Square 2 Marketing
Square 2 Marketing
Blog Post
  • Prioritization, Expected Results And Iteration Hold The Key To B2B Lead Generation Everyone wants more leads, but not everyone knows exactly how to get more leads, and when it comes to B2B demand generation a wide variety of perspectives exist on how to create that steady stream of leads for your B2B company. It’s also not often that a B2B demand generation agency publicly shares its...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Content Without A Content Strategy Won’t Drive Leads, Sales Opportunities Or New Customers I look around and all I see is a hurricane of content. People are posting podcasts, slide decks, whitepapers, e-books, videos, short social posts and graphics that are supposed to be helpful, get me engaged and drive my attention to their offerings. Instead, the opposite is happening — I’m getti...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • The Secret To Scalable, Predictable And Repeatable Revenue Generation Who says, “We have enough new clients and we’re far over our revenue goals, so let’s take the rest of the week off”? Almost no one. That’s because most companies are working harder and not smarter to hit their revenue goals. Worse yet, most companies take a “we hope this works” approach to revenue, not a scientific ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Sales processes, systems and methodologies have shifted rather dramatically in the last decade. Pushy tactics for “making the sale” put today’s buyers on the defense and typically drive them away. You need a new approach to increasing close rates and shortening sales cycles.

Square 2 Marketing
Square 2 Marketing
Blog Post
Square 2 Marketing
Square 2 Marketing
Blog Post
  • Getting New Customers From Your Website Means You Need These Features On Your Site We look at three or four websites a day with prospects who are asking for guidance to help them improve the performance of their marketing. The features outlined in this article are missing 75% of the time, and in the remaining 25% of the time, they’re not implemented effectively. In addition, we’ve d...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Do You Have The Right CRM For Your Company? Yes, a lot of companies have their CRM (customer relationship management) software selected, installed and active. If that’s you, this article might be less interesting. If you’re not in love with your CRM, you’ve decided to switch CRM systems or you’ve decided to purchase your first CRM system, then we’re going to help you make the right ch...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Does Your Team Have The Skills Necessary For Generating Demand And Revenue? Achieving the demand generation results you’re looking for takes the right strategies and tactics. It also requires the right team. That team needs to excel in technology, strategy and turning data into action. If you only have one or two people on your demand gen team, you may not have all of the skills and k...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Find The Gaps In Your Content Marketing Strategy, Then Fill Them You’ll hear it time and again: Content is king. And it is. Great content can produce qualified leads, improve organic rankings and establish credibility for your brand. However, just because content is king, that doesn’t mean all content is royalty. Because of its reputation as a difference-maker, most companies have st...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • What Gets Measured Gets Done When It Comes To Revenue Generation And Growth Hope is not a strategy. You can’t hope you close that big deal. You can’t hope you hit your numbers this month or this quarter. Hope is a recipe for missing your goals. Instead of hoping, start applying energy directly toward the areas where your revenue generation is faltering. To know where to apply energy ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Your Prospects Want One Seamless Experience; Sales And Marketing Alignment Delivers That I can’t help but take advantage of Halloween with this spooky tricks to marketing and sales alignment blog article. Having more than 20 years of experience working with both marketing and sales teams, I know there’s a lot to be scared about when it comes to aligning these two historically opposed ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Using Content Marketing Strategically As Part Of The Sales Process Closes Business Content has been prevalent in marketing for the past 10 years. Marketers have been doling out content in massive amounts in an attempt to turn visitors to your website into leads. They’ve been using content to qualify the leads, assuming the types of content are an indicator of qualification. They’ve be...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Fixing Your Marketing Won’t Help You Drive Revenue Growth If You Can’t Close The Leads Generated About eight years ago, a client called us into his office to talk about our engagement. We weren’t worried because we took their 30 leads a month up to 300 leads a month in just couple of months. They were one of our favorite clients. But after the niceties, the CEO said, “We have to fire ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Drive More Leads And Fuel Your Revenue Generation With A Buyer-Focused Content Marketing Strategy These days, it seems like everyone is doing content marketing to cash in on buyers’ internet purchasing behavior. With all the competition out there, you need to differentiate your content to win your share of leads and generate more revenue. Take an honest look at your content, and ask ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • If You're Not, You Might Be Throwing High-Quality Inbound Leads In The Street We get notified every time a client gets a new lead from their inbound marketing program, and most of the time we verbally follow up on those leads. We want to be sure our clients received them and they’re following up proactively and attentively. You would think that since we (our team and our client) worke...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Here’s How To Pick The Right Marketing Automation For Your Company You’ve heard enough. You’re ready to add marketing automation technology to your company’s sales and marketing efforts. You’ve had a CRM for years, it’s been valuable and now you’re ready to add the marketing piece of the puzzle. But how do you decide which marketing automation software to purchase? There are a lot of ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • ABM Is Hot, But It’s Not Right For All Types Of Companies A lot of people are attracted to the newest shiny object. Account-based marketing (ABM) is one of those for people in marketing and sales. It’s white hot right now. Several successful technology companies are promoting ABM, and a lot of marketing experts are talking about how ABM is the only way to market your company these day...

