Competitive Marketing Intelligence | Crayon
SkillPath Public Seminars
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  • Avoiding Simple Budgeting Mistakes at Your Work
    Creating a financial budget takes time and effort for any�business professional. There are many elements that go into the budgeting process, from formulating the objective, to defining priorities to researching costs. Even for financial professionals, so many variables in budgeting can cause things to fall through the cracks. If you’re not a financial pro, the risk is obviously greater and it’s no...
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Are You Taking Good Care of Your Customers on Twitter?
    Did you know that people are twice as likely to share a negative interaction as a positive one? Also, did you know that a whopping 95 percent of the people who are upset with your company won?t let you know? It?s true ? even with the ease of contacting your company through social media, only 5 percent of your customers will do it. So it…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Are You Getting Ghosted at Work ? or Are You the Ghost?
    Recently, my friend and I were sitting in a bar watching one of our local sports teams play when he asked me if I would mind being a sounding board and mentor to one of his new copywriters on his staff. Since he?s one of my oldest friends, it took me two seconds to say yes. “Nate” did send me an email two days later…
SkillPath Public Seminars
SkillPath Public Seminars
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  • How to Work For a Tyrannical Boss
    If you?ve been employed for any length of time, chances are good you?ve worked for at least one domineering and tyrannical boss. It might have been that assistant manager you had as a teenager in your first job at the local grocery store, or now that you?re in your 40?s, your current micromanaging boss from hell that drives you insane. The point is, at some…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • How Awesome Of a Boss Are You?
    Any report you read about employee engagement show that a large percentage of employees leave their jobs due to dissatisfaction with their bosses. And, every year, Gallup polls show that around 50%-60% of American workers are completely satisfied with their bosses. These same polls show that just 30% of all employees are actively engaged at work. OK, awesome boss ? you?ve got your work to…
SkillPath Public Seminars
SkillPath Public Seminars
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  • Set Training Goals to Boost Your Energy and Commitment at Work
    I recently attended one of our seminars on social media marketing and, as a representative of the company and a marketing pro, asked my fellow attendees why they were attending the training. While a small number gave the inevitable, ?My boss made me come? reply, a healthy number told me that it was something they wanted to do and was part of their training goals…
SkillPath Public Seminars
SkillPath Public Seminars
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  • Finding Balance on the Workplace Merry-Go-Round
    The other day a co-worker and I were chatting in the breakroom late in the day when she threw her hands up exasperatedly and said, ?My gosh ? I have not stopped since I got here at 7 this morning. And I?ve yet to cross anything off my “To Do” list! How is that possible????� Then we got into a fairly deep discussion about finding…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • How to Identify, Avoid and Fight Age Discrimination at Work
    If you don?t think age discrimination exists, then you probably are under the age of 40 or you haven?t been out looking for a job lately. While the Age Discrimination in Employment Act (ADEA) gives people over 40 protection, actually proving age discrimination is difficult except for the most blatant examples. When the recession hit back in 2008, older workers seemed to be disproportionately targe...
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • How to Introduce New Policies and Procedures to Ensure Employee Buy-in
    When an organization needs employees to handle certain situations in a consistent way, developing written procedures and policies can help outline those steps. There may be government regulations or laws that need to be followed. Or, maybe you just need to ensure fair treatment for everyone involved. Then there are just the procedural changes that you believe will help your processes run smoother ...
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • 5 Sure-fire Ways to Encourage Employees to Share Knowledge
    No matter where you work, you run into people who conceal knowledge and information from coworkers, albeit sometimes inadvertently. Complete information makes an organization run more smoothly. It saves time, prevents mistakes and duplication of efforts. �And, it’s often critical to good decision making. So, at a time when social sharing is the norm, why is it so difficult to get your employees to...
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • 8 Ways To Be A Better Big Picture Strategic Thinker
    Do you ever discover that you?ve become so focused on doing the day-to-day duties of your job, that you forget the other part of your responsibilities as a manager or supervisor? It?s comfortable and easy to attach yourself to your day-to-day tasks. After all, you know its important to do the daily work and put out fires to keep your job. Your top priority is…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Copywriting and Email Tips for Non-writers
    Writing compelling copy and engaging email content isn’t easy ? and that?s true for the professionals that do it every day for a living. For people whose jobs are in other areas of the company, being asked to suddenly write copy for a customer can be terrifying. When it comes to sales copy, just because you CAN write does not mean that you SHOULD write….
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Buried by Work? These Suggestions Will Dig You Out
    Summer is almost here, which means vacation time for you and your co-workers. While vacations are great and necessary for maintaining sanity, they often increase your workload. Either you?re trying like mad to get ahead and clean your desk off for those two weeks you?re spending in the mountains and visiting grandma, or you?re covering for someone who is gone (but probably NOT visiting your…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • 3 Things Great Managers Do to Make Work Important for Employees
    As a great manager, part of your job is to help provide meaningful work experiences for your staff. If done correctly, that alone can greatly enhance employee engagement and loyalty to the organization. If done incorrectly or, more likely, ignored as ?not part of your job? then absenteeism, apathy and eventually turnover become rampant.   The work we do has a direct impact on how…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Is Your Company Data Safe From Your Employees?
    Given the usually destructive?and occasionally devastating?importance cyber-hacking has in our world today, there?s little doubt many people feel powerless to fight against it. Yet, cyber-security is vital for businesses of any size in 2017. These days, your IT department can send out a million warnings to employees about not acting in risky fashion. However, it only takes clicking one email link ...
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Staying Calm and Assertive When Aggressive People Attack
    For many people in the workplace, being assertive is difficult. They struggle to stick up for themselves and their ideas. Now, add in the stress of dealing with super-aggressive people at work. Not just your office bullies, but those non-malicious, Type-A personalities that will still run you over every chance they get. You probably wish that you could be more assertive, but wonder how to…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • 7 Steps for Remembering Names
    Do you have problems remembering names when you meet someone for the first time? One of the best business skills you can have is the ability to meet someone for the first time and remember their name 20 minutes later. There is virtually nothing you can do better to show a new business contact that they matter to you, than by remembering their name. Experts…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • 12 Tips to Combat Negativity in Your Organization
    It takes a watchful eye to combat negativity around the workplace. On a personal level, you can survive at your job, or you can thrive at it. The difference boils down to one word: attitude. A positive attitude can make a bad job tolerable or a good one great. It can make you happier, healthier and more productive. The same applies on an organizational level….
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Enhance the Effectiveness of Your Brainstorming Sessions
    Ideas have to start somewhere. And many of the best and most innovative ideas come from collective brainstorming sessions. Whether it?s the next best-selling product, a new marketing strategy, or innovative sales technique, the best ideas�are usually born from collective creativity. But like any business meeting, brainstorming sessions require proper preparation, execution, and follow-up. To get t...
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • Workplace Etiquette: Yes, Manners STILL Matter
    With new technology and multiple generations in the workplace, the rules for workplace etiquette�are changing. There are new rules to consider, and many of the old ones have a new twist. Your manners in the workplace have a direct impact on how others perceive you and your level of professionalism. Below are some DO?s and DON?Ts that will strengthen your image as a true professional…
SkillPath Public Seminars
SkillPath Public Seminars
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New blog articles detected.

