Skyword Inc.
Skyword Inc.
Blog Post
  • The Disney-Fox merger is part of a larger trend of media consolidation. When media monopolies put pressure on advertisers, could content marketing win? The post How Do Media Mergers Like Disney and Fox Impact Digital Marketers? appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • How many times have you heard attention spans are getting shorter? It might be the biggest marketing psychology myth today. Here's what's really going on. The post What the Attention Span Myth Means for Content Marketers appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • For every content creator who's been dismayed by generic, fluffy quotes from "expert" sources, here's a guide to landing quality interview subjects. The post Finding Expert Sources: The Ultimate Matchmaking Game appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • Nostalgia-evoking period pieces are all over TV right now, and brands are tapping into the same retro aesthetic to win over audiences. The post Nostalgia Attracts TV Audiences—and Brands Are Taking Note appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • In the Cola Wars, Pepsi was always the challenger brand. But with effective brand storytelling, they were able to differentiate themselves and thrive. The post The Cola Wars—How Pepsi Survived and Thrived with Brand Storytelling appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • Digital content feeling stale? Take your inspiration from these innovative takes on digital publishing. The post Emerging Types of Innovative Digital Content appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
  • They say a picture's worth a thousand words, but in a visually saturated space, vivid language that engages the imagination can be even more memorable. The post Picture This: How Vivid Imagery in Language Sparks the Imagination appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
Skyword Inc.
Skyword Inc.
Blog Post
  • In the quest for audience engagement, some brands go too far with personalized marketing. These brands push the creative limit without crossing that line. The post Creative Versus Creepy: How Brands Get Personal Without Getting Weird appeared first on The Content Standard by Skyword.

Skyword Inc.
Skyword Inc.
Blog Post

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.