Square 2 Marketing
Square 2 Marketing
YouTube Video
Square 2 Marketing
Square 2 Marketing
Blog Post
  • WARNING: It’s a long list if inbound marketing leads, sales opportunities and new customers are on the menu. In our house, I’m the guy who goes to the supermarket a lot of weeks. I like going and my wife doesn’t, so it’s a match made in heaven. However, for me to return successfully, I need a list of items she needs or wants for her upcoming week. We collaborate on the list and off ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • What Makes This Blog Different Than So Many Other Digital Marketing Agency Blogs When Eric Keiles and I started Square 2 Marketing almost 15 years ago, it was founded on a few simple pillars: Always give the right advice, even if it was difficult. Share the why behind what we were doing. Strategy before tactics and be remarkable. Over the years these tenets have evolved, but today t...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • The Good, The Bad And The Ugly From The Conference After four full days in Boston interacting with 20,000 attendees at HubSpot’s annual INBOUND event, the team at Square 2 Marketing had some insightful takeaways that I thought I’d share with all of you. There’s a lot more good news than bad news, and honestly the bad news isn’t really that bad, but challenges do exist within the inbou...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Marketing Tactics And Sales Process Need To Feature Trust Building Want people to buy from you? Then earn their trust. The big challenge is it requires hard work and a complete “click-to-close” experience that’s designed with trust in mind. Here’s more bad news: Your prospects don’t trust you, your marketing or your sales teams. That means the work to build that trust requires creativ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • These 3 Battle-Tested Fixes Work Every Time Our marketing agency has been working with clients strategically for almost 15 years. We’ve helped clients sell their companies, grow their companies, drive leads, develop sales opportunities and generate revenue. I’m not bragging. I’m telling you the story behind our ability in order to highlight with a great degree of confidence the top ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Getting Leads Today And New Customers Tomorrow Requires Special Thinking And Proven Techniques We hear this a lot from prospects: “I need leads immediately.” OK, some tactics can be deployed quickly to generate leads, sales opportunities and new customers in short order, if there’s budget for those types of activities. But the key is to balance short-term requirements with the longe...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • How To Drive Massive Increases In Sales Opportunities For Your Sales Team Marketing is going through a massive transformation. Marketing teams and digital marketing agencies are all being asked to deliver much more than fancy creative. Today, they’re being asked to deliver leads, and not just any leads. They must deliver high-quality, sales-qualified leads that quickly move to sales o...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Why Rethinking Your Revenue Generation Strategy Might Be Your Best Option I know, it sounds dramatic. When we wrote the book “Fire Your Sales Team Today” we were hoping the title would grab everyone’s attention. Who hasn’t considered firing poor-performing salespeople? But that was not our intent. Our intent was to have you fire your sales team and then rehire them immediately under a...

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