Siegel+Gale is a branding firm founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as Co-CEOs. Siegel+Gale is a part of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, and Shanghai. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is Smart.”

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Siegel+Gale
Siegel+Gale
Blog Post
  • Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund it, hype it, or even write home about it. Sure, you can put it off for a while and find some filler: Tom’s Thing or Project Pogo or Idea 7 or Disruption Opportunity or ‘Music App’. After all, before Yahoo, there was Jerry and David’s Guide to the World Wide Web. Before Google t...

Siegel+Gale
Siegel+Gale
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  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Will Dean, Founder and CEO at Tough Mudder. The post Simplifiers Interview: Will Dean, Founder and CEO at Tough Mudder appeared first on Siegel+Gale:...

Siegel+Gale
Siegel+Gale
Blog Post
  • Lloyd Blander is an expert at creating strategic designs and using them as effective marketing machines. Now a creative director at Siegel+Gale, he has worked with top clients such as American Express, Facebook and Microsoft, and lead campaigns of all sizes. He sat down with DesignRush to share where he finds his inspiration, how he motivates his team, and what businesses can do to ensure a succes...

Siegel+Gale
Siegel+Gale
Blog Post
  • Download and subscribe to Simplicity Talks on iTunes. In our inaugural episode of Simplicity Talks, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, strategy director for Europe, and Camilla Butcher, strategist in the Siegel+Gale London office. In this episode they address the following: Casual dining and those UK companies currently stuck in the meaningless middle […] The po...

Siegel+Gale
Siegel+Gale
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  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Joseph Pack, strategy analyst, about brand experience and the evolving role of augmented reality. The post SMPL Q&A: Joseph Pack on the future of augmented reality appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
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  • In a world where data has become a common denominator across business units, marketers have a new assignment: Demonstrate the value of your brand and show your work. Finding the value of a brand is complicated but we have a methodology that makes it simple. This new approach takes into account the key elements required of a good analysis: It has an empathetic understanding of how people think, mod...

Siegel+Gale
Siegel+Gale
Blog Post
  • Merging brands is a process that requires changing the point of view and inviting customers into a new initiative. It is important for the process of a merger or acquisition to be done sensibly and methodically, while utilising the company’s marketing and brand management capabilities. Liana Dinghile, executive strategy and development director at Siegel+Gale, talks about success, challenges and c...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Diana O’Brien, CMO at Deloitte. The post Simplifiers Interview: Diana O’Brien, CMO at Deloitte appeared first on Siegel+Gale: Brand Consulting, Expe...

Siegel+Gale
Siegel+Gale
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  • Mergers, acquisitions and spin-offs challenge even the most reputable and profitable companies. According to KPMG research, almost 70 percent of such deals actually reduce shareholder worth or have no impact—even after companies have spent significant time and resources on finances, operations and logistics. Meanwhile, in the pressure-cooker process of getting a deal done, the impact on the surviv...

Siegel+Gale
Siegel+Gale
Blog Post
  • Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. In a Middle East-first, the berries interviewed H...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Douwe Bergsma, CMO at Georgia-Pacific. The post Simplifiers Interview: Douwe Bergsma, CMO at Georgia-Pacific appeared first on Siegel+Gale: Brand Con...

Siegel+Gale
Siegel+Gale
Blog Post
  • The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company's existing brand architecture? Perry Lowder explores this relationship. The post What impact do acquisitions have on brand architecture? appeared first on Siegel+Gale: Brand Consu...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Antonio Lucio, Global Chief Marketing & Communication Officer at HP Inc. The post Simplifiers Interview: Antonio Lucio, Global Chief Marketing & Comm...

Siegel+Gale
Siegel+Gale
Blog Post
Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Julie Cary, CMO at La Quinta. The post Simplifiers Interview: Julie Cary, CMO at La Quinta appeared first on Siegel+Gale: Brand Consulting, Experienc...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach and more specifically the design strategy she used when working on GroundTruth’s visual identity design. The visual identity you helped designed for GroundTruth is quite […] The post SMPL Q&A: 4 questions ...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna. The post Simplifiers Interview: David Edelman, Chief Marketing Officer at Aetna appeared first on Si...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amy Dunkin, Chief Marketing Officer at Houghton Mifflin Harcourt. The post Simplifiers Interview: Amy Dunkin, Chief Marketing Officer at Houghton Mif...

Siegel+Gale
Siegel+Gale
Blog Post
  • Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions—for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently. The post Thre...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amanda Tolleson, CMO at Birchbox. The post Simplifiers Interview: Amanda Tolleson, CMO at Birchbox appeared first on Siegel+Gale: Brand Consulting, E...

Siegel+Gale
Siegel+Gale
Blog Post
  • In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose. The post Brand Matters: On the value of brand purpose appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

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