SnapApp
SnapApp
Blog Post
  •   The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do? Research shows that call-to-actions perform better than AdWords, with the average click through rate being 3.29 percent across all industries, likely due to the increasing number of users running ad bloc...

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SnapApp
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  •   “In God we trust. All others must bring data.” – W. Edwards Deming Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. Acco...

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  • For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom. The reason: Today’s higher education landscape is more competitive than ever before. Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline. Wha...

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SnapApp
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  • Lena Prickett is the Marketing Manager at Modbar, manufacturer of state-of-the art modular, under-counter coffee brewing equipment for cafes. Modbar is a sister company of La Marzocco. Lena Prickett Modbar | Marketing Manager Lena has worked in a variety of communications, consulting, and marketing roles in San Francisco, Thailand, New York City, Boston, and Seattle. Her most recent professiona...

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  • Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Mart...

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  • Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B. It’s because it works: influencer marketing campaigns boast some of the highest ROI metrics available to marketers today. But its effectiveness also means the price of entry can be exclusionary for most teams. Your brand probably doesn’t have $200,000 to throw at a celebrity for an Instagram endorseme...

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SnapApp
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  •   Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead.   Research from SiriusDecisions, indicates two-thirds of the buyer journey is...

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  • Decision theory is a multi-disciplinary area of research founded in economics and philosophy that seeks to explain how humans exercise freedom, and therefore make decisions. From breaking down the mental process that result in human decision making to explaining why we find compromises so appealing, decision theory covers a lot of ground. And most of that territory falls squarely in the wheelhous...

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SnapApp
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  • On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. From one perspective this may seem like a motley crew, ...

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SnapApp
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  • 957 miles. 72 races. 6 job titles. 20 years experience. How does one person do it all? I had the pleasure of chatting with Elisa Velarde, who currently supports marketing for Globalization Partners, about her path from sales to product to marketing, her big plans for the future and what triathlons have to do with any of it. What follows is her story, and some snippets from our conversation. El...

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SnapApp
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  • Marketers know that partnering with influencers is a smart way to reach new audiences and to drive sales. It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy. It happens to me all the time: I see an Instagram influencer I follow feature a new swimsuit or pair of shoes, and then I instantly HAVE TO HAVE THAT THING...

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  • As a marketer, you need to know one thing: Are your campaigns actually driving revenue? If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. ...

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SnapApp
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  • As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. You also have to decide how to market yourself and determine what, if any, role you want to have in your...

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  • Guest post by Dario Supan, content strategist and editor at Point Visible, a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. Working in creative industries can be immensely fun and rewarding but it does come with its own share of challenges and obstacles you ...

SnapApp
SnapApp
Blog Post
  • Marketers know that partnering with influencers is a smart way to reach new audiences and to drive sales. It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy. It happens to me all the time: I see an Instagram influencer I follow feature a new swimsuit or pair of shoes, and then I instantly HAVE TO HAVE THAT THING...

SnapApp
SnapApp
Blog Post
  • There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine. Being visible in different locations means more visibility, awareness, and opportunities to buy. On the internet, this is synonymous with expanding your reach from just a website to multiple channels: ...

SnapApp
SnapApp
Blog Post
  • In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well...marketing. The best part of this webinar was that the audience shaped the entire conversation with questions we received during registration. You can watch the webinar on-demand here. In fact, we g...

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  •   When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward, and put down your phone for the duration? Maybe it even lingered in your mind for some time afterwards. The former, ...

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  • Ready for the madness? As February dwindles to an end that few are sad to see, in comes March, and with it – a whole lot of basketball. NCAA’s annual national championship tournament is a weeks-long tournament consisting of 64 different teams competing against each other – commonly referred to as March Madness. And with March Madness comes brackets. What Are Brackets? Brackets are right-angled ...

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SnapApp
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  • Journalistic newsletters are on the rise this year, and both media and marketing teams are looking for ways to best optimize the channel. To get high-level view of current newsletter trends, I started an experiment. I wanted to look for styles and patterns in email newsletters and the strategies/tactics that go along with them. So, I signed up for 30 different newsletters across 6 different verti...

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  •   Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention.  But here’s the thing: Infographics aren’t just great for grabbing a reader’s attention. They get shares, which helps you reach and engage a new audience. They rank for keywords, allowing you to fill difficult search ranking placements wit...

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SnapApp
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  • Do you remember the best marketing campaign you ever executed? How about the worst? I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative concepts as part of their programs. So I was so excited to get the chance to dig in with a former colleague ...

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  • I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email tha...

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  • Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement. Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill t...

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SnapApp
Blog Post
  •   For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. While this approach worked for a...

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