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  • How the New York Times Uses Interactive Content
    Want to know an interesting fact?   In 2013, the most popular story published by the New York Times wasn’t a story at all.   It was an interactive assessment.   What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long.   That’s kind of mind...
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SnapApp
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New blog articles detected.

  • The Millennials Are Here: Your Move, B2B Marketers
      As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world.   (Seriously, people are keeping lists of things we've killed)....
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  • From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing
    It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc.   How does a smart marketer bridge the gap while also finding time to sleep at night? By ditching the old B2B marketing playbook, and moving to ...
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SnapApp
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New blog articles detected.

  • Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World
    Hi there. My name is Zach, and I work in sales.   This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, my thoughts continually went to the relationship between the two.   Over the past several years the Sales and Marketing relationship has faced the criticism and scrutiny of authors, presenters, and business theorists alike; ...
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SnapApp
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New blog articles detected.

  • How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
    When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media.   In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s part of the reason so many companies are focused on constantly growing and improving their email marketing efforts.   In fact, according t...
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SnapApp
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  • A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    Four salesmen sit amidst brimming ashtrays and unused phones. Their eyes are weary and faces tight. A large green chalkboard full of meaningless names taunts them.    “Put that coffee down,” shouts a man as he cuts through the smoky room.    Yes, this is a famous scene from the movie Glengarry Glen Ross.    Wearing a crisp suit and a gold watch, Alec Baldwin’s character strides to the chalkboa...
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SnapApp
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New blog articles detected.

  • The Millennials are Here! Announcing Our New Research on Generational Buying Differences
      Stories of the “entitled Millennial” at work, helicopter parents, and their pervasive desire to be considered special are pretty standard clickbait all across the internet today. With these type of headlines dominating the storyline of what Millennials are up to, it’s easy to consider them strictly a B2C marketing problem--but at SnapApp, we had a sneaking  suspicion that there was more to it...
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New blog articles detected.

  • 43 Execs Explain How Millennials Impact B2B Buying Committees
      Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences.   Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultima...
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New blog articles detected.

  • The Engagement Gap: 3 Insights on How Marketers are Missing the Mark (and What to Do About It)
    What do you think of when you hear the phrase “engagement gap?”   If you’re a marketer, the engagement gap might be the reality of your day-to-day work, trying to hustle to find smart ways to reach your audience, grab attention, and get them to take an action. Not easy in a market where consumers are bombarded by generic messages nonstop.   That’s why we were pumped to hear about Marketo’s rep...
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SnapApp
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New blog articles detected.

  • A Go-To Guide for Impactful Fall Marketing Campaigns (11+ ideas and examples)
    Fall represents the beginning of the end-of-the-year holiday mash up as well as the time of year where most B2B companies put all their eggs in one basket.   While it is common for B2B organizations to see a decrease in website traffic and conversions during this time, it is also where many look to capture the ‘leftovers’ of yearly budgets.     And I don’t know about you, but when it comes to ...
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New blog articles detected.

  • Digital Marketing in the 2000s: What Was It Like?
    If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts.   But back in the 2000s, this wasn’t the case. When digital marketing (and what we know today as content marketing) was still in its infancy, there was a bit of a learning curve.   As new technologies and opportunities to connect with online aud...
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New blog articles detected.

  • Content Marketing in the 90s: What Was It Like?
    In the early 1990s, content marketing was, for the most part, traditional marketing.   If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc.   In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990.   Data from Andy Crestodina’s book Content Che...
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New blog articles detected.

  • What Is a Maturity Assessment? And How to Make One in 5 Steps
    Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the answers provided within the assessment.   For the business...
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New blog articles detected.

  • Interactive Content Is a Strategy, Not a Campaign
    Interactive content is buzzing around more and more in marketing departments and B2B marketers are eager to learn more about this topic and begin to see if it makes sense for them.   Often, that means we hear things like: “I’d really like to try a quiz”, or “I want to do a market survey”, or “My boss told me we should try an ROI calculator”.   The problem with these statements is that interact...
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New blog articles detected.

