Square 2 Marketing
Square 2 Marketing
Blog Post
  • Focus On Just A Few Numbers And You Will Make A Bigger Impact Everyone is talking about marketing metrics, sales metrics, dashboards, analytics, data and the insights that come along with them. All the hoopla aside, they are critical for getting your revenue generation dialed in and building the scalable, repeatable and predictable revenue generation machine everyone is so desperately search...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Be Wary Of The Price, Because You’re Going To Get What You Pay For You bought HubSpot, congratulations! Now what? You might try to get it to work on your own. Tons of educational resources are available on their website, and the HubSpot team is available to answer any of your questions. After a few months of trial and error, you might be generating leads, or like a lot of customers, it might not...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • 80% Of Lost Deals Are Due To Not Getting Commitments From Prospects In The Sales Process In the hyper-competitive world most of us play in, it’s no longer enough to generate leads for your business. Today, you must be working to help close those leads and turn those leads into new customers and new revenue. Click the picture to watch the video (2:57) or click here to launch the video. Even hel...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Marketers Killed Another Great Tool For Getting To Prospects By Overdoing It Again! In case you missed it, Facebook announced major changes on Thursday to the way it plans to manage your newsfeed. Now its two billion monthly users will see a different stream of content. You probably noticed a lot fewer ads from brands and publishers and a lot more content from your friends and family. This n...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Build Out Of The Sales Consulting Practice Takes A Major Leap Forward PRESS RELEASE: Conshohocken, Pa. – Square 2 Marketing, a strategic revenue generation consulting firm, took another bold step toward providing clients full click-to-close marketing and sales services by acquiring Innovo, a company that provides sales strategy, sales process and sales execution services to businesses that want t...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • A Prospect-Centric Approach To Revenue Generation Drives Results I was talking to a CEO of a software company a few weeks ago and he said to me, “I think we’re just going to hire five or six sales reps (BDRs) and hit the phones.” After I got my thoughts together, I responded with, “That’s one way to do it, but is that the best way? Is that how your prospects buy software? They respond to cold ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • ABM Strategy Requires A Physical Disruption To Make A Connection Companies have been running lumpy direct mail campaigns (also known as 3D direct mail campaigns) for years. While direct mail has been challenging and sending packages does sometimes cause concern, we’ve seen a huge lift in account-based marketing (ABM) programs when clients use this type of direct mail in conjunction with some o...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • ABM Strategy Requires A Physical Disruption To Make A Connection Companies have been running lumpy direct mail campaigns (also known as 3D direct mail campaigns) for years. While direct mail has been challenging and sending packages does sometimes cause concern, we’ve seen a huge lift in account-based marketing (ABM) programs when clients use this type of direct mail in conjunction with some o...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Revenue Is The Lifeblood Of Every Company And The CEO Has A Defined Role CEOs don’t need to make sales calls and they don’t need to be involved in proposal development or even participate in the sales process in any way. They don’t need to approve email marketing campaigns or write content offers.  That doesn’t mean CEOs shouldn’t visit with prospects or customers. But in general, most compan...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • With Power Comes Great Responsibility; Use These Predictions Cautiously To Improve Your Company’s Digital Marketing, Sales And Revenue Execution Now that the fuzziness associated with New Year’s has cleared, it’s time for us to share our bold predictions for 2018. Last year, I did an entire series of predictions at the end of the year, only for those to be forgotten once the calendar year tu...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Which Comes First: Leads Or Strategy? Get Answers To This Age-Old Question It’s January and we’re all back at the office. Eventually, someone is going to want to know what you’re doing this year to get more leads into your funnel. The real question is this: What are you going to be doing differently this year compared to last year? This is particularly important if your performance last year ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • As 2017 draws to a close, most digital marketers are diligently working on their 2018 goals and plans. The beginning of a new year is the perfect time to make and commit to resolutions that will improve your sales and marketing results. Here are four digital marketing resolutions to make (and keep!) in 2018.

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It’s That Time Of Year For Planning, Projecting, Budgeting And Hoping If it wasn’t the end of the year, this topic would be a bit tired, but because we’ve had so many conversations with prospects and clients about their 2018 plans, budgets, projections and goals, it made sense to spend a little more time on the topic. It makes even more sense given the wild disparity between people in their ab...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • With 2018 nearly here, it’s time to start planning your event marketing strategy. Each year, hundreds (if not thousands) of marketing and sales conferences take place all across the globe. While by no means an exhaustive list, here are eight digital marketing conferences we’re looking forward to in 2018.

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Technology, Tools And Techniques Fill Up The List Of Best Gifts For People Running Sales Sales leaders are usually focused and single-minded when it comes to what they might want as a gift this holiday season. Revenue generation, revenue and more revenue, please. If it was easy to get the sales leader in your life revenue, everyone would be giving it and no one would need it. Instead, revenu...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Here Are A Few Revenue Generation Gifts For Your Head Of Marketing Yesterday we gave gifts to your CEO, and today we’re giving gifts to the people responsible and accountable for running marketing at your company. These gifts are a little more tactical and a little less strategic. In a lot of cases, the marketing team is interested in some of the same metrics that your CEO might be interested...

Square 2 Marketing
Square 2 Marketing
SlideShare Presentation
  • Lean about how the new Revenue Department of today differs from yesterday's sales & marketing approach with this infographic! To learn more about the Revenue Department, check out Square 2 Marketing co-founders Mike Lieberman & Eric Keiles' brand new book, Fire Your Sales team Today.

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