Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. ...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ev...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity ...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • When it comes to our team of digital marketers, we’re always looking for ways to share data. We believe having reliable data can increase confidence in moving forward and making business decisions. When it comes to website design or search engine optimization, data is king. In fact, according to CMO.com, using data to drive your decisions allows you to make quicker, more accurate decisions and 64...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you are just updating the visual layout or you are upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it is important to not forget about your site’s past. Even though the previous versio...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients....

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Is print dead? This question often comes up with our partners as they strive to create an effective marketing strategy. As a result of the many cost efficient options of digital advertising, many companies have set aside print efforts. But in the world of marketing, creating a diverse marketing strategy including both digital and print is key to targeting your various audiences, creating tangibl...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • As you might know, we work with quite a few colleges and universities, and one of the more frequent comments we hear at the beginning of our conversations is, “We’ve got to increase our enrollment.” There’s a lot that goes into that one statement! Do students and parents love your academics? Are they concerned with your school’s location? Are they intimidated by the costs? Do they even know you e...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • It’s one thing to plan, film and produce a video for a client. It’s another thing to do that and plot the strategic release of the video for greater engagement.  For Pediatrics East, we did the latter.  What Did We Do? We planned, filmed and produced a video highlighting their pediatric practice and patient care from several angles: building relationships, offering a diverse group of doctors, i...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • One question we're frequently asked by clients interested in digital marketing is what kind of impact social media can have on a website. For years now, small businesses have been told that they need to be on social, but many don't feel like they have the time to properly manage a business page. Other than posting a message or two per week (that may or may not engage their customers), many people ...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • If you look back on a relationship that you have had over a long course of time - whether that be professional, personal or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time. It is not effortless and often an uphill battle. It is built when mistakes are made but dealt with in a humble and ethical manner. It happens when there is a personal conne...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Speak Creative earned its badge as a certified Google Partner, giving Speak clients exclusive access to Google representatives as well as up-to-date information on Google’s trends and processes. To earn Google Partner status, companies must exhibit expertise in Google AdWords, meet the required ad spend, maintain consistent client growth, and have team members become certified in a Google program...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • This year, 2017, is certainly the year of accelerated video marketing growth. I mean, I just saw a stat showing 87% of online marketers use video content. Then I saw something else that said nearly half of us watch at least one hour of video content on Facebook or YouTube per week. That’s several videos considering the average length is probably 2-3 minutes on Facebook and 5 minutes on YouTube. ...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. ...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point a...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Can you believe it's almost half way through the year? We've been busy launching new sites, strategizing marketing campaigns and building apps as well as seeing our new offices being built for a later summer/fall move in (head over to our social accounts to see progress). As our team shifts and grows, we've welcomed a few new teammates to the mix that bring a wealth of experience, passion and know...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • In our work as digital marketers, we get to work with a variety of clients in several industries. Today's case study takes us to Wayne, Pennsylvania to a health and fitness complex, known as Club la Maison. As a long time web design and digital marketing client of Speak, our teams met together last fall to challenge the work we've done and push the needle forward. While we were seeing real results...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • We recognize that Google reviews are important for local SEO. But, all of us need a reminder that Google reviews aren’t losing any importance and are a major contributor to attracting new business. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absol...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Did you know that location-based searches have grown 50% faster than any other type of search on mobile? In addition to a mobile-first design approach that we've adapted in the last year, we've also adapted to search engine optimization that centers on the mobile experience. For many B2C companies, this means that local search is king. Just a couple short weeks ago, we sent SEO and Conversion Sp...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • Effective this month, Chrome will begin to clearly label sites without a secure connection on pages that ask for password and credit card inputs. Their long term goal is to start flagging all sites that are non-secure, regardless of the page. What does it mean to have a Secure Site? A securely connected site has an associated Secure Sockets Layer (SSL) certificate, which signifies to the browser...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • "Building Better." This was the official theme of #SpeakWeek2017, our annual week of planning for all things Speak. If you were following along with our hashtag, you saw a lot of fun in the form of scavenger hunts, bowling, movie outings and team lunches. In between those moments, we spent our time building better. So what does that mean? In 2017, our goals are focused around two things. Being ...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • What a year it's been! Next week, we're ringing in 2017 in true Speak fashion - with Speak Week 2017! Employees from around the country will be coming to our Memphis HQ for our annual team retreat. We take this time each January to turn inward and discuss us. It's the one time each year we go on a pseudo-vacation from client work and instead shift to discussions on goal planning, department growi...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • We are just three days from Christmas, and you likely have your stockings hung, your tree trimmed and your lights twinkling. Beside eating cookies and singing carols, you also need to wrap up a few things on your website this time of year. Don’t let the holidays leave your audience out in the cold! Here are seven tips for a great Christmas and New Year: 1. Edit your Hours If your hours are lis...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • When many initially hear of new restaurant, local retail store or neighborhood coffee shop, their first move is to end the curiosity with an online search. When potential consumers search your business, they will instantly see your star rating and review panel. If your reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. So, what...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • We've had some new additions to our team lately, as we grow to meet the needs of our clients, and are happy to share that recently we've added David Caffey to our team. David comes to us with several years of experience in all things digital marketing, including a strong knowledge of SEO and SEM as well as experience in email, conversions and digital marketing as a whole. Trent, our resident vide...

Speak Creative, LLC
Speak Creative, LLC
Blog Post
  • 2017. Believe it or not, it's right down the road. Like any good marketing department, forecasting your budget for next year is probably underway and you're spending time looking into how and where your spending should go. As a digital marketing agency, we see just how flexible digital spending can and should be, but there are a few key areas that we expect to continue to grow. Implement these m...

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