Siegel+Gale is a branding firm founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as Co-CEOs. Siegel+Gale is a part of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, and Shanghai. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is Smart.”

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Siegel+Gale
Siegel+Gale
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  • 10 tips to writing simply — from our summer interns
    Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing. The post 10 tips to writing simply — from our summer interns appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
Siegel+Gale
Siegel+Gale
Blog Post

New blog articles detected.

  • 10 tips for writing simply — from our summer interns
    Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing. The post 10 tips for writing simply — from our summer interns appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
Siegel+Gale
Siegel+Gale
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  • Simplifiers Interview: Rohit Singh Bhatia, Head of Marketing at Home Centre
    Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Rohit Singh Bhatia, Head of Marke...
Siegel+Gale
Siegel+Gale
Blog Post

New blog articles detected.

  • SMPL Q&A: 3 questions on brand experience in airline travel with Jenna Isken
    SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategist Jenna Isken about the customer journey in airline travel. The post SMPL Q&A: 3 questions on brand experience in airline travel with Jenna Isken appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
Siegel+Gale
Siegel+Gale
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  • Can Uber reinvent and reignite its brand?
    Startup founders and their companies don’t always stay a packaged deal. But when brand trust is diminishing, and the founder’s fingers are pried from the steering wheel, how can it recover? Without the visionary behind the brand, will Uber’s ability to innovate stall? Will Uber still be Uber? When a brand is at such a crossroads, what it comes down to is capable leadership. The post Can Uber reinv...
Siegel+Gale
Siegel+Gale
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  • What’s in a name? Aaron Hall discusses naming AMD’s Ryzen Threadripper
    Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD). The post What’s in a name? Aaron Hall discusses naming AMD’s Ryzen Threadripper appeared first on Siegel+Gale: Brand Consulting, Experience, Strate...
Siegel+Gale
Siegel+Gale
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  • Simplifiers Interview: Gail Galuppo, SVP, CMO of Aflac
    Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Gail Galuppo, SVP, CMO of Aflac....
Siegel+Gale
Siegel+Gale
Blog Post

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  • SMPL Q&A: 3 questions on digital experience in financial services with Sofia Cokis
    SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience. The post SMPL Q&A: 3 questions on digital experience in financial services with Sofia Cokis appeared first on Siegel+Gale: Brand Consulting, Experi...
Siegel+Gale
Siegel+Gale
Blog Post

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  • Create like an artist but think like a strategist
    Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produ...
Siegel+Gale
Siegel+Gale
Blog Post

New blog articles detected.

  • SMPL Q&A: 4 questions on the role of social media in CX with Lisa Kane and Jenna Isken
    SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with senior strategy director Lisa Kane and strategist Jenna Isken about the ever-changing role that social media plays in customer experience. The post SMPL Q&A: 4 questions on the role of social media in CX with Lisa Kane and Jenna Isken appeared first on Siege...
Siegel+Gale
Siegel+Gale
Blog Post

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  • CMO Perspectives: Margaret Molloy
    Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify. The post CMO Perspectives: Margaret Molloy appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
Siegel+Gale
Siegel+Gale
Blog Post

New blog articles detected.

  • Simplifiers Interview: Carol Kruse, SVP and CMO at Cambia Health Solutions
    Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Carol Kruse, CMO at Cambia Healt...
Siegel+Gale
Siegel+Gale
YouTube Video

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Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Design Happy – AIGA Design Census
    As part of the AIGA Design Census, our design team was asked to visualize data from the inaugural report. Meaningful messages tend to be simple. A key message of the census is that designers dig their jobs. We focused on this simple, yet powerful message and brought it to life in a flexible, yet immediate format.
Siegel+Gale
Siegel+Gale
YouTube Video

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  • Brand Matters: How to assess brand value
    In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Fra...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: How can brands prepare themselves for a VUCA world?
    In this episode of Brand Matters, Liana Dinghile, group strategy director, discusses VUCA—Volatility, Uncertainty, Complexity, Ambiguity—and how to combat this new reality, brands need to become more agile. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Duba...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: Perspectives on human brands
    In this episode of Brand Matters, Liana Dinghile, group director of strategy, addresses how brands must interact with customers now, both at a local level, and a global one. She follows that with discussing whether provenance still factors into brand value. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: The consumerization of B2B
    In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los An...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: How do you successfully change or update an identity system?
    In this episode of Brand Matters, Roger Dong, design director, talks about how to update a brand's visual identity while keeping a through-line to the core brand purpose. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelga...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: How do you fulfill the needs of both the agency and the client?
    In this episode of Brand Matters, Zoe Zhou, associate strategy director, addresses the need for agency partners to work collaboratively, as well as smartly, with their clients and how communication is key. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: How has the Chinese economy transformed?
    In this episode of Brand Matters, Warren Wang, managing director, discussed the history of China's ever-evolving economy and how it has created new and exciting opportunities for brands in the East. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and S...
Siegel+Gale
Siegel+Gale
YouTube Video

New YouTube videos detected.

  • Brand Matters: The challenges and opportunities for media brands today
    In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today's media landscape. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelg...

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