SmartBug Media
SmartBug Media
Blog Post
  • Public relations, no doubt, can take your company from flat to personality-driven. It can move your thought leaders from behind the curtain to front and center and take your brand to a new level—boosting visibility and rivaling your best competitors. However, you may want to slow the PR train if any of the five beliefs below resonate as true. Take a moment. Rethink your viewpoint and get back on t...

SmartBug Media
SmartBug Media
Blog Post
  • You’ve set up your AdWords account and have successfully sent qualified traffic to your site. Now you need to make optimizations using feedback from how your account’s traffic is performing on your site. To get this data, you need to understand how to effectively utilize Google Analytics to see whether your AdWords traffic is completing the goals you have set out for it. In this article, we will c...

SmartBug Media
SmartBug Media
Blog Post
  • It’s a new year and Pantone has announced its official color of 2018: Ultra Violet #18-3838. The Pantone Color Institute, which has been forecasting color trends every year since 2000, says this shade of violet “communicates originality, ingenuity, and visionary thinking that points us toward the future.”

SmartBug Media
SmartBug Media
Blog Post
  • As contemporary inbound marketers, we all realize that buyer personas are incredibly important to a successful content strategy. Often, when working with clients in various industries, I see that the buyer persona concept is readily adapted, but could use some more oomph in execution. There are a few misguided errors we see frequently:

SmartBug Media
SmartBug Media
Blog Post
  •   Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quart...

SmartBug Media
SmartBug Media
Blog Post
  • I’ll be honest. When I first entered the world of CRO, or Conversion Rate Optimization, I was more than a little intimidated. Sure, the premise of CRO is simple: Improve website pages to achieve a higher number of conversions. So, why was I overwhelmed?

SmartBug Media
SmartBug Media
Blog Post
  • How well do you know your buyer personas? Do you thoroughly understand their needs and pain points—and why they decide to purchase from you instead of your competitors? This information is the cornerstone of a successful inbound marketing strategy. With it, you can fine-tune your messaging so that it truly speaks to your audience and their needs. Without it, you run the risk of sending a generic o...

SmartBug Media
SmartBug Media
Blog Post
  • Writing quality content consistently can be overwhelming. Who is going to write it? How much can you publish each week without feeling like your editorial calendar and your content have taken over your life?

SmartBug Media
SmartBug Media
Blog Post
  • At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable update annually. When this happens, search results may shift significantly, resulting in big changes to organic traffic. While keyw...

SmartBug Media
SmartBug Media
Blog Post
  • Since Facebook bought Instagram for $1 billion in 2012, the photo/video sharing goliath has seen its user base skyrocket. As of September 2017, Instagram now has 800 million monthly and 500 million daily active users. The fact that just about everyone has a smartphone these days, combined with the fact that people prefer photos and videos over text, makes Instagram a popular destination for busine...

SmartBug Media
SmartBug Media
Blog Post
  • HubSpot Academy has always been a treasure trove of inbound knowledge. From product tutorials and certifications to marketing lessons and advice, the academy can help fledgling and seasoned professionals alike when it comes to keeping up with inbound marketing tricks and trends. Certification programs are some of the academy’s most comprehensive offerings, with courses ranging from web design to i...

SmartBug Media
SmartBug Media
Blog Post
  • With the latest Star Wars movie just released, I’ve been thinking about sequels. After writing a post a few months ago about grammar/usage debates in copywriting, I’ve been thinking about a specific sequel: exploring even more debates that writers, editors, and marketers encounter every day.

SmartBug Media
SmartBug Media
Blog Post
SmartBug Media
SmartBug Media
Blog Post
  • This is exciting. Your company has given the green light to start a public relations (PR) program. You have your eye on the prize; you're ready to enhance your visibility, build credibility, and promote your thought leadership. Ready, set…. hold on a minute. Before you start media outreach, be sure that you don’t sabotage your efforts. These are five no-nos —the things to avoid if you want to incr...

SmartBug Media
SmartBug Media
Blog Post
  • What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Here is a framework for how you can identify your...

SmartBug Media
SmartBug Media
Blog Post
  • Workflows are an essential part of a solid inbound marketing strategy. They save time, money, and resources, and can help your company complete a number of activities. These activities include closing deals, nurturing leads, triggering tasks and property changes, and one of my personal favorites that I think is very underutilized: nurturing your existing customers. Companies who are in growth mode...

SmartBug Media
SmartBug Media
Blog Post
  • Over two years ago, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology.

SmartBug Media
SmartBug Media
Blog Post
  • So you pitched the media and got an interview. Congratulations! Gaining media coverage isn’t always easy, but just because the media is on the way doesn’t mean the hard part is over. You need to make the most of this opportunity for your public relations efforts to be valuable to your business. But fear not: We’ve compiled a list of five common mistakes you can avoid to ensure your interview is ...

SmartBug Media
SmartBug Media
Blog Post
  • The HubSpot Website Platform add-on continually improves its offerings by adding new features—and HubDB is no exception. This addition to the HubSpot CMS platform brings advanced functionality and features that provide teams with new capabilities. HubDB enables developers to build pages that utilize and support database-driven content, all backed by a world-class content delivery network.

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