SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • In early April, retailers are often stuck between finishing winter sales and moving into Spring and Summer inventory. Traditionally this leads to a race to promote summer products, but depending on your customer base this may not be the best move. FierceRetail’s Jacqueline Renfrow interviews SiteSpect VP of Sales Bill Cunningham on how to use data to navigate the changing seasons.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the new landscape.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Bill Cunningham and others offer strategies to revamp email marketing where it lags. Cunningham says, “As noted above, for optimizing the ROI of an email campaign, all comes down to understanding how your customers choose to engage with the brand. Aligning the content of the email with the needs of a consumer and then reflecting how they shop in incentives or sales will help to change how a c...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • As a generation of digital natives’ purchasing power grows, brands must reassess marketing strategies that take new priorities into account. Ed Burek, SiteSpect Director of Solutions Marketing, explains how brand loyalty can come through personalization, optimization of various devices, interfaces, and channels, and building individualized relationships with consumers.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Digital Experience Platforms help business create the ideal environments and interactions for customers, and their value only grows as digital interactions continue to dictate customer engagement and retention. Eric Hansen adds that that the best Digital Experiences come from employing more comprehensive analytics that allow business to assess behavior in real time.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • "The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect, in CRMBuyer’s latest article by Vivian Wagner. Hansen and other e-commerce experts offer valuable insights into how to think about customer loyalty in the digital world.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • AdAge’s Drew Neisser explores how the use of data is changing the DNA of CMOs. “In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order...”, writes Neisser. SiteSpect’s CMO, Patti Foye, shares insight into how solid data is essential for telling an effective brand story for B2B marketers.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched its next generation of actionable insights to enrich its customers’ optimization programs. These new capabilities extend SiteSpect’s real time analytics that help manage, calculate and evangelize the results, impact and succes...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brand...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Today, SiteSpect, the pioneer in customer experience optimization solutions, technology and platforms, held its annual Customer Advisory Board summit in Boston. Every year, SiteSpect hosts leading digital companies from North America and EMEA in a multi-day, collaborative event that promotes the advancement of customer experience optimization solutions including A/B and multivariate testing, ...

SiteSpect, Inc.
SiteSpect, Inc.
Landing Page

New mobile optimized landing page detected

 
SiteSpect, Inc.
SiteSpect, Inc.
Landing Page

New mobile optimized landing page detected

 
SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts and not so much about having a rich experience. Many consumers long for just that kind of experience - one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • If retailers want to keep up with the likes of Amazon, which excels at providing that immediate gratification, they need to begin by addressing the very blueprint they operate on. While many have implemented ecommerce strategies and transitioned to an omnichannel approach, they're still struggling to generate revenue from digital properties. The answer to this critical issue lies in their app...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Today's connected travelers aren't just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90% of consumers booking or researching travel through mobile devices - such as smartphones or tablets - will switch to a different website or app if their needs aren't quickly met.

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