Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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  • Join us for Social Media Week in 2017
    Social Media Week explores how social media and technology change business, society and culture. See what it's like to attend one of our global conferences, and learn about our 2017 global theme, "Language and the Machine: Algorithms and the Future of Communication" https://socialmediaweek.org/global-theme/language-machine/
Social Media Week
Social Media Week
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  • Welcome to SMW Insider
    SMW Insider is a premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms. ACCESS: The latest trends, insights and best practices shared by brightest minds in our industry WATCH: Videos covering a range of topics including paid social, data and analytics LEARN: From leading brands, ag...
Social Media Week
Social Media Week
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  • Measuring the External Networks of Conversations is the Latest User Behavior Trend
    Brit Ferguson (Account Manager, Brandwatch) says one of the latest trends with user behavior and social listening is focusing on the network of influencers and the topics of discussion, rather than the very specific comments within an overall dialogue. Read more: http://socialmediaweek.org/blog/2016/02/utilizing-social-insights-product-marketing-valuable-interactions-customers/
Social Media Week
Social Media Week
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  • Why Phone Makers Are Producing More Virtual Reality Hardware
    Katrina Craigwell (Director of Global Content & Programming, General Electric) says virtual reality (VR) and augmented reality (AR) is a huge focus for brands and content producers in 2016. This year's advancement and investment of VR headsets is pushing the technology forward, and each day there is new content designed specifically for VR. Read more: http://socialmediaweek.org/blog/2016/02/for...
Social Media Week
Social Media Week
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  • Andrew Jarecki Explains His Motivation for Creating the KnowMe App
    Andrew Jarecki is a filmmaker, musician, and entrepreneur. On top of co-founding Moviefone and directing the Emmy-winning documentary series "The Jinx: The Life and Deaths of Robert Durst," he created the mobile-video app, KnowMe. KnowMe aims to give users easy-to-use video editing technology, and in this video, Andrew Jarecki discusses some of the inspiration behind the app. Read more: http://s...
Social Media Week
Social Media Week
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  • The Wall Street Journal's Strategy For Mobile Messaging Apps
    Carla Zanoni (Executive Emerging Media Editor, Wall Street Journal) expects social media to continue to shift towards messaging apps and intimate, one-on-one communications between brands and their audience. Carla says her team at WSJ are figuring out how to define the new voice and connect in innovative ways through these apps and platforms that will constantly evolve.
Social Media Week
Social Media Week
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  • How National Geographic Grows Its Social Media Footprint Around the World
    Claudia Malley (Chief Marketing & Brand Officer, National Geographic) says social media is the heart of how NatGeo engages with consumers around the globe. Their community, she says, has a digital footprint of more than 250 million individuals with 1.6 million actions via the brand's digital content. Claudia believes "collective storytelling" is the future of NatGeo's social media strategy and mis...
Social Media Week
Social Media Week
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  • Why Brands Need to Think About People First, and Technology Second
    Marcus Collins (SVP of Social Engagement, Doner) says brands on social media need to do a better job of putting people first, and technology second. He feels marketers need to think about how technology can help accelerate human behavior, rather than the next greatest thing that brands need to invest in. Above anything else, social media and technology should be used to create connections and stor...
Social Media Week
Social Media Week
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  • To Be Relevant To Each New Generation, MTV Embraces Youth Culture and Storytelling
    When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the group themselves. So they asked… why not go straight to the source? The MTV Insights team went to work with an in-person group of 13-14-year-olds and virtual focus groups, who identified more than 500 potential generation names that were ultimately tested in a...
Social Media Week
Social Media Week
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  • Funny & Buzzy – How Comedy Central Gets Fans Talking with CMO Walter Levitt
    Broad City. Inside Amy Schumer. The Daily Show with Trevor Noah. Drunk History. With a roster of amazing talent and iconic comedic franchises, Comedy Central knows how to keep fans laughing and has uniquely mastered the science behind crafting surprising, buzz-worthy campaigns. Walter Levitt, the Chief Marketing Officer of Comedy Central, underscored the importance of knowing your audience, takin...
Social Media Week
Social Media Week
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  • Meet The Brands Finding Success on Snapchat with MTV’s Sarah Epler
    Snapchat is the new playground for the most innovative brands. The marketers behind the ghost that are already killing it on this emerging platform shared some of their advice for other organizations looking to do more with messaging and live video. Leaders from MTV, Nasdaq, VaynerMedia, American Airlines, and The Wall Street Journal participated in this event, and weighed in on Snapchat's 100 mil...
Social Media Week
Social Media Week
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New YouTube videos detected.

  • Sarah Epler Shares How MTV is Revolutionizing Content for Snapchat
    Snapchat is the new playground for the most innovative brands. The marketers behind the ghost that are already killing it on this emerging platform shared some of their advice for other organizations looking to do more with messaging and live video. Leaders from MTV, Nasdaq, VaynerMedia, American Airlines, and The Wall Street Journal participated in this event, and weighed in on Snapchat's 100 mil...
Social Media Week
Social Media Week
YouTube Video

New YouTube videos detected.

  • Hello "Founders" – Meet the Generation After Millennials with MTV
    When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the group themselves. So they asked … why not go straight to the source? The MTV Insights team went to work with an in-person group of 13-14-year-olds and virtual focus groups, who identified more than 500 potential generation names that were ultimately tested in a ...
Social Media Week
Social Media Week
YouTube Video

New YouTube videos detected.

  • Join us for Social Media Week in 2018
    Social Media Week explores how social media and technology change business, society and culture. In 2018, Crowdcentric, organizers of #SMWNYC, will celebrate human connectivity and the power that technology provides in bringing the world closer together.
Social Media Week
Social Media Week
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Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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Social Media Week
Social Media Week
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