SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.

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SiriusDecisions
SiriusDecisions
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  • Three Concepts for Data-Driven Adaptive Content Delivery
    B-to-b marketers need to drive meaningful interactions at each stage of the buyer’s journey through a mix of tactics tailored to the individual buyer, at scale. A data-driven approach to content, creative and delivery mechanisms provides a highly personalized experience that adapts to the individual across delivery mechanisms.
SiriusDecisions
SiriusDecisions
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  • TechX Sneak Preview: Taming the Sales Data Beast
    Does accessing your sales data feel like crawling through a dangerous, overgrown jungle? If you’re Tripping over duplicate entries, missing items and other data quality issues can hurt sales productivity. Get a sneak preview of the can’t-miss SirusDecisions Technology Exchange session “Welcome to the Jungle: Taming the Wild Beast of Sales Data.”
SiriusDecisions
SiriusDecisions
Blog Post
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • Do Your Global Personas Work In Regions?
    Over the past few years, b-to-b marketers have started to embrace the idea of researching their buyer personas to develop deeper insights into buyer needs and markets and inform value propositions and messaging.
SiriusDecisions
SiriusDecisions
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  • Four Ingredients for Account-Based Marketing Success in Asia
    Asia-Pacific marketers must prioritize their efforts carefully in a high-growth yet often under-resourced environment, which is why many of them are turning to Account-based marketing (ABM) to focus on high-growth accounts. We discussed some of the key considerations at a recent roundtable with regional marketing leaders in Singapore.
SiriusDecisions
SiriusDecisions
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  • 2017 Summit Highlights
    Groundbreaking research, case studies, networking, and a high-traffic marketplace. Just some of the reasons you should register for SiriusDecisions Summit 2018: http://ow.ly/fMEX30ee4Ue
SiriusDecisions
SiriusDecisions
Blog Post

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  • Three Advantages of Prioritizing Planning Efforts
    While marketing operations is responsible for operationalizing the annual marketing planning process and ensuring the alignment of campaign planning and associated budgets to that marketing plan, marketing operations must also consider aligning the marketing plan to all other marketing-related processes before leaping into the execution phase of each process.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • Summit Europe 2017 Preview: Q&A With Isabel Montesdeoca
    The eighth annual SiriusDecisions Summit Europe, which will be held in London on October 4–5, will provide two days of data-driven best practices research. Get a preview of what to expect at this event in Ellen Lind’s interview with SiriusDecisions’ Isabel Montesdeoca.
SiriusDecisions
SiriusDecisions
SlideShare Presentation

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  • 2017 SiriusDecisions Technology Exchange Analyst Picks
    The Technology Exchange agenda will feature 12 unique sessions within three tracks that provide deep dives on topics based on role or technology priorities. To help you design an agenda that will address the unique challenges of your function, our analysts have selected the sessions you can’t afford to miss. Learn more: http://ow.ly/AY4o30dXDYo
SiriusDecisions
SiriusDecisions
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  • Why Create a B2B Communications Center?
    The need to improve the coordination of communications across an organization is driving large companies to establish communications centers that optimize the function at global, regional and business unit levels; even smaller companies are moving toward increased centralization.
SiriusDecisions
SiriusDecisions
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  • The Three Roles of the B2B Salesperson
    We see salespeople playing three key roles during the sales cycle: domain expert, strategic orchestrator and risk alleviator. In some sales cycles, the rep may play multiple roles; in others, none of these roles may come into play. Sales and marketing leaders need to understand: 1) where these roles are needed in their sales cycles and 2) the skills, knowledge, processes and tools required for suc...
SiriusDecisions
SiriusDecisions
Blog Post

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  • Is B2B Mobile Marketing Here Yet?
    For at least the past five years, various pundits have breathlessly predicted that each subsequent year would see the widespread rise of mobile marketing in B2B. We’re still waiting.
SiriusDecisions
SiriusDecisions
Blog Post

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  • Data Sources: Balance Your Portfolio
    As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. The more you know about the target audience, the more impactful and efficient the marketing. The challenge is determining which data sources are best.
SiriusDecisions
SiriusDecisions
Blog Post

