SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.

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SiriusDecisions
SiriusDecisions
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  • A marketing operations leader should have a strong background in the discipline of marketing, but people with strong operations experience and a propensity to develop their skills in marketing can also fulfill many roles within the team. Here are some attributes to look for in marketing operations team members and leaders.

SiriusDecisions
SiriusDecisions
Blog Post
  • Understanding and mapping sales execution processes are a critical first step in improving and informing sales technology decisions. Many sales organizations have long resisted the application of standardized processes by claiming that sales is more art than science. However, SiriusDecisions has found that sales performance improves when sales operations follows a disciplined approach.

SiriusDecisions
SiriusDecisions
Blog Post
SiriusDecisions
SiriusDecisions
Blog Post
SiriusDecisions
SiriusDecisions
Blog Post
  • There are two primary ways b-to-b organizations approach persona development with an external partner. Sometimes companies know they need persona development done, yet they lack the bandwidth and internal resources to complete this task on their own. Here are three questions to ask persona service providers.

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