ShortStack.com
ShortStack.com
Blog Post
  • All good things must come to an end. However, when a Facebook contest is over, there’s still some work to be done. Job #1: Picking a winner! There are some important steps to take to ensure that your selection process meets Facebook guidelines and doesn’t have any of your entrants crying “foul!” Here are 4 best...

ShortStack.com
ShortStack.com
Blog Post
  • You think Instagram is hot? Kardashian gossip is hot. Those fidget spinner things are were hot.  Instagram is on fire. It’s enjoying gonzo growth, unmatched by any social media network ever. Smart Insights reports Instagram doubled its user base, to 800 million, during the past two years. Sprout Social reports 70% of US businesses use Instagram. Instagram...

ShortStack.com
ShortStack.com
Blog Post
  • Facebook’s organic reach may be sinking, but that doesn’t mean that your Facebook contest results have to go down with the ship. We all want our next campaign to be the most profitable and best ever and following these seven Facebook giveaway rules will help make your next contest your most successful yet. 1. Set Measurable...

ShortStack.com
ShortStack.com
Blog Post
  • Advent Calendars, Countdown to Christmas Calendars, Multi-Day Giveaway Calendars — whatever you call them, they are a much-loved marketing tool during the holidays. Customers enjoy them because they offer many chances to win and each day is a surprise; marketers love them because they encourage people to return to the campaign day after day, facilitating customer...

ShortStack.com
ShortStack.com
Blog Post
  • Think you’re too late to start your holiday advertising and maybe even get some new initiatives out in the wild? You’re not! In fact, 70 percent of shoppers didn’t plan to finish their holiday shopping until well after Black Friday Week and the last Saturday before Christmas is called “Super Saturday” for a reason. Need proof...

ShortStack.com
ShortStack.com
Blog Post
  • Have you experimented with user generated content marketing campaigns, including hashtag contests, to connect with your customers? Did you know, when it comes to using the content you collect from UGC campaigns for your own marketing, it’s important to secure the rights to your customers’ content in order to avoid potential legal hassles? User-generated content contests...

ShortStack.com
ShortStack.com
Blog Post
  • You already know you want to run a social media contest. Excellent! You even know when you want to run it, and you’ve decided on a couple of goals you’d like to meet. And now you have to choose a prize. Is this decision holding you up? Choosing a prize for your social media contest can...

ShortStack.com
ShortStack.com
Blog Post
  • Almost all business owners know that they need to be on Facebook — and increasingly, on Instagram — and plenty are also focusing their time and effort on Pinterest. But what about YouTube? It’s one of the original social networks, and as the stats suggest, it has the most engaged followers. Actually, there’s only one stat...

ShortStack.com
ShortStack.com
Blog Post
  • With only 23 shopping days left until Christmas Day, the time is now for you to get your last-minute campaigns — like contests and special offers — in front of your customers. Whether you’re just getting started with your holiday promotions or you’ve been advertising over the last month, get inspired by these online marketing ideas...

ShortStack.com
ShortStack.com
YouTube Video
  • www.shortstack.com - With the Win Your Wishlist Template, create a gallery of products/services and let your visitors select the ones they’d most like to win. Also, check out How to Use the Style Panel: https://www.youtube.com/watch?v=W0QUkfm9GjU&t=5s # # # Sign up free: https://www.shortstack.com YouTube contest templates: https://www.shortstack.com/youtube-contests/ See our entire template...

ShortStack.com
ShortStack.com
Blog Post
  • High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer’s belt. And while some marketers might think it’s a fleeting trend,...

ShortStack.com
ShortStack.com
YouTube Video
  • www.shortstack.com - Set up a giveaway in which participants can choose the prize they'd like to win. Discover which products and services your customers are most interested in. # # # Sign up free: https://www.shortstack.com YouTube contest templates: https://www.shortstack.com/youtube-contests/ See our entire template library: https://www.shortstack.com/templates Follow us on social to get ...

