Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • Find the Inciting Incident for Your Business Story
    How can a company or brand utilize the inciting incident in a way that fits their aesthetic and voice? The post Find the Inciting Incident for Your Business Story appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • The Case for Bylines: Why “Posted by Admin” Does You No Favors
    Don't lose readers with the phrase "Posted by Admin." Give visitors a better website experience by putting a name, a narrative, a byline behind the voice. The post The Case for Bylines: Why “Posted by Admin” Does You No Favors appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by Michael Brenner
    When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors t...
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • How to Use Data to Inspire Great Brand Storytelling
    Description: To better serve the wants and needs of your audience through content, marketers need to know how to analyze data. As organizations begin to grow, marketers can lose track of what's most important to their audience. To keep your company sharp and focused, data analyzation is key, but knowing what data to use can be a barrier to creating great stories. Skyword’s Vice President, Serv...
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • Control Your Brand with Skyword Digital Asset Manager
    You’ve successfully launched an original content marketing program that has elevated your brand to new storytelling heights. You’re producing more and more rich-media content, and it’s time to start taking control of it all. We know it’s not easy to manage these assets, while also trying to publish at scale, which is why we came up with a way to make your life a bit easier – by putting everythin...
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • Transforming the Content Standard by Skyword
    With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise marketers have expanded their content marketing, and 47 percent have invested in analytics technology over the past year. Join Skyword’s own Content Standard team, Tricia Travaline, Chief Marketing O...
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • Launch a Successful Global Content Marketing Program
    As a marketer, you understand the importance of connecting with audiences worldwide. It’s not simply translating one story into a dozen languages–it’s about seamlessly spreading a message that is consistent with your brand voice throughout the world. Skyword hosts a panel discussion with top marketing executives who have launched global programs for some of the world's most coveted brands. You’...
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • How ESPN Ties Sports, Culture, and Content Marketing Together to Reach the US Hispanic Market
    With more than 54 million people of Latino origin in the United States, and with a purchasing power estimated to reach $1.5 trillion in 2015, now is the perfect time for your brand to expand in the US Hispanic market. [WEBINAR] ESPN's Senior Director of Multicultural Content, Hugo Balta, and Skyword's Director of Brand Partnerships, US Hispanic and Latin America, George Levy, on how your brand ...
Skyword Inc.
Skyword Inc.
SlideShare Presentation

New SlideShare presentations detected.

  • 10 Tips to Discover, Reach, and Convert Your Audience
    Meeting Description: In the rush to prove ROI, it is easy for marketers to get caught up in the numbers without paying attention to the people behind them. Taking time to understand your audience and create content that speaks to their interests and desires is paramount to driving performance and inspiring loyalty. This webinar will help you identify the who, what, where, and how of your audie...
Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • The Working Weekend: How a Creative Retreat Can Change Your Business
    When a friend in my mastermind group pitched the idea of a working weekend creative retreat, I was sold. Here's what you need to plan one of your own. The post The Working Weekend: How a Creative Retreat Can Change Your Business appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • Are We Working Too Hard? Europe Thinks So.
    Our lack of work-life balance is killing our creativity, health, and happiness—and in the knowledge economy, that's a big problem. The post Are We Working Too Hard? Europe Thinks So. appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • Decentralizing Brand Authenticity: How Giant Companies Get Personal
    The best way for big brands to earn trust and brand authenticity doesn't come down to better ad copy or marketing strategy. It comes down to your people.  The post Decentralizing Brand Authenticity: How Giant Companies Get Personal appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • The Draw(backs) of Using a Predictable Formula in Content Marketing
    Following a formula with your content marketing is a strong strategy—at first. But sooner or later, you'll need to innovate to keep consumers interested. The post The Draw(backs) of Using a Predictable Formula in Content Marketing appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • Raise the Stakes in Your Brand Storytelling
    Successful movies, TV series, and books are built on stories of heroes facing insurmountable odds. But how can a company or brand raise the stakes? The post Raise the Stakes in Your Brand Storytelling appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • Man, Machine, and Media: The Trends Shaping the Future of Content Marketing
    The future of content marketing consists of three strands—the human qualities of intuition, love, and honesty; the connected world and AI; and the new model of audiences. The post Man, Machine, and Media: The Trends Shaping the Future of Content Marketing appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • Why Marketers Should Play a Role in Cyberattack Recovery
    In 2017, no enterprise marketing department can run the risk of operating without a cyberattack response strategy. The post Why Marketers Should Play a Role in Cyberattack Recovery appeared first on The Content Standard by Skyword.
Skyword Inc.
Skyword Inc.
Blog Post

New blog articles detected.

  • We Need Better Audience Segmentation in B2B Content Marketing
    Business buyers are no more monolithic than individual consumers, so why do we neglect detailed, thoughtful audience segmentation in B2B content marketing? The post We Need Better Audience Segmentation in B2B Content Marketing appeared first on The Content Standard by Skyword.

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