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  • Auditing the Product Launch Process
    SiriusDecisions has found that marketing and sales spending nearly doubles when B2B enterprises are introducing new concepts into a market vs. when they are operating in established markets.
SiriusDecisions
SiriusDecisions
Blog Post

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  • Welcome to the New World of B2B Influencers
    Most AR functions recognize that the realm of individuals that influence their buyers has expanded beyond traditional analysts and journalists. We've identified four classes of influencers that organizations need to engage with, both inside and outside the company, throughout the buying cycle.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • Listening: A Critical Skill for Sales Alignment
    One of marketing’s biggest challenges is demonstrating its value to sales so that salespeople not only appreciate what marketing can do, but also take full advantage of marketing’s capabilities.
SiriusDecisions
SiriusDecisions
Blog Post

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  • Your Partner Program Is Served
    Partners have limited know-how for developing and executing marketing programs. At best, they’ll take what you offer them and shotgun the content to the first prospect they come across, regardless of whether the content resonates at whatever stage in the cycle the buyer has entered.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • B2B Sales: We’ve Come a Long Way Baby...Not
    The arrival of a new year understandably compels people to think about starting anew. For me, the advent of 2011 meant sudden motivation to remove the clutter from my home office. First challenge: Wrestle with the mounds of files and papers that permeated the space.
SiriusDecisions
SiriusDecisions
Blog Post

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  • A B2B CMO New Year's To-Do List
    Instead of more new year's predictions, we present another post on the imperatives B2B executives must address in 2011 to optimize and evolve their business.
SiriusDecisions
SiriusDecisions
Blog Post

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  • Three Wishes for B2B Marketing in 2011
    We analysts aren’t much good at wish-granting. It’s usually the case that we have to tell people the answer is harder than they’d like it to be and that it will take a lot of work to do something really good. Wouldn’t it be great if we could give you a marketing wish hotline, where sticky problems get transformed into simple ones with a wave of the presentation-slide changer and some Disney-qualit...
SiriusDecisions
SiriusDecisions
Blog Post

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  • Teradata to Acquire Aprimo
    Teradata has announced its intent to acquire Aprimo for $525 million. Given, IBM's acquisition of Unica, this scenario was always a matter of when rather than if, and continues the consolidation of the marketing automation platform (MAP) market.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • Calculating The ROI Of Marketing Automation Platforms
    How times have changed. It's clear that many B2B organizations now understand the need for marketing automation technologies, and the need for optimized processes and skills to leverage them, as blogs and tweets on these topics abound at an increasing rate. Ultimately, the proof of whether these purchases “worked” is often difficult to measure, time-consuming and subject to significant debate.
SiriusDecisions
SiriusDecisions
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  • United We Stand: Aligning B2B Sales and Marketing Budgets
    How’s your budget? Is it everything you hoped for or wished for? In most cases, the answer year in and year out is “No.” And that’s to be expected when various business functions within your organization are competing for a limited amount of funding. It is a zero-sum game; more funding for one area means less for another.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • The Perfect Pipeline: When Less Is More
    If it's true that the Great Recession is over or at least ending, it seems appropriate to begin to look back on the dark economic days from Spring 2008 until midyear 2010 to see what we learned during this downturn that we can apply the next time the economic cycle goes bad.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • The Declining Role Of Microsites
    In the B2B marketing world microsites have been the workhorse of “adaptive” marketing. Because of their versatility, the ease with which they can be deployed, and their targeted and focused nature, microsites are frequently used both in a marketing organization’s program mix to create original demand and to nurture leads.
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • When Not To Align To The B2B Buying Process
    Given the requests we receive from the market at large for social marketing data, we'd like to share some of our recent findings. In a world where buyers look to take control, push decisions “down the value chain” and make it all about product, how do you climb higher in their organizations and sell solutions to senior-level executives?
SiriusDecisions
SiriusDecisions
Blog Post

New blog articles detected.

  • B2B Social Media By The Numbers
    We collect a large amount of data in the course of our conversations and benchmarks with clients and other B2B companies. Given the requests we receive from the market at large for social marketing data, we'd like to share some of our recent findings.

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