SpyFu
SpyFu
Blog Post
  • In its quest for simplicity, Google Analytics is hiding the truth from you. This article will show you what you need to do to force it to give you the insights you need to be effective.   Wise marketers know that they need to optimize their website and funnels by tracking visitor and customer behavior.... Read More » The post Dig in to get the truth from Google appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  • Earlier this week we did something we don’t want to repeat any time soon. We decided to run an office half-mile challenge in 95 degree heat. File that under “it seemed like a good idea at the time.” And like any silver-lining searcher, I’ll take that opportunity to learn from that experience.     What... Read More » The post Business is like a race, but not how you might think. appeared first on ...

SpyFu
SpyFu
Blog Post
  • I bet you’ve read countless articles about pitching. Just a quick search of ‘how to pitch SEO services to clients’ offers you over 1,630,000 results. And the subject has been covered in various articles by the brightest minds of the industry —  all there for the taking. So why am I writing another article like... Read More » The post How to use competitive intelligence to more effectively pitch S...

SpyFu
SpyFu
Blog Post
  •   Sometimes it’s difficult to find the best market competitors to search for in your niche.  If you’re a smaller company, it can be especially challenging to know the best domains learn from in SpyFu.  You might be surprised to learn that the domains you’ve been spying on might not be the best ones out... Read More » The post SpyFew – Episode 12: How to Find the Right Competitor appeared first on...

SpyFu
SpyFu
Blog Post
  • Creating effective landing pages relies on skills you may already have. Check out these tips to boost conversion using both sides of the optimization coin. PPC and SEO powers, activate! Rule #1: Write for humans Writing content strictly for search engines and their elusive algorithms is the easiest way to hurt your Adwords quality score... Read More » The post Create Effective Landing Pages with ...

SpyFu
SpyFu
Blog Post
  •       How to do an SEO Audit In 2017, SpyFu’s SEO ranks plummeted, and we didn’t know why.  We decided it was time to get down and dirty with a massive SEO Audit.  This video will go over the tools and techniques we used to improve our SEO ranks. If you’re unfamiliar with... Read More » The post How to do an SEO Audit appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  •   Every year brings transformation, but this one is shaping up to be chalked full of new things for small businesses. While some of these are simply a change in perspective, many of these changes also include policy shifts and new, more efficient ways of getting work done. As a small business, you want to... Read More » The post 2018: The Earthquake for SMBs appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  • In SpyFu’s early days, we talked about crushing your competition. We missed the point. Competition is good, and strong competitors elevate each other. In last night’s Olympic event, the men’s 1500m speed skating race, Norwegian skater Allan Dahl Johansson crashed into the boards during his 2-man heat. Though the crash spared his competitor, Koen Verweij,... Read More » The post Fall in love with ...

SpyFu
SpyFu
Blog Post
  • A lot of keyword research is done looking backwards. You find a keyword and see what ranked for it. What about the other way around? If you’re creating content to rank for a keyword, it helps to see which URL gets ranked. Let’s see how to find it. There’s a project manager inside of SpyFu... Read More » The post See which URLs earned your newest keyword ranking appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  • As you build up your online content presence, watch for side effects like keyword cannibalization. That occurs when you have two or more pieces of content which could feasibly rank for one keyword. As a result, Google is unsure as to which page should rank, and in the worst case scenario, ranks the wrong one.... Read More » The post Protect against keyword cannibalization appeared first on SpyFu ...

SpyFu
SpyFu
Blog Post
  • Find related keywords based on clicks, cost, searches, and sites that you want to see. The advanced filters and commands inside the Related Keywords feature on SpyFu improves your experience with better results. Boom. This baby is a force for good. If you prefer the simple route, don’t fret. We’ve kept it easy to get... Read More » The post The Custom Filters in this Keyword Generator give you Ti...

SpyFu
SpyFu
Blog Post
  • Like many internet businesses, we rely heavily upon organic rankings for exposure, inbound leads, and ultimately sales. We’re always on the lookout for new and exciting ways to improve our overall keyword portfolio. So 6 months ago, I was tasked with growing our traffic by a certain (read: large) amount in less than half a... Read More » The post Five Simple Ways We Used SpyFu to Grow Organic Tra...

SpyFu
SpyFu
Blog Post
  • SpyFu has been identified as one of the best Arizona software tech companies, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd users. SpyFu has received a 4.5 out of 5 star user satisfaction score across its 153 verified real-user reviews in the SEO software category. Users... Read More » The post SpyFu Recognized as a Leader in the Arizona ...

SpyFu
SpyFu
Blog Post
  • We’re seeing a lot more guest posts across business blogs, and that’s a welcome trend. Guest posts help give a voice to people who might deserve a bigger platform. It helps expose them to a new audience, and it gives the blog a break from its usual voice. If that break brings a new perspective,... Read More » The post Write a guest post so good you’ll be invited back appeared first on SpyFu Resou...

