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  • The holidays are approaching - fast. And for marketers, holiday campaign planning is here. Did you know holiday sales in 2017 are expected to be $84.2 billion?Holiday shopping trends are constantly changing, from where consumers look for gift recommendations to how consumers make their purchases. To help your brand stay top of mind and standout in the holiday marketing clutter, we gathered top tre...

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  • The holidays are approaching - fast. And for marketers, holiday campaign planning is here. Did you know holiday sales in 2017 are expected to be $84.2 billion?Holiday shopping trends are constantly changing, from where consumers look for gift recommendations to how consumers make their purchases. To help your brand stay top of mind and standout in the holiday marketing clutter, we gathered top tre...

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  • Let’s start with the good news: women-owned firms have grown at a rate 5 times the national average over the last decade and the number of female corporate executives in New Jersey ranks above national averages.Now for the bad news: less than 3 percent of those women-owned businesses ever made it to the million-dollar mark and less than 3 percent of women executives ever make it to the C-suite. Th...

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  • Let’s start with the good news: women-owned firms have grown at a rate 5 times the national average over the last decade and the number of female corporate executives in New Jersey ranks above national averages.Now for the bad news: less than 3 percent of those women-owned businesses ever made it to the million-dollar mark and less than 3 percent of women executives ever make it to the C-suite. Th...

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  • What’s more memorable: The engaging conversation you had with someone recently, or the billboard ad you passed driving home from work? Chances are it was the conversation and the reason why is because it was relevant to your interests. The same principles apply when creating marketing campaigns. You should always be asking, “How can I create a two-way conversation with my consumers?” Before digita...

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  • What’s more memorable: The engaging conversation you had with someone recently, or the billboard ad you passed driving home from work? Chances are it was the conversation and the reason why is because it was relevant to your interests. The same principles apply when creating marketing campaigns. You should always be asking, “How can I create a two-way conversation with my consumers?” Before digita...

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  • Last week, the Social Media Link team attended the ANA Brand Activation Relationship Marketing Conference held at Target’s headquarters in Minneapolis, as we joined over 100 marketing pros to discuss the changing landscape of loyalty marketing. What did we hear the most? That brand loyalty is complicated. We also had the chance to share our take on how to create scalable loyalty through branded co...

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  • Last week, the Social Media Link team attended the ANA Brand Activation Relationship Marketing Conference held at Target’s headquarters in Minneapolis, as we joined over 100 marketing pros to discuss the changing landscape of loyalty marketing. What did we hear the most? That brand loyalty is complicated. We also had the chance to share our take on how to create scalable loyalty through branded co...

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  • We live in a world where marketers are constantly looking for new ways to receive consumer attention. And for many marketers today, that means employing disruptive tactics, otherwise known as intrusive marketing, that often have adverse effects on their brand.Ranging from old school junk mail to the new 101 billion dollar mobile market, modern intrusive marketing disrupts the content experience to...

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  • This post is from a byline published in Mediapost's Marketing Daily Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile. And while the latest information from Twitter will tell you that a promoted trend will cost around $200,000 a day, many brands have turned to consumer power to boost their brand’s exposure. Enter the ...

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  • Social Media Link’s CEO, Susan Frech joined Pfizer Product Manager, Jim Sears, at this year’s Word of Mouth Marketing Association’s WOMM-U Conference in Chicago to help educate marketers about influencer strategies for consumer health brands. It’s a known truth that Pharma companies, as well as other conservative brands, don’t have the luxury of diving head first into social media. Rather, they ...

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  • Smiley360 is an influential community of people who try products for free and share their opinions online. We talked to three community members to see what makes them passionate about a brand. Meet Maria, Terri and Tricia! What makes you want to share about a product and why? I am encouraged to share about a product if I like it. Especially if it is budget friendly and effective. With Smile...

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  • It’s no surprise the social impact that the Hispanic/Latino community is currently having since they are the youngest and fastest growing minority group in the United States. Currently, there are 50.5 million Hispanics in the U.S. according to the 2010 U.S. Census and between 2000 and 2010, there was a 43% increase in the Hispanic population.  By 2050, the projected Hispanic population will b...

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  • Twitter parties are a rapidly growing engagement for brands to spark thousands of tweets from their advocates and maximize their brand’s exposure on one of the most-used social networking sites. Although the popularity has increased quickly in the past year, many brands are still unaware of the process. What exactly is a Twitter party? Is it right for your brand? In short, a Twitter party is ...

