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  • Snipp 2012 Year In Review
    Over at Snipp Interactive, we've been busier than ever. Take a look at some of our favorite campaigns and projects in mobile marketing and technology from 2012. Happy New Year!
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  • Industry Trends 2017 – CPG Personal Care
      The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products, and direct-to-consumer online distribution models: The U.S. personal care product...
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  • New Trends in Loyalty Program Data Science
    When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies. Can you talk about...
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  • Two Steps to See Real Back-To-School Loyalty Results
    Two Steps to See Real Back-To-School Loyalty Results The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn’t...
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Snipp
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  • Industry Trends 2017 – CPG Pet Care
    A lot of American homes now include pets. According to a 2017-2018 National Pet Owners Survey, they number in the millions — 84.6 million, to be more specific, or 68% of U.S. households. While pets are found in households of all...
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  • Snipp in action! 2015 Kingsford Program on SnippCheck
    The “Kingsford Lights Up Grill Sales” promotion incentivized customers to sample a free bag of Kingsford Charcoal when they purchased a charcoal grill. Snipp’s unique SnippCheck receipt processing solution ensured that the promotion ran nationwide at all retailers and supported any brand or type of charcoal grill purchased by consumers. Consumers simply had to take a photo of their receipt and sen...
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  • SnippRebates - Reinventing Rebate Promotions
    Our rebates solution is the smarter way to do rebates. It is entirely digital and mobile-based, without the hassle of having to photocopy and mail-in receipts. It affords greater convenience and speed to customers (48 hours instead of 6 weeks), while providing brands with much more data on their customers. It is also a more cost-effective solution for both parties.
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  • SnippLoyalty - Incentivize & Reward any consumer action
    Our enterprise-strength, cloud-based loyalty platform is tailor-made for brands to build deeper relationships with their customers. Pre integrated with our receipt-processing solution, it enables multi-channel brands to incentivize purchases. It also supports real-time transaction processing, provides incentives for brand engagement, social media interactions as well as purchases.
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  • SnippCheck Receipt Processing Solution in action
    Our innovative receipt processing technology (SnippCheck) allows brands to run promotions tied to purchase without using codes-on-pack or doing any point of sale integration with retailers. We help scale activations and reward consumers based on a dollar value spend, a number of products purchased or even a sum of purchases over time.
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  • Industry Trends 2017 – CPG Food
    General Landscape Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market, as well as an evolving set of social trends that have changed the landscape of the industry. Setting...
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  • How is Customer Loyalty Shaping the Success of B2B Programs?
    A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 So much attention is given to customer loyalty and B2C programs, but how is customer loyalty shaping the success of B2B programs?Dunlap-Beard: I think it would be fair to say...
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Snipp
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  • Industry Trends 2017 – CPG Alcohol
    General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer preferences, and technological evolutions have combined to upend the overall retail environment: 65% of Americans now say they drink alcoholic beverages,...
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Snipp
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  • The Power of Rewards
    Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards programs can entice consumers to try new products, make more purchases, and extend their overall...
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  • Loyalty Through Two Lenses: Retailers & Consumer
    The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest trends affecting the state of the industry include online channels, the emergence of small specialized or...

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