SnapApp
SnapApp
Blog Post
  • In college, I quickly learned that science was not my forte. From memorizing the periodic table and parts of the plant cell to stoichiometry and the laws of physics, I was not an A or even a B student by any means. So, I became a marketer, because marketers don’t do science things.   Boy was I wrong.   While marketing doesn’t require hazardous chemicals and scientific equations, it does requir...

SnapApp
SnapApp
Blog Post
  • Blogging has always been a central piece of any content marketing strategy – but not all blogs are created equally. In fact, many blog posts fall on deaf ears.   Why is that?   Well, for one thing: There’s a lot of competition for attention in today’s online environment. Some estimates indicate that there are as many as 2.75 million blog posts published per day. Yes, that’s per day.   So wha...

SnapApp
SnapApp
Blog Post
  • For many marketing teams, much of their time is devoted to content development. They focus on creating blog posts, interactive videos, quizzes--all of these different online experiences to give their target audience what they’re looking for at every stage of the journey.   But sometimes when it comes to the promotion phase for those assets, they run out of steam. The follow-through is lacking, a...

SnapApp
SnapApp
Blog Post
  • Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate.   However, no goal is more important for B2B companies than lead generation.   In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one go...

SnapApp
SnapApp
Blog Post
  •   A common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”   Let’s get meta for a minute. It should come as no surprise that we (ourselves at SnapApp) spend a lot of time not only spreading the word about interactive content but also thinking about ways to incorporate it int...

SnapApp
SnapApp
Blog Post
  • One of the advantages of the SnapApp platform is how customizable every content experience can be. No two SnapApps (interactive content expereinces) need ever look quite alike — they can have different page sizes, layouts, color schemes, what have you. But at times, this customizability can feel a little unnecessary or even overwhelming.   What if you’re looking to create a whole collection of S...

SnapApp
SnapApp
Blog Post
  • “What was that noise?”   “I don’t know. Should we check it out?”   Horror Movie Rule Number 1: All noises must be investigated.   “Gosh, it’s really dark out.”   “Yeah. Should we go for a walk?”   Horror Movie Rule Number 2: When a late night walk is proposed, it must be accepted.   “Mike is missing. What do we do?”   “We have to split up and find him.”   Horror Movie Rule Number 3...

SnapApp
SnapApp
Blog Post
  • In essence, B2B marketing is bananas.   End blog post.   Alright, fair, elaboration needed. It’s not that B2B marketing is silly or crazy or chaotic (although those can all be true in some contexts), it’s that B2B marketing shares a mirrored existence with bananas, the two are inter-dimensionally linked, and lessons can be learned from understanding their connection.   How about that? Everyt...

SnapApp
SnapApp
Blog Post
  • A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays. The idea being that while these prospects might be watching football, they may not be all that  interested and therefore checking devices and phones, browsing emails.   My first thought was: "That's dumb and pretty assuming, because there...

SnapApp
SnapApp
Blog Post
  • It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right?   You want your ads and sales tools to, well, sell.   But missing the mark happens more often than you’d think — and big brands aren’t exempt from the occasional failure, either.   Here’s an example: Remember when Levi’s ran its “Hotness comes in all ...

SnapApp
SnapApp
Blog Post
  • Guest post by Justin Yopp, Revenue Marketing Coach at The Pedowitz Group. @j_yopp   Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. I’ve used interactive content because I’ve seen it as an engaging approach, delivering huge value when done properly.   The thing is, failing to effectively integrate interactive content into an overall engagem...

SnapApp
SnapApp
Blog Post
  • Guest post by Joe Cordo, Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy, as well as sales and marketing alignment.   SnapApp recently published a study on generational differences that drive B2B buying decisions. Generational buying behavior differences between boomers, Ge...

SnapApp
SnapApp
Blog Post
  • One of the most enjoyable parts of Halloween is getting to dress up. Right?   Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun.   You get to show the world a little something about you that they might not know – like your favorite superhero is The Tick.   Or put on an outrageous or hilarious outfit that gets you all kinds of att...

SnapApp
SnapApp
Blog Post
  • The B2B sales funnel has changed a lot.   Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads.   Marketing did their thing. Sales did their thing. Departments operated in silos.   While this “us-vs-them” mentality may have worked back in the good old days, it doesn...

SnapApp
SnapApp
SlideShare Presentation
SnapApp
SnapApp
SlideShare Presentation
SnapApp
SnapApp
SlideShare Presentation
  • Creating new content for your blog & social sites can be tough - You want to ensure that you're creating enough of this content, but that it's relevant and insightful as well. Look at these 7 secrets to gain inspiration and create content that will attract and engage your audience! View the full blog post here: http://blog.snapapp.com/7-secrets-to-generating-new-media-content

SnapApp
SnapApp
SlideShare Presentation
SnapApp
SnapApp
SlideShare Presentation
  • Let's face it - there is a ton of competition out there. Regardless of the industry that you're in, the audience you're seeking, or the content that you're creating, you're always up against the best that there is out there. This is why something as simple as format can give you a leg-up against your competition. If you have a blog and wish to learn how to construct your posts in the most user-f...

SnapApp
SnapApp
SlideShare Presentation
  • Cottage Life Magazine, a Canadian publication, has created a SnapApp that really caught our attention - and it's just in time for the summer! Their Grill Like a Pro Contest not only showcases some great features, but also gives their target audience a sweepstakes worth entering & sharing. See what they've done to become this week's Featured SnapApp. View the full blog post here: http://blog.snap...

SnapApp
SnapApp
SlideShare Presentation
  • So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us. People like to laugh, so are you delivering with humorous content? Check out some of the companies that are creating funny content that resonates, and learn how they can help you find your funny bone.

SnapApp
SnapApp
SlideShare Presentation
SnapApp
SnapApp
SlideShare Presentation
  • At SnapApp, we get the most out of our marketing campaigns by layering in interactive experiences alongside static content, enticing our audience to keep opening our emails and engaging with our content. In this webinar with Senior Customer Success Manager Ali Noel and Marketing Manager Vanessa Porter, you'll learn our best practices for expanding and extending every marketing campaign with inter...

SnapApp
SnapApp
SlideShare Presentation
  • We are excited to announce our newest SnapApp release! This release includes a new UI Redesign, Global Account Settings, & Digital Asset Management all designed to make the SnapApp experience easier, faster, and help you creating content that matters. Here's a sneak peek of the new features. What’s the best way to learn how to optimize all of these exciting changes? We strongly encourage you to...

SnapApp
SnapApp
SlideShare Presentation
  • Learn how B2B marketers searching for new ways to engage customers add interactivity to their content marketing flow to make their content stand out. Examine the basics of interactive content, why it works, use cases, and metrics. See how interactive content, content marketing, and automation work together to drive leads. Observe real examples of how companies are using interactive content acr...

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