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  • This year the Social Media Link team headed to Austin for the crazed week of sessions, panels, parties and BBQ that is South by Southwest Interactive. The ten-day festival gave our team the opportunity to learn about cutting edge products, services and ideas from some of today’s most exciting industry — and world — leaders. Anyone who has ever attended “South By” knows that for every session ...

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  • One of the first questions we receive when developing an influencer program through the Smiley360.com community typically involves something along the lines of "What do I send to influencers to get them to share?" or "What kind of experience will get them to share the most about my brand?" We know one of the most powerful ways to trigger an influencer to share is to provide a brand experienc...

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  • Social Media Link’s CEO, Susan Frech, and ConAgra's Social Media and Experiential Manager, Abby Penich, were selected to lead a session at the Word of Mouth Marketing Association (WOMMA) conference, WOMM-U, educating marketers in “Leveraging Facebook Fans to Create Advocacy and Measure Influence.” SML and ConAgra presented key findings and insight into the 2011 case study of PAM Cookin...

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  • SML’s CEO Susan Frech joined ConAgra and Edelman to contribute as speaks in the Interactive Advertising Bureau (IAB) Webinar titled “Why Do People Share Online” in conjunction with Brian Brett’s New York Times Psychology of Sharing study. This important study addresses one of the most fundamental questions of social media regarding what actually drives people to share online. There has...

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  • This post is from a byline published in Mediapost.CPG brand marketers are all too aware that brand loyalty is on the decline. A new survey shows brand loyalty has dropped for a third year in a row. Deloitte’s annual American Pantry study shows nearly nine in ten consumers are substituting private-label, or store brands for the national brand they’ve regularly bought in the past. This shift is quit...

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  • Facebook, Twitter, Instagram- oh my!How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform that will generate shares and likes?  With new platforms popping up left and right, it can be confusing for consumers and marketers alike to figure out what’s appropriate to post on each one.  In order to find the answer, one must...

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  • Our co-founder, CEO and fearless leader, Susan Frech, was recently named as a finalist in the Rising Star Entrepreneur Award in the Oxford Center for Entrepreneurs Fast Growth Awards. With hundreds of nominations, Frech was recognized as one of four finalists at the organization’s ‘Get Real’ conference on September 26, 2014 in New York City. The Oxford Center for Entrepreneurs (OCE) is the largest...

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  • A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different from other recent generations?”From a marketing standpoint, the answer to this question is imperative to reaching the target market that is predicted to have an annual spending of over $2.45 trillion in the next year.  Considering millennials comprise 23.5% of the U.S. populat...

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  • We are thrilled to announce that Social Media Link has been named to the 2014 Inc. 5000 List,  America's most prestigious ranking of fast-growing private companies. Ranked as #541, SML has experienced a staggering 885% growth in the last three years. This growth was driven by the rapid adoption of our influencer and advocacy solutions by leading companies like Church & Dwight, Reckitt Benckiser, P...

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  • Social media has given consumers the power to spread information to hundreds, if not thousands, of people in a matter of seconds.  For the restaurant industry, which relies heavily on reviews and recommendations, this means every customer now has the power of a well-acclaimed critic.  Instagram, blogs and other social sharing platforms allow everyone to be a “foodie.”  Publicists no longer control...

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  • “The future is not about marketing to influencers – it’s about marketing with them. Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” –Emily GarveyThe ideal influencer to target and activate is somebody who not only shares great content, but also creates great content. They ar...

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  • Hashtag: a word or sentence prefixed with the # symbol and used in social media to group messages or posts about the same topic, to update users in real time and to enable them to be part of a bigger conversation.Essentially, hashtags are a tool to help users identify posts that have something in common. Hashtags have migrated to Facebook from their origins on Twitter and are growing in use from G...

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  • Social Media Link’s consumer influencer platform, Smiley360, received major kudos in a recent appearance on the TODAY Show with Kathie Lee and Hoda!Emmy Award-winning television personality and TODAY Contributor, Jill Martin, featured Smiley360 as one of the top destinations for consumers to experience brands and share their opinion with friends, both online and offline. Martin demonstrated to the...

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  • Date yourself.  Think back to your younger years and the excitement, along with anxiety, you felt on your first day of school each year.  You think about your friends and favorite teachers you're excited to see, but you worry about those you haven't met yet.  "What if they don't like me?" you worry, "what if they say something mean?"Brands can be hesitant to open up social conversations in fear of...

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