StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to rise, it’s no surprise that more and more businesses are getting into ecommerce.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • When Snapchat first emerged earlier this decade, it started out as something of a curiosity, but one that rapidly gained popularity. As a cultural phenomenon, it inspired not just a few copycats, but an entire social media trend of bite-sized videos and vanishing content. 

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and global demand, gives local creatives the opportunity to get the most out of their skills in an international market.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • All good companies have a purpose. This is what Salim Ismail found in his study of 100 of the fastest-growing corporations. This purpose isn’t just your standard mission-vision statement, though. Ismail was talking about something he calls a “massive transformative purpose (MTP).”

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we approach it with incremental steps—and we see no better way to start than by focusing on the youth.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • The basic rule of bounce rates is that lower is better. The question that has a lot of people stumped is “How low should it be for a page to be good?” Finding the right benchmark is all about knowing what your page is supposed to do.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of a website is a solid strategy, it’s not a shortcut—jump into outsourcing unprepared and you may find its benefits suddenly stretched thin.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid strategic move to entrust your SEO to the experts, it’s always a good idea to stay involved. By supplementing the SEO reports from an outsourced specialist with your own search monitoring, y...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic reach, although paid posts remain, as expected, on the main newsfeed. Meanwhile, Instagram has tweaked its own ad practices with a change in graphics, while LinkedIn has implemented autoplay ...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it transitions  from one campaign to another? Or target your desired market at the right point in their buyer’s journey?

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • “It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making things pretty. When people forget that, they also tend to overlook the value of properly investigating those problems. They overlook the value of graphic design research.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So how do you get more of the former and less of the latter? Usually, the answer would be “Communication!” And just as often, the frustrated follow-up would be, “But how?”

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • HTTPS stands for Hyper Text Transfer Protocol Secure, and it is the safer and more secure version of HTTP. HTTPS is the communications protocol responsible for transmitting data from your web browser to the website you’re logged on to and vice versa.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine marketing, it’s not the determining factor for success. For that, quality still comes out on top.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need something that will catch the eye, but still be memorable enough for them to engage with you in the future.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life. Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one o...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to perform better in search engines (more on this later), and also reduce server strain. With structured data, they can host rich content, including ads.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

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