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  • Many traditional banks are not listening to their customers, and don't understand how best to deliver value to them. We spoke with some frustrated consumers to assess their gripes. We then used IBM Watson Customer Engagement solutions to help ING DIRECT solve some of these issues, and achieve success with their marketing campaigns. Learn more: http://ecc.ibm.com/case-study/us-en/ECCF-UVC12512USEN

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  • Learn how to export visitor session data from IBM Tealeaf on Cloud. This data can then be integrated with other BI tools or archived and replayed later to resolve customer disputes, security violation investigations, and to understand fraud. This data can also be used auditing and regulatory compliance. Learn more: https://www.ibm.com/us-en/marketplace/customer-experience-management

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  • Many traditional banks are not listening to their customers, and don't understand how best to deliver value to them. We spoke with some frustrated consumers to assess their gripes. We then used IBM Watson Customer Engagement solutions to help ING DIRECT solve some of these issues, and achieve success with their marketing campaigns. Learn more: http://ecc.ibm.com/case-study/us-en/ECCF-UVC12512USEN

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  • Many traditional banks are not listening to their customers, and don't understand how best to deliver value to them. We spoke with some frustrated consumers to assess their gripes. We then used IBM Watson Customer Engagement solutions to help ING DIRECT solve some of these issues, and achieve success with their marketing campaigns. Learn more: http://ecc.ibm.com/case-study/us-en/ECCF-UVC12512USEN

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  • With Watson, you have an analyst watching over your campaign performance so you can focus on the big picture. By reviewing complex data and bringing the results right to your fingertips, Watson helps you come to conclusions faster than ever before, giving you the ability to reach your full potential. Learn more: https://www.ibm.com/ca-en/marketplace/digital-marketing-and-lead-management

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  • Get to know Jack. With intelligent analysis, Watson Marketing can uncover a deep understanding of online customer behavior and use that insight to build rules controlling why and when specific content should appear. To learn more about ways to maximize your digital marketing program, take a look at our Insider’s Guide to Exceptional Digital Marketing: https://www-01.ibm.com/marketing/iwm/dre/si...

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  • The second in the Dark Marketing series from Jeremy Waite, investigate the growing challenge of Dark Social. Watch to understand why customers don't want to share their data anymore and how you can take control of dark social. To learn more, visit: https://www.ibm.com/watson/marketing/uk-en/

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  • The digital universe is going to be 40X bigger by 2020 of which 80% will be unstructured covering voice, text, social or even wearable devices.  So if only half of this data has ever been measured, how can marketers make sense of it and utilise it to better our customer experiences?  IBM Watson Marketing investigates what dark data really means, and how you can use the data you already have to val...

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  • Digital technologies have given light into areas which were previously hard to measure. Measurements such as media effectiveness, engagement with marketing campaigns and the revenue generated, can now be measured much more easily. However there is a new kind of darkness which has been created. IBM Watson Marketing's new webinar series delves, into the ‘Dark World’. For more information, visit: ht...

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  • The customer retention strategies of the future will not look like the retention strategies of the past. Getting new customers has always been hard, but getting them back and keeping them is a marketer’s biggest challenge. For the final 5-in-5 webinar, IBM Watson Marketing showcases some of the emerging technologies that are available to help marketers solve these problems, and a few that are not ...

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  • Social media in 2022 will look dramatically different to 2017. Apps will act differently. Consumers will be speaking to devices and no longer using screens. Understanding where customers will be choosing to spend their time will be critical to success, so IBM Watson Marketing looks at AI, VR, machine leaning and how predictive intelligence can help you prepare for the future. For more information...

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  • Loyalty has always been at the core of any customer relationship, but as we approach 2020 we will look at why many areas of customer loyalty are overrated and no longer relevant. Looking at some real examples with live data, IBM Watson Marketing discusses what marketers need to do in order to prepare for this new reality. Learn more: https://www.ibm.com/watson/marketing/uk-en/

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  • IBM Predictive Customer Intelligence (PCI) takes your customer data, applies predictive analytics and provides the next best action for each customer – so you can use it to deliver an exceptional customer experience. Use PCI to identify opportunities to generate revenue, build loyalty and improve customer service. Learn more: https://www.ibm.com/us-en/marketplace/predictive-customer-analytics

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  • The RSPCA is a 200 year-old charity with one important message, to rehabilitate, rescue and re-home animals. Their main challenge is the need to create a digital-first strategy with limited budget and resources. Find out how they worked with IBM Watson Marketing, in particular using IBM Watson Campaign Automation to reach their supporters, unify their message and re-home more animals. For more i...

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  • The RSPCA is a 200 year-old charity with one important message, to rehabilitate, rescue and re-home animals. Their main challenge is the need to create a digital-first strategy with limited budget and resources. Find out how they worked with IBM Watson Marketing, in particular using IBM Watson Campaign Automation to reach their supporters, unify their message and re-home more animals. For more i...

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  • The RSPCA is a 200 year-old charity with one important message, to rehabilitate, rescue and re-home animals. Their main challenge is the need to create a digital-first strategy with limited budget and resources. Find out how they worked with IBM Watson Marketing, in particular using IBM Watson Campaign Automation to reach their supporters, unify their message and re-home more animals. For more i...

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