Prioritizing content does not alone drive revenue. In fact only 20 percent of the 504 sales and marketing professionals we surveyed know how content successfully interacts with their sales process to create better buyer experiences.
In this whiteboard session, Pieterjan Bouten, Showpad's CEO and Co-Founder explains how the role of a sales person in the buyer's journey has changed as the customer gets smarter and the value of a sales person becomes less and less valuable.
A new Showpad survey of 504 businesses across the U.S. and Europe found that 80 percent of marketing and sales professionals aren’t reaping the rewards of content. That means that they’re collectively spending (read: wasting)
It’s well established that aligning sales and marketing teams increases win rates, revenue growth and content ROI, while it reduces sales cycles, operational costs and time wasted on unproductive prospecting.
According to sales industry thought leaders, the definition of sales enablement is constantly evolving. But to seasoned sales reps who’ve logged many a mile on the customer journey, there’s a less elegant but more honest word to describe the current state of
Buyers have changed. Prospects research and inform themselves before they interact with a sales rep. They look at Amazon reviews, talk to their friends, and read analyst reports to get the inside scoop
It’s hard to take something squishy, like productivity or success, and quantify it. But when CSO Insights discovered that just 56% of sales reps achieved or exceeded quota last year, it became clear that teams aren’t meeting the standards of new,
During his reign in the 1700s, Frederick the Great of Prussia wanted to introduce the potato to his subjects as a secondary crop to wheat, and he initially went about it as kings do – by enforcing the order to plant potatoes.
Showpad – the world’s most powerful sales enablement platform – recently announced the acquisition of Hickup, and with it the global launch of Showpad Experiences, a new way for sales to turn presentations into conversations.
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