Siegel+Gale is a branding firm founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as Co-CEOs. Siegel+Gale is a part of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, and Shanghai. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is Smart.”

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Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Henry Gomez, EVP - Chief Marketing and Communications Officer atHewlett Packard Enterprise. The post Simplifiers Interview: Henry Gomez, EVP – Chief ...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Leslie Berland, CMO at Twitter. The post Simplifiers Interview: Leslie Berland, CMO at Twitter appeared first on Siegel+Gale: Brand Consulting, Exper...

Siegel+Gale
Siegel+Gale
Blog Post
  • Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace. The post On the power of keeping it simple: Co-CEO Howard Belk featured on Cheddar TV appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Jared Cluff, CMO at Blue Apron. The post Simplifiers Interview: Jared Cluff, CMO at Blue Apron appeared first on Siegel+Gale: Brand Consulting, Exper...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Ronan Dunne, EVP and Group President at Verizon Wireless. The post Simplifiers Interview: Ronan Dunne, EVP and Group President at Verizon Wireless ap...

Siegel+Gale
Siegel+Gale
Blog Post
  • Simplicity at Work study shows only one out of five employees find their workplace truly simple  NEW YORK CITY, NY, NOVEMBER 2, 2017—A recent study conducted by Siegel+Gale shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their […] The post New Siegel+Gale St...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Lawrence Brenninkmeyer, Director of Strategy and Innovation at Cofra Holding Ltd. Until recently he was the CEO of C&A China. The post Simplifiers In...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express. The post Simplifiers Interview: Clayton Ruebensaal, SVP, Global Brand Managemen...

Siegel+Gale
Siegel+Gale
Blog Post
  • BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines. The post BRAND BUILDING: Director of naming, Aaron Hall, on developing simpler naming guidelines appeared first on Siegel+Gale: Brand Consulting...

Siegel+Gale
Siegel+Gale
Blog Post
  • Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale. The post Siegel+Gale’s work...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career. The post SMPL Q+A: Five decades in branding–Jeff Lapatine on the evolution of the i...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Evan Greene, CMO at The Recording Academy. The post Simplifiers Interview: Evan Greene, CMO at The Recording Academy appeared first on Siegel+Gale: ...

Siegel+Gale
Siegel+Gale
Blog Post
  • In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking thr...

Siegel+Gale
Siegel+Gale
Blog Post
  • People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making. The post BRAND BUILDING: Creative Naming Lead, Jason Hall, on navigating the decision-making process appeared first on Siegel+Gale: Brand C...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Sheryl Adkins-Green, CMO at Mary ...

Siegel+Gale
Siegel+Gale
Blog Post
  • Labour leader Jeremy Corbyn’s proposal to designate four new bank holidays--should Labor have won the general election--got us thinking about the naming conventions for those we already have, and playing with the possibility of new names for these new holidays. The Siegel+Gale naming team rolled up their sleeves and weighed in with some light-hearted suggestions. The post Renaming the UK’s bank ho...

Siegel+Gale
Siegel+Gale
Blog Post
  • At a time when consumers expect the brands they buy to simultaneously represent what they believe in and deliver on their brand promise, how will you demonstrate your solidarity? The post Building an inclusive brand: lessons from Charlottesville appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing. The post 10 tips to writing simply — from our summer interns appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing. The post 10 tips for writing simply — from our summer interns appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Rohit Singh Bhatia, Head of Marke...

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