Smartly.io
Smartly.io
Blog Post
  • As Facebook continues to diversify its ad formats and placements, it’s a great time to rethink your creative strategy beyond the tried-and-tested News Feed and try something new – namely Messenger advertising. The popular messaging platform boasts over 1.3 billion users worldwide, so it’s well worth the consideration as an advertising channel. Read on to uncover the opportunities on Messenger t...

Smartly.io
Smartly.io
Blog Post
  • The Holy month of Ramadan is just around the corner. Ramadan is a time for giving, thankfulness, reflection and family - and also one of the most important marketing periods for brands around the world, particularly in the Middle East and Asia-Pacific.

Smartly.io
Smartly.io
Blog Post
  • Social video advertising spend is projected to reach $4 billion this year, Instagram Stories has over 300M active users, and it’s hard to go a week without seeing a trend piece on how “video has gone vertical”. This poses both exciting opportunities and practical challenges for digital advertisers. How to adopt video advertising at scale in a feasible manner?

Smartly.io
Smartly.io
Blog Post
  • “Smartly.io’s DoubleClick integration allows us to compare the performance of Facebook advertising to other channels. While we previously relied on Google Analytics data, the integration now allows us to get a more accurate comparison of the channels – without manually setting up the DoubleClick tracking tags for each campaign. Now we can also leverage DoubleClick data to optimize Facebook camp...

Smartly.io
Smartly.io
Blog Post
  • I want to share some of Ruby tricks with you that I have collected over the past few years. I hope that I’ll be able to add a few bits of new knowledge to your current Ruby toolkit. I dare you try to solve these seven challenges without any documentation or irb at first. All code in this blog post is intended to be run using Ruby 2.5.0 or  a more recent version.

Smartly.io
Smartly.io
Blog Post
  • Performance marketers live and breathe data and often base their decisions on campaign performance. Yet, creative teams are often left to rely on imagination and product information to create campaign assets. How can advertisers bring data and creative one step closer and craft ads that are not only imaginative, but effective, too? Learn how our creative team uses actionable insights to design ...

Smartly.io
Smartly.io
Blog Post
  • Smartly.io Connect events are exclusive events around the world that bring together the brightest minds in digital advertising. In October, we invited advertisers in London to join us for talks, panels, workshops, and networking. For those of you that missed the event, don’t worry! We’ve compiled the top highlights and insights below. And, we will have a Smartly.io Connect in London in March am...

Smartly.io
Smartly.io
Blog Post
  • Hundreds of marketers and advertisers got together in the vibrant capital of Mexico for the first edition of Advertising Week LATAM. Aside from sunshine, beautiful architecture, and exquisite food, participants enjoyed inspiring and insightful talks and panel discussions covering everything from the future of video to how to stay relevant in our fast-paced world. We hope to see you all at the u...

Smartly.io
Smartly.io
Blog Post
  • “We first wanted to test Trip Consideration in Smartly.io with a very broad audience to see whether it would result in higher quality traffic compared to our standard target audience. The results were significant; with Trip Consideration we were able to drive more relevant traffic to our website with higher average session time and lowering the InitiateCheckout Cost-Per-Acquisition by 22%. We a...

Smartly.io
Smartly.io
Blog Post
  • Measurement is one of the biggest challenges when you’re advertising across platforms. What to attribute to which channel at what time? In a mobile-first world, it’s getting difficult to understand which channel is providing incremental value to your business. Luckily, Facebook offers a way to test and determine the business impact of your advertising.

Smartly.io
Smartly.io
Blog Post
  • Smartly.io's Founder and CTO Tuomo Riekki, who was recently included in Forbes 30 under 30 Europe, spends most of his time in the front line of Smartly.io’s business, traveling to meet customers and prototyping new product initiatives to solve their pain points. In this blog post, he explains why being close to customers is both a core company value and his favorite part of the job.

Smartly.io
Smartly.io
Blog Post
  • We're hiring! Check out our open positions. We kicked off 2018 with an international strategy offsite with the whole Smartly.io team. It was a week of bonding with colleagues, shaping our long term vision, and setting goals for the next 6 months in sunny Gran Canaria. One of the highlights was a hackathon where Smartlies from different offices and teams joined forces to solve problems and buil...

Smartly.io
Smartly.io
Blog Post
  • At Smartly.io, we collaborate closely with  our customers to discuss data, automatization, complex customer journeys, and many other types of metrics and optimization set-ups. During these sessions, we share our best practices on automation, hands-on strategies, and ad placement recommendations so that our customers can spend their budgets efficiently. What role does creative play in the mix?

Smartly.io
Smartly.io
Blog Post
  • We’re hiring software developers! See open positions at smartly.io/developer. Last November, we hosted the first ever Smartly.io DevTalks and brought together 80 experienced engineers from the Helsinki tech scene. Discussion revolved around complexity in software and engineering teams and how to fight it. Speakers included MPJ from Fun Fun Function, Sami Honkonen from Boss Level Podcast, and o...

Smartly.io
Smartly.io
Blog Post
  • Based on our proprietary data, more than 30% of Facebook ad spend is currently optimized towards ‘Post Engagement’ and ‘Website Clicks’ objectives. In other words, towards objectives that do not drive direct revenue for most businesses.

Smartly.io
Smartly.io
Blog Post
  • Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to Hotel VIA in San Francisco’s South Beach neighborhood for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.

Smartly.io
Smartly.io
Blog Post
  • On day 1 of Slush 2017, our co-founder and CEO Kristo joined a panel discussion on self-organizing teams with Niklas Jansen  co-founder of Blinkist, Vishal Vasishth co-founder of Obvious Ventures, and Marianne Vikkula CEO of Slush. They talked about the building blocks of efficient self-organization — and debated whether self-organizing teams need leadership or not.

Smartly.io
Smartly.io
Blog Post
  • Slush is a annual tech conference in Helsinki. Also dubbed the SXSW of Northern Europe, it can be described as the carnival of the Finnish startup scene. This year, culture and the direction of work were among the headlining themes at the conference. Photo credit Slush 2017

Smartly.io
Smartly.io
Blog Post
  • Check out our brand new Culture Handbook! Staying ahead of the curve in our quickly evolving industry requires nonstop learning. We learn the fastest by making quick decisions on all levels of the company. Smartly.io is run by self-organizing teams, because we believe that there’s no sense in building bottlenecks to decision making. I don’t think anyone has yet found the perfect for...

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