SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • "The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect, in CRMBuyer’s latest article by Vivian Wagner. Hansen and other e-commerce experts offer valuable insights into how to think about customer loyalty in the digital world.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Eric Hansen, CTO and founder a SiteSpect, discusses the science of personalization with Diginomica’s Barb Mosher Zinke. From how a customer should feel about a personalized experience to the importance of companies having a core set of KPIs, Hansen shares his insights for tackling personalization challenges.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • AdAge’s Drew Neisser explores how the use of data is changing the DNA of CMOs. “In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order...”, writes Neisser. SiteSpect’s CMO, Patti Foye, shares insight into how solid data is essential for telling an effective brand story for B2B marketers.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched its next generation of actionable insights to enrich its customers’ optimization programs. These new capabilities extend SiteSpect’s real time analytics that help manage, calculate and evangelize the results, impact and succes...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brand...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Today, SiteSpect, the pioneer in customer experience optimization solutions, technology and platforms, held its annual Customer Advisory Board summit in Boston. Every year, SiteSpect hosts leading digital companies from North America and EMEA in a multi-day, collaborative event that promotes the advancement of customer experience optimization solutions including A/B and multivariate testing, ...

SiteSpect, Inc.
SiteSpect, Inc.
Landing Page

New mobile optimized landing page detected

 
SiteSpect, Inc.
SiteSpect, Inc.
Landing Page

New mobile optimized landing page detected

 
SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts and not so much about having a rich experience. Many consumers long for just that kind of experience - one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • If retailers want to keep up with the likes of Amazon, which excels at providing that immediate gratification, they need to begin by addressing the very blueprint they operate on. While many have implemented ecommerce strategies and transitioned to an omnichannel approach, they're still struggling to generate revenue from digital properties. The answer to this critical issue lies in their app...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • A personalized experience is no longer an added feature of an e-commerce website - it's a deciding factor in whether connected consumers do business with a brand. Many e-commerce businesses are failing at digital innovation today because they're not optimizing their channels to meet individual customer preferences.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • For the largest digital players in the world today such as Walmart, Amazon, and Target, security and compliance are an assumed part of their initiatives. However, as optimization, personalization, and overall customer experience become top priorities, data-driven initiatives are critical for digital businesses - large and small.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Today's connected travelers aren't just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90% of consumers booking or researching travel through mobile devices - such as smartphones or tablets - will switch to a different website or app if their needs aren't quickly met.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Financial industry executives are becoming increasingly aware of the role a quality customer experience has on their bottom line. Gone are the days when customer service could almost be treated as an afterthought. More competition and less loyalty mean financial institutions have to work harder to retain customers, and that means providing a quality experience, one more tailored to individual...

SiteSpect, Inc.
SiteSpect, Inc.
Page Design Update
SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Early on SiteSpect’s founder, Eric Hansen, spent several years as a serial entrepreneur and digital consultant. In his work, he found many companies looking to experiment with the type of content and functionality they presented online to the end user. Often, they would be taking educated guesses to determine what factors impacted conversions and revenue. Using the living room in his home, Er...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • SiteSpect, Inc., a recognized leader in digital business and customer experience optimization, announced today that Bill Cunningham has been named the company’s new Vice President of Sales. In this role, Cunningham will assume responsibility for all new sales, including the expansion of SiteSpect’s existing customer base.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • SiteSpect, Inc., a recognized leader in digital business and customer experience optimization, announced today that Patrick Romich has been named the company’s new Chief Executive Officer (CEO). In this role, Romich will assume the responsibility for all facets of the company, including strategic initiatives and partnerships that will lead the growth and expansion of the company, including ne...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • Decreased foot traffic and increased online competition is not new for retailers. More and more have announced brick and mortar closings which means focusing on their online business in order to stay afloat. But what can most retailers do to keep from getting “Amazoned” in this shifting digital culture? This week Justin Bougher, our VP of Product Strategy, outlines three major elements that c...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • This week several companies experienced the rare event of Amazon’s cloud service crashing. The end result was a bad customer experience that translated into lost revenue and unhappy consumers. But this cloud has a silver lining. Read what Justin Bougher, our vice president of product strategy, recommends for best practices to be prepared and lessen the risk of a bad customer experience.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • There’s a new game in Marketing Town, and brands are rushing to figure it out. Some will flame out spectacularly. Others will soar to new heights and win new customers. Most will wait, watch, and get left behind. How will marketers fare when they employ virtual reality (VR) and augmented (AR) or mixed reality (MR) experiences to connect with customers? TUNE asked 55 marketing super influencer...

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post

New blog articles detected.

  • SiteSpect Announces Technology Integration with Akamai

    SiteSpect Inc., today announced deeper collaboration with Akamai that brings the power of end–to-end digital optimization and testing to Akamai’s Audience Segmentation Cloudlet. With this integration, Akamai clients can discover new ways to ensure a successful customer journey, all while increasing revenue, reducing costs and mitigating risk.  

  • RTL Nederland Selects SiteSpect for Digital Optimization

    SiteSpect Inc., today announced it has partnered with RTL Nederland to provide digital optimization services to further the media company’s digital growth. RTL Nederland, a subsidiary of RTL Group, is located in Hilversum and owns free to air TV-stations RTL 4, RTL 5, RTL 7, RTL 8 and RTL Z. As a result of their digital activities including catch up platform RTLXL, weather platform Buienradar...

  • SiteSpect Names Mike Earley as New Chief Financial Officer

    SiteSpect, Inc. today announced that Mike Earley has been named the company’s Chief Financial Officer (CFO). In this role, Mr. Earley will assume the responsibility for all facets of finance, legal, human resources and information technology and will focus on strategic initiatives aimed at driving growth and increasing the enterprise value.

SiteSpect, Inc.
SiteSpect, Inc.
Blog Post
  • SiteSpect, Inc. today announced the availability of its Amazon Web Services (AWS) deployment option for its leading optimization and testing solution. This new option will allow organizations to use AWS in a hybrid model or a pure AWS configuration.

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