Storm ID
Storm ID
Blog Post
  • 5 Steps to Success Are you getting enough traffic from Facebook? Are you looking at click through rate (CTR) as a metric when analysing your paid social performance? Conversions are important but the traffic you’re driving through to your website/landing page is the first step to focus your optimisation efforts on so make sure you […]

Storm ID
Storm ID
Blog Post
  • Don’t put all your eggs in one basket In our post on why your digital marketing strategy doesn’t seem to be working even though you feel like you’re doing everything you’re supposed to, we highlighted a few common issues. These were:  Trying to do too much and doing it all poorly  Thinking you don’t have to keep […]

Storm ID
Storm ID
Blog Post
  • “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser Here at Storm ID, we’re really interested in design. Specifically, we’re interested in pushing boundaries and making design better. It’s a huge consideration in every project we work on. We have UX […]

Storm ID
Storm ID
Blog Post
  • We’ve written about why organic social is lacking power and how inbound marketing is an amazing strategy for generating leads. We’ve also written about how organic social can be used effectively for different types of businesses. We like to promote the usage of paid media (yes, even display advertising!) and can’t seem to stop talking […]

Storm ID
Storm ID
Blog Post
  • We are all connected to each other in a circle in a hoop that never ends -Pocahontas, from the film Pocahontas (1995) Several years ago, when I was a brand new digital marketer, I was helping work on an e-commerce AdWords account. It was around September, and my line manager at the time told me […]

Storm ID
Storm ID
Blog Post
  • Should my e-commerce website have a blog? The short answer is yes! Content marketing is a fantastic way to generate interest and revenue on your website. However, an e-commerce blog is more than just another way to drive traffic to your site and product pages. E-commerce blogs have a far greater value and are well […]

Storm ID
Storm ID
Blog Post
  • At Storm ID, we have a list of Quality Assurance (QA) tickets that are included in the delivery phase of every project. The list may be lengthy, but everything in it is important for ensuring that we deliver the best possible site and that nothing is missed or forgotten. These QA tickets include things like: […]

Storm ID
Storm ID
Blog Post
  • Why is accessibilty seen as an after-thought, or at worst an expense to help a handful of disadvantaged people? Have you ever tried using a website or app on your smartphone whilst riding a bus when the sun is streaming through the window? You probably have. How did that work out for you? I consider […]

Storm ID
Storm ID
Blog Post
  • A lesson learned This week I decided to bake a haunted gingerbread house for our work Halloween party, and let’s just say, it was challenging. As it turns out, baking a gingerbread house is a lot like designing a website. At Storm, UX is at the core of our work – baked into the process, […]

Storm ID
Storm ID
Blog Post
  • Are you new to Facebook ads? Not sure why the money you’re spending isn’t producing optimal results? Finding that your account is unorganised and confusing? Want more conversion bang for your advertising budget buck? Ready for some Facebook ad best practices? Read on to understand how to best structure your account to get the best […]

Storm ID
Storm ID
Blog Post
  • Not all heroes wear capes The internet More than just a meme (and a terrible Owl City song), the much-loved adage of capeless heroes is undeniable. (I should know, I watched The Incredibles this weekend and Edna Mode is 100% against capes. You don’t argue with Edna.) Here at Storm, we have the endlessly capably […]

Storm ID
Storm ID
Blog Post
  • Creating a digital infrastructure for the Scottish National Blood Transfusion Service The National Health Service faces some unique digital challenges across its vast range of services. They’re responsible for critical outcomes, but a lot of their content is digitally based on infrastructure that is outdated and insufficient for hosting the necessary solutions required to keep […]

Storm ID
Storm ID
Blog Post
  • Why social media advertisement requires a digital marketing unicorn If you’re like most SMEs, you don’t have a twenty person marketing team. In fact, it might even be a one-man band. This isn’t necessarily a bad thing. For one, you never have to worry about in-team communication issues! But a one person team does have […]

Storm ID
Storm ID
Blog Post
  • The social media sphere can be a daunting place for small businesses. This is especially true when large corporations boast millions of followers and a seemingly endless budget for their marketing efforts. Instagram recently revealed that they now support two million advertisers and 15 million businesses on their platform. However, there are still plenty of opportunities on […]

