Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.

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Sprinklr
Sprinklr
Blog Post
  • The 2017 holiday season has come and gone. And although the harsh winter weather has shown little sign of abating, consumers have plenty reasons to be cheerful. According to a survey conducted by Gallup in November, American consumers planned on spending an average of $862 on Christmas gifts in 2017, higher than every November estimate […] The post How 5 Leading Brands Embraced The Holiday Season ...

Sprinklr
Sprinklr
Blog Post
  • Intimidating: that was the reputation of the “Ice Man.” At software powerhouse PTC in 1995, where John McMahon ran worldwide sales, both his nickname and reputation preceded him. Outwardly, he looked tough and played the part. What was easily missed under the surface, however, was his generosity. John’s true defining characteristic – as I learned […] The post How to Build a Winning Sales Culture: ...

Sprinklr
Sprinklr
Blog Post
  • The Predictive Budget Allocation tool monitors campaign performance against specific KPIs and shifts budget allocation according to performance. Vimeo is now able to automatically shift campaign budgets based on real-time performance and on specific KPIs. The post How Vimeo Increased Efficiencies and Optimizations with the Predictive Allocation Tool appeared first on Sprinklr.

Sprinklr
Sprinklr
Blog Post
  • It can be argued that soccer is the only truly global sport. Held every four years, the FIFA World Cup highlights soccer’s worldwide appeal. The 2014 edition reached 3.2 billion viewers, whilst over a billion saw the final between Argentina and Germany. Europe is at the forefront of the Beautiful, global Game. The last three […] The post How 5 Leading European Soccer Teams Are Winning on Social Me...

Sprinklr
Sprinklr
Blog Post
  • Buyers want to interact with brands on their favorite channels and at the time that works best for them. That’s why traditional care systems and strategies alone won’t cut it. They only slow down the care process and frustrate customers, who can then share their frustrations with millions of people across digital media. As outlined […] The post How to Rewire Customer Care for an Un-Enterprise Worl...

Sprinklr
Sprinklr
Blog Post
  • There’s a lot of money flying around in the marketing world. How much, exactly? Well, Forrester estimates that digital marketing spend – in the US alone – will reach nearly $120 billion by 2021. That’s a big number, but it doesn’t tell the whole story of how and where marketers are spending their resources – […] The post Where – And How – Do Marketers Spend Their Money? appeared first on Sprinklr.

Sprinklr
Sprinklr
Blog Post
  •   Social media has completely changed the nature of customer care. Customers are now in control, and their experiences aren’t boiled down to one interaction with a call center representative. They’re built upon a range of interactions across a variety of platforms. And those customers have the power to share those experiences with millions of […] The post Inside the Customer-First Future of Custom...

Sprinklr
Sprinklr
Blog Post
  • The music industry has shifted dramatically. The latest study from Nielsen Music shows that, excluding attendance at concerts, streaming and digital downloads comprise over half of consumer listening time. And although cassette tapes and vinyl have experienced something of a renaissance, music is now very much on-demand. Social media has had an especially profound impact […] The post How 5 Pop Sup...

Sprinklr
Sprinklr
Blog Post
  • Good agencies always have an eye on the next big thing; truly great agencies help to create it. Although, it’s hard to know which ‘next big thing’ will actually make it big. I have first hand experience of what happens when an agency gets it right. A few years back, I worked at an agency […] The post The 5 Things Agencies Must Do To Be Future-Proof appeared first on Sprinklr.

Sprinklr
Sprinklr
Blog Post
  • The Ad Tech space is evolving, albeit slowly. That’s according to Forrester, a leading authority in the world of technology. In its recent report, The Forrester Wave™: Social Advertising Technology, Q3 2017, Forrester found: “B2C marketers continue to seek some level of social media buying help – whether via self-service technology that can lightly guide […] The post What a Leading Analyst Says Ab...

Sprinklr
Sprinklr
Blog Post
  • Over my 22 years in sales, I’ve joined around 200 quarterly business reviews (QBR) at the local, regional, national, and global level. I’ve learned the hard way – as an individual contributor, then global sales VP, and now chief revenue officer (CRO) – not to confuse a proper forecast with a “hope-cast,” not to conflate […] The post The Three WHYs Every Salesperson Should Focus On – and Why I Join...

Sprinklr
Sprinklr
Blog Post
  • It’s time to revamp the old customer care rulebook. Customer care can no longer be a siloed department, relegated to a walled-off corner of the office. Social media now allows customers to interact with brands on their favorite channels along every step of the buyer journey. And, as we outline in our new whitepaper, care […] The post The Four New Tenets of Customer Care appeared first on Sprinklr.

Sprinklr
Sprinklr
Blog Post
  • It began in 1833 as an antiques firm that offered, yes, shells. And today, Shell ranks seventh on the Fortune Global 500 and number 20 on the Forbes 2,000 list of largest companies. The post How Social Media Fuels Digital Transformation at Shell appeared first on Sprinklr.

Sprinklr
Sprinklr
YouTube Video
  • Welcome | Carlos Dominguez, President, Sprinklr Marketing to the Future: A CMO’s Roadmap to Digital Transformation | Grad Conn, General Manager & CMO, Microsoft USA Panel: Care in the customer-first era | Tracey Weber, Chief Client Officer and VP, IBM; Beverly Jackson, VP Social Portfolio Strategy, MGM Resorts; Alison Herzog, Director, Global Social Business, Chief Customer Officer, Dell Inside th...

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