Skyword Inc.
Skyword Inc.
Blog Post
  • Martech budgets continue to grow, but it's not fast enough to satisfy marketers who are forced to prioritize their spending on powerful new technologies. The post Buying MarTech on a Budget in 2018: How Brands Navigate a Spending Crunch appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • Whether you're a footwear brand or a B2B company, whimsy can play a powerful role in the digital marketing playbook. The post The Secret Digital Marketing Ingredient: Whimsy appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • Nostalgic thinking can make consumers feel more optimistic, and therefore more likely to buy. But how can you tap into nostalgia in marketing? The post What’s the Deal with Nostalgia in Marketing? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • With 280 characters, Twitter delivers the experience users deserve, but not the one they need right now. The post Twitter Will Allow 280 Characters, Like It or Not appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • Amazon bought Whole Foods to strengthen its foothold in the grocery market, but also to reach the upwardly mobile consumer through yet another channel. The post How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • For better or worse, multitasking is norm for most people, and it impacts how content marketers meaningfully engage their audiences. The post Content Marketing for the Multitasking Age appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • For content creators who want to protect themselves from burnout, these books about content can give plenty of inspiration—without the marketing. The post Staying Creative: A Non-Marketing Booklist for Content Creators appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • Gamification is the process of applying any element of games—points, for example—to something that is not a game. Ready to implement this in your writing? The post Gamification for Freelance Writing Tasks: An Interview with A.J. O’Connell appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • We talk a lot about the hero of a brand story, but sometimes it's a broader concept or a message that resonates with your audience. The post Who’s the Star of Your Brand Story? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • In order for an organization to be great storytellers, you have to establish a framework that applies story to your entire branding and marketing strategy. The post What Is the Role of Brand Storytelling in Your Marketing Strategy? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • The future of social media seems destined to be every platform borrowing and stealing from its competitors until every experience is more or less the same. The post In the Future of Social Media, Will Every Platform Look the Same? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • What can a detective story from the 1890s teach us about audience engagement in the age of social media? More than you might think. The post Solving the Mystery of Audience Engagement with Sherlock Holmes appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • Gated content is a basic pillar of content strategy. It generates marketing-qualified leads—or does it put barriers in front of your audience? The post Is Gated Content an Evil Troll or the Savior of Content Strategy? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • When calculating compensation for freelancers, think one step beyond monetary pay. Here are six creative ways to inspire brand storytellers. The post Compensation for Freelancers: 6 Creative Ways to Go Beyond Fair Pay appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • VR marketing doesn't have to be big, immersive experiences. It can also include small, strategic brand placements and other modest marketing moves. The post Is VR Marketing Ever Going to Become a Thing? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • Creative collaboration can take on many forms, from hands-on collaborative work to simply making use of another team member's skills. The post Unleashing Creative Collaboration to Produce More, Better Content appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • The new six-second ad format is an uncomfortable compromise between interrupt advertising and changing audience preferences. The post What’s with 6-Second Ads? In Short, It’s Complicated appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • Impostor syndrome runs rampant in the creative fields. Learn how to banish writer anxiety and crush your goals. The post Crushing Impostor Syndrome and Writer Anxiety appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • The General Data Protection Regulation, or GDPR, simplifies data protection for those exposed to marketing in Europe. Here's what you need to know. The post Marketing in Europe? Wherever You Are, You Need to Know About GDPR appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • While my little kid fought for his life, the last thing I wanted to do was to keep writing. But one little edit turned into a sanity-saving discovery. The post Disease, Disaster, and Divorce, Oh My! How to Keep Writing and Why appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • The story of Bitcoin isn't just meant for tech-savvy speculators and dark web salesmen. It's a critical case study for financial marketers. The post What the Story of Bitcoin Can Teach Financial Marketers appeared first on The Content Standard by Skyword.

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