SIGMA Marketing Insights

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 5 Ways to Rev up your Marketing Performance with Data-Driven Fuel

    Customer Insights have the greatest value to marketers when they can be activated through marketing and sales efforts that move the sales needle in the right direction. “Smart customer data” has emerged as a powerful strategic asset for the most successful marketing professionals – and the process of using this data to help define goals, audiences, campaigns, and tactics as well as measuring and a...

SIGMA Marketing Insights

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 Ways to Take Your Marketing Measurement to the Next Level

    Smart marketers have the luxury (and challenge!) of using more technologies and measurement tools than ever before, allowing us to project results and profitability, and look at customer and prospect behavior from different angles. While this should allow optimization like never before, campaigns are still often run “one-off,” with no more testing or optimization than before the MarTech boom. Habi...

SIGMA Marketing Insights

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Build Your Data Strategies - We Can Help!

    Virtually everything we do produces more data, and it’s a fact that marketers who can capitalize on that data are the winners in their respective industries. Data Equity (the value of your company’s data) has begun to pop up as an asset on corporate balance sheets, and it’s imperative for you to be armed with real-time, actionable analytics and business intelligence to drive smarter marketing, sal...

SIGMA Marketing Insights

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Is Your Data Solution Enough?

    Scanning the headlines of the advertising and marketing trade press, it’s obvious that the marketing services industry is adept at keeping up with and pushing new trends in media, channel integration, and new marketing technologies. From conversations we have with many of our clients and agency partners it seems that many agencies struggle with what could be the industry’s most important challenge...

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