As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Merely focussing on brand awareness, lead generation, and marketing campaigns doesn’t meet your customer’s expectations anymore. They’re realizing they need to work every stage of the funnel, including the bottom part that used to...
Sales will always be part art and part science, and the path to success will always be a mix of both. But the science of selling is accelerating at a rapid pace, and adding more science to the sales process requires new ways of thinking and new ways of executing from your salesforce.
We marketers often think of ourselves as all-knowing beings. Mention a product, and we know its unique selling propositions. Name a brand, and we can tell you what it stands for.
Prioritizing content does not alone drive revenue. In fact only 20 percent of the 504 sales and marketing professionals we surveyed know how content successfully interacts with their sales process to create better buyer experiences.
Showpad recently surveyed 504 medium- to large-sized businesses across the U.S. and Europe to explore the links between content and customer experience.
A new Showpad survey of 504 businesses across the U.S. and Europe found that 80 percent of marketing and sales professionals aren’t reaping the rewards of content. That means that they’re collectively spending (read: wasting)