SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

New blog articles detected.

  • “Smart” Data Can Help You Align Marketing and Sales
    Sales and marketing team alignment is more important than ever! Our partner Hubspot reports that companies that get marketing and sales working together not only generate 208% more revenue from their marketing efforts – but they see 36% higher customer retention and 38% higher sales win rates. Where does data fit into this alignment? Capitalizing on customer intelligence and making insights and cl...
SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

New blog articles detected.

  • Creating Smart Data
    If you and your team are spending time trying to wrangle all your various data feeds to find a way to create opportunities for your organization -- there is a way to streamline your efforts.  You don't need to find a home for, and a way to use all your data -- just the "smart data". The flow of data is picking up speed for all marketers, and astute leaders are turning this data into better, more ...
SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

New blog articles detected.

  • 5 Ways to Rev up your Marketing Performance with Data-Driven Fuel
    Customer Insights have the greatest value to marketers when they can be activated through marketing and sales efforts that move the sales needle in the right direction. “Smart customer data” has emerged as a powerful strategic asset for the most successful marketing professionals – and the process of using this data to help define goals, audiences, campaigns, and tactics as well as measuring and a...
SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

New blog articles detected.

  • 5 Ways to Take Your Marketing Measurement to the Next Level
    Smart marketers have the luxury (and challenge!) of using more technologies and measurement tools than ever before, allowing us to project results and profitability, and look at customer and prospect behavior from different angles. While this should allow optimization like never before, campaigns are still often run “one-off,” with no more testing or optimization than before the MarTech boom. Habi...
SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

New blog articles detected.

  • Build Your Data Strategies - We Can Help!
    Virtually everything we do produces more data, and it’s a fact that marketers who can capitalize on that data are the winners in their respective industries. Data Equity (the value of your company’s data) has begun to pop up as an asset on corporate balance sheets, and it’s imperative for you to be armed with real-time, actionable analytics and business intelligence to drive smarter marketing, sal...
SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

New blog articles detected.

  • Is Your Data Solution Enough?
    Scanning the headlines of the advertising and marketing trade press, it’s obvious that the marketing services industry is adept at keeping up with and pushing new trends in media, channel integration, and new marketing technologies. From conversations we have with many of our clients and agency partners it seems that many agencies struggle with what could be the industry’s most important challenge...
SIGMA Marketing Insights
SIGMA Marketing Insights
Blog Article

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