Social Media Stardom
Social Media Stardom
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  • How can an algorithm learn to be the best Go player in the world with no prior experience? Have chatbots finally become the answer to your business problems? In this webinar, Ogilvy’s Michael McCarthy and Andrew Van Aken will update you on news within the artificial intelligence and machine learning sector, why it is important and how Ogilvy is using some of this technology.

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • How can an algorithm learn to be the best Go player in the world with no prior experience? Have chatbots finally become the answer to your business problems? In this webinar, Ogilvy’s Michael McCarthy and Andrew Van Aken will update you on news within the artificial intelligence and machine learning sector, why it is important and how Ogilvy is using some of this technology.

Social Media Stardom
Social Media Stardom
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  • Drum roll, please… Due to popular demand, What's Next for Behavioral Science is back! Our last session began with an introduction to behavioral science and showcased the best case studies from Ogilvy Change. This time around, we will dive deeper featuring a key framework and will show you some of our latest work in this field.

Social Media Stardom
Social Media Stardom
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Social Media Stardom
Social Media Stardom
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  • Digital disruption in healthcare means that brands face new opportunities, but also new challenges – shifting consumer expectations, the emergence of new business models and the proliferation of disruptors who seem to understand consumers better than their established counterparts. How brands face these challenges will determine how well they are placed to reap the opportunities that the Wellness...

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • Digital disruption in healthcare means that brands face new opportunities, but also new challenges – shifting consumer expectations, the emergence of new business models and the proliferation of disruptors who seem to understand consumers better than their established counterparts. How brands face these challenges will determine how well they are placed to reap the opportunities that the Wellness...

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • How can knowing the relationship between personality and health issues, such as obesity, make all the difference in treatment? How can knowing a target audience’s “worldview” mean the difference between success and total rejection in how you engage them? In this interview, Chris Graves and Sam Tatam tackle some of the points raised at the Ogilvy On Wellness conference in London.

Social Media Stardom
Social Media Stardom
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  • Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time? In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time? In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine. We’ll cover: - The changing role of influencers - The six types of influencers - How utilizing Network Theory allows for better influencer identification

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine. We’ll cover: - The changing role of influencers - The six types of influencers - How utilizing Network Theory allows for better influencer identification

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar (OPEN TO CLIENTS) we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer cli...

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and...

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • Influencers appeal to marketers for many reasons, namely their ability to amplify a message or incite their tribe to action. In this week’s webinar we discuss how marketers can learn greatly from the process and personality of these creative geniuses. - Driving relevance through meaningfulness - Harnessing brand expression - Turning friction into fuel through creative tension - Supporting co...

Social Media Stardom
Social Media Stardom
SlideShare Presentation
  • Influencers appeal to marketers for many reasons, namely their ability to amplify a message or incite their tribe to action. In this week’s webinar we discuss how marketers can learn greatly from the process and personality of these creative geniuses. - Driving relevance through meaningfulness - Harnessing brand expression - Turning friction into fuel through creative tension - Supporting collab...

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