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Smartly.io - Facebook and Instagram Performance Marketing Platform

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After Smartly.io - Facebook and Instagram Performance Marketing Platform
Smartly.io
Smartly.io
Blog Post
  • Are you looking to expand your product or service offering to new markets without hiring large new teams or opening new offices? Facebook advertising can help you scale to new markets with just your current marketing resources. In this post, we’ll detail the basics of cross-border advertising and how our platform helps advertisers run campaigns across multiple countries and languages easily fro...

Smartly.io
Smartly.io
Blog Post
  • May 23rd saw the second edition of DevTalks. The event brought together 100 hard-boiled software developers from the Helsinki tech scene for an evening of learning and sharing knowledge. This blog post features highlights of the talks by our amazing guest speakers Markus Winand, Denis Rosa, and Frans van Buul.

Smartly.io
Smartly.io
Blog Post
  • Are you always adjusting your bids and budgets, and having trouble finding the right levels while maintaining stable ad delivery? Fortunately, bids and budgets are coupled on Facebook through pacing, and we’ve mapped out what you should take into account to ensure optimal performance and have a setup that's easy to control. This blog post covers the basics of budget pacing, lowest cost vs. tar...

Smartly.io
Smartly.io
Blog Post
Smartly.io
Smartly.io
Blog Post
  • F8 is Facebook’s annual developer conference where they launch products and reveal what to expect from the social giant in 2018. We attended the two-day event in San Jose – and even had the honor to have our Co-Founder Kristo present our product vision on stage. You can watch the entire presentation here.

Smartly.io
Smartly.io
Blog Post
Smartly.io
Smartly.io
Blog Post
  • Marketing attribution has proven to be just as elusive in 2018. CMOs and performance marketers continue struggling to answer “Where should I invest my marketing budget?”. Yet attribution remains a confounding topic even for industry practitioners. With Google planning to deprecate last-click conversions, the question now moves to “What attribution model is right for me?”

Smartly.io
Smartly.io
Blog Post
  • How to Tackle the Seven Obstacles in Scaling Social Video Advertising How can advertisers respond to the ever-growing demand for social video and the challenges it brings? Visually compelling ads set brands apart from the competition. It’s hardly news that video ads drive engagement, brand association, clicks, and ultimately, revenue. The shift to mobile-first advertising has already happened ...

Smartly.io
Smartly.io
Blog Post
  • Working with advanced brands and digital native agencies sure has its perks; at the eTail East conference, we had the privilege to share the stage with our agency partner Bamboo and their customer, direct-to-consumer vitamin brand Care/of to learn how modern brands can personalize their advertising to tell stories that resonate time and again. Moderated by Smartly.io's Stephanie Semaan, the pa...

Smartly.io
Smartly.io
Blog Post
  • We’re hiring Product Managers and Product Designers! When I joined Smartly.io 3.5 years ago as the first product manager, the company’s total headcount was 20. Today, we’re 200 people across the globe, and we’re managing $1B in annual advertising spend for our customers. The Product team has grown, too. I’m currently leading a team of six product managers and two designers. One thing hasn’t c...

Smartly.io
Smartly.io
Blog Post
  • As Facebook continues to diversify its ad formats and placements, it’s a great time to rethink your creative strategy beyond the tried-and-tested News Feed and try something new – namely Messenger advertising. The popular messaging platform boasts over 1.3 billion users worldwide, so it’s well worth the consideration as an advertising channel. Read on to uncover the opportunities on Messenger t...

Smartly.io
Smartly.io
Blog Post
  • The Holy month of Ramadan is just around the corner. Ramadan is a time for giving, thankfulness, reflection and family - and also one of the most important marketing periods for brands around the world, particularly in the Middle East and Asia-Pacific.

Smartly.io
Smartly.io
Blog Post
  • Social video advertising spend is projected to reach $4 billion this year, Instagram Stories has over 300M active users, and it’s hard to go a week without seeing a trend piece on how “video has gone vertical”. This poses both exciting opportunities and practical challenges for digital advertisers. How to adopt video advertising at scale in a feasible manner?

Smartly.io
Smartly.io
Blog Post
  • “Smartly.io’s DoubleClick integration allows us to compare the performance of Facebook advertising to other channels. While we previously relied on Google Analytics data, the integration now allows us to get a more accurate comparison of the channels – without manually setting up the DoubleClick tracking tags for each campaign. Now we can also leverage DoubleClick data to optimize Facebook camp...

Smartly.io
Smartly.io
Blog Post
  • I want to share some of Ruby tricks with you that I have collected over the past few years. I hope that I’ll be able to add a few bits of new knowledge to your current Ruby toolkit. I dare you try to solve these seven challenges without any documentation or irb at first. All code in this blog post is intended to be run using Ruby 2.5.0 or  a more recent version.

Smartly.io
Smartly.io
Blog Post
  • Performance marketers live and breathe data and often base their decisions on campaign performance. Yet, creative teams are often left to rely on imagination and product information to create campaign assets. How can advertisers bring data and creative one step closer and craft ads that are not only imaginative, but effective, too? Learn how our creative team uses actionable insights to design ...

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