Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.

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  • With the May 25th deadline approaching, companies around the world are working hard to ensure that they are compliant with the European Union’s General Data Protection Regulation (GDPR). The GDPR is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU. All companies that deal with […] The post Sprinklr and GDPR: What You Need...

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Sprinklr
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  • There are lots of experts out there. With the rise of the internet – and social media in particular – people can easily find kindred spirits with similar, often hyper-specific interests. At any given moment there are countless digital conversations in progress, on topics ranging from utterly inane to absolutely critical. Enter brands, which are […] The post The Right Way to Find the Right Influenc...

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Sprinklr
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  • We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70% of Internet users digitally stream video, movies, and TV. And the Video Advertising Bureau reported that the number of households to cut cable and use only over-the-top devices has tripled in the last five years. That […] The post 4 Entertainment Entities Excelling at Social Care a...

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Sprinklr
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  • The days of one-way communication between brands and consumers are a thing of the past. Today’s consumers are connected and empowered like never before, and their online conversations are helping to dictate brands’ strategic decisions. The way brands choose to engage with their audience can be the difference between a loyal customer and a lost […] The post 3 Reasons Why User-Generated Content Work...

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Sprinklr
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  • Will social media be the downfall of us all? A tricky question for an event like Social Media Week 2018, but an important one nonetheless, as panelists discussed how social affects the way we live, work, and consume. Max Stossel, Head of Content and Storytelling at the Center for Humane Technology, related how teens have […] The post Quick Observations from Social Media Week 2018 appeared first on...

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Sprinklr
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  • No one wants a warning letter from the US Federal Trade Commission (FTC) in their mailbox. But that’s what 90 influencers and marketers received in 2017, reminding them to clearly disclose influencers partnerships on their social media posts. Regulations like these may become more common as influencer marketing continues to grow at a rapid pace […] The post What Brands Need to Know About Influence...

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Sprinklr
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  • When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked themselves, “How can we make something like that happen, but, you know, with a positive result?” For better or worse, a celebrity shoutout on social media has serious power, and companies have scrambled accordingly to […] The post The Key to Great Influencer Marketing? Ever...

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Sprinklr
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  • The annual CES show in Las Vegas provides a great opportunity for brands to promote their newest technologies, but breaking through the noise and actually reaching customers is not so easy. With Twitter firehose data and Sprinklr, Lenovo was able to do just that. The post How Lenovo Used Twitter Firehose Data to Break Through the Noise at CES appeared first on Sprinklr.

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Sprinklr
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  • One Friday night in Dublin, Ireland, Elva Carri wanted to go out dancing. Unfortunately, her friends were too busy or too tired to join her. While some would admit defeat and settle on the sofa, Carri’s next move was inspired. Hoping that other women nearby would be facing a similar conundrum, Carri put a call […] The post Sprinklr Spotlight: GirlCrew appeared first on Sprinklr.

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Sprinklr
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  • This article originally appeared in The Social Influencer. I first met Tory Starr at an event Sprinklr hosted in Boston for our local clients. It was a great event with a panel of digital marketers sharing best practices for leveraging social media across their organizations. What struck me about Tory was the amount of really smart […] The post New Signals: Using Social for Radio Storytelling appe...

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Sprinklr
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  • Most modern brands have relied on focus groups, surveys, expert reviews, and feedback from customer support to understand how customers feel about their products and services. While these methods have generated valuable insights into what customers think about a brand, the social-media revolution has given voice to billions of consumers around the world, who now […] The post How Brands Track Custo...

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Sprinklr
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  • Villanova cruised to victory over Michigan for its second title in three seasons, bringing an end to a March Madness filled with exhilarating action, underdog stories, and the emergence of a new superstar, Sister Jean. What supposedly began with 80 people in a bar in Staten Island, New York in 1977 has evolved into a […] The post How 4 Leading Brands Embraced March Madness 2018 appeared first on S...

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Sprinklr
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  • Founded in 2015, Vero has taken the world of social media by storm in recent months. CEO Ayman Hariri says that until recently, the app had fewer than 200,000 users: now Vero boasts almost 3 million users. How did Vero’s popularity spread so quickly? Well it had a lot to do with members of the […] The post Sprinklr Spotlight: Vero appeared first on Sprinklr.

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Sprinklr
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  • “Content marketing” may be one of the biggest buzzwords in recent years, but the concept behind it – creating and distributing valuable content to attract and retain an audience – is nothing new. From John Deere’s 1895 launch of The Furrow to American Express’s 2007 rollout of OPEN Forum, brands have deployed an evolving, but […] The post Are You an Evolutionary or Revolutionary Content Marketer? ...

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Sprinklr
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  • Millennials between the ages of 20 to 26 are projected to have $200 billion in spending in 2018. Understandably, many hotel brands hope that by attracting these increasingly affluent consumers now, they can turn them into lifelong customers. But how can hotel brands appeal to certain audiences without alienating others? Scott Greenberg, owner and founder […] The post How Hilton, Hyatt, and Marriot...

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Sprinklr
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  • A conversation can start with something as small as “congratulations on your graduation” or “good luck with your final paper.” What develops from there is a valuable relationship for Allstate, and what could be a life-changing decision for the candidates with whom we connect. When I joined the Allstate Employment Brand Team in 2014, we […] The post Social Recruiting: How Allstate Creates a More Hu...

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Sprinklr
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  • The digital revolution has forced companies to adjust how they do, well, nearly everything. Nevertheless, according to Principal Financial Group CMO Beth Brady, women can face resistance when they attempt to effect big change within a brand. “People say, ‘I want you to come in and bring change,” said Brady at a Sprinklr panel discussion […] The post Corporate Leaders on How Women can Effect Real C...

Sprinklr
Sprinklr
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  • Die Digitalisierung ist in der Automobilindustrie schon lange angekommen – Themen wie autonomes Fahrens, die Elektrifizierung des Antriebs, neue Mobilitätskonzepten sowie die Verbindung von Online und Offline sind heute selbstverständlich. Doch wie sieht es mit der Customer Experience und dem Kundenservice aus? Die sozialen Netzwerke sind mehr als ein Tool zur Kundengewinnung. Die neue Königsdiszi...

Sprinklr
Sprinklr
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  • International Women’s Day is becoming an undeniable force. Driven by hashtags that double as inspiring calls to action, social media chatter on March 8th was dominated by users celebrating women, discussing the challenges they face, and offering support and insights to help each other make progress. To better understand the digital conversation, Sprinklr pulled relevant […] The post What Led the I...

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Sprinklr
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  • Influencer marketing has become an essential part of marketing budgets, and with good reason – businesses are receiving $7.65 on average for each $1 they spend on it. Little wonder then, that more than half of luxury and fashion brands expect their influencer marketing budgets to expand within the next year, legitimizing many predictions of […] The post Could Computer-Generated Influencers Become ...

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Sprinklr
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  • There are three big questions about artificial intelligence and its impact on society: What can it do? Where is it going? And how fast will it spread? Experts are working to definitively answer each of those questions, but there is no doubt that AI will be transformative. McKinsey estimates that up to one third of […] The post 4 Brands That Make The Most of Artificial Intelligence appeared first o...

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