SME Needs Limited

SME Needs Limited

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • 7 reasons why your business must have a marketing budget

    All businesses must market themselves in order to attract new prospects and then convert them into new clients. So why it is that less than 50% of small businesses have a marketing budget? If you want to achieve the growth targets you have set for your business, these are the reasons why you must have […] The post 7 reasons why your business must have a marketing budget appeared first on SME Needs...

SME Needs Limited

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Nobody buys from people they’ve never heard of, or do they?

    Back in the “olden days” when you would never get fired for buying IBM, companies spent a huge amount of money generating the brand awareness and brand trust that meant they would be considered as “an IBM brand”. Today, things have changed somewhat and people will buy from brands they’ve never heard of. There is, […] The post Nobody buys from people they’ve never heard of, or do they? appeared fir...

SME Needs Limited

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Marketing Planning – a case study

    This month’s blogs have all been around planning your marketing.  Obviously I’m going to say marketing planning is essential, but let me give you an example of what can happen when you do. Case Study Ninja started in 2016 and I met Sarah, the founder, at a Croydon Tech City event.  For those of you […] The post Marketing Planning – a case study appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Do you have the marketing skills you need?

    You love what you do. You’re great at what you do Are you great at telling others how they will benefit from working with you? Let’s look at why you need to think carefully about this. You’ve set goals for the business. They’re ambitious and so will take some work, so you need things to […] The post Do you have the marketing skills you need? appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • So just what is a marketing strategy?

    There is a difference between a marketing plan and a marketing strategy, but many people get them mixed up.  Let’s discuss… Perhaps the simplest way to explain the difference is this: Your marketing strategy is what you aim to achieve Your marketing plan is how you are going to do it. The development of your […] The post So just what is a marketing strategy? appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Fail to Plan, plan to fail

    As a small business owner, your time is precious. If you don’t plan your time, you are asking for trouble. You have so many different hats within your business, so you need to ensure that you maximise the use of that time. One of the key uses of your time is the marketing of your […] The post Fail to Plan, plan to fail appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Likes don’t pay the bills – a targeting case study

    Social media is a wonderful thing. Used well, it will drive brand awareness, maintain connections with your stakeholders and generate leads. But used poorly, it can chew up your time for very little return. As you will see every 4th week, going forward from here, we will be using a case study to demonstrate what […] The post Likes don’t pay the bills – a targeting case study appeared first on SME ...

SME Needs Limited

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 5 steps to better engagement

    Every business has a range of issues they need to solve, problems they need solutions to and desires they would love to fulfill. If I want to sell you my marketing services, I have to show you that I understand those needs, issues and desires that relate to your stakeholder communication, to your growth plans […] The post 5 steps to better engagement appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • From Ideal Client to Target Audience

    Last week’s blog defined an Ideal Client and the fact that having a solid definition of who (it is always a who) is your Ideal Client helps you to focus your marketing and be more effective. Now let’s look at what happens when you market to this highly focused group. Let’s define your target audience […] The post From Ideal Client to Target Audience appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Richard Branson is not your Ideal Client. Who is?

    If you could have anyone in the world buy your product or services, who would it be? If I asked this question to 100 people, chances are 30%+ would say Richard Branson (or another very rich person). Another 30-40% would say “as many people as possible”. 10-15% would say “I don’t know really”, with just […] The post Richard Branson is not your Ideal Client. Who is? appeared first on SME Needs.

  • Where do you Start?

    With Google's mobile friendly algorithm kicking in today, you need to ensure your website works on a mobile device. The post Where do you Start? appeared first on SME Needs.

  • Why Marketing Consistency is Critical

    With Google's mobile friendly algorithm kicking in today, you need to ensure your website works on a mobile device. The post Why Marketing Consistency is Critical appeared first on SME Needs.

  • Just Keep Talking

    With Google's mobile friendly algorithm kicking in today, you need to ensure your website works on a mobile device. The post Just Keep Talking appeared first on SME Needs.

  • Which Introducer Type are you?

    With Google's mobile friendly algorithm kicking in today, you need to ensure your website works on a mobile device. The post Which Introducer Type are you? appeared first on SME Needs.

  • Are you taking all your networking opportunities?

    With Google's mobile friendly algorithm kicking in today, you need to ensure your website works on a mobile device. The post Are you taking all your networking opportunities? appeared first on SME Needs.

  • Why 35% is too big

    Do you want a big client? Having a big client is great isn’t it? A big name that other prospects should have heard of when you tell stories about your current clients They spend a lot with you, allowing you to grow the business However, there are some issues to think about. Very early on in the […] The post Why 35% is too big appeared first on SME Needs.

  • Small Business Tips from the Golf Course

    As an an old cliche, many say that lots of business gets done on the golf course. If this was the case, I’d be playing much more, but here are a few tips from the golf course that can help your business. The Driving Range The driving range is there for golfers to practice their […] The post Small Business Tips from the Golf Course appeared first on SME Needs.

  • Size Doesn’t Matter

    Too many businesses, and people, are obsessed with size. They believe bigger is better. If we are talking about ice cream portions or wine glasses, this may be true. When we’re discussing marketing data, it really is a case of size doesn’t matter. Let me be blunt: More LinkedIn connections doesn’t make you a better […] The post Size Doesn’t Matter appeared first on SME Needs.

  • Gotta Catch ‘em All

    How can Pokemon help your small business? If you’re a child of the nineties, or have children born in that era, then you’ll probably know about Pokémon and what it is! Since its release, Pokémon Go has taken the world by storm and is now one of the most popular games. In less than a […] The post Gotta Catch ‘em All appeared first on SME Needs.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Which introducer type are you?

    Seven types of introducer As a small business owner, I’m willing to bet you have a network running to 100’s of people and a close network of a few dozen people you know and trust. When you are out, how often do you introduce the people within this network to people you meet? Some people […] The post Which introducer type are you? appeared first on SME Needs Limited.

SME Needs Limited

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Are you taking all your networking opportunities?

    Are you networking when you have the opportunity? You know that networking is a key marketing activity for small businesses. There are very few small business owners who can, hand on heart, say they don’t get a fair percentage of their business through networking. The question is: are you maximising your opportunities to network? Let […] The post Are you taking all your networking opportunities? a...

SME Needs Limited

Category: Content
Type: Blog Article

Generated 7 months ago

SME Needs Limited

Category: Content
Type: Blog Article

Generated 8 months ago

SME Needs Limited

Category: Content
Type: Blog Article

Generated 8 months ago

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