Storm ID
Storm ID
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New blog articles detected.

  • Why Learn to Code?
    Everyone should learn how to program a computer, because it teaches you how to think. Steve Jobs The current state of STEM As the world’s technological capabilities continue to grow at breakneck speed, so too must the skillsets of the individuals who use those technologies. It’s becoming an increasing necessity that grandparents learn to use […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Top 5 Reasons for Creating a YouTube Channel
    Of all the social media channels out there, it seems somewhat difficult to convince businesses that creating a YouTube channel is a great idea. Maybe it’s the fear of creating video content. Maybe it’s a belief that their target customers don’t want video content from them. But the reality is you don’t need to book […]
Storm ID
Storm ID
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New blog articles detected.

  • The Data Challenge for Digital Healthcare
    In the first of our series of digital healthcare blog posts, we explain how the growth of digital health data has resulted in the creation of data silos that has, so far, limited the effectiveness of digital technology in improving health outcomes. We highlight the need for platform technologies to support consent driven exchange of […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Facebook Insights Tips for Beginners
    If you are running a page on Facebook to promote your business, you need to know what’s working and what isn’t to ensure your strategy is optimal for achieving your business goals and attracting your Buyer Persona to your service or product. For that, you need to delve inside the mystical, analytical world of Facebook Insights. Facebook […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Azure Infrastructure as Code
    At Storm ID, we have been developing and deploying our solutions in Azure since 2014. It was a relatively slow start, all things considered, but things have really come on a lot since then – both in the Azure offering, as well as how Storm utilise it to improve our own workflow, enabling us to […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • How to Use Organic Social Media for Business
    Organic social has had a bit of a bad rap lately. Reach to audience ratios have been decreasing for years across all major channels and as discussed in an earlier post, we may have ourselves to blame. But that doesn’t mean organic social media should be thrown to the wayside. Social media marketing is still […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Our Storm Troopers – Meet Rashmi
    “Talent wins games, but teamwork and intelligence win chamionships.” Michael Jordan I have to agree with the basketball player on this one – teams determine the success of a venture, and Storm’s collaborative force is hard to beat. So, as well as promoting the great work we produce as a team, it makes sense to […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Are Marketers to Blame for Bad Organic Social Media?
    I recently deleted the Facebook app from my mobile. I still check in now and then when I’m around a desktop and I’ll occasionally use my phone’s browser to have a peek as well. But for the most part, Facebook was taking up a huge amount of my mobile’s memory and was just generally getting […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Why PPC and Inbound Marketing Can Work Together
    Why PPC Is The 51st Shade Of Grey Close the curtains. Bolt the door. Dim the lights, and bring your seat in a little closer. Today I want to talk to you about something naughty… But, hang on – before we go any further, I need to make sure you can handle this. You’re open-minded, […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • A Day in the Life of an Account Manager
    When it comes to account management, every day is different. Whether you are writing a proposal, holding a creative meeting, visiting clients, pitching, reporting on campaign metrics or attending events, you can guarantee every day will see you doing something different. One of the things I love most about my role is its unpredictability. It […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Digital Dermatology – Under the Skin of Digital Health Services
    There are well recognised macro trends that show that the current healthcare delivery model will be difficult to sustain at current investment levels. These trends are covered in depth elsewhere but are briefly summarised below: An ageing population Like many developed countries, the population in Scotland is living longer with the old age dependency (OADR) […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • What is DevOps?
    DevOps is something of a buzzword of the moment. But what is DevOps? If your development partner was to tell you “we have a DevOps process”, what would you take that to mean? Here are some steps within a DevOps process that may have been used in the past but needs to be re-evaluated. A Straw Man DevOps Process The support team tells the developer of a bug. The developer […]
Storm ID
Storm ID
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New blog articles detected.