ShortStack.com
ShortStack.com
Blog Post
  • It’s no secret that Facebook contests can yield astounding results. Whether you’re looking to gain new followers or generate leads (or both!), plenty of businesses have proven that social contests are an excellent way to do so. It’s why we hear about incredible examples, like Qwertee using contests to get 100,000 likes or Cruise Line International...

ShortStack.com
ShortStack.com
Blog Post
  • Have you been looking for simple ways to stand out during the Thanksgiving and Christmas season so you can attract new customers? Are you worried that you’ve missed the boat for holiday contests and giveaways? Fear not! We’ve got some last-minute Christmas giveaway ideas for you here, and they’re featuring ShortStack’s newest templates, which means you...

ShortStack.com
ShortStack.com
Blog Post
  • Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared...

ShortStack.com
ShortStack.com
Blog Post
  • Are you someone who says, “No Christmas before Thanksgiving,” or the opposite, blasting holiday music while decorating your home even though the pumpkins are still on the stoop? Either way, there is no denying it: The holidays are here! So for the super planners, and the last-minute folks alike, here are three digital marketing campaigns for...

ShortStack.com
ShortStack.com
Blog Post
  • Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email...

ShortStack.com
ShortStack.com
Blog Post
  • Camp Chef makes camping grills, portable stoves and smokers, and other equipment for outdoor cooking. They’ve built a devoted following on social media, especially on Facebook and Instagram, because they feature yummy recipes and cooking-demo videos. (In fact, I’m afraid to link you to Camp Chef’s Instagram for fear you’ll get lost in their beautiful feed!...

ShortStack.com
ShortStack.com
Blog Post
  • “We’re pet experts and we’re pet lovers, too,” claims the about page on the Pet Valu website. The company operates the largest retail pet store operation in North America, so it’s a good bet Pet Valu knows a bit about marketing too. I became interested In learning more about what they do when researching companies that...

ShortStack.com
ShortStack.com
Blog Post
  • There’s a lot going on during the holiday season. How can you make sure people aren’t missing out on YOUR special event? Try using a ShortStack campaign for your holiday event marketing. Campaigns allow you to get the word out about your event, collect information about customers and promote other aspects of your business (products, services,...

ShortStack.com
ShortStack.com
Blog Post
  • Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when...

ShortStack.com
ShortStack.com
Blog Post
  • As November gets underway, you may be wracking your brain to come up with last-minute Thanksgiving marketing ideas for your business. Well, look no further, because we’ve put together a list of 20 Thanksgiving promotion ideas you can have up and running by the end of the day! We even have an example of each campaign...

ShortStack.com
ShortStack.com
Blog Post
  • We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing...

ShortStack.com
ShortStack.com
Blog Post
  • Which Instagram marketing efforts in 2017 actually improved your engagement and conversions? Here’s how to find out. You’ve been working hard on your Instagram game, but all of this competition means your Instagram marketing efforts for the holiday season need to be on point — you need to create the most alluring posts, use attention-grabbing hashtags...

ShortStack.com
ShortStack.com
Blog Post
  • The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here’s how to collect and use UGC this holiday. The pumpkins are still on the stoop, but for marketers it’s time to start thinking about what’s next: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full...

ShortStack.com
ShortStack.com
Blog Post
  • In this week’s roundup of campaign examples, you’ll see creative uses of our some of our most popular templates. Our template gallery has more than 40 beautiful, readymade templates just ready to be customized and these examples will give you an idea of how you can make them your own. Durham Performing Arts Center’s “So You...

ShortStack.com
ShortStack.com
Blog Post
  • Did Halloween sneak up on you? It’s true: Halloween is just a week away. And you know what that means: It’s the time of year when Black Friday, Cyber Monday, Thanksgiving and Christmas marketing really kicks into high gear. Sorry — I don’t mean to scare you —  so that’s why I’m sharing two really easy to...

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