Competitive Marketing Intelligence | Crayon
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  • Better UX in 2017
    With the digital business world expanding rapidly, competition for customers is fierce. One of the best ways to increase conversions and turn website visitors into paying customers is incorporating great user experience (UX) design. Solid, well-crafted UX enhances a customer’s journey with your brand. In the last year or so, UX design has advanced considerably, […]
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  • 7 Startups to Watch in 2017
    Startups are gaining momentum every year, and 2016 was a particularly great year for them. Although it has barely begun, 2017 promises to be even better. Successful new startups benefit marketers and entrepreneurs around the globe with their new ideas and innovations, bringing new ways of thinking and creating to the table. Additionally, keeping up […]
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  • What Entrepreneurs Get Wrong With Marketing and PR Online
    The line between traditional PR and marketing is fading. As such, new businesses can forget the power of comprehensive marketing and PR campaigns. But if you really want your business to take root, you need smart strategies that can effectively address both. Consider these facts when you’re developing your business’ marketing and PR strategy. Fact […]
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  • How to Fund a Business Startup Via Crowdfunding
    Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality. With crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder […]
  • How Arby’s Revitalized Their Marketing Campaign
    For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]
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  • Augmented Reality and Virtual Reality are Changing the Way We Market Content
    Virtual reality (VR) was once only the realm of science fiction. The ability to immerse oneself in a realistic virtual world existed purely as a fantasy. Many books and movies have asked the question: What if we had the option to experience anything we could imagine without the limitations of physical reality? The answers were […]
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