SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Public Relations Didn't Work? 5 Questions to Consider
    PR is a tough nut to crack—but you understand its value. You go to your team and propose adding it to the strategy for the next year and you are met with opposition. You learn that one member of your team has worked with an agency before and “it failed miserably.” Another member has the perception that PR is a “waste of time and money.” Your request seems to fall on deaf ears.
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • YouTube’s Fastest-Growing Audience: This Week in Inbound Marketing
    This week in inbound marketing we look at a new Facebook update which will penalize slow-loading pages and we explore YouTube's fastest-growing audience segment.  1) New & Noteworthy Facebook Will Rank Slow-Loading Pages Lower in News Feeds Google’s search algorithm rewards websites with quick page-loading speed—and now Facebook is taking a similar approach. In a new update, Facebook’s algorith...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 5 Things PR Professionals Hear Too Often
    Every B2B or consumer-facing organization wants exposure, increased credibility, third-party validation, and a leadership team that is the go-to resource for its industry. It’s a portion of the wish list that makes up the DNA for organizational success, and public relations is an obvious choice to do it. So, you enlist your agency to come up with a PR campaign so that it can get crackin’ on media ...
SmartBug Media
SmartBug Media
YouTube Video

New YouTube videos detected.

  • Elder & Senior Care Industry Marketing Survey Highlights
    The Elder Care Marketing Industry Report is a first-of-its kind look about how the senior care industry markets its products and services, including marketing tools, how they interact and support sales and their use of social media. Download the FREE report at http://www.eldercaremarketer.com/industry-marketing-report/
SmartBug Media
SmartBug Media
YouTube Video

New YouTube videos detected.

  • Senior care marketing: 7 Tactics to Boost White Paper Performance
    White papers are one of the most effective marketing tools available. For senior care and elder care marketers, white papers are perfect way to drive leads, increase influence and generate awareness for both business and consumer-focused companies. For more info: http://bit.ly/bXhaNT
SmartBug Media
SmartBug Media
YouTube Video

New YouTube videos detected.

  • Introducing the White Paper Launch Method
    This new white paper marketing method combines the best attributes of product launches, PR and social media to maximize the leads, reach and influence for each of your white papers.
SmartBug Media
SmartBug Media
YouTube Video

New YouTube videos detected.

SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • The Changing Landscape of PR and How Companies Can Capitalize
    The days of single-focus PR are gone, and Jerry Maguire-esque “Show me the money” slogans are just that: slogans. It was never that simple, and today’s PR has evolved, morphed, and merged. PR has gone beyond media outreach, and today it is much more than a subset of marketing. It is a partner. And with that…the times—they are a-changin’.
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Leveraging Digital to Create Winning PR Campaigns
    Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s at. The more content, the bigger chance you have to get noticed.
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Twitter Tests a Subscription-Style Ad Program: This Week in Inbound Marketing
    This week in inbound marketing, we look at a new ad program introduced by Twitter, which paid media trends are best for your business and the KPIs you need to be measuring, and we'll look at mistakes to avoid when getting started with Quora. 1) New & Noteworthy Twitter Tests a Subscription-Style Ad Program In an effort to boost advertising revenue that has been declining over the last several y...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 3 Reasons You Need Media Training
    Your company has just hired a PR agency to boost visibility, increase credibility, and showcase thought leadership. Awesome! Your plan has been created and you have a strategic vision that is surpassed only by your high hopes and your agency’s connections. Fantastic! Your experts know the ins and outs of your organization and your PR agency has completed your media training, right? No? It may be t...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Who in Your Company Should Contribute to Your Content Marketing Program?
    I suppose I should start out with a quick disclaimer: If you’ve come to this post looking to find written proof on why you, as a salesperson, engineer, or anything other than a marketer shouldn’t have to be involved in your organization’s content marketing program … well, you’ve come to the wrong place (but obviously, you’re welcome to continue reading). I may be slightly biased but I definitely t...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Explaining Our Website Redesign and New Brand Identity
    The Anatomy of a Rebrand Rebrands can be tough. Between determining strategy, developing a new visual style, redesigning the website, and—perhaps most importantly—aligning all decision makers, it seems as if there are a million things to consider. And of course, the public perception of your company hinges on all of these efforts.
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Which Paid Media Channels Are Best for My Business?
    Deciding where to invest your business’ media dollars isn’t always an easy undertaking. The days of Google-or-bust are long gone. Today, there are more paid media channels than you can count on your fingers and toes. To help you better understand the pros and cons of these engines, and how that might affect your media buying and budget, we’ve put together this quick guide to some of the more promi...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 25 Tactics to Make Sure People See Your Content: This Week in Inbound Marketing
    This week in inbound, we take a look at a new Facebook update, twenty-five ways to make sure people see your content, and we'll look at how long reputation management should actually take. 1) New & Noteworthy Facebook Will Now Let Brands Connect Groups to Pages In a new announcement made this week, Facebook will now let brands create groups for fans. The change will allow companies to create gr...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 6 Step Process to Amazing Infographic Design
    By now, most of us are familiar with the term “infographic.” You have seen them populating your social media channels, you have read your fair share of them, and you know how engaging they can be for your audience. But what does it take to create one, from start to finish? Outlined in this blog post are the six key steps to amazing infographic design.
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • The Paid Media KPIs You Need to Be Measuring
    There’s no avoiding it: Managing an effective Paid Search account means getting up close and personal with the numbers. It means wading through large data sets to quantify what exactly they mean for your account’s performance. Moreover, it means taking these metrics and using them to drive your account in the direction needed to increase its ability to produce profit. This is no easy task. To keep...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • How to Effectively A/B Test Your Landing Pages
    There are an infinite number of ways to test your landing pages, but where should you start? Especially if this is your first A/B test, what should you prioritize, and how do you know it’s working? A/B testing your landing pages can have a major impact on your business and lead generation efforts. Even the slightest test, like changing the color of your call to action (CTA), can drive up the conve...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • The Most Common Bottlenecks in the Buyer's Journey & What to Do About Them
    Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t moving. You have a bottleneck. Something is stopping these leads from moving along in their...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • Google Analytics Introduces "Ask A Question": This Week in Inbound Marketing
    This week in inbound, we look a major Google Analytics update, four ways your inbound agency can help with social media, and we'll look at a report from Nielsen about the largest (and newest) population segment. 1) New & Noteworthy Google Analytics Introduces “Ask A Question” This week, Google introduced one of the coolest updates we’ve seen to its analytics platform. Now, users can search for ...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 11.5 Video Marketing Resources You Should Subscribe To
    Is your company itching to get into the world of video marketing? There is a lot you can do with video, but the hard part is knowing where to start. Before you go out and buy thousands of dollars in video equipment, it is important to gather some valuable information first. Even better, get that information sent directly to your inbox!
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 4 Ways Your Inbound Marketing Agency Can Help with Social Media
    Handing over the reins of your social accounts can seem like a daunting task, especially if you’ve been successfully managing social media up until this point. While you might be hesitant to relinquish control—or, even, to share control—of your online presence, utilizing an inbound marketing agency to bolster your social media strategy can be extraordinarily beneficial for a number of reasons. K...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 3 Ways to Use Inbound Marketing in Healthcare Industry Campaigns
    Citing a report by Econsultancy with Ogilvy CommonHealth Worldwide and OgilvyRed, an article in Medical Marketing & Media stated that only 5 percent of manager-level marketers employed by healthcare organizations identify as “digital-first” marketing departments. “Healthcare still follows the pattern that it's slow to change,” said Stefan Tornquist, one of the report's authors. Supporting this st...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • 8 Major Google Rankings in 2017: This Week in Inbound Marketing
    This week in inbound, we look eight major Google rankings for this year, five ways to integrate PR with your inbound marketing campaign and we'll explore how much you should be paying for SEO services. 1) New & Noteworthy 8 Major Google Rankings in 2017 For content and digital marketers, keeping up with all of Google’s changes can be challenging. Nevertheless, it’s crucial to follow Google’s up...
SmartBug Media
SmartBug Media
Blog Post

New blog articles detected.

  • What You Missed Last Month in Google: This Week in Inbound
    This week in inbound, we look at Google's recent updates, the top 50 CMO's as ranked by Forbes, and we'll review all of this year's social media changes to date. 1) New & Noteworthy What You Missed Last Month in Google? We’ve covered Google’s recent updates each week as they’re released, but it can be hard for marketers to keep up with everything because of the frequency with which Google updat...

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