Siege Media
Siege Media
Blog Post
  • How do you know if you’re sending enough outreach? Not enough? Many factors play into finding the right email outreach placement rate for your campaign. In this video we discuss what a good email outreach placement rate is. The post What’s a Good Email Outreach Placement Rate? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Generating a link or two? Easy. Building a team of 30 that do that at scale effectively, and continue to do that and improve with time? Not so much. In this video, we share the hard lessons that come from building a 40-person content marketing team with an SEO focus. The post How to Build an SEO-Driven Content Marketing Team appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • If you want big search growth, you need content that ties back to top and middle-funnel consumer demand. This guide walks you through the process of utilizing that demand to skyrocket your search traffic. The post How to Increase Website Traffic by 250,000+ Monthly Visits appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • How-to queries as a whole are a mix of science and art. However, there are definitely best practices to follow to make sure you can rank consistently in the eyes of Google. In our video, we break down the lessons and patterns we see Google rewarding in today’s search results. The post How to Rank for “How-to” Keywords appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Ever meet someone who doesn’t believe in links? On the same wavelength, have you ever met someone who believes the Earth is flat? Believe it or not, both of these people exist. I can’t explain the Earth is flat thought process, but I do think I can explain why someone people might think links don’t work for them. The post When and Why Links Don’t Work appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Everyone would love a link from the New York Times. However, that’s not always feasible. Sometimes, you have to work with what makes sense for your content… and that’s often low authority blogs. However, the authority of these blogs frequently don’t stay that way. The post Should You Pitch Sites Under Domain Authority 30? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • There’s a reason Google created a promotions tab in Gmail. People are getting hammered with spam email day in and day out. That means as content marketers, it’s our job to immediately communicate that we aren’t… and the only way to do that is through the subject line. The post Email Subject Line Best Practices for Outreach appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • How much should a link cost to generate? How much will *your* link cost to generate? That’s a question we get a lot as an agency and at the end of the day, the right answer is “it depends”. However, there are general frameworks for thinking about how much it should cost to generate a quality link. The post Link Building Cost: What’s a Good Cost-Per-Link (CPL)? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Reddit isn’t easy. Like cold outreach, nailing the content+subreddit intersection takes some planning to do well. Should you hit that intersection, though, the result can mean thousands upon thousands of visits to your content. The post 4 Advanced Reddit Content Marketing Tactics appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • There’s a somewhat divisive mode of thought about whether or not you should pitch from an agency email address, or a client one. I’ve heard some agencies say no matter what, they’ll pitch as themselves. The post Should You Use a Client Email or an Agency Email? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Bottom-funnel links are hard to come by… no doubt about it. So, maximizing every sliver of opportunity to get one should be utilized in order to maximize your ranking potential. Resource outreach, otherwise known as broken link building, is one great place to do that.. The post How to Get Homepage Links from Resource Outreach appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • When I read drafted pitch emails from our new hires, I almost always can catch one detail, one sentence, or even one word that breaks the effectiveness of the pitch. That’s how hard outreach is. Effective outreach means aligning a highly qualified prospect with a pitch that’s personalized while also scalable… so you can get out not just one well-done email, but a hundred. The post 5 Advanced Outre...

Siege Media
Siege Media
Blog Post
  • Writers are a dime a dozen. But writers who can market? Those are a bit harder to come by. Over the past five years, we’ve interviewed over 75 different content marketing specialists and evaluated hundreds more. The post How to Hire a Great Content Marketer appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. These statistics considered – are you paying enough attention to your About Us page? The post 50 Inspiring ‘About Us’ Page Examples appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Today is a new day for Siege Media. After five years in business, we’ve evolved to a second version of the website, and with it, what feels like a second stage in the business. Today, a new brand identity is born. Our previous version of the website worked for five years and at the time, I think even separated us from other agencies in the early stages who were unwilling to actually invest in a we...

Siege Media
Siege Media
Blog Post
  • The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about. Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem. The post Do Links Matter in Some Verticals More Than O...

Siege Media
Siege Media
Blog Post
  • For some, the Skyscraper Technique hasn't worked. Why is that? We break down common examples of content that does this technique wrong, and what the miscommunication might be. The post When and Why the Skyscraper Technique Can Fail appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas. The post Which Keywords Have the Worst CTR? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. The post How to Generate More Links From Non-Seasonal Content appeared first on Siege Media.

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