STO Consulting Ltd
STO Consulting Ltd
Blog Post
  • Here are our top tips on how to choose a marketing agency:   Whose responsibility is strategy? Not as obvious a question as it may sound. You should not outsource key decisions about how your business generates profit. These are too personal and too fundamental. Of course getting help with these is fine, but the […] The post How to choose a marketing agency: 10 key pointers appeared first on STO C...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
  • Business is all about making profit. A fairly uncontroversial statement in a capitalist (or more accurately mixed) economy. Even those with a community / public / charitable focus often look to make a ‘surplus’ to reinvest into doing good. But should businesses of all kinds care about things other than profit? For a number of […] The post Should businesses care about more than just the bottom line...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
  • Does anyone else think the issue of people posting all sorts of biased ‘advice’ online is getting out of hand? The internet is great in the sense of giving everyone a platform, on a theoretically equal basis. But it does present audiences, including business people with challenges in terms of distinguishing an expert from a […] The post A simple way to know whether or not advice is worth having ap...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
  • As a marketing consultant (I could add Newcastle and North East based for SEO purposes, but I won’t), I would like to think that I practice what I preach in terms of understanding my place in the market. As someone who advises companies on how to plan and manage their marketing, I, of course, have […] The post The difference between an agency and a consultant appeared first on STO Consulting - Mar...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
  • Every business needs marketing, especially marketing that is done right. However, small business managers sometimes find themselves too occupied with daily tasks that they put marketing aside or worse – forget about it altogether. If you find yourself in a similar situation, you might want to consider what cost-effective alternatives you have. One of them […] The post Ready to hire a marketing int...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
  •   Success in business is dependent upon big and small decisions that we make every day. Making them consistently is good for efficiency and for brand clarity and value. There are a number of criteria we can use to make such decisions, but of course, choices need to be made with regard to the external […] The post How to make better business decisions appeared first on STO Consulting - Marketing st...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
  • The key to marketing success is not which techniques you use but how you use them. Take this infographic for example. It shows very clearly the potentially bewildering array of options for carrying out marketing communications. But jumping on as many of them as you can is not where it’s at. All of them can […] The post How to do integrated marketing appeared first on STO Consulting - Marketing str...

STO Consulting Ltd
STO Consulting Ltd
Blog Post
STO Consulting Ltd
STO Consulting Ltd
Blog Post

New blog articles detected.

STO Consulting Ltd
STO Consulting Ltd
Blog Post

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