Storm ID
Storm ID
Blog Post
  • Pinterest is an often overlooked social media treasure trove for brands looking to promote their products to an engaged audience. However, the right brand can make big waves on the curation site. As Brittany Murals pointed out, “Very few marketers get Pinterest, which means there is opportunity left on the table”. The ideal method to get your Pins […]

Storm ID
Storm ID
Blog Post
  • In a recent project, we were set the challenge of building a new public website for a client in Episerver CMS. The advantages of doing this were around how configurable content types were in Episerver compared to some of the alternatives we might have been asked to use. We thought it might be useful to […]

Storm ID
Storm ID
Blog Post
  • Solve for one, extend to many Accessibility Scotland is a not-for-profit organisation who task themselves with raising awareness and fuelling conversations primarily around digital accessibility. Their September conference focused on what the digital world can learn from the physical world in terms of inclusivity and access pain points for those with differing needs to our […]

Storm ID
Storm ID
Blog Post
  • With over 158 million daily active users and 2.8 BILLION snaps created every day, Snapchat is taking the world by Storm ;-). While the brand suffered a bit of a blow over the summer as share prices halved, more and more brands can be seen hopping on the Snapchat bandwagon and given its recently introduced […]

Storm ID
Storm ID
YouTube Video
  • Artificial intelligence is conquering the consumer market. Amazon's "Alexa" is only one example of AI becoming part of our day-to-day lives. We wanted to know how intelligent AI currently really is and put Alexa through the ultimate acid test: recognising Gavin's rather distinct Scottish accent. AI vs. Scotland - who will win? If you're interested in the topic of Artificial Intelligence, check ou...

Storm ID
Storm ID
YouTube Video
  • Storm: focused, clever, irresistible. Your employer of choice. Watch this trailer for our new, shiny careers website: http://careers.stormid.com/ On our new careers website, you can learn everything you need to know about working at Storm: browse through our open vacancies to find your perfect role for your career in digital, meet our different teams and people working with us to find out more ab...

Storm ID
Storm ID
YouTube Video
  • Meet Simon, one of Storm's founders and directors, and learn more about our history, our company philosophy and our vision for the future. In this short interview, Simon will take you through Storm's history since it's been founded in 2001. Find out more about our most recent clients, projects and what it is like to work for a digital consultancy in Edinburgh. For more information and current va...

Storm ID
Storm ID
YouTube Video
  • Meet Gavin, our user experience designer, and learn more about his role and life at Storm! In this interview, Gavin explains what it is like to work as a UX designer in a digital consultancy, what type of people thrive best in the UX team and what his typical day at Storm looks like. For more information and current vacancies visit careers.stormid.com

Storm ID
Storm ID
YouTube Video
  • Meet Mike, our head of projects, and learn more about his role and what working at Storm is like! We've interviewed Mike to find out more about his tasks as a project manager, why working at Storm is different to many companies and what he thinks a true project manager should be able to master to succeed in his team. For more information about working at Storm and current vacancies visit careers...

Storm ID
Storm ID
YouTube Video
  • Meet Jason, our digital art director at Storm ID! Learn more about Jason's role as a digital designer, his typical day at work, why being a designer at Storm ID is different to other companies and what Jason loves most about his job. For more information about working at Storm and current vacancies visit careers.stormid.com

Storm ID
Storm ID
YouTube Video
  • Meet Jane, our digital content consultant, and learn more about her role and what it's like to work at Storm! Jane works in the content team here at Storm ID. She is responsible for the content creation of our clients' websites, which entails anything from copywriting to carrying out content audits. Check out this short interview with Jane to learn more about her role as a digital content consult...

Storm ID
Storm ID
YouTube Video
  • Meet Kevin, our Head of Web Operations at Storm ID, and learn more about his role and what it is like to work at Storm! What are typical tasks covered by our web operations team? What does Kevin's typical day at Storm look like? For more information, job application tips and our current job vacancies visit careers.stormid.com

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