SmartBug Media

Category: Content
Type: Blog Article

Generated 1 day ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • How Much Content Personalization Should I Be Using On My Website

    In an ever-evolving landscape of analytic and data-driven marketing, how are content creators supposed to know how much to personalize their websites for visitors? Content personalization can take a fair bit of work, usually requiring research into which demographics are interested in their products and services, as well as at what point in the lifecycle stage the visitor is in terms of making a p...

SmartBug Media

Category: Content
Type: Blog Article

Generated 5 days ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 6 days ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Marketing in the Brewing Industry: AMA Denver Takeaways

    It’s easy for b2b agency marketers to caught up in producing content for traditional b2b industries. However, sometimes it is useful to look to other industries and see what is happening for new insights. So, I decided to leverage my interest in beer and see how the brewery industry is marketing itself.  

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Use Blog Ghostwriting for Great Content with Busy Executives

    One of my favorite campy science fiction movies is the 1997 underrated classic Starship Troopers. Embrace the intentionally hammy acting, the gratuitously guffaw-inducing violence, and the over-the-top special effects, and the movie becomes a definite guilty pleasure. A line spoken in an authoritative tone by a newsreel announcer near the end of the movie stands out as I write this post:

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • What Are Marketing Qualified Leads and Why Do They Matter?

    Perhaps you’ve found yourself in this scenario before: Your most recent e-book has taken off on social media and has become your highest converting offer to date. As you excitedly pass the list of leads off to your sales team, you congratulate yourself for creating such a successful campaign. But wait—a week later your sales team comes back to tell you all the leads were a bust. How could this ...

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 8 Website Analytics Tools You Should Be Using

    At its core, inbound marketing is all about analytics. Sure, creativity, content, a customer-centric focus, and enthusiasm are all essential to inbound and what truly defines it. Yet, another important facet is discovering what works, what isn’t working, and what can be improved in order to maximize results. Analytics drive every inbound action you take and move you toward success for both your co...

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 week ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 2 weeks ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • 4 Guidelines for Choosing the Best Content Management System (CMS) for a Business Website

    In many ways, choosing a website content management system (CMS) for your business website isn’t all that different from choosing a location for your physical office. Both are important decisions that will impact your business for years to come, and both can be re-evaluated in a few years if you think, for any number of reasons, that you need to go in another direction. Also, just like finding an ...

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How Long Should My Website Last? Is It Time for a Redesign?

    A business’s launch of a new website is always met with anticipation, excitement, and even a little bit of relief. The process takes time, but when it’s complete, you have a shiny new site that (hopefully) improves upon the previous iteration. Pizza is ordered, champagne corks are popped, and the celebration begins: The new website is live!

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 weeks ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • SmartBug Media Website Redesign Helps Federal International Make Trash Appealing

    Trash is a necessary evil for businesses of all sizes. It generates over time and costs money to either recycle or dispose of. When managed by Federal International, however, trash can boost profitability. How so? The company helps businesses realize savings and improve profitability by implementing smart, innovative recycling and waste solutions. Federal International was founded in 1914 in St...

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Small Business Dare to Be Bolder, Works with SmartBug to Create Impactful Infographic

    Infographics are an incredible marketing opportunity for businesses to be wildly creative, promote thought leadership, and draw new prospects to their websites and their products. Conventional wisdom might suggest that only large companies have the resources and ability to create infographics, and only large companies would have the need to take such a bold step. This is inbound marketing: Forget...

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Adair Homes Transforms Its Marketing Strategies

    One of the essential pillars of inbound marketing, especially inbound marketing using the HubSpot platform, is the use of data. Detailed reports show what’s working, what’s flailing, what improved over last week, what held steady from last month, and what isn’t doing as well as it did last year. Without robust data, marketers can’t be entirely sure if efforts such as lead generation are working ...

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • The Little Blog Post That Could: How SmartBug’s Inbound Strategies Optimized Success

    A great piece of content offers plenty of potential to attract visitors and propel them down the sales funnel. But can one piece of great content achieve runaway inbound success on its own? The answer is yes … with the right kind of assets around it. Here’s a story about how SmartBug helped a company transform its marketing strategy, attract more visitors, secure more leads, improve the flow of...

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 month ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 22 Case Study Questions Every Marketer Should Ask

    Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Prospects who already know they need a solution to their problems read the case study and see how your company has helped oth...

SmartBug Media

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

SmartBug Media

Category: Positioning & Presence
Type: Page Design Update

Generated 2 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 5 Required Components of a B2B Healthcare Inbound Marketing Program

    While the basic structure of all inbound marketing programs has the same foundational pillars (content, SEO, buyer personas, the buyer’s journey, etc.), marketers in the B2B healthcare space face unique challenges that they must be prepared to handle. (To be fair, every vertical—in both B2B and B2C—has unique challenges; it’s the nature of business!)   Challenge #1: Reaching Healthcare Organiz...

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly.

    It’s the end of the month again, and every marketer knows what that means: end-of-month reporting. It feels like just yesterday we were knee-deep in numbers and charts and graphs trying to sort through the data and make sense of it all. Why is inbound marketing reporting so important, anyway? Why do we spend so much time analyzing? Because it connects the dots between our marketing activities and ...

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • How to Use Inbound Marketing for Cross-Product Selling

    Inbound marketing, also known as content marketing, centers on the idea of attracting website visitors, converting them into leads, and eventually nurturing them to (and past) the point of sale. Those readers familiar with the strategy of inbound marketing may conjure up the words attract, convert, and close, the first three steps of the inbound methodology.

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

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