SpyFu
SpyFu
Blog Post
  • Stop me if you heard this “Dad joke.” Two guys walk into a bar… … the third one sees it and ducks. Dad wisdom teaches us to learn from our failures. Dad jokes teach us to learn from other people’s failures. We couldn’t agree more, Dad. On that note, here’s HOW TO research a competitor’s... Read More » The post Learn from a competitors’ ad copy failures appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  • You want to get the most out of your ad dollars, so your keywords have to do some heavy lifting for you. Paired with the right ad copy, keywords can catch a visitor’s attention and connect with their needs. This feature in SpyFu lets you see the evolution of an advertiser’s copy (and keyword picks)... Read More » The post Ad History Changes the Way You Build AdWords PPC Campaigns appeared first o...

SpyFu
SpyFu
Blog Post
  • It’s natural to compare your brand to others when you’re competing in business. Competition can be fierce and sometimes, when the competition heats up brands can become well-known for their rivalries – take Pepsi and Coca Cola or Fender and Gibson for example. The competition can be a huge source of motivation for marketers.  Interviews... Read More » The post How to stay true to your brand while...

SpyFu
SpyFu
Blog Post
  • When you search a domain on SpyFu.com, we offer SEO-specific research tracks in addition to a general overview. It’s easy to jump between tabs throughout the site, so don’t worry about locking yourself into one track. The SEO Track’s purpose is to keep you focused on the most relevant findings when you search a domain.... Read More » The post Do Better SEO Research with these SEO Tools appeared f...

SpyFu
SpyFu
Blog Post
  • Influencer marketing is the hot topic in digital marketing right now, but the underlying ideas of influencer marketing are older than time. You are leveraging the trust and authority of someone else so that their tribe will purchase your product. The marketplace has developed many new tools to help people identify and interact with influencers... Read More » The post Influencer Marketing helps yo...

SpyFu
SpyFu
Blog Post
  •   Here’s how to set up e-mail alerts for your weekly keyword rankings. Is there anything else you want to be alerted about?  Let us know!  We’re asking for your suggestions on how to improve and expand SpyFu Alerts, to help improve your campaigns and tracking.   Here’s the link to the MySpyFu Tutorial Playlist,... Read More » The post SpyFew – Episode 11: SpyFu Alerts appeared first on SpyFu Reso...

SpyFu
SpyFu
Blog Post
  • Everything that’s “better” in AdWords — better quality score, which leads to better price and better position, and thus better CTR — stems from building strong ad groups with the right ad copy. We’ve already looked at some ways to put together ad groups and organize them, so let’s take it further. You can learn from... Read More » The post See Your Competitor’s Ad Groups — and the best ad copy fo...

SpyFu
SpyFu
Blog Post
  •   Sometimes when you enter a keyword into SpyFu, it returns with zero keyword results. This video explains why that might be, and what you can do to remedy it.   Video Transcript: SpyFu Tracks Millions of keywords across the web, but as you now see it’s tough to catch them all.     That’s... Read More » The post Add Your Custom Keywords to SpyFu appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  •   Sometimes when you enter a domain into SpyFu, it returns with zero domain results. This video explains why that might be, and what you can do to remedy it.   Video Transcript A question we sometimes get at SpyFu is, “I typed in my domain, but I’m not showing up on your site!”  Sometimes... Read More » The post Why Does This Domain Show Zero Results? appeared first on SpyFu Resources.

SpyFu
SpyFu
Blog Post
  •   Sometimes when you enter a domain into SpyFu, it returns with zero PPC results. This video explains why that might be, and what you can do to remedy it.   Video Transcript If you’re wondering why there aren’t any PPC results for this domain, here’s your answer.   The most obvious reason is that... Read More » The post Why Does This Domain Show Zero PPC Results? appeared first on SpyFu Resources...

SpyFu
SpyFu
Blog Post
  •   Sometimes when you enter a domain into SpyFu, it returns with zero SEO results. This video explains why that might be, and what you can do to remedy it.   Video Transcript: If you’re wondering why there aren’t any SEO results for this domain, here’s your answer.   The most obvious reason is that... Read More » The post Why Does This Domain Show Zero SEO Results? appeared first on SpyFu Resource...

SpyFu
SpyFu
Blog Post
  •   Want to know what your top SEO competitors are up to? Here’s a quick tutorial going over the basics of SpyFu’s SEO Overview Page.  Dig into the history of a domain’s SEO marketing.  Learn from their mistakes and successes. Check out this other video if you’d like to know about a domain’s PPC campaign. Video... Read More » The post Understanding the SEO Overview Page appeared first on SpyFu Reso...

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