Square 2 Marketing
Square 2 Marketing
Blog Post
  • Content Marketing Just Got A Whole Lot More Complicated We’ve been providing content marketing strategy and content marketing services for clients since we opened our doors in 2003. By far, one of the most common questions from prospects and clients is, “How much content do we need and what should our content say?” In other words, they want to know what content to create and how frequently to ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It's No Longer Acceptable To Have Sales And Marketing Running Different Playbooks Sales and marketing departments have been separated since the beginning of time. But prospects are now demanding a single buyer experience, and that requires the evolution of revenue generation to match today’s buyer behavior. One of the most important factors in creating a scalable, repeatable and predictable r...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Fewer Than 25% Of People Report Exceeding Their Revenue Goals, And The People Who Are Missing Their Revenue Goals Don’t Know Why In a recent HubSpot study, 23% of people reported they were exceeding their revenue goals. And of those not exceeding their goals, a whopping 74% said they did not know the number of visitors, leads, MQLs or sales opportunities they needed to hit their targets. This...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • How You Market Your Company Is Going To Change, And Why The Government Is More Likely To Tell You What You Can And Cannot Do Most companies and most marketers are already aware of CASL and GDPR, especially companies in Canada and Europe. U.S. companies need to get ready, because similar regulations are likely coming to the U.S., and they are going to be challenging. How do I know? What’s maki...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Want To Know If Your Reps Have Any Hope Of Hitting Their Quota? Uncover The Truth Companies have just as much trouble forecasting sales, following up on leads and closing new customers as they do generating new leads. This is typically referred to as sales execution. We learned that early in our history when a client’s marketing program took them from 30 leads a month to 300 leads a month but r...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Experience, Reviews, Leadership And Reputation Contribute To This List Of Leading Digital Agencies Looking for a digital agency to help you with revenue generation? You’re in for a challenging journey. Today, thousands of digital agencies work on web, social, email, search, content and sales enablement for their clients. Picking the right agency for your company is a little like trying to fin...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It Might Sound Like A Subtle Difference, But It’s Like Comparing A Baseball Team To A Symphony Orchestra Sixteen years ago, when I was the VP of marketing for a $25 million up-and-coming software company, everyone talked about integrated digital marketing. Today, I couldn’t even tell you what that meant, because it feels like so much has happened over the past decade. So much has changed, and ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Key Performance Metrics Are Critical For Sales Enablement Improvements Most people today have realized that marketing is a science, but a lot fewer people know that sales is equally scientific. While it has a different set of metrics, we track and optimize a wide variety of sales execution metrics for clients. One of the best metrics (and least understood) is pipeline velocity. Pipeline veloc...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It’s Not About The Tactics; It’s About The Application And Optimization Of Those Tactics In my travels I get to talk to a lot of marketing folks, sales folks and CEOs of some highly successful companies. One of the comments I hear frequently is that their inbound marketing program didn’t produce the results they expected, and it took much longer to even get it to work at all. At the same time...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Your Prospects Don’t Buy Like The Old Funnel Model Illustrates; That’s Why Your Marketing Doesn’t Work Like It Used To HEADS UP! This is a longer than normal blog article; estimated reading time is 20 minutes. With the old idea of a sales funnel smashed, now we have to replace it with some other model or understanding of how people buy. We’ve introduced the cyclone concept and the collection ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It’s A Little Trickier Than You Might Think, But With Some Guidance, A Quality HubSpot Agency Partner Is Within Reach You recently bought HubSpot, you’re thinking about buying HubSpot or you bought HubSpot a year ago and you’re looking for help. If you ask the team at HubSpot, you’ll likely hear about the HubSpot Agency Partner Directory, a new tool that should provide you with a resource to f...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • See How We Helped Align Sales And Marketing  Editor’s note: Today’s blog post is written for submission to the 2018 HubSpot Impact Awards. Creating an efficient lead-management process with sales and marketing alignment is key to moving leads through their buyer’s journeys and producing customers at the bottom of the funnel. It’s often the difference between missing and meeting (or exceeding)...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • See How We Helped Gliffy Update Its Image And Drove More Targeted Traffic  Editor’s note: Today’s blog post is written for submission to the 2018 HubSpot Impact Awards. Show, don’t tell. It’s an old adage in creative writing that means rather than tell people what’s happening, create a scene where they can experience it firsthand. It’s advice equally applicable to marketing and words that ga...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Eric Keiles, chief marketing officer at Square 2 Marketing, recently met with Texas Business Radio as part of its National Advisor Showcase segment.  