Siegel+Gale is a branding firm founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as Co-CEOs. Siegel+Gale is a part of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, and Shanghai. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is Smart.”

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Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Douwe Bergsma, CMO at Georgia-Pacific. The post Simplifiers Interview: Douwe Bergsma, CMO at Georgia-Pacific appeared first on Siegel+Gale: Brand Con...

Siegel+Gale
Siegel+Gale
Blog Post
  • The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company's existing brand architecture? Perry Lowder explores this relationship. The post What impact do acquisitions have on brand architecture? appeared first on Siegel+Gale: Brand Consu...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Antonio Lucio, Global Chief Marketing & Communication Officer at HP Inc. The post Simplifiers Interview: Antonio Lucio, Global Chief Marketing & Comm...

Siegel+Gale
Siegel+Gale
Blog Post
Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Julie Cary, CMO at La Quinta. The post Simplifiers Interview: Julie Cary, CMO at La Quinta appeared first on Siegel+Gale: Brand Consulting, Experienc...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach and more specifically the design strategy she used when working on GroundTruth’s visual identity design. The visual identity you helped designed for GroundTruth is quite […] The post SMPL Q&A: 4 questions ...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna. The post Simplifiers Interview: David Edelman, Chief Marketing Officer at Aetna appeared first on Si...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amy Dunkin, Chief Marketing Officer at Houghton Mifflin Harcourt. The post Simplifiers Interview: Amy Dunkin, Chief Marketing Officer at Houghton Mif...

Siegel+Gale
Siegel+Gale
Blog Post
  • Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions—for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently. The post Thre...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amanda Tolleson, CMO at Birchbox. The post Simplifiers Interview: Amanda Tolleson, CMO at Birchbox appeared first on Siegel+Gale: Brand Consulting, E...

Siegel+Gale
Siegel+Gale
Blog Post
  • In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose. The post Brand Matters: On the value of brand purpose appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • Way upstream--near the original inspiration for any company, product, or project--founders quickly realize that they need a name. Otherwise, how do you tell your friends what you’re working on? Naming takes more than a creative mind, a fluent voice, and a critical eye. Success requires the right perspective from the outset and proper procedures throughout. The post 10 simple steps for choosing a n...

Siegel+Gale
Siegel+Gale
Blog Post
  • We're thrilled to announce Siegel+Gale was recently named as one of the Top US B2B Marketing Agencies. The report, which ranks the top 32 agencies and provides a list of the top 20 fastest-growing shops, includes full financial details, exhaustive analysis of the agency landscape, predictions for the future and detailed profiles of selected agencies. The post Siegel+Gale named as top-performing B2...

Siegel+Gale
Siegel+Gale
Blog Post
  • In honor of International Women’s Day, Siegel+Gale convened panels in New York, San Francisco and Los Angeles of exceptional female marketing executives. In the empowering panel discussions that followed, we focused on the challenges of brand building and navigating leadership in 2018. Below we captured Tweetable moments from these conversations. The post Three cities, 18 women, one conversation o...

Siegel+Gale
Siegel+Gale
Blog Post
  • When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, it’s not the right move to simply create and launch a new brand identity overnight. Merging brands is a process. It’s about transitioning equity, sh...

Siegel+Gale
Siegel+Gale
Blog Post
  • SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Aaron Hall, director of naming, about our naming engagement with nonprofit agency Russ Reid & Grizzard. The post Russ Reid & Grizzard partners with Siegel+Gale to rebrand itself “One & All” appeared first on Siegel+Gale: Brand Consulting, Experience, Strateg...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Roman, CMO at Lenovo. The post Simplifiers Interview: David Roman, CMO at Lenovo appeared first on Siegel+Gale: Brand Consulting, Experience, S...

Siegel+Gale
Siegel+Gale
Blog Post
  • Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Alicia Tillman, CMO at SAP. The post Simplifiers Interview: Alicia Tillman, CMO at SAP appeared first on Siegel+Gale: Brand Consulting, Experience, S...

Siegel+Gale
Siegel+Gale
Blog Post
  • Few marketers would question the value of a strong brand. But assessing the financial contribution of brand has remained elusive. As the idea of brand moves from words and pictures to the totality of a customer’s experience, making brand ROI tangible is critical for CMOs. The post How to assess your brand ROI appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • With the new year comes a new opportunity to start good habits and end bad ones. As brand consultants, who nerd out over industry trends and study what the best and the brightest do to climb to the top, we’re very opinionated about what companies should stop and start doing to improve their business. So we asked our practitioners what they foresee successful companies will do in 2018. The post S...

Siegel+Gale
Siegel+Gale
Blog Post
  • Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale. The post Recording Academy™ Partners with Siegel+Gale on Refreshed Visual Identity appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Siegel+Gale
Siegel+Gale
Blog Post
  • The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance. The post Want to drive innovation? Do these three things appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

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