Social Media Link
Social Media Link
Blog Post
  • As experts in consumer engagement and activation, our team is constantly innovating to better help marketers inspire brand stories at scale and to harness the power of community. The Social Media Link team is excited to announce a new update to our proprietary technology platform, EngageTech™, that powers our innovative marketing solutions - Vesta (link to solution page) and Smiley360 (link to sol...

Social Media Link
Social Media Link
Blog Post
  • As experts in consumer engagement and activation, our team is constantly innovating to better help marketers inspire brand stories at scale and to harness the power of community. The Social Media Link team is excited to announce a new update to our proprietary technology platform, EngageTech™, that powers our innovative marketing solutions - Vesta (link to solution page) and Smiley360 (link to sol...

Social Media Link
Social Media Link
Blog Post
  • With food and entertainment available entirely on demand (thanks, Seamless and Netflix), you may think consumers prefer a night in. However, our research says many consumers prefer the opposite - especially when it comes to inviting guests over and entertaining for the night. In fact, in a recent survey of more than 19,000 consumers, we found that 88 percent of people entertain guests in their hom...

Social Media Link
Social Media Link
Blog Post
  • With food and entertainment available entirely on demand (thanks, Seamless and Netflix), you may think consumers prefer a night in. However, our research says many consumers prefer the opposite - especially when it comes to inviting guests over and entertaining for the night. In fact, in a recent survey of more than 19,000 consumers, we found that 88 percent of people entertain guests in their hom...

Social Media Link
Social Media Link
Blog Post
  • Let’s say my friend and I are the same age - we grew up in the same town, graduated from the same high school, and even graduated college at the same time. Since we’re in the same age generation, a typical marketer would communicate to us in the same way. However, what if I’m still living at home and commuting to work while he has a wife, a child on the way, and is buying a home? While we may be i...

Social Media Link
Social Media Link
Blog Post
  • Let’s say my friend and I are the same age - we grew up in the same town, graduated from the same high school, and even graduated college at the same time. Since we’re in the same age generation, a typical marketer would communicate to us in the same way. However, what if I’m still living at home and commuting to work while he has a wife, a child on the way, and is buying a home? While we may be i...

Social Media Link
Social Media Link
Blog Post
  • Last week, the Social Media Link team joined more than 2,500 marketers to discuss the changing landscape of building brands and driving marketing results at the ANA Masters of Marketing conference held at the Orlando World Center Marriott. We heard from CMOs at top companies like JPMorgan Chase, Cadillac and Lane Bryant, share ideas on how to use traditional and digital marketing tools, evolving t...

Social Media Link
Social Media Link
Blog Post
  • Last week, the Social Media Link team joined more than 2,500 marketers to discuss the changing landscape of building brands and driving marketing results at the ANA Masters of Marketing conference held at the Orlando World Center Marriott. We heard from CMOs at top companies like JPMorgan Chase, Cadillac and Lane Bryant, share ideas on how to use traditional and digital marketing tools, evolving t...

Social Media Link
Social Media Link
Blog Post
  • The holidays are approaching - fast. And for marketers, holiday campaign planning is here. Did you know holiday sales in 2017 are expected to be $84.2 billion?Holiday shopping trends are constantly changing, from where consumers look for gift recommendations to how consumers make their purchases. To help your brand stay top of mind and standout in the holiday marketing clutter, we gathered top tre...

Social Media Link
Social Media Link
Blog Post
  • The holidays are approaching - fast. And for marketers, holiday campaign planning is here. Did you know holiday sales in 2017 are expected to be $84.2 billion?Holiday shopping trends are constantly changing, from where consumers look for gift recommendations to how consumers make their purchases. To help your brand stay top of mind and standout in the holiday marketing clutter, we gathered top tre...

Social Media Link
Social Media Link
Blog Post
  • Let’s start with the good news: women-owned firms have grown at a rate 5 times the national average over the last decade and the number of female corporate executives in New Jersey ranks above national averages.Now for the bad news: less than 3 percent of those women-owned businesses ever made it to the million-dollar mark and less than 3 percent of women executives ever make it to the C-suite. Th...

Social Media Link
Social Media Link
Blog Post
  • Let’s start with the good news: women-owned firms have grown at a rate 5 times the national average over the last decade and the number of female corporate executives in New Jersey ranks above national averages.Now for the bad news: less than 3 percent of those women-owned businesses ever made it to the million-dollar mark and less than 3 percent of women executives ever make it to the C-suite. Th...

Social Media Link
Social Media Link
Blog Post
  • What’s more memorable: The engaging conversation you had with someone recently, or the billboard ad you passed driving home from work? Chances are it was the conversation and the reason why is because it was relevant to your interests. The same principles apply when creating marketing campaigns. You should always be asking, “How can I create a two-way conversation with my consumers?” Before digita...

Social Media Link
Social Media Link
Blog Post
  • What’s more memorable: The engaging conversation you had with someone recently, or the billboard ad you passed driving home from work? Chances are it was the conversation and the reason why is because it was relevant to your interests. The same principles apply when creating marketing campaigns. You should always be asking, “How can I create a two-way conversation with my consumers?” Before digita...

