Sprout Social makes social media management, advocacy and analytics software for businesses. Sprout helps brands communicate with customers on social channels, collaborate across teams and measure the effectiveness of their efforts.

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Sprout Social
Sprout Social
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  • Check out more on Adapt: https://bit.ly/2JNUiNW Fifty & Five Managing Partner, Lucas Vandenberg, describes how social media has leveled the playing field for modern businesses. Smaller brands that utilize social can proactively position themselves to take advantage of market trends, allowing them to compete with larger organizations. Meanwhile, big brands must keep a finger on the pulse of socia...

Sprout Social
Sprout Social
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  • Check out more on Adapt: https://bit.ly/2JNUiNW Tata Communications’ Head of Web & Social, Matthew Sykes, describes the role of social in modern demand generation. Companies must evaluate social visits as they would on their websites. Clicks, time on site, bounce rates and more should be measured to ensure social is pulling its weight as part of a holistic digital demand gen strategy. Consumers ...

Sprout Social
Sprout Social
YouTube Video
  • Check out more on Adapt: https://bit.ly/2JNUiNW Taka Takeuchi, Chief Digital Officer at Casio UK, describes the business value of open communication. Social media has transformed how brands interact with consumers. The platform enables brands to connect with customers and deliver exceptional service while simultaneously gathering insights to inform future initiatives.

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