Siege Media
Siege Media
Blog Post
  • In the past, it was somewhat difficult to get a seat at the table as an SEO with large publishers. They had Facebook sending a huge amount of traffic, often times even more than search. In today’s world, declining reach on Facebook means that there’s no better time to be an SEO.The post Content Strategy for Publishers w/ Former New York Times SEOs appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • It’s possible for link building strategies to scale and still not penalize your site… believe it or not. The options to do so are a little less prolific than in the past, but they still exist. In today’s video, I break down those strategies.The post Link Building Strategies That Scale in 2018 appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Have you tried patting your head and rubbing your stomach at the same time? It’s harder than it sounds. Writing engaging SEO copy can feel the same way. It’s a combination of two separate tasks — writing creatively and writing for search.The post 40+ Copywriting Tips That’ll Boost Your SEO Rankings appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • B2B and B2C aren’t that different. At their core, there are a lot of commonalities that exist. That said, the differences can make for tactical shifts that mean doing one tactic a lot more than others, or otherwise, leaning into one piece if it a lot harder than another.The post B2B Content Marketing with Sujan Patel appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • The worst feeling is spending hours on your content only to have promotion fall flat. In our experience, your outreach should be equally important. Here are our tips to building a better email template that actually gets responses, versus collecting inbox dust.The post How to Write Better Email Outreach Templates Using A.I.D.A appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • As content marketers, we’ve seen the depths of the internet. We’ve come across blogs with unimaginable themes like drinking cocktails with chickens (and loved them). And we’ve hurt our fingers scrolling through thousands of search results all to find people that might be interested in our content.The post 6 Advanced Prospecting Techniques for Better Outreach appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Moz Lead SEO Britney Muller and Uber Lead SEO Jackie Chu (formerly of Square) join us to talk about the difficulties content marketers have in-house, especially as it comes to SEO goals. We discuss featured snippet best practices, content frameworks, how to appeal to content teams, and a whole lot more.The post In-House Content Marketing w/ Lead SEOs at Uber and Moz appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • In the fast few months, I’ve come across a strategy competitors in our industry are using to push their value on clients. In my opinion, this communication is wrong and misleading. In today’s video, I break down that strategy and show you why you should push back against people reporting links in this way.The post How Link Vendors Sell You Snake Oil appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • In the last month, we officially hit 50 team members, distributed between San Diego, Austin, Orange County, England and yes, Grenada. This milestone was notable enough that I thought it was worth reflecting on. Last year, I talked about five strategies we used to make the Inc.The post 5 Strategies for Building a 50-Person Agency appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Run an agency? I’m guessing you probably don’t run one like Johnathan Dane. KlientBoost has grown exponentially in the past few years, and that has a lot to do with content marketing. In today’s episode of “Content and Conversation”, Johnathan Dane joins me to talk about his PPC agency’s highly impressive content marketing strategy.The post Content Marketing for Agencies: Johnathan Dane appeared f...

Siege Media
Siege Media
Blog Post
  • According to The Radicati Group, there are almost 6 billion unique email addresses in the world. So when you really need to find someone’s email, can you really rely on guessing? Of course not. In the business and marketing world, we can’t boost sales, increase web traffic, or run successful campaigns unless our contact receives our email.The post How to Find Someone’s Email Address appeared first...

Siege Media
Siege Media
Blog Post
Siege Media
Siege Media
Blog Post
  • Posts like this tend to say the same things. Submit to Reddit. Do a little Facebook advertising. Submit to StumbleUpon. Reach out to social communities. Blah, blah blah, blah blah. While these concepts aren’t bad on the surface, these strategies aren’t what drive real growth.The post How to Promote Your Blog to 1,000,000+ Yearly Visits appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • A high cost-per-link (CPL) isn’t a bad thing… if you have secondary KPIs attached to it. Most times, siloed SEOs come in only talking about the value of the links that they’re generating. This thought process can lead you to significantly less results… even if the links end up costing you less money on a per outcome basis.The post Why You Should (Often) Pay More for Links appeared first on Siege M...

Siege Media
Siege Media
Blog Post
  • What we mean when we talk about links when we talk about links. Wil Reynolds knows a thing or two about this line of thinking, which is why I wanted to ask him about the branding transition of SEER to holistic marketing from link-focused SEO agency in the last few years.The post The Link Conversation in Agency Life with Wil Reynolds appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • There aren’t enough deep, valuable conversations in search. There are one or two great podcasts, but many don’t publish consistently or deep dive with the people making the biggest day to day impacts. To counteract that, and to celebrate our new office in San Diego, we bring you the debut episode of “Content and Conversation” with Rand Fishkin and Wil Reynolds.The post Content and SEO in 2018: Wil...

Siege Media
Siege Media
Blog Post
  • Content ideas are easy. You can find tools online that auto-generate them for you… sometimes decently. The same can’t be said for linkable asset ideas, though. Linkable assets are difficult to ideate because the intersection of linkable and on-brand isn’t easy to do.The post How to Generate Linkable Asset Ideas appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Anybody can publish on a blog. But to do content marketing well, there’s a barrier to entry most aren’t willing to jump over. These costs aren’t overly high, or excessive. But they are costs. In today’s video, we talk about how to think about these and what to expect for many different common content types.The post How Much Does Content Marketing Cost? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • There are few businesses on the internet not trying to rank for some kind of “best” type keyword. Consumers often use that adjective to refine results, and find an authoritative, 3rd party voice. This reality means that often, there are complexities that come with ranking for these kind of terms as a 1st party.The post How to Rank for “Best” Keywords appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • The idea of 10x content has become a common industry trope. We even lead with it on our services page. However, the thought process of creating it is often misguided. In today’s video, I detail why it’s better to think about creating 2x content, time and time again..The post Why You Need 2x Content Not 10x Content appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Thinking about signing on a content marketing agency to assist your campaign in 2018? That’s a big commitment, but if you think about it correctly, you can end up with results that far exceed what you could have done yourself.The post How to Evaluate a Content Marketing Agency appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • 2017 has been quite the year. From a content marketing perspective, several things have changed. Twitter introduced 280 characters and a relevancy algorithim, LinkedIn grew in popularity, and Google has continued to eat into our traffic with ads and quick answers. The post 5 Content Marketing Predictions for 2018 appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Quotes continue to have popularity and probably always will. Motivation and inspiration will always have a place, and for that reason, they’ll always have strong demand from a search perspective. Not always do these keywords have considerable commercial intent, but at least from a branding perspective, they have value and are worth going after. The post How to Rank for “Quotes” Keywords appeared f...

Siege Media
Siege Media
Blog Post
  • Link building is the process of acquiring hyperlinks from other websites on the web, primarily for the purpose of improving search traffic on Google. In this video, I discuss the smaller details of this activity, define it in more depth, and introduce you to some great resources to get on the path of doing it yourself. The post What is Link Building? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Why isn’t our content performing? Why can’t we get links? Often, people think the problem is promotion. However, more often than not, the problem is the quality of their content. It’s hard to read. The post On-Page Content Marketing Best Practices appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • How do you know if you’re sending enough outreach? Not enough? Many factors play into finding the right email outreach placement rate for your campaign. In this video we discuss what a good email outreach placement rate is. The post What’s a Good Email Outreach Placement Rate? appeared first on Siege Media.

Siege Media
Siege Media
Blog Post
  • Generating a link or two? Easy. Building a team of 30 that do that at scale effectively, and continue to do that and improve with time? Not so much. In this video, we share the hard lessons that come from building a 40-person content marketing team with an SEO focus. The post How to Build an SEO-Driven Content Marketing Team appeared first on Siege Media.

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