  • How to Effectively Handle a Difficult Employee Attitude Problem
    Anyone that has worked in an office for any length of time has run into them. That co-worker that frustrates you with their nasty behavior. Let’s be honest, it?s a bit of an understatement to say that a difficult employee can affect everyone in the workplace. Their behavior not only obstructs their performance, but it negatively affects everyone in the work environment as well. Furthermore,…
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • How Admins Can Seize Control of Their Productivity (Pssst ? Get Rid of Interruptions)
    Everyone gets interrupted at work, but administrative assistants, by the nature of their jobs, probably get interrupted more than most. Not only does she work for at least one boss (and sometimes multiple bosses), she is the conduit between the boss and the rest of the organization. But, as an admin, when you?re on deadline and trying to get a project off your desk, who…
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • Self-Promotion for Administrative Assistants is Essential for Career Success
    Administrative assistants, like many employees, often undersell themselves when it comes to self-promotion. Unfortunately, if they�don?t do it, no one else is going to do it either. On the bright side, if you’re an admin, it?s not that difficult to make sure your work is acknowledged. Furthermore, you can put your name in the minds (and on the lips) of the movers and shakers in…
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • Creating the Perfect Cold Calling Script
      If you?re prospecting, or setting appointments on the phone on a regular basis, creating a cold calling script helps you control the outcome better. Unfortunately, a poorly-written script can make you sound robotic and your presentation canned. Or worse, unprepared. �That?s a killer when you?re trying to create a new relationship in a matter of seconds. Your script has to make you sound ?…
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • 3 Ways to Get … and Use … Customer Feedback
    A crucial aspect of customer service is gauging consumers’ thoughts and feelings on the overall company and the products and services it sells. Employees should regularly inquire about customer�feedback to truly understand how the business can improve its offerings, experience and mission. Today, there are many ways to gain these assessments from customers – surveys, comment boxes, in-person inter...
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • Taking Constructive Criticism the Right Way Greatly Enhances Your Image at Work
    I used to stink at taking criticism … even constructive criticism. In college, I could sulk for days when my British Lit professor ripped apart one of my papers for class. I would stew with my other 19-year old�friends about how the older generation just ?didn?t get? what I was trying to say. But then, during my senior year, I got married and suddenly I…
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • Build Interviewing Skills to Nail Down That Dream Job
    It doesn?t matter if you just graduated from school, or have been in the workplace for a while and are looking for a change. At some point, you?re going to have to strengthen your interviewing skills in order to land that job you want. Especially in today?s super-competitive world. Before anything else, you need to objectively look at the reasons you?re applying for a job….
SkillPath Public Seminars
SkillPath Public Seminars
Blog Article

New blog articles detected.

  • Overcoming Personal Bias That Affects Your Decision-making
    One of the great things about writing a blog for this company is that we keep up on the latest business topics with discussions about our new seminars. Today, a co-worker and I were talking about a new program going out soon about bias vs. discrimination. Part of the program deals with the difference in legality between bias and discrimination. Not being lawyers or HR…

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