SmartBug Media
SmartBug Media
Blog Post
  • Infographics must be visually pleasing. If the graphic doesn’t invite you to continue down the page to learn more, it isn’t worth much in my book. I also eat, sleep, and drink marketing, so when I find an infographic that teaches me something in the realm of marketing and does it in a beautiful or unique way, I sit up and take notice. Below are 10 I have recently run across (or frequently revisit)...

SmartBug Media
SmartBug Media
Blog Post
  • During my time as an in-house marketer, I was asked, not infrequently, for KPIs and reporting information. Since I was the lone marketer in these situations, I was the only person who knew how to get that data, which led to frustration on both sides. Fast forward to agency life, and I’m happy to say that I’ve finally found a tool to solve that problem. Enter Databox, a dashboard tool that provides...

SmartBug Media
SmartBug Media
Blog Post
  • Optimizely, a leading A/B testing platform, officially killed its free Starter plan just a few weeks ago. The Starter plan, a basic A/B testing platform that led the company to its status as market leader, was designed as an easy way for customers to get started with their journey of experimentation. While the company still offers its Optimizely X plan, a solution geared toward enterprise customer...

SmartBug Media
SmartBug Media
Blog Post
  • Would you rather listen to this blog instead of reading it? Just click play below. Have you ever ended up on a company’s email list and for the life of you couldn’t recall ever subscribing or filling out any sort of form on that company’s website? Alternatively, have you ever looked at a list of new contacts added to your marketing automation system or CRM and noticed there were new contacts tha...

SmartBug Media
SmartBug Media
Blog Post
  • Originally written on January 8, 2014. Content was updated April 12, 2018. As a teenager, I ran track and became very familiar with the art of passing the baton. While my teammates and I didn’t go on to run in the Olympics, I still have the blue ribbons that prove we weren’t entirely terrible athletes. Being fast was essential to winning any sprint event on the track, but with relays, how you exec...

SmartBug Media
SmartBug Media
Blog Post
  • Remember in 1996 when Bill Gates said, “Content is king?” Well, his statement still rings true today in the world of inbound marketing. Your content can be so powerful, and it deserves to be seen by as many eyes as possible! However, your audience won’t always be in the same channels—so why not leverage your existing content and meet your audience where they are?

SmartBug Media
SmartBug Media
Blog Post
  • Shopping habits have changed substantially, with consumers now spending some, if not all, of their buying journey online. In fact, 73 percent of purchases start with research on sites such as Google or Amazon, with consumers going on to make an average of 19 online purchases per year. It’s no wonder that the world of e-commerce has been experiencing an impressive boom—up 15 percent between 2016 an...

SmartBug Media
SmartBug Media
Blog Post
  • Now more than ever before, humans are connected to technology. As a result, we are constantly fed with an influx of content and information. Naturally, we are learning how to be more selective with the content we spend time reading. The modern customer not only wants, but also expects marketing campaigns to feel like they are directly targeted to their own wants and needs.

SmartBug Media
SmartBug Media
Blog Post
  • If you are considering adding a content strategy to your marketing roadmap, there are a few myths to overcome as you hire an agency or assemble a team to execute that strategy. To ensure content marketing success, be certain that you and your team have clarified your expectations, especially around these four key myths.

SmartBug Media
SmartBug Media
Page Design Update
SmartBug Media
SmartBug Media
Blog Post
  • Are you looking to build a website? Do you have no idea where to start? Maybe you have found yourself asking what platform you should build on. If you are like me, acronyms have probably started to run together. COS, CMS, ABC . . . what do they all mean? Hopefully we can help by explaining the difference between a CMS and HubSpot’s COS. Keep reading to be on your way to a better understanding of c...

SmartBug Media
SmartBug Media
Blog Post
  • There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two, as it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. As a digital marketer, rather than trying to separate your inbound efforts from paid efforts, try tr...

SmartBug Media
SmartBug Media
Blog Post
  • As a front-end web developer who works with marketers on a daily basis, I am often responsible for identifying issues that may hurt SEO rankings or cause mobile issues, especially within the HubSpot platform. Marketers are known to be savvy self-learners who research and consume information daily to better improve their skill set and competitive advantage. However, this can often lead to marketers...

SmartBug Media
SmartBug Media
Blog Post
SmartBug Media
SmartBug Media
Blog Post
  • In recent years, inbound marketing has seen a boom in popularity. Businesses of every shape, size, and industry have started adopting the inbound methodology to attract visitors and turn contacts into clients. Unfortunately, the final step of the inbound methodology—delighting customers—has been talked about quite a bit less than other topics, such as writing a killer e-book or organic keyword ran...

SmartBug Media
SmartBug Media
Blog Post
  • Originally written on June 10, 2016. Content was updated March 20, 2018. Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in th...

SmartBug Media
SmartBug Media
YouTube Video

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.