SnapApp
SnapApp
Blog Post
  • There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine. Being visible in different locations means more visibility, awareness, and opportunities to buy. On the internet, this is synonymous with expanding your reach from just a website to multiple channels: ...

SnapApp
SnapApp
Blog Post
  • In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well...marketing. The best part of this webinar was that the audience shaped the entire conversation with questions we received during registration. You can watch the webinar on-demand here. In fact, we g...

SnapApp
SnapApp
Blog Post
  •   When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward, and put down your phone for the duration? Maybe it even lingered in your mind for some time afterwards. The former, ...

SnapApp
SnapApp
Blog Post
  • Ready for the madness? As February dwindles to an end that few are sad to see, in comes March, and with it – a whole lot of basketball. NCAA’s annual national championship tournament is a weeks-long tournament consisting of 64 different teams competing against each other – commonly referred to as March Madness. And with March Madness comes brackets. What Are Brackets? Brackets are right-angled ...

SnapApp
SnapApp
Blog Post
  • Journalistic newsletters are on the rise this year, and both media and marketing teams are looking for ways to best optimize the channel. To get high-level view of current newsletter trends, I started an experiment. I wanted to look for styles and patterns in email newsletters and the strategies/tactics that go along with them. So, I signed up for 30 different newsletters across 6 different verti...

SnapApp
SnapApp
Blog Post
  •   Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention.  But here’s the thing: Infographics aren’t just great for grabbing a reader’s attention. They get shares, which helps you reach and engage a new audience. They rank for keywords, allowing you to fill difficult search ranking placements wit...

SnapApp
SnapApp
Blog Post
  • Do you remember the best marketing campaign you ever executed? How about the worst? I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative concepts as part of their programs. So I was so excited to get the chance to dig in with a former colleague ...

SnapApp
SnapApp
Blog Post
  • I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email tha...

SnapApp
SnapApp
Blog Post
  • Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement. Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill t...

SnapApp
SnapApp
Blog Post
  •   For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. While this approach worked for a...

SnapApp
SnapApp
Blog Post
  • A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one. Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it matters. And then the real trifecta is completed if you can actually learn a few things about these booth vi...

SnapApp
SnapApp
Blog Post
  •   Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers created more content in 2017 compared to 2016. And, the trend looks set to continue.  With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top co...

SnapApp
SnapApp
Blog Post
  • You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcu...

SnapApp
SnapApp
Blog Post
  • In the fall of 2016, SnapApp published an Interactive Experience most closely related to the infographic family. It’s called Content Land: An Interactive Quest. In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive Infographic. This piece of content is many things. An infographic, a survey, an assessment, a sales enablement to...

SnapApp
SnapApp
Blog Post
  • Data continues as a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time. Data refines strategy and optimizes efforts, driving your campaign to new heights. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. And we’re missing the bo...

SnapApp
SnapApp
Blog Post
  • Do you remember what you did five weeks ago? I know, that’s a pretty long stretch into the memory banks – so let me put it another way. What did you do for Halloween? I bet you had a much easier time answering the second question. Why? Because holidays provide touchstones, serving as landmarks in our lives that stick much more clearly into our memories. As marketers, connecting with our audience...

SnapApp
SnapApp
Blog Post
  •   The close of every year usually brings with it revelations and reflections on the past 12 months. 2017 is definitely no exception. As technologies and trends continue to change, it can seem like a constant game of catch up both in a professional standpoint, but also personally in this whole “life” thing we’re all in. With this in mind, we decided to ask eight totally different marketing and c...

SnapApp
SnapApp
Blog Post
  •   We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing hum...

SnapApp
SnapApp
Blog Post
  • Bottom of the funnel marketing helps convert potential customers into actual customers.   It does so by helping the potential buyer overcome his or her objections so the conversion happens. This type of marketing can range from case studies and videos to trials and interactive materials – they’re all aimed at closing that final gap before purchase.   It’s important to note that bottom-funnel m...

SnapApp
SnapApp
Blog Post
  •   With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun.   And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data...

SnapApp
SnapApp
Blog Post
  • Thinking creatively and producing new original content is often what we sign up for when joining a marketing team. Here’s the thing, sometimes the very presence of the team process can really obstruct that.   Meetings, directional strategies, reporting, emails, more meetings, ad infinitum… when is there time to let your mind roam?   It’s not that collaboration and goal setting and team brainst...

SnapApp
SnapApp
Blog Post
  • It’s that magical time of year, the start of the end-of-year holiday season. If you’re in the United States, you’re just getting over your turkey hangover, your colleagues all may seem to be on vacation, and it probably feels like a great time to coast your way to the end of the year.   You’ve probably got a laundry list of items that you’d like to do though – planning, budgets, brainstorming, a...

SnapApp
SnapApp
Blog Post
  • Podcasts have one job: To get listeners to the end.   How to go about making that happen is the real challenge.   The case for the podcast is intriguing. Listening is on the rise: monthly listeners grew over 24% in the past year and the average listener consumes five podcasts per week, while subscribing to even more.   It’s this growing consumer interest that has made plenty of marketers won...

SnapApp
SnapApp
Blog Post
  • In college, I quickly learned that science was not my forte. From memorizing the periodic table and parts of the plant cell to stoichiometry and the laws of physics, I was not an A or even a B student by any means. So, I became a marketer, because marketers don’t do science things.   Boy was I wrong.   While marketing doesn’t require hazardous chemicals and scientific equations, it does requir...

SnapApp
SnapApp
Blog Post
  • Blogging has always been a central piece of any content marketing strategy – but not all blogs are created equally. In fact, many blog posts fall on deaf ears.   Why is that?   Well, for one thing: There’s a lot of competition for attention in today’s online environment. Some estimates indicate that there are as many as 2.75 million blog posts published per day. Yes, that’s per day.   So wha...

SnapApp
SnapApp
Blog Post
  • For many marketing teams, much of their time is devoted to content development. They focus on creating blog posts, interactive videos, quizzes--all of these different online experiences to give their target audience what they’re looking for at every stage of the journey.   But sometimes when it comes to the promotion phase for those assets, they run out of steam. The follow-through is lacking, a...

SnapApp
SnapApp
Blog Post
  • Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate.   However, no goal is more important for B2B companies than lead generation.   In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one go...

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