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  • Improve the Buyer Experience with Content (Infographic)
    Prioritizing content does not alone drive revenue. In fact only 20 percent of the 504 sales and marketing professionals we surveyed know how content successfully interacts with their sales process to create better buyer experiences.
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  • The 3 C's of Sales Enablement
    According to sales industry thought leaders, the definition of sales enablement is constantly evolving. But to seasoned sales reps who’ve logged many a mile on the customer journey, there’s a less elegant but more honest word to describe the current state of
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  • How to rebrand a potato
    During his reign in the 1700s, Frederick the Great of Prussia wanted to introduce the potato to his subjects as a secondary crop to wheat, and he initially went about it as kings do – by enforcing the order to plant potatoes.
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  • Exploring Showpad Experiences with the creators
    Showpad – the world’s most powerful sales enablement platform – recently announced the acquisition of Hickup, and with it the global launch of Showpad Experiences, a new way for sales to turn presentations into conversations.

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