SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.

Wikipedia
SiriusDecisions
SiriusDecisions
Blog Post
  • Artificial intelligence (AI) is topping the charts as a hot topic for this year, and its fan base is growing. Embedded in the sales and marketing technology stack, the AI capability is continuously learning about buyer preferences, context and intent, and using that knowledge to make predictions and decisions that help drive conversions and pipeline.

SiriusDecisions
SiriusDecisions
Blog Post
SiriusDecisions
SiriusDecisions
Blog Post
  • In an effort to enhance their marketing arsenal, b-to-b organizations will invite an industry analyst to join webcast events. Typically executed by technology or service providers seeking to leverage the gravitas of analysts and their employers, these presentations vary dramatically in one primary performance measure – how many potential buyers register for the event and eventually consume the con...

SiriusDecisions
SiriusDecisions
Blog Post
  • Content from marketing and other functions is being produced, published, updated and reused at breakneck speed. It’s no wonder that organizations struggle to maintain the integrity of details – be it brand, product names and descriptions, or version control. To understand the impact of content consistency sins in your organization, it’s useful to define the following categories of “sinners” you mi...

SiriusDecisions
SiriusDecisions
Blog Post
  • To drive marketing transformation in a product-led organization, the CMO and chief product officer and/or business unit general managers must agree on joint planning processes and strategies, shared goals, and buyer and customer personas and needs. Read more in this blog post from SiriusDecisions Research Director Alan Gonsenhauser.

SiriusDecisions
SiriusDecisions
Blog Post
  • Event success requires carefully selecting the right events, preparing your booth staff, and getting everyone excited to talk with buyers. We recently spoke with Betsy Hargus, VP of corporate communications at MRP, about the strategies she used at the 2017 SiriusDecisions Technology Exchange.

SiriusDecisions
SiriusDecisions
Blog Post
  • In Dublin and Stockholm, SiriusDecisions recently hosted forums for European b-to-b leaders, where Nicky Briggs and Isabel Montesdeoca presented our latest research and answered questions about account-based marketing (ABM). In this post, Rachel Kavanagh recaps answers to some of the key questions that attendees at the forums and others have asked about ABM.

SiriusDecisions
SiriusDecisions
SlideShare Presentation
  • Join the Inaugural SiriusDecisions Summit Canada and network with a vibrant community of b-to-b sales, marketing and product leaders. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspective on what’s working right now across the b-to-b space in Canada. Learn more here: http://ow.ly/lLIX30h9FL...

SiriusDecisions
SiriusDecisions
Blog Post
  • Is agile marketing a passing fad or an essential component of high-performance marketing organizations? This is the question we posed to the 15 CMOs who joined us in London for our last CMO community session in 2017. Although agile marketing is gaining momentum, it was evident during the discussion and in our ongoing conversations with CMOs and marketing leaders, that agile marketing lacks a clear...

SiriusDecisions
SiriusDecisions
SlideShare Presentation
  • Join the Inaugural SiriusDecisions Summit Canada and network with a vibrant community of b-to-b sales, marketing and product leaders. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspective on what’s working right now across the b-to-b space in Canada. Register now: http://ow.ly/umG130hj3Za

SiriusDecisions
SiriusDecisions
Blog Post
  • As a CMO, have you thought about how your organization makes the world a better place? Considering how your org contributes to our global ecosystem and humanity is an important strategic question and has become a sought-after requirement as Millennials look to work for organizations they can feel passionate about.

SiriusDecisions
SiriusDecisions
Blog Post
  • With the May 25, 2018 deadline for GDPR compliance looming large, your organization should already be well down the road to compliance. Penalties for noncompliance can reach up to 20 million euros or 4 percent of a company’s annual worldwide revenue, whichever is greater, so further inaction can be costly.

SiriusDecisions
SiriusDecisions
SlideShare Presentation
  • Join the Inaugural SiriusDecisions Summit Canada and network with a vibrant community of b-to-b sales, marketing and product leaders. In one day, you will learn how leading Canadian companies address growth, innovation and operational challenges. You’ll leave the event with a unique perspective on what’s working right now across the b-to-b space in Canada. Learn more here: http://ow.ly/lLIX30h9FL...

SiriusDecisions
SiriusDecisions
SlideShare Presentation
  • Join more than 3,200 of your peers for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. SiriusDecisions 2018 Summit is the best opportunity to get the most from your SiriusDecisions investment. Learn more: http://ow.ly/my8u30h6IAF

SiriusDecisions
SiriusDecisions
Blog Post
  • The holidays can be a stressful time. SiriusDecisions just unwrapped its latest model to help: the Rearchitected Holiday Model. Read why it’s necessary for your upcoming plans.

SiriusDecisions
SiriusDecisions
Blog Post
  • By May 25, 2018, all companies (irrespective of headquarters location) that control or process the personal data of European Union (E.U.) citizens must comply with the strict personal data privacy regulations of the European General Data Protection Regulation (GDPR) or risk fines of up to €20 million or 4 percent of worldwide revenues (whichever is greater).

SiriusDecisions
SiriusDecisions
Blog Post
  • Picture it. You’re the head of marketing sitting in a monthly business review meeting with the executive team. The CSO is presenting the forecast and things aren’t looking good. The pipeline isn’t full enough. Multiple regions are underperforming. The slides are covered in red numbers. The CSO then breaks the news that end-of-quarter targets are going to be missed. The mood of the room turns sour.

SiriusDecisions
SiriusDecisions
Blog Post
  • Don’t let a lack of technical talent stifle your business’s planned improvements and growth. Look for the talent you need in the right places – selected industries, selected U.S. states and metro areas, and selected countries.

SiriusDecisions
SiriusDecisions
Blog Post
  • A partner program is a living, breathing organism that needs regular care and feeding to keep it compelling and relevant. SiriusDecisions has channel program best practices that can help your partner program be the best it can be.

SiriusDecisions
SiriusDecisions
Blog Post
  • When I first joined SiriusDecisions, someone asked me whether I was a former client, and if not, why not? Well, that was fairly simple. During all my years as a successful CMO at a FTSE 100 Index-listed business, I’d never come across the concept of the advisory service for marketing, sales or product professionals. I had no idea that peer-level support existed for precisely the challenges that we...

SiriusDecisions
SiriusDecisions
Blog Post
  • Three core ideas kept coming up at SiriusDecisions TechX 2017: technology requirements based on capabilities, not shiny objects; user experiences; and AI-driven dynamic responses that maximize the impact of technology for b-to-b organizations.

SiriusDecisions
SiriusDecisions
Blog Post
  • “Kula” is a Sanskrit word that denotes a sense of inclusion, community and belonging – a feeling that often can be cultivated through the practice of yoga. Many b-to-b customers and organizations seek a similar connection or community. When creating online customer communities, organizations must approach it with the mindset of doing the right thing by their customers and the company.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.