Siegel+Gale is a branding firm founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as Co-CEOs. Siegel+Gale is a part of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, and Shanghai. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is Smart.”

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Siegel+Gale
Siegel+Gale
Blog Post
  • BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines. The post BRAND BUILDING: Director of naming, Aaron Hall, on developing simpler naming guidelines appeared first on Siegel+Gale: Brand Consulting...

Siegel+Gale
Siegel+Gale
Blog Post
  • Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale. The post Siegel+Gale’s work...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career. The post SMPL Q+A: Five decades in branding–Jeff Lapatine on the evolution of the i...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Evan Greene, CMO at The Recording Academy. The post Simplifiers Interview: Evan Greene, CMO at The Recording Academy appeared first on Siegel+Gale: ...

Siegel+Gale
Siegel+Gale
Blog Post
  • In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking thr...

Siegel+Gale
Siegel+Gale
Blog Post
  • People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making. The post BRAND BUILDING: Creative Naming Lead, Jason Hall, on navigating the decision-making process appeared first on Siegel+Gale: Brand C...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Sheryl Adkins-Green, CMO at Mary ...

Siegel+Gale
Siegel+Gale
Blog Post
  • Labour leader Jeremy Corbyn’s proposal to designate four new bank holidays--should Labor have won the general election--got us thinking about the naming conventions for those we already have, and playing with the possibility of new names for these new holidays. The Siegel+Gale naming team rolled up their sleeves and weighed in with some light-hearted suggestions. The post Renaming the UK’s bank ho...

Siegel+Gale
Siegel+Gale
Blog Post
  • At a time when consumers expect the brands they buy to simultaneously represent what they believe in and deliver on their brand promise, how will you demonstrate your solidarity? The post Building an inclusive brand: lessons from Charlottesville appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing. The post 10 tips to writing simply — from our summer interns appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing. The post 10 tips for writing simply — from our summer interns appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Rohit Singh Bhatia, Head of Marke...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategist Jenna Isken about the customer journey in airline travel. The post SMPL Q&A: 3 questions on brand experience in airline travel with Jenna Isken appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Startup founders and their companies don’t always stay a packaged deal. But when brand trust is diminishing, and the founder’s fingers are pried from the steering wheel, how can it recover? Without the visionary behind the brand, will Uber’s ability to innovate stall? Will Uber still be Uber? When a brand is at such a crossroads, what it comes down to is capable leadership. The post Can Uber reinv...

Siegel+Gale
Siegel+Gale
Blog Post
  • Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD). The post What’s in a name? Aaron Hall discusses naming AMD’s Ryzen Threadripper appeared first on Siegel+Gale: Brand Consulting, Experience, Strate...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Gail Galuppo, SVP, CMO of Aflac....

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience. The post SMPL Q&A: 3 questions on digital experience in financial services with Sofia Cokis appeared first on Siegel+Gale: Brand Consulting, Experi...

Siegel+Gale
Siegel+Gale
Blog Post
  • Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produ...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with senior strategy director Lisa Kane and strategist Jenna Isken about the ever-changing role that social media plays in customer experience. The post SMPL Q&A: 4 questions on the role of social media in CX with Lisa Kane and Jenna Isken appeared first on Siege...

Siegel+Gale
Siegel+Gale
Blog Post
  • Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify. The post CMO Perspectives: Margaret Molloy appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

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