Square 2 Marketing
Square 2 Marketing
Blog Post
  • When sales lag, profits are down and past success isn’t likely to be replicated with your current sales methods and personnel, it begs the question: Do you need a sales consultant or a hands-on sales builder? The answer depends on where your organization is today and where it wants to go in the future. Here are some factors to consider when determining if you need to hire a sales consultant or...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • When sales lag, profits are down and past success isn’t likely to be replicated with your current sales methods and personnel, it begs the question: Do you need a sales consultant or a hands-on sales builder? The answer depends on where your organization is today and where it wants to go in the future. Here are some factors to consider when determining if you need to hire a sales consultant or...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Ask Any Social Media Expert: Social Media Marketing Has Jumped The Shark Let’s get this conversation off on the right foot. If you’re Gary Vaynerchuk or you’re promoting socks, then social media is probably perfect for you. But for the rest of us, you can forget it. Take LinkedIn, for example. What a total mess. Stream after stream of self-promotional videos, post after post of sponsored ads...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Ask Any Social Media Expert: Social Media Marketing Has Jumped The Shark Let’s get this conversation off on the right foot. If you’re Gary Vaynerchuk or you’re promoting socks, then social media is probably perfect for you. But for the rest of us, you can forget it. Take LinkedIn, for example. What a total mess. Stream after stream of self-promotional videos, post after post of sponsored ads...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • You’ve Been Looking For An Agency To Help You Grow Your Company, And You Finally Found It You might be looking for a digital marketing agency, you might be looking for a sales consulting company, or you might be looking for a website design shop or a PR agency. But what you’re really looking for is a company to help you grow your business. You’ve done great work getting your baby to this poi...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Doing It Yourself Might Be Harder Than You Think The economy is booming today, so people are hiring. When it comes to your digital marketing strategy and digital marketing execution, it might seem obvious that hiring is your best option. You get full control, you get fixed costs and you get people who know your business inside and out. But the reality of having in-house resources vs. using an...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • When you go to a doctor for a routine check-up, you might have several reasons for going, including: Discovering and addressing any significant changes in your physical condition Keeping your doctor informed regarding any external factors that could impact your health management Collaboratively creating and implementing an appropriate continuing care plan For your sales team, these sam...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • An Influx Of New CRM Solutions And Integrated MarTech Tools Means You Have More Choices Back in the day (even five or six years ago), if you wanted a top-notch, enterprise-level CRM system that your company could grow into, Salesforce.com was your only option. Yes, lower-end CRM systems were available. Zoho, Infusionsoft, Insightly and Freshsales CRM are highly affordable but questionable in...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Every business wants one – the quota-breaking “hunter” who can track down new leads, represent the company well and make the close (all while bending steel with bare hands and scaling tall buildings in a single bound!). Yes, the sales superstar! Make no mistake, they are out there. Sales superstars can indeed be found and lured to your sales team – for the right price, that is. What if your co...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • A Side-By-Side Comparison Of Execution And Results I’ve always viewed our blog as an opportunity to share real-life experiences with readers to help you avoid some of the same mistakes we see other people making with their marketing and sales execution. We’ve been doing this for so long and we’ve had so many experiences with companies of all shapes and sizes that there’s an opportunity to he...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Your Business Deserves More Than A Template, Doesn’t It? It’s simple for me. Is your business the same as every other business? Is your business the same as your top three competitors? Of course not. Your business is as unique as you are as a leader of the business. Your revenue generation plan, marketing strategy or sales strategy needs to be unique to your business, so why would anyone think...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It’s A Little Like The Difference Between Blockbuster And Netflix If you’re running a sales team, you should be thinking about what you need to do to improve the team’s performance. The goal is continual improvement. There are always tasks, activities and practices that can help the team improve its ability to exceed your revenue goals. If you’re hitting your goals month over month, your goal...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It’s A Little Like The Difference Between Blockbuster And Netflix If you’re running a sales team, you should be thinking about what you need to do to improve the team’s performance. The goal is continual improvement. There are always tasks, activities and practices that can help the team improve its ability to exceed your revenue goals. If you’re hitting your goals month over month, your goal...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • There Is A Method To The Madness When It Comes To Buying MarTech Software I’m a big fan of Scott Brinker. Anyone who can maintain and track over 7,000 different MarTech software companies at a single time and keep a chart like this one updated on a regular basis is clearly highly intelligent. But when it comes to making software purchase decisions for your company, this amount of information ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Why You Want A Leaner, Meaner Sales Pipeline In the “bigger is better” world of business, it seems ridiculous to suggest that your sales pipeline might be too big, right? The truth is, a leaner, meaner pipeline can make your sales efforts more efficient, increase your sales conversion rate and boost your bottom line. Let’s take a look at why this is true and how to make it happen.

