SmartBug Media
SmartBug Media
Blog Post
  • If you weren’t able to attend INBOUND 17, or you were able to attend but, like me, couldn’t choose among the approximately 1 million sessions on the agenda, the good news is HubSpot has posted a recording or slide deck of many of the sessions from the event, with more being posted every day. The volume of content is blissfully overwhelming, and I encourage you to explore as much of it as possibl...

SmartBug Media
SmartBug Media
Blog Post
  • This week in inbound marketing we'll look at new video tools introduced by YouTube, how you can measure the performance of Facebook videos, and we'll look at some of the most common lies companies tell themselves that hinder marketing success.

SmartBug Media
SmartBug Media
Blog Post
  • As inbound marketers, it’s our job to come up with insightful and compelling content. Whether it’s a new blog post, e-book, webinar, or Facebook video, content marketers are in a constant battle to try to create well received, high-performing content. But for all of the hours spent each month brainstorming new content ideas, how many hours are spent repurposing existing content? How much effort ar...

SmartBug Media
SmartBug Media
Blog Post
  • Conversion rate optimization (CRO) is much like the scientific method. Successful CRO methodology includes testing a hypothesis with a number of isolated variables. The goal of CRO efforts should be to learn more about the variables at hand, and get the subjects to take more of a specified action such as making a purchase, completing a form, or requesting to speak to a sales team member.

SmartBug Media
SmartBug Media
Blog Post
  • This week in inbound marketing we'll look at Apple's anti-tracking tool, eight digital marketing stats that caught attention last week, and we'll review some key insights from Hubspot's INBOUND 2017 marketing conference. 

SmartBug Media
SmartBug Media
Blog Post
  • If you are operating an e-commerce business, abandoned carts probably aren’t a new subject to you. An overwhelming 69.23 percent of e-commerce shoppers abandon their carts. Some abandoned carts are unavoidable—think the “just browsing” visitors. However, a large percentage of abandoned carts still have a high probability of converting into a customer. Below are nine tried-and-true ways to conver...

SmartBug Media
SmartBug Media
Blog Post
  • If you weren’t able to attend INBOUND 17, or you were able to attend but, like me, couldn’t choose among the approximately 1 million sessions on the agenda, the good news is HubSpot has posted a recording or slide deck of many of the sessions from the event, with more being posted every day. The volume of content is blissfully overwhelming, and I encourage you to explore as much of it as possibl...

SmartBug Media
SmartBug Media
Blog Post
  • We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the prospect, right?

SmartBug Media
SmartBug Media
Blog Post
  • This week in inbound marketing we'll look at new video tools introduced by YouTube, how you can measure the performance of Facebook videos, and we'll look at some of the most common lies companies tell themselves that hinder marketing success.

SmartBug Media
SmartBug Media
Blog Post
  • Stepping through the black curtain at Boston’s Conference and Exhibition Center on a Monday to look down on the nearly empty Club INBOUND floor was a powerful experience for this first-timer. Scanning my eyes across the pristine booths, the glowing lights, the hologram fountain, I took a minute to really soak in the energy that was waiting to be unleashed below. This was the calm before the stor...

SmartBug Media
SmartBug Media
Blog Post
  • #INBOUND17 was one for the books. From the world-class speakers to the nonstop hanging out with thousands of marketers, I won’t forget this year’s event. Here is a list of all of the big product announcements if you missed the keynotes. A big theme this year across sessions was that we are entering the next phase of marketing that is going to be more intelligent, personable, video-based and high...

SmartBug Media
SmartBug Media
Blog Post
  • When Steve Jobs and Steve Wozniak started the journey to the Apple we know today, they had a garage, a Volkswagen van, and an HP scientific calculator. Not a lot of assets, for sure, but just enough to push an idea over the edge and, with time, turn Apple into one the most, if not the most, successful brand and product of all time. Interestingly, like most of us, Wozniak wasn’t confident that th...

SmartBug Media
SmartBug Media
Blog Post
  • Game of Thrones. Lost. Arrested Development. Downton Abbey. All TV shows I’ll admit I totally binge-watched. Can you blame me? Such great storytelling and acting, and the next episode would queue right up, without me having to lift a finger. So what do these TV show-watching behaviors have to do with your inbound marketing efforts? In both cases, the audience is expecting to consume content on d...

SmartBug Media
SmartBug Media
Blog Post
  • Launched in 2003, LinkedIn has certainly positioned itself as the number-one professional networking site. In fact, with LinkedIn now owned by Microsoft, LinkedIn released data in April claiming 500 million users. With these giant numbers, it’s no surprise that most businesspeople find themselves on LinkedIn. But how can you stand out from the crowd and make your LinkedIn profile produce desired...

SmartBug Media
SmartBug Media
Blog Post
  • Have you ever proposed a new initiative or asked for an increased budget without knowing why you wanted to do it or what you hoped to accomplish? Probably not—and if you did, the conversation was most likely very short. After all, most everything in the business world not only has to have a clear set of goals, but also must have a way to track progress and measure the return on investment (ROI)....

SmartBug Media
SmartBug Media
Blog Post
  • As an increasing number of organizations, from large corporations to small nonprofits, move their advertising and marketing budgets into paid social media advertising, everyone is seeking to understand what’s really working and how they can stand out as platforms become more saturated with advertisers. Don’t worry—there is still enormous opportunity on social ad platforms, and the cost of runnin...

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