Smartly.io
Smartly.io
Blog Post
  • Slush is a annual tech conference in Helsinki. Also dubbed the SXSW of Northern Europe, it can be described as the carnival of the Finnish startup scene. This year, culture and the direction of work were among the headlining themes at the conference. Photo credit Slush 2017

Smartly.io
Smartly.io
Blog Post
  • Check out our brand new Culture Handbook! Staying ahead of the curve in our quickly evolving industry requires nonstop learning. We learn the fastest by making quick decisions on all levels of the company. Smartly.io is run by self-organizing teams, because we believe that there’s no sense in building bottlenecks to decision making. I don’t think anyone has yet found the perfect for...

Smartly.io
Smartly.io
Blog Post
  • We've done a big refresh of Reach & Frequency buying on Smartly.io. This long requested update means brand advertisers can leverage Smartly.io features including campaign management tools, ad studies, and third party integrations with their Reach & Frequency campaigns on Facebook and Instagram.

Smartly.io
Smartly.io
Blog Post
  • Thanksgiving is right around the corner and Facebook advertisers are gearing up to compete for those precious eyeballs, clicks, and revenue on social media. From campaign setup to creatives, targeting and bidding, many components play into the success of a seasonal, time-sensitive campaign. Our account managers have compiled a last-minute checklist to help you prepare for Black Frida...

Smartly.io
Smartly.io
Blog Post
  • Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to the Hotel on Rivington in New York’s East Village for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.

Smartly.io
Smartly.io
Blog Post
  • It’s easy to split audiences on Facebook and Instagram based on country, area or city, age, gender, interests, behaviors, placement, mobile device types, or custom audiences. If you’re aiming to scale your advertising spend to reach larger audiences, our advice is to think before you split.

Smartly.io
Smartly.io
Blog Post
  • Editor’s note: 60% of Wonderbly’s annual sales are made during Q4. We asked Jorrit Bouma, the Director of Performance Marketing at Wonderbly, to share how he leads his performance marketing team through the holiday season at our recent Smartly Connect event in London. He gave a captivating keynote titled “17 Tips to Smash Your Peak Season”.

Smartly.io
Smartly.io
Blog Post
  • The paid social team behind language learning app busuu attended our Smartly.io Connect London event and decided to put some of the best practices presented there to the test. Read more about what they changed in their Facebook bidding and audience strategy, and how it worked. 

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