Square 2 Marketing
Square 2 Marketing
Blog Post
  • One of the most challenging aspects of being consistently successful in sales is securing appointments with key, high-value prospects that do not yet know you or the value you may offer them. The most effective sales method to getting these meetings is through referrals from your existing customer relationships. You should be asking for referrals routinely.

Square 2 Marketing
Square 2 Marketing
Blog Post
  • You can't manage what you don't measure. In the constantly changing world of content marketing, data is necessary for awareness and improvement. Keeping a close eye on your numbers lets you know what's working (so you can capitalize on it) and what isn't (so you can fix it). Metrics also help you understand how each piece of content relates to your end goal of making a sale. Paying attention t...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Your Website Is Still An Underused Revenue Generation Asset Whether you’re running a demand generation campaign or an inbound marketing campaign, eventually all solid marketing efforts drive your prospects to your website. This means if your website is subpar, if it’s missing key components or if it fails in any number of other ways, your marketing, lead generation and revenue growth efforts a...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Sales compensation is a common roadblock for CEOs and business owners of B2B companies that are struggling to grow. Their salespeople have been paid in ways that do not support the CEO’s need to increase sales. In this article, we’ll ask questions to help you define your company’s growth objectives. Once those are defined, we’ll outline how to include the objectives in a sales compensation pla...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • The Mobile-First Index Update Is Affecting A Lot Of Websites At the end of March, Google announced a change in how they apply their indexing algorithm, moving away from a desktop-first indexing approach to a mobile-first indexing approach. What this means is that their crawling, indexing and ranking systems are now looking at how your site performs on mobile first. It’s possible if you saw a...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Which Type Of Content Is Going To Generate More Leads? Video Or Written? Almost everyone knows content marketing is here to stay and understands how much content can influence prospects, sales opportunities and even customers. The more content you have, the more opportunities you have to educate, advise and guide your prospects and your customers so they have an amazing experience with your co...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • You Can’t Market, Sell Or Service Without Understanding Your Prospects’ Buyer Journey HubSpot is innovating the software you need to get customers, take care of customers and grow your business. We’re innovating how you map tactics to each stage of the buyer journey, all the way from before prospects even know you exist to how you delight them as customers. It’s one continual journey that nev...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Understand What Your Prospects Need At Each Stage Of Their Prospect Journey It’s easy to get overwhelmed by the content marketing wave. You know you need content, but how much? What format should your content be in? What frequency is necessary? What results should you expect? How much should you invest in your content? What’s the best way to track the influence the content is having on prospec...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Your Website Homepage Looks Great But Never Generates Leads — We’ll Tell You Why And How To Fix It This should sound like a common situation. Amazing websites that don’t produce any leads are all over the web. They’ve been built by talented designers and highly skilled website development teams that have no idea how to use those sites to generate leads. While the designs look amazing, they mig...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • How hard is your content working for you? If your content marketing strategy is to create a thoughtful, well-researched blog, publish it and never touch that material again, the answer is not hard enough. Let’s dispel the idea that every piece of marketing content needs to be a completely fresh, never-seen-before original. It doesn’t. What it needs to be is clean, relevant and consistent with ...

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