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  • The iPhone X is the newest model rolling out from Apple, and it boasts features that may change the way website designers optimize mobile sites. It has an 1125 x 2436px resolution display and a notch at the top of the screen for face recognition. The new features that make it so stunning also present […]

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  • If you browse through career opportunities in 2018, you may see a surprising new job title in website design. “Design developer,” a title coined by Andree Huk of blended.io, describes a new kind of front-end developer. Huk explains that a new job position may be necessary to make the transition from traditional visual designers to […]

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  • Internet users expect the sites they visit to offer a secure and user-friendly experience. They trust companies to maintain SSL certificates, to use compliant payment services, and to protect their information from hackers. Every site is vulnerable to some level of attack. In addition to employee training and conventional network security tactics, many companies use […]

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  • In 2016, the number of online shoppers surpassed in-store shoppers. Brands must prepare their websites to handle increased traffic if they want to maintain a strong user experience. This year, give your customers a seamless Black Friday and Cyber Monday shopping experience by starting early on website maintenance, updates, and user analysis. Prepare for holiday […]

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  • People make purchasing decisions with their eyes first. For realtors, that means making every effort to impress long before an open house. Your online presence needs to shine to pull in serious prospective buyers and sell your brand to interested sellers. Certain design elements can give your site the extra oomph needed to begin valuable […]

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  • Einstein famously said, “Keep everything as simple as possible, but not simpler.” In an effort to ensure all your processes are streamlined, your website might actually leave users in the lurch. While businesses want their website to feel clean and simple, too much simplicity can be confusing. Simplicity can be the key element in an […]

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  • Your marketing team may use several buzzwords to describe their efforts – one might call it a “unified view of the customer,” or another might refer to it as “a central source of truth.” While every marketing team might think it has its own 360-degree view of the target audience, it’s usually not possible without […]

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  • Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user behavior, making analytics visible, and gathering customer information. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX […]

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  • Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and […]

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  • If your website was a house, your header would be the lawn. It’s the first thing users see, and it dictates whether they keep driving or stop to take a look the house. With so much riding on the header, it can be tempting to jam it full of bells and whistles. A header can […]

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  • E-commerce sites need to incorporate a flawless design, UI, and UX to impress customers. When your website looks crisp and is intuitive, users are more likely to spend time on your website and eventually purchase your products or services. Here are some design trends to look out for late in 2017. Mobile Responsive Design Users […]

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  • Following in the footsteps of 2016’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. Users crave instant, live content, and several social media sites have risen to the challenge of providing it. Facebook, Instagram, and YouTube have all cited amazing influxes of users to their live […]

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  • For people who aren’t tech-savvy, working with a web designer or developer can be tricky. They use phrases like CSS, HTML, and Java, which might mean little to you as a business owner. These phrases refer to the languages web developers use to write code and create an appealing design. Most business owners don’t need […]

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  • With the digital business world expanding rapidly, competition for customers is fierce. One of the best ways to increase conversions and turn website visitors into paying customers is incorporating great user experience (UX) design. Solid, well-crafted UX enhances a customer’s journey with your brand. In the last year or so, UX design has advanced considerably, […]

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  • Startups are gaining momentum every year, and 2016 was a particularly great year for them. Although it has barely begun, 2017 promises to be even better. Successful new startups benefit marketers and entrepreneurs around the globe with their new ideas and innovations, bringing new ways of thinking and creating to the table. Additionally, keeping up […]

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  • The line between traditional PR and marketing is fading. As such, new businesses can forget the power of comprehensive marketing and PR campaigns. But if you really want your business to take root, you need smart strategies that can effectively address both. Consider these facts when you’re developing your business’ marketing and PR strategy. Fact […]

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  • How to Fund a Business Startup Via Crowdfunding

    Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality. With crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder […]

  • How Arby’s Revitalized Their Marketing Campaign

    For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]

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  • Virtual reality (VR) was once only the realm of science fiction. The ability to immerse oneself in a realistic virtual world existed purely as a fantasy. Many books and movies have asked the question: What if we had the option to experience anything we could imagine without the limitations of physical reality? The answers were […]

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