is incredibly complex, contextual and emotional. There are dozens and dozens of cognitive...
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  • Branding Secrets from 14 Fashion Industry Experts
    When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Branding at its best, speaks to its intended audience like a BFF – it, like, really gets you. And in fashion, it stands up for you, becoming the outward-facing expression of your personality. For small brands and emerging designers, widespread logo ...
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  • How to Find a Mentor as an Entrepreneur (Plus 6 Places to Look For One)
    Successful entrepreneurs, or professionals in any field, aren’t made overnight: It takes them years of effort, of trial and error, to amass all the experience and knowledge that got them where they are today. These people who have “been there and done that” offer one of the most understated resources entrepreneurs can benefit from: mentorship. A good mentor can help you avoid common mistakes earl...
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  • The Beginner's Guide to Getting More High Quality Traffic
    You’ve launched your ecommerce store, you’ve shared it with friends and family, and now… you wait. But what happens when the traffic doesn’t come? If there’s no traffic, there’s no conversions. If there’s no conversions, there’s no profit. Worse, what happens if the traffic comes, but it’s all the wrong people? You know, people who aren’t likely to part with their money for your products because ...
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  • What You Need to Know About Supply Chain Management for Perishable Foods
    Optimizing your supply chain for speed and efficiency is a challenge on its own. But when you're selling food with an expiration date, it gets a lot more complicated.  In this episode of Shopify Masters, you’ll learn from an entrepreneur who has learned how to wrangle multiple vendors and suppliers together in a timely fashion to run his perishable food-based supply chain. Cameron Sheldrake is th...
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  • Shopify’s Chip & Swipe Reader
    Sell in person with Shopify’s free Chip & Swipe Reader Order yours now : https://goo.gl/4FPeXm We designed the Chip & Swipe Reader with the future of retail in mind. Its versatility and affordability meets the needs of merchants selling in person, whether it’s in store, or at a pop-up, festival, or market. We’re taking hardware seriously as part of our effort to provide you with the tools you ne...
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  • How to Land Your Business in the Press: 6 Tactics and 5 Tools
    Press. It's something every entrepreneur hopes to get for their business, but also something many find elusive. Don't worry, you're not alone. For most entrepreneurs, PR is a work in progress. Unless you’re working on a big launch, which are not regular occurrences, it’s about building a long-term relationship with media outlets and the appropriate reporters. Here are six strategies to keep in mi...
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  • And Nowhere Else | Vancouver: Woodlot
    "And Nowhere Else" is a series of documentary shorts that celebrate the places we live, work and create. Vancouver is a city influenced by the unescapable presence of the surrounding nature. Though there are many ways to experience the city, Fouad Farraj and Sonia Chhinji (founders of Woodlot) choose to do so in the way that inspires them most - through the powerfully emotive sense of smell. Can...
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  • How to Hire a Virtual Assistant (And Take Back Your Life)
    When you’re starting out with your business, you’re doing it all: fulfilling orders, responding to customers, managing your social media, and so much more. But while we pursue entrepreneurship for many reasons, having less time in our lives isn’t one of them. That’s why the first “employee” many ecommerce entrepreneurs hire is a virtual assistant: someone who can take on the daily tasks and proce...
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  • 500,000 and You
    Today, we take a moment—amid the exhilarating madness of our days as entrepreneurs, dreamers, and Shopifyers—to mark a milestone in the history of our movement. Shopify now powers over 500,000 online stores.More
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  • Chip & Swipe Reader Now Available to all U.S. Businesses
    Selling in person with Shopify has never been easier. Beautiful, simple, and secure, Shopify’s first in-house designed hardware—our new Chip & Swipe Reader—is now shipping in the U.S. In April, we unveiled our latest addition to the Shopify POS hardware family, and started shipping pre-orders in July. Now, we’re excited to announce that the Chip & Swipe Reader is available to all U.S. Shopify me...
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  • Coasting on Current Trends: How This Entrepreneur Identified a Profitable Niche
    By following current trends within a niche, you might just find room for more entrepreneurship—if you can act fast enough. Adrian Brambila is the founder of Kick Push Skate, a store dedicated to providing retro hipster penny boards and gear. In this episode of Shopify Masters, you’ll learn how he uses current trends to find profitable opportunities to serve his audience.More
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  • Introducing the New Merchant Overview Dashboard
    In sales, data is power. More data? More power to analyze, compare, act.  To boost your ability to make better, data-driven decisions at any time, we’ve made our Online Store Dashboard more comprehensive and effective, starting with this big change: if you’re a multi-channel merchant you’ll now have data from all your channels—not just your online store—right in front of you, in an easy-to-scan ...
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  • 7 Free Content Creation Tools to Help You Earn More Engagement Online
    The brands that stand out today are the ones that know how to get people going by producing clickable, shareable, irresistible media for their audiences to consume. Whether we’re talking about content marketing or social media marketing, this newfound focus is turning companies into producers, creators, and editors invested in content. But even without the budgets of all those bigger brands, ther...
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  • Marie Forleo - Build a BIGGER Business - Mentor Series
    Entrepreneurs create their own path to success - and Marie Forleo has had quite the journey. Marie started her career in the fast-paced world of finance but found the work unfulfilling. So she quit to pursue a new career path: life coaching. Today, she is a top online marketer, life coach and motivational speaker. Oprah Winfrey called her "a thought leader for the next generation." This ye...
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  • How to Start a Business Before You Graduate (10 Kidpreneurs to Inspire You)
    A 12-year-old pitches his business on Shark Tank. I’m watching it now on YouTube. At three times his age, hand plunged halfway into a bag of Cheetos, I realize: I am an underachiever.Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart? I’ve consulted some pretty brig...
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  • The Best Way to Sell a Product for a Problem No One Wants to Talk About
    Marketing is at its best when it can get a "hey, that's me!" out of your target audience. But what if your products address a problem that your customers would rather not openly discuss?  In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems. Meet Bobby Edwa...
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  • 5 Google Analytics Segments (and How to Use Them to Increase Revenue)
    Google Analytics is like an iceberg. 91% of it is below the surface. So, when you’re browsing around the standard reports, checking your monthly visitor count or your daily revenue, you’re only getting about 9% of what Google Analytics has to offer. The rest is hidden below the surface, just waiting to be discovered. One of the best ways to start exploring the Google Analytics iceberg is through ...
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  • Cashing in on Custom: Lessons from a 6-Figure Seasonal Candy Brand
    When Sarah Hannington couldn’t find a company to custom print Valentine’s heart candies, she started her own business. Just a few years later, her 6-figure side gig, MyCustomCandy produces and ships personalized candy hearts to influencers, celebrities, businesses, and customers worldwide. Customization is touching every product from lipstick to initial-stamped luggage. Even large, mass-produced...
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  • How to Use Instagram Stories for Marketing (And Why You Should)
    Traditional social media encourages us to put our best selves out there because what we publish stays out there. But there’s a new content format on the scene with a 24-hour life span that encourages sharing in a more authentic way. Instagram Stories are quickly gaining ground as a way to keep your most loyal followers engaged while leaving your content open for others to discover. Stories have c...
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  • Why Customer Lifetime Value Matters (and How to Calculate It for Your Business)
    How do you measure your online store’s success? Do you typically focus on things like sales and revenue? While these metrics are useful for tracking the short-term performance of content and campaigns, they don’t always paint a complete picture of your business’ future. Even looking at your current sales numbers can sometimes leave you with just a fleeting glimpse of your true financial situatio...

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