During the segment, Eric discussed why it’s important for businesses to start thinking differently about their marketing. Many companies have been slow to change their marketing approach, often operating without a strategy that aligns with their ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Editor’s note: Today’s blog post is written for submission to the 2018 HubSpot Impact Awards. WolfPAC works with sophisticated clients seeking next-generation solutions to identify risks and mitigate cyber threats to their business operations. Its target customers, C-suite executives at banks and credit unions in the Northeast, are looking for the right blend of enterprise risk management soft...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Hushly, ReachForce And Trujay Group Sign Agreements To Provide Services, Special Incentives And Early Access For Clients Square 2 Marketing is proud to announce formal partnerships with three of the leading technology providers in the sales and marketing space. Hushly, ReachForce and Trujay Group join other technology partners, like HubSpot, Marketo, Salesforce.com, Influitive and ZenIQ, as...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • There Are Two Kinds Of Email Marketing – Connect/Engage And Nurture We all know it: Everyone has too many emails in their inbox. But we also know, if we’re being honest, that certain emails get read and others get ignored (or worse, deleted). The difference is value and known senders. If we recognize the sender and/or the email appears to add value, we’ll keep it, open it, read it and possibly...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • There Are Two Kinds Of Email Marketing – Connect/Engage And Nurture We all know it: Everyone has too many emails in their inbox. But we also know, if we’re being honest, that certain emails get read and others get ignored (or worse, deleted). The difference is value and known senders. If we recognize the sender and/or the email appears to add value, we’ll keep it, open it, read it and possibly...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Getting The Ingredients Correct And Working From A Recipe Is Key Back in 2010, most of our recommendations included heavily weighted inbound marketing programs. That made sense at the time, because budgets were tight, efficient and smart marketing was the goal, and our clients were interested in earning attention instead of buying it. Today, the cookbook has changed. So many program and tacti...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • It Can Be Hard To Know Where To Start: Marketing Or Sales? We’ll Help You Figure It Out It’s an age-old question: Which came first, the chicken or the egg? Today, we deal with a similar sequential question. Which do I tackle first, marketing tactical fixes or sales process upgrades? It’s not a simple question, and the answer is always dependent on the specific situation at your company. But ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Why The Same Challenges You Face When Trying To Lose Weight Also Prevent You From Getting Leads If generating leads, finding more sales opportunities and closing more new customers were easy, everyone would be doing it. You wouldn’t need any software tools, agency experts or web content with tip after tip after tip. It would be like walking or breathing — you just do it. But it’s not. It’s e...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Say Goodbye To The Funnel As A Model For Driving Revenue You might have noticed we’ve been talking a lot about revenue and the new buyer behavior, and that’s forming our thinking around how to proactively influence, manage and expedite revenue at B2B companies today. You might have also noticed that this blog, which used to be called the Revenue Generator, is now called Smash The Funnel. This...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Buyer Behavior Has Changed So Dramatically That You Have To Forget The Old Funnel We’ve been writing a lot about and talking to a lot of clients about the changing buyer behavior and the impact that change is having on the old funnel thinking. Lately, we’ve been talking internally about smashing the old funnel and introducing the cyclone model that shows how buyers are cycling through a more c...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • Everyone Is Looking For Quick Wins; Here’s One That Drives Leads Your website might be holding back your entire lead generation program. Yep, that’s right, your website. Not the words on the site, not the design of the site and not the flow of the site. The technical SEO (search engine optimization) underpinnings of the site might be preventing you from ranking as highly as you could. That’s ...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • You Can Implement This Change Today And Start Closing More New Customers Tomorrow People always ask us how they can get more leads. Then they ask us how their salespeople can be more efficient and close deals faster. But when we start to do our diagnostics and apply our software to really see how to move the needle, there is one area of the traditional funnel where we can have big impact. Jus...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • 10 Reasons Why A Lack Of Marketing And Sales Alignment Is Killing Your Chances To Get Leads And Grow Revenue I get it; most companies still have their marketing and sales functions split between two teams with two leaders. It’s partly due to legacy thinking and also probably coming from the people on those teams. Change is hard, and it’s always easier to just keep doing what you’re already doi...

Square 2 Marketing
Square 2 Marketing
Blog Post
  • The Power Of Internal Expertise Is Massive Creating content is a huge initiative for your marketing team. But wait, what if this is more than a marketing initiative? It should be. Your marketing team (or the digital marketing agency you work with) can do a great job creating content for your company. An internal content team can create and deliver content for your company, too. But consider...

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