Square 2 Marketing
Square 2 Marketing
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  • Inbound Marketing Leads Are Fine, But Sales Opportunities Are Better
    How To Drive Massive Increases In Sales Opportunities For Your Sales Team Marketing is going through a massive transformation. Marketing teams and digital marketing agencies are all being asked to deliver much more than fancy creative. Today, they’re being asked to deliver leads, and not just any leads. They must deliver high-quality, sales-qualified leads that quickly move to sales o...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Fire Your Sales Team Today!
    Why Rethinking Your Revenue Generation Strategy Might Be Your Best Option I know, it sounds dramatic. When we wrote the book “Fire Your Sales Team Today” we were hoping the title would grab everyone’s attention. Who hasn’t considered firing poor-performing salespeople? But that was not our intent. Our intent was to have you fire your sales team and then rehire them immediately under a...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • A CEO’s Guide To Digital Revenue Generation
    How To Cut Through All Of The Confusion And Produce Results With A Blend Of Inbound Marketing And Demand Generation Tactics Just to illustrate how confusing the world of digital marketing is right now, on my way home last week, I heard an ad on the radio for an internet marketing agency that was going to help companies get leads by using new internet marketing tactics to drive busines...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • How To Balance Demand Generation And Inbound Marketing
    The Secret Lies Buried In Your Own Expectations And Budget We get asked this question often: “Do I need demand generation, inbound marketing or both?” It’s a great question for CEOs and VPs of marketing to be asking, but the answer almost always lies in the follow-up question we have to ask: “Well, that depends; what are your revenue goals for the company and what expectations do you ...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Looking For An Inbound Marketing Agency? INBOUND 2017 Is One-Stop Shopping
    Here’s What To Look For And How To Screen Agencies At INBOUND 2017 Good news! Your CEO just gave you approval to hire your first digital marketing agency. You’re excited because you signed up to attend INBOUND 2017 and you’re pretty sure you want an inbound marketing agency. More good news: A lot of agencies are on display at the INBOUND 2017 conference. This sounds like the best plac...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Conversion Rate Optimization 101: How To Start A CRO Project
    Driving Leads, Sales Opportunities And Revenue Is An Outcome You Should Expect You’re getting nice increases in visitors to your website, but your website is only producing a steady 1% site-wide conversion rate. That’s not horrible, but it’s definitely on the low side of average. Average site-wide conversion rates run between 1% and 3%, with top-performing sites doing upward of 8% to ...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Revenue Below Expectations? How To Crack The Code To Revenue Growth
    5 Must-Have Elements To Ensure You Exceed Your Revenue Generation Targets Setting, hitting and then exceeding your revenue goals is more complicated than ever before. The key complicating factor is one you have little control over: your prospects. They’re not sitting in their offices waiting for you to call them anymore. They’re out and about, they’re on their smartphones, they’re act...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Getting Enough Leads Or New Customers? Use An Assessment To Be Sure
    The Ability To Predict Leads And Match Program Tactics To Lead Generation Is Key Marketing today requires a highly complex set of tactics that need to be tightly orchestrated, and that’s just to get leads. If you want those leads to be high quality, turn into sales opportunities and then convert into new customers, now you’re talking about sales process upgrades, and the complexity ju...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • 9.5 Tips To Optimize Your INBOUND 2017 Attendee Experience
    Go With A Plan, Stick With Your Plan And Adjust On The Fly INBOUND 2017 is going to be an overwhelming experience for most attendees, especially if this is your first time at the conference. With around 20,000 attendees, hundreds of sessions and more than 500,000 square feet of continuous exhibition space, you’re mistaken if you think you can just show up. The key is having a plan and...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Demand Generation Is Mandatory In The 2018 Inbound Marketing Effort
    Yesterday It Was All Inbound Marketing, Today It’s The Right Blend Of Demand Gen And Inbound Tactics Inbound marketing sure has changed since it splashed on the scene in 2009. Now almost nine years later, what had been a pure attract approach is now part attract and part strategically interrupt. I’m not burying criticism here. I agree with a looser definition of inbound, and even as a...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Why Your Website Is Only 10% Of Your Inbound Marketing Strategy
    The Sheer Volume Of Inbound Marketing Tactics Required To Produce Results Makes Your Website Just A Piece In A Complicated Puzzle The article published yesterday centered around your website and some of the expectations from that asset. It might seem a little contradictory that today’s article talks about the website in relation to all of the other inbound marketing tactics you need t...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Marketing (Not Corporate Communications) Should Own Website Strategy
    The Overall Thinking Behind Websites Changed, And Your Company’s Thinking Needs To Change, Too Ten years ago, your website was an electronic brochure. Everything in your brochure was on your website. We all loved that because anyone could get information about your business 24 hours a day, seven days a week. But since this was all sterile and company controlled information, a lot of ...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • How’s Your Inbound Marketing Program Doing? Improve It At INBOUND 17
    In 15 Minutes, We’ll Identify What’s Missing And Help You Fix It Prospects ask us to review current and ongoing inbound marketing programs all the time. This year we’re taking our assessment abilities to INBOUND 2017 and offering them to all of the attendees. We’ll be bringing a team of revenue scientists and inbound marketing specialists, and we’ll be equipped to do our assessments r...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Why Cold Calling Is A Flawed Tactic For A Sales And Marketing Strategy
    Your Prospects Are Not Available To Take Your Call I get it. You want – no, you need – more leads. I also know that your marketing strategy takes time to produce the numbers you need to drive your revenue goals. This puts you in a precarious situation, so you decide to start a cold-calling campaign to talk directly to your prospects and get them into your sales funnel. On the surface...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Google Crackdown On Nonsecure Websites To Roll Out In October
    Protect Your Visitors And Your Website By Taking Action Now Google changes its search engine algorithms on a regular basis. Most of the changes have little or no impact on your website’s ability to rank. Other changes, such as the mobile search changes Google announced last May, have a major impact.  But come October, Google is planning another major update, one that will affect any ...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Why Content Marketing Alone Won’t Get You Leads And New Customers
    Today, Marketing Is Like Baking An Amazing Cake: You Need All The Ingredients In The Perfect Balance I see a lot of digital marketing agencies leaning heavily on content and content marketing techniques to drive leads for their clients. They think all you need to do is publish more blog articles, create more e-books, do more webinars, make more videos, start a podcast and design bette...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • 5 Lessons All Marketers Can Learn From Michelle Obama
    Former first lady and Harvard alumna Michelle Obama will return to Boston this September to deliver a keynote address at INBOUND 2017, HubSpot’s annual marketing and sales conference. Although Mrs. Obama’s primary job function isn’t marketing or sales, you can learn quite a few lessons from her to help you become a better marketer. Here are five lessons all marketers can learn from M...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Got Inbound Leads? A 5-Step Lead Nurturing Playbook To Close Them
    Getting Leads Is Just The First Step; Closing Inbound-Marketing-Generated Leads Is The Ultimate Goal Inbound marketing is working. You’re getting leads from your search engine optimization, website and content programs, but that’s not the end game. The CEO won’t be recognizing you at the next company meeting for leads — she wants new customers. Your inbound marketing program is incom...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Square 2 Marketing Named Among Inc. 5000 List Of Fastest-Growing Companies
    Philadelphia Digital Agency Earns Honors For Third Year In A Row Square 2 Marketing has earned a spot on the Inc. 5000 2017, Inc.’s annual ranking of the fastest-growing private companies in America.  This is the third year in a row Square 2 Marketing has earned this prestigious honor. The agency is ranked at #3,487, following a three-year growth rate of over 89%.
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • 7 Tips To Get The Most Out Of INBOUND 2017
    The INBOUND conference, HubSpot’s annual user event, is one of the top marketing and sales events in the world. This year’s INBOUND conference is September 25-28 at the Boston Convention and Exhibition Center, and it will bring together more than 19,000 sales and marketing professionals at the epicenter of all things inbound.
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • Content Marketing Strategy Creates Eclipse-Worthy Content And SEO Power
    Content Marketing Drives Search Engine Optimization; Now You’ll Know How A total eclipse of the sun is a rare event. Content that drives traffic by the thousands, endlessly engages users and propels your page to the top of SERPs might be equally rare. Both are beautiful, powerful and something you want to appreciate. Creating content like this is only slightly easier than seeing a full eclipse. ...
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • Why I Hate Best Practices Templates When It Comes To Inbound Marketing
    Is Your Business So Generic That A Template Solves Your Marketing Challenges? Everyone is looking for quick fixes, shortcuts and the easy button to make the execution of inbound marketing tactics simpler. To support that, there’s been an influx of templates, cheat sheets, checklists and pre-formatted assets for download to help you execute your marketing and sales strategies. This m...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • Disappointed In HubSpot? 10 Mistakes People Make And The Fixes For Them
    Marketing Automation Software Rarely Cures Long-Standing Issues With Your Marketing If you’re a small to medium-sized business with straightforward marketing and sales requirements, HubSpot is an amazing tool, both for marketing automation and for CRM. If you don’t use anything for either part of your business currently, consider looking at HubSpot as your primary source of marketing ...
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • How To Do Inbound Marketing Planning On A 30-Day Cycle
    Marketing Strategy And Planning Has Accelerated; You Have To Accelerate, Too From the time I started out in marketing and up until about three years ago, I did everything on a 12-month cycle. The 12-month marketing plan and 12-month editorial calendar were very common in almost every company. Agencies worked in a similar way. Thinking out the entire year provided some value, but as ...
Square 2 Marketing
Square 2 Marketing
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New blog articles detected.

