SmartBug Media
SmartBug Media
Blog Post
  •   Content Overload Inbound marketers are well aware of the need to create quality content in order to attract visitors. They also know that they need to create a decent amount of it in order to continuously be indexed by search engines and to satiate blog subscribers. However, it’s important to understand the pitfalls of content overload for your readers. There is a fine balance of creating larg...

SmartBug Media
SmartBug Media
Blog Post
  • When HubSpot first rolled out its Growth-Driven Design (GDD) process, I think we were all a little intrigued about an incremental website rollout process that combined what we know about buyers and their needs with data collection. For some, the GDD process focuses primarily on building launchpad websites and then expanding them page by page and template by template. While there’s nothing wrong wi...

SmartBug Media
SmartBug Media
Blog Post
  • This week in inbound marketing we look at ways to win back customer loyalty, tips for running an effective sales and marketing alignment meeting, plus we review at a study that looks at how companies are using location targeting.  Please Note: We are sunsetting "This Week in Inbound" after this week. To stay up to date with everything in the world of inbound, sign up for our weekly roundup below!...

SmartBug Media
SmartBug Media
Blog Post
SmartBug Media
SmartBug Media
Blog Post
  • When’s the last time you optimized your Google My Business profile? During the last 6-9 months, Google has been testing new features that local businesses can use to enhance their local search presence. With last month’s announcement from Sparktoro about mobile click-through-rate (CTR) plummeting over the last couple of years, every business needs to think about how they are going to provide accur...

SmartBug Media
SmartBug Media
Blog Post
  •   You may have heard the terms “smarketing” or “sales and marketing alignment” but do you really know what these terms entail when it comes to implementation? For many organizations, there are a variety of reasons why it is difficult to align the sales and marketing departments. This is especially true for larger organizations that may have several locations across the company or even across the ...

SmartBug Media
SmartBug Media
Blog Post
  • How do you incorporate new content into your existing website? Think back to the last piece of marketing content that your team created. Does it target a specific buyer persona? Does it align with a stage of the Buyer’s Journey and move that persona forward to the next stage? If not, chances are that it fell flat because it wasn’t specifically written to resolve the problems people in your audienc...

SmartBug Media
SmartBug Media
Blog Post
  • Case studies are a great and necessary piece of content for your brand. They validate the value of your company and serve as a strong testimonial to prospects and leads. The best part? They’re relatively easy to put together! Outlined below are all of the components that make up a great case study.

SmartBug Media
SmartBug Media
Blog Post
  • Anyone who has followed my posts on SmartBug Media’s blog knows I’m a huge fan of webinars. I write about this marketing medium quite frequently, and I even gave a session at Inbound 2016 on creating a webinar program from the ground up, which we repurposed as a SmartBug webinar. For HubSpot users who are adding webinars to their strategic marketing plans, the question of which software to use co...

SmartBug Media
SmartBug Media
Blog Post
  • Originally written on July 17, 2014. Content was updated May 30, 2018. What Is Progressive Profiling? Progressive profiling is a lot like dating. You’d likely find your date dodging for the “bathroom” if you popped the question on the first date. The same is true of your website experience and the mountain of information you ask of your visitors in those first few interactions.

SmartBug Media
SmartBug Media
Blog Post
SmartBug Media
SmartBug Media
Blog Post
  • Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful launch. By no means are the following every possible step of a launch, but they are common items that always apply to every launch I do. Some items will need to be...

SmartBug Media
SmartBug Media
Blog Post
SmartBug Media
SmartBug Media
Blog Post
SmartBug Media
SmartBug Media
Blog Post
  • Did you know that only 0.75 percent of B2B leads generated from traditional marketing generate revenue? A reason for this could be that traditional marketing tactics don’t take the time to identify who their audience really is. Generalizing prospects is not enough in the digital era. Customers now expect personalized marketing. If you don’t know who your customers are, then you most likely don’t ...

SmartBug Media
SmartBug Media
Blog Post
  • For as long as trade journals have been around, CEOs everywhere have reacted to the mere mention of their names with an underwhelming lack of enthusiasm. To (loosely) quote a few from my past: “Yeah, that’s nice and all ... but what about The New York Times?” “These smaller publications are, uh, great, but when can we expect to see hits that will actually move the needle for us?” And, from the mor...

SmartBug Media
SmartBug Media
Blog Post
  • Would you rather listen to this blog instead of reading it? Just click play below. For social media managers, community managers, or anyone else responsible for the social media success of an organization, tools such as HubSpot, Hootsuite, and Buffer are important components to daily operations of a marketing team. These tools save hours each week by allowing social media managers to publish and...

SmartBug Media
SmartBug Media
Blog Post
  • Not every company can get away with roasting their online haters like Wendy’s, but its still very important to stay engaged with your brand’s online chatter. Reviews aren’t just for your website anymore. The ability of your customers to spread opinions has transformed in this digital age and you must be ready. Reviews can now come in the form of a sassy tweet, a full-blown play-by-play on Facebook...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.