  • #salesfail: 3 Gripes Buyers Have with B2B Sales & Marketing
      We just wrapped up some research with our friends at Heinz Marketing looking at the differences between generational preferences on B2B buying committee – how Millennials buy vs. Gen Xers vs. Baby Boomers etc.   More than 500 people responded, all with some level of B2B decision-making influence and/or authority. Results of that research will be released soon (we even have a webinar coming up...
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YouTube Video

New YouTube videos detected.

  • What B2B Buyers Hate About Sales
    We just wrapped up some research with our friends at Heinz Marketing looking at the differences between generational preferences on B2B buying committee--One of the most interesting questions we asked was an open response: What do you hate most about sales and marketing? Learn more: www.snapapp.com/blog/sales-and-marketing-gripes
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New blog articles detected.

  • Top 10 B2C Marketing Tactics to Use in B2B
      What comes to mind when you read the phrase “B2B marketing?”   The term “boring to boring” gets thrown out there a lot.   What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. You’re still selling to people.   Here are 10 tactics B2B marketers can steal from the successfu...
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New blog articles detected.

  • Content Tools and Side Projects: Re-thinking the Traditional Marketing Approach
    You’ve probably heard of content tools before – in fact, you may have even used them.   Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.)   Crew’s free stock photo site Unsplash is one example of a content tool you may be familiar with.   Unsplash isn’t Crew’...
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New blog articles detected.

  • Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    You’re in the malt shop one day before class when in walks Biff and his crew of goons.   “Where’s my homework, McFly?” he demands.     Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know, your future son is watching all this happen.   Marty McFly is on a mission to help you get the gi...
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SnapApp
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New blog articles detected.

  • 8 Types of Interactive Business Videos to Create Today
    If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing.   And you should be. Video can be an incredibly powerful medium for B2B. It brings products to life, puts a human face in front of viewers, adds personality to dryer topics, and keeps audiences engaged.   According to Adobe, over 50% of marketers worldwide have named video as t...
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SnapApp
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New blog articles detected.

  • Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution
      It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution!   You like us. You really like us.     It’s a huge honor to be named among the winners. If you’re not familiar with the CODiEs, it’s the software and information industry's only peer-recognized awards program. That means that a panel of tech leaders – think senior exe...
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SnapApp
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New blog articles detected.

  • 28 Amazing B2B Examples of Interactive Content
    In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he  concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”     Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he e...
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SnapApp
Blog Post

New blog articles detected.

  • Interactive Content: The Next Frontier for SEO
    The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place.   But, not just any run-of-the-mill content marketing strategy will work.   You need to know what your audience wants, when they read it, how they engage with it, and more. You also need to be able to c...
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SnapApp
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New blog articles detected.

  • 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    With so much marketing happening digitally now, in-person events have taken on new meaning.   An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand.   An event is also an invaluable opportunity to meet other human beings, face to face, in real life.   I spend a lot of my time behind a computer scre...
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SnapApp
Blog Post

New blog articles detected.

  • How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media.   Another fact – 74 percent of marketers are using visuals as part of their social media marketing efforts. It’s not surprising – most peo...
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New blog articles detected.

  • What’s New in July? Social Share Images and Dynamic Charts
    Content loading... Please enable javascript! SnapApp's July Release: Social Share Images and Data Visualization Are you using social media share images in your SnapApps? Of course Nope I will be now   Watch SnapApp’s VP of Product walk through the two new features we added in July ^.   New Social Share Images Fu...
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SnapApp
Blog Post

New blog articles detected.

  • ​What Is the Modern B2B Buying Process?
    The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet.   Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations.   They insist on personalized communications – even when those communications are automated.   They educate themselves – thoroughly – online before even thinking about making a purchase. And then the...

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