As those of you who have watched my recent webinar Data Modeling Fundamentals With Sisense ElastiCube might recall, a primary key is a unique identifier given to a record in our database, which we can use when querying the database or in order to join multiple sources. This article will discuss the concept of surrogate […]
Ah, February 14th. The day when sales of chocolates, roses, and jewelry go through the roof. According to Forbes, the average American will spend $143.56 for Valentine’s Day this year, with the total planned spending across the entire US coming in at a whopping $19.6 billion! Is all this spending for nothing? It’s easy to […]
We’re beginning to see the minimalist approach applied to just about everything these days. From decluttering our closets to reclaiming our time, people are looking for ways to streamline their efforts and maximize their resources. One of the most popular ways to help reduce the overwhelm we all feel in most aspects of our lives […]
Successful manufacturing depends on businesses constantly finding new ways to streamline their operations. In the past, this meant spending months examining every single process, testing and re-testing innovative ideas, and finally implementing changes. However, this outdated mindset can sink manufacturers before they gain the opportunity to make improvements. So, how can you improve manufacturing...
Organizations that analyze their data can gain insights into their markets and their operations, become more productive and competitive, and offer greater software capabilities and value to their customers. It makes sense that such analytics are available “at the point of data,” where data is produced by an application or consumed by end-users. Attempts to […]
Marketing strategies are only as good as the results they produce. If an expensive campaign can’t get you the conversions you’re looking for, it doesn’t matter how great it looked on paper. For many marketers, the problem isn’t always the ideas themselves, but rather that the data they are using to drive decisions is either […]
Modern business organizations benefit from productivity tools and software that streamline and automate tasks and processes. They simplify how we do things and help manage the many aspects of our business with greater accuracy, efficiency, speed, and ease. They facilitate communication, collaboration, customer service and support, sales and marketing, project management, business processes, HR and...
With businesses producing mountains of data daily, finding ways to visualize it properly is a major factor in creating actionable insights. However, data visualization today has evolved far beyond the pie charts and bar graphs we can use in Excel. The field today is vital in turning insight into action and can help find unseen […]
Database technology has seen rapid developments in the past two decades. Online Analytical Processing (OLAP), which gained prominence in the 1990s, gradually lost altitude in favor of in-memory databases at the start of the 21st century. However, the requirements of modern business intelligence have set a challenge that in-memory databases will have a very difficult […]
The Inevitable Challenge: What to Do with All This Data? Businesses across all applications and in every industry are faced with mountains of data. Finding a meaningful way to manage this data has become a necessity, especially when it’s data that can help your customers or partners succeed. The only question is: will data be […]
Data environments are growing exponentially. Not only is there more data, but there are more data sources. At the same time, the value of unlocking that data and using it to make business decisions is also increasing. For the business user, understanding this complex data and unlocking its potential is the key to staying ahead of the competition. For IT organizations, complex data can be the ban...
Search Engine Marketing (SEM) is a substantial part of every company’s acquisition strategy. Yet SEM has become very complex as campaigns are being affected by so many different factors and data sources. During this webinar we’ll present SEM as a marketing vertical and explain how to optimize it using correct analysis.
Trupanion is the fastest growing pet insurance company in North America, helping pet owners take better care of their dogs and cats. TJ Houk, Trupanion's Director of Business Intelligence, uses SiSense to give his organization the ability to truly understand their KPIs so everyone can focus on success and ultimately help more cats and dogs stay healthy.
Presented by Frost & Sullivan’s Senior Research Analyst, Rahul Vijayaraghavan, and Sisense’s Hall McMillan and moderated by Sisense Marketing Director, Michal Wachstock, this webinar will discuss the next generation of Business Analytics challenges, requirements and solutions and how Sisense has carved a niche in the Big Data and analytics market. In this webinar, you'll learn: -Current industry...