  • Why Should Your Business Do Content Marketing?
    “Content marketing is a long term commitment, not a campaign.” Like John Hall, any digital marketer worth their salt will agree that content marketing, when well executed, can become one of the most powerful assets in your toolkit. Content marketing’s objective is to produce content that attracts people to your website and ends in them […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • The Turing Festival 2017 – Our Review
    In Church Hall If Wet I bought my tickets months and months in advance. One for me, one for my wife, Iona, and one for my nephew, Kyle, who lives with us. It’s going to be his first ever rock concert. He’s still discovering what kind of music he likes and Green Day at Bellahouston […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Necessary Cloud Skills for IT Administrators
    Operating in and, indeed, migrating to the cloud can be a daunting prospect for those traditional IT Administrators who have for so long now been accustomed to on premises and even co-located infrastructure. First thoughts and trepidations are common ones: What exactly are the necessary cloud skills? Are my skills still relevant enough to manage […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Reinvigorate Your SEO Strategy: Improving and Repurposing Content
    Creating new content is an exhaustive and time-consuming process. And when you’re a content marketer, the pressure to produce streams of interesting material is relentless. Luckily, reusing old content is not the taboo it was in our school days. While a direct copy-paste from your archives is unlikely to get you more than a few […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Our Storm Troopers – Meet Kev
    The technical knowledge, strategic expertise and creative talent in this office are in endless supply. What isn’t necessarily as well publicised is that the people behind Storm ID’s consistently brilliant work are just as interesting and diverse as the fruits of their labour. This week we’re talking to Kevin Gray, our Head of Web Operations, about how he ended up […]
Storm ID
Storm ID
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New blog articles detected.

  • The CIO’s Role in Cloud Computing
    With the advent of Cloud computing, you are probably aware that the IT arena has gone through dramatic changes in recent years. In fact, you have probably experienced and even been affected by this change. From being the go-to guy for everything hardware and software-related in the company, to being stuck between a seemingly shifting […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Close Competitor or Severe Threat? How to Spot a Disrupter
    Competition keeps any industry healthy—it prevents stagnation and stimulates innovation. But competition is symmetrical: two or more players vie for market dominance, following the same rules and playing the same game. When the competition is asymmetrical and disruptive, it becomes a whole different ball game. So, how do you spot a disrupter? What is disruption? […]
Storm ID
Storm ID
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New blog articles detected.

  • The Evolving Relationship Between Cloud Computing and CTOs
    Will Cloud Computing Change the Role of CTOs As We Know It? With technology advancing at record speed, you may begin to feel like it’s impossible to keep up. From the perspective of the Chief Technology Officer, if you haven’t already, then you should be considering shifting to cloud computing, and when you do, the picture […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • How to find your customers on social media
    Social media is a no-brainer for companies looking to connect with their audiences. You should be appearing on platforms that your customers actively use and consume content on. How do you find out which social media platforms your customers are on? Research. Not taking the time to research which social platforms best fit your strategy […]
Storm ID
Storm ID
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New blog articles detected.

Storm ID
Storm ID
Blog Post

New blog articles detected.

  • GDPR Compliance – What You Need To Know
    As a privacy enthusiast, I cannot describe how happy I am with the current data security and GDPR buzz. It sometimes feels like brands and organisations no longer care about what is happening with our data. To me it feels like they don’t care about possible flaws in their products or the impact a breach could have […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • How To Be Creative In 5 Simple Steps
    “Be creative!” That’s an order almost impossible to follow. If someone tells you to be creative, right now, it is most likely the opposite will happen: you’ll probably feel blocked, stressed, and anything but full of ideas. Even though having someone shouting these two words at you is very unlikely, we get these kind of […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Why Content Marketing and SEO Go Hand in Hand
    When approaching any aspect of your inbound marketing strategy, your Buyer Persona’s interests and challenges should determine the content you create – regardless of which stage of the funnel they currently sit. Planning your content marketing should be no different. Content is King A phrase that has been floating around since 1996 thanks to Bill Gates, and later reiterated […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • The Most Successful Digital Disrupters of this Century
    Successful digital disrupters do not conform to what’s happening on the market. Instead, they create a new value proposition to attract customers that the rest of the industry can’t compete with. Simply put, successful digital disrupters rewrite the playbook for their competition. Recent examples of disrupters include the widely popular Airbnb and Uber. But there […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Will Digital Transformation Save your Business From Becoming Disrupted?
    The terms digital transformation and digital disruption are often thrown into the same hat. While they do feed off each other, you must know how to differentiate between them. It will help you make the right business decisions and ensure your operational model is competitive and in line with your product or service and that […]
Storm ID
Storm ID
Blog Post

New blog articles detected.

  • Our Storm Troopers – Meet Mike
    Here at Storm ID, we work on a lot of interesting projects. Turning our attention away from those for a second, though, we realised that there are some really interesting people working on those projects, too. And, let’s be honest: it’s our Storm Troopers who make the magic happen here. This week we caught up with Mike […]

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