Software Advice is a company that provides research and user reviews on software applications for small and mid-sized businesses in markets such as "Business Intelligence" and "Marketing automation" in addition to more than 300 other categories. Founded in 2005 by CEO Don Fornes, it now operates as a subsidiary of Gartner and has over 100 employees. The company's reports have been used as a source of expertise in Forbes, Entrepreneur, Huffington Post, Business Insider, Yelp, Inc., and the Wall Street Journal among others.

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