Social Media for Nonprofits
Social Media for Nonprofits
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  • 5 Ways to Use Text Giving this Year End (Webinar)
    Are you ready for the giving season? Donations on mobile are up 205%, and your donors want options on how to support you. 90% of the population has the ability to send and receive text messages, and most are read within 3 seconds of receiving – making text messages the most convenient way of connecting with your donors. Make sure you’re prepared for the year-end giving season with a multi-channel...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Fundraise with the King of Content: Video!
    We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Cultivating Community: How to Build an Active and Engaged Group
    Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You’ll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, ...
Social Media for Nonprofits
Social Media for Nonprofits
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  • 5 Proven Strategies To Get More News Feed Love
    You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
Social Media for Nonprofits
Social Media for Nonprofits
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  • Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
    140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Social Media for Nonprofits
Social Media for Nonprofits
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  • 11 Steps to a Successful Nonprofit Social Media Strategy
    Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 step...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Developing Online Engagement Campaigns
    Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Social Media for Nonprofits
Social Media for Nonprofits
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  • The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
    Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Social Media for Nonprofits
Social Media for Nonprofits
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  • Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
    The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.
Social Media for Nonprofits
Social Media for Nonprofits
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  • Strategic Storytelling for Social Impact Webinar
    Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media? In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how t...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Increasing Your Impact Through Social Media Collaboration with Peer Organizations
    Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon V...
Social Media for Nonprofits
Social Media for Nonprofits
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  • It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
    It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Community-Driven Programming: Creating a Culture of Community
    Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
Social Media for Nonprofits
Social Media for Nonprofits
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  • SMS for Success
    Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacle...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Fundraising in 2016: A Millennial’s Voice
    Explore the generational, cultural, and technological revolution that’s changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley’s brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
Social Media for Nonprofits
Social Media for Nonprofits
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  • Breaking Through: Get Parents and Other Busy People To Take Action!
    In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Social Media for Nonprofits
Social Media for Nonprofits
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  • Social Media as Part of Integrated Multi-Channel Strategy
    How do you prove the business value of your social media efforts and marketing promotions to senior leaders at a nonprofit with limited budget and time? Measuring engagement is essential for brand growth to understand what kind of content works for social media, Google AdWords, and online content that help drive web traffic, email signups, and donations. In this session, you’ll learn about creati...
Social Media for Nonprofits
Social Media for Nonprofits
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  • The Power of Social Proof
    Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the so...
Social Media for Nonprofits
Social Media for Nonprofits
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  • 5 Paths To Success With Mobile For Fundraising And Mobilization
    Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting...
Social Media for Nonprofits
Social Media for Nonprofits
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  • Half My Social Media is Working, I Just Don’t Know Which Half
    Your communities are growing online but how do you track engagement over time? Which of your posts are most effective? Lyndal Cairns shared how to get smarter with social media analytics, building tracking into your everyday work and sticking to your goals, using the free and low-cost tools you already use. Participants will come away with an understanding of how smarter tracking can support th...
Social Media for Nonprofits
Social Media for Nonprofits
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