Smartly.io
Smartly.io
Blog Post
  • Smartly.io's Founder and CTO Tuomo Riekki, who was recently included in Forbes 30 under 30 Europe, spends most of his time in the front line of Smartly.io’s business, traveling to meet customers and prototyping new product initiatives to solve their pain points. In this blog post, he explains why being close to customers is both a core company value and his favorite part of the job.

Smartly.io
Smartly.io
Blog Post
  • We're hiring! Check out our open positions. We kicked off 2018 with an international strategy offsite with the whole Smartly.io team. It was a week of bonding with colleagues, shaping our long term vision, and setting goals for the next 6 months in sunny Gran Canaria. One of the highlights was a hackathon where Smartlies from different offices and teams joined forces to solve problems and buil...

Smartly.io
Smartly.io
Blog Post
  • At Smartly.io, we collaborate closely with  our customers to discuss data, automatization, complex customer journeys, and many other types of metrics and optimization set-ups. During these sessions, we share our best practices on automation, hands-on strategies, and ad placement recommendations so that our customers can spend their budgets efficiently. What role does creative play in the mix?

Smartly.io
Smartly.io
Blog Post
  • We’re hiring software developers! See open positions at smartly.io/developer. Last November, we hosted the first ever Smartly.io DevTalks and brought together 80 experienced engineers from the Helsinki tech scene. Discussion revolved around complexity in software and engineering teams and how to fight it. Speakers included MPJ from Fun Fun Function, Sami Honkonen from Boss Level Podcast, and o...

Smartly.io
Smartly.io
Blog Post
  • Based on our proprietary data, more than 30% of Facebook ad spend is currently optimized towards ‘Post Engagement’ and ‘Website Clicks’ objectives. In other words, towards objectives that do not drive direct revenue for most businesses.

Smartly.io
Smartly.io
Blog Post
  • Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to Hotel VIA in San Francisco’s South Beach neighborhood for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.

Smartly.io
Smartly.io
Blog Post
  • On day 1 of Slush 2017, our co-founder and CEO Kristo joined a panel discussion on self-organizing teams with Niklas Jansen  co-founder of Blinkist, Vishal Vasishth co-founder of Obvious Ventures, and Marianne Vikkula CEO of Slush. They talked about the building blocks of efficient self-organization — and debated whether self-organizing teams need leadership or not.

Smartly.io
Smartly.io
Blog Post
  • Slush is a annual tech conference in Helsinki. Also dubbed the SXSW of Northern Europe, it can be described as the carnival of the Finnish startup scene. This year, culture and the direction of work were among the headlining themes at the conference. Photo credit Slush 2017

Smartly.io
Smartly.io
Blog Post
  • Check out our brand new Culture Handbook! Staying ahead of the curve in our quickly evolving industry requires nonstop learning. We learn the fastest by making quick decisions on all levels of the company. Smartly.io is run by self-organizing teams, because we believe that there’s no sense in building bottlenecks to decision making. I don’t think anyone has yet found the perfect for...

Smartly.io
Smartly.io
Blog Post
  • We've done a big refresh of Reach & Frequency buying on Smartly.io. This long requested update means brand advertisers can leverage Smartly.io features including campaign management tools, ad studies, and third party integrations with their Reach & Frequency campaigns on Facebook and Instagram.

Smartly.io
Smartly.io
Blog Post
  • Thanksgiving is right around the corner and Facebook advertisers are gearing up to compete for those precious eyeballs, clicks, and revenue on social media. From campaign setup to creatives, targeting and bidding, many components play into the success of a seasonal, time-sensitive campaign. Our account managers have compiled a last-minute checklist to help you prepare for Black Frida...

Smartly.io
Smartly.io
Blog Post
  • Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to the Hotel on Rivington in New York’s East Village for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.

Smartly.io
Smartly.io
Blog Post
Smartly.io
Smartly.io
Blog Post
  • It’s easy to split audiences on Facebook and Instagram based on country, area or city, age, gender, interests, behaviors, placement, mobile device types, or custom audiences. If you’re aiming to scale your advertising spend to reach larger audiences, our advice is to think before you split.

Smartly.io
Smartly.io
Blog Post
  • Editor’s note: 60% of Wonderbly’s annual sales are made during Q4. We asked Jorrit Bouma, the Director of Performance Marketing at Wonderbly, to share how he leads his performance marketing team through the holiday season at our recent Smartly Connect event in London. He gave a captivating keynote titled “17 Tips to Smash Your Peak Season”.

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