  • INBOUND 2017 Tips: 5 Must-See Sessions And 2 Bonus Sessions
    So Many Sessions, Such Little Time; Here Are Some INBOUND 2017 Tips For Sessions You Must Attend In six weeks, the annual pilgrimage to Boston will begin for what has become a religious gathering for everything inbound. INBOUND 2017 kicks off on Monday, September 25, and the conference is full of amazing speakers, killer content and almost everything an inbound pro could want from an ...
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • What Is Inbound Marketing Today? It's Changed Over The Last 2 Years
    Marketing Has Changed So Dramatically You Might Not Recognize Inbound Marketing In Its Current Form In all transparency, I’m a huge fan of inbound marketing. The idea of earning a prospect’s attention and focusing our precious marketing dollars on people already looking and engaged in their buyer journey makes much more sense to me than attempting to interrupt people who may be qualif...
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • 7 Steps To Account-Based Marketing For Upsell And Cross-Sell Revenue
    Driving Revenue With Marketing Tactics Doesn’t Always Mean New Customer Revenue Account-based marketing is getting a lot of play in terms of new revenue and new customers. But what about using it to drive revenue for current clients? Why not? A lot of the techniques are the same. Plus, your clients and customers already know you, so while you might be doing some of this already, a m...
Square 2 Marketing
Square 2 Marketing
Blog Post

New blog articles detected.

  • 6.5 Questions To Uncover If A Website Design Will Generate Leads
    Your Site Might Be Brand New, But If It Doesn’t Produce Leads And New Customers, It Needs An Upgrade Your website is the cornerstone of your marketing and sales efforts. Everyone is coming to your website before they reach out to your company. This means your website design strategy needs to match the way your prospects buy and make their purchase decisions. Many companies are unsure...

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