Social Media Link
Social Media Link
Blog Post
  • Last week, the Social Media Link team attended the ANA Brand Activation Relationship Marketing Conference held at Target’s headquarters in Minneapolis, as we joined over 100 marketing pros to discuss the changing landscape of loyalty marketing. What did we hear the most? That brand loyalty is complicated. We also had the chance to share our take on how to create scalable loyalty through branded co...

Social Media Link
Social Media Link
Blog Post
  • Last week, the Social Media Link team attended the ANA Brand Activation Relationship Marketing Conference held at Target’s headquarters in Minneapolis, as we joined over 100 marketing pros to discuss the changing landscape of loyalty marketing. What did we hear the most? That brand loyalty is complicated. We also had the chance to share our take on how to create scalable loyalty through branded co...

Social Media Link
Social Media Link
Blog Post
  • We live in a world where marketers are constantly looking for new ways to receive consumer attention. And for many marketers today, that means employing disruptive tactics, otherwise known as intrusive marketing, that often have adverse effects on their brand.Ranging from old school junk mail to the new 101 billion dollar mobile market, modern intrusive marketing disrupts the content experience to...

Social Media Link
Social Media Link
Blog Post
  • This post is from a byline published in Mediapost's Marketing Daily Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile. And while the latest information from Twitter will tell you that a promoted trend will cost around $200,000 a day, many brands have turned to consumer power to boost their brand’s exposure. Enter the ...

Social Media Link
Social Media Link
Blog Post
  • Social Media Link’s CEO, Susan Frech joined Pfizer Product Manager, Jim Sears, at this year’s Word of Mouth Marketing Association’s WOMM-U Conference in Chicago to help educate marketers about influencer strategies for consumer health brands. It’s a known truth that Pharma companies, as well as other conservative brands, don’t have the luxury of diving head first into social media. Rather, they ...

Social Media Link
Social Media Link
Blog Post
  • Smiley360 is an influential community of people who try products for free and share their opinions online. We talked to three community members to see what makes them passionate about a brand. Meet Maria, Terri and Tricia! What makes you want to share about a product and why? I am encouraged to share about a product if I like it. Especially if it is budget friendly and effective. With Smile...

Social Media Link
Social Media Link
Blog Post
  • It’s no surprise the social impact that the Hispanic/Latino community is currently having since they are the youngest and fastest growing minority group in the United States. Currently, there are 50.5 million Hispanics in the U.S. according to the 2010 U.S. Census and between 2000 and 2010, there was a 43% increase in the Hispanic population.  By 2050, the projected Hispanic population will b...

Social Media Link
Social Media Link
Blog Post
  • Twitter parties are a rapidly growing engagement for brands to spark thousands of tweets from their advocates and maximize their brand’s exposure on one of the most-used social networking sites. Although the popularity has increased quickly in the past year, many brands are still unaware of the process. What exactly is a Twitter party? Is it right for your brand? In short, a Twitter party is ...

Social Media Link
Social Media Link
Blog Post
  • This year the Social Media Link team headed to Austin for the crazed week of sessions, panels, parties and BBQ that is South by Southwest Interactive. The ten-day festival gave our team the opportunity to learn about cutting edge products, services and ideas from some of today’s most exciting industry — and world — leaders. Anyone who has ever attended “South By” knows that for every session ...

Social Media Link
Social Media Link
Blog Post
  • One of the first questions we receive when developing an influencer program through the Smiley360.com community typically involves something along the lines of "What do I send to influencers to get them to share?" or "What kind of experience will get them to share the most about my brand?" We know one of the most powerful ways to trigger an influencer to share is to provide a brand experienc...

Social Media Link
Social Media Link
Blog Post
  • Social Media Link’s CEO, Susan Frech, and ConAgra's Social Media and Experiential Manager, Abby Penich, were selected to lead a session at the Word of Mouth Marketing Association (WOMMA) conference, WOMM-U, educating marketers in “Leveraging Facebook Fans to Create Advocacy and Measure Influence.” SML and ConAgra presented key findings and insight into the 2011 case study of PAM Cookin...

Social Media Link
Social Media Link
Blog Post
  • SML’s CEO Susan Frech joined ConAgra and Edelman to contribute as speaks in the Interactive Advertising Bureau (IAB) Webinar titled “Why Do People Share Online” in conjunction with Brian Brett’s New York Times Psychology of Sharing study. This important study addresses one of the most fundamental questions of social media regarding what actually drives people to share online. There has...

Social Media Link
Social Media Link
Blog Post
  • This post is from a byline published in Mediapost.CPG brand marketers are all too aware that brand loyalty is on the decline. A new survey shows brand loyalty has dropped for a third year in a row. Deloitte’s annual American Pantry study shows nearly nine in ten consumers are substituting private-label, or store brands for the national brand they’ve regularly bought in the past. This shift is quit...

Social Media Link
Social Media Link
Blog Post
  • Facebook, Twitter, Instagram- oh my!How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform that will generate shares and likes?  With new platforms popping up left and right, it can be confusing for consumers and marketers alike to figure out what’s appropriate to post on each one.  In order to find the answer, one must...

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