StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • How the Best Email Subject Lines Work
    Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need something that will catch the eye, but still be memorable enough for them to engage with you in the future.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • StraightArrow Stands with the Country’s Best for Promoting Employee Fitness
    One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life. Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one o...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • AMP with Structured Data: Monitoring with Google Search Console
    In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to perform better in search engines (more on this later), and also reduce server strain. With structured data, they can host rich content, including ads.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Making a Marketing Funnel Template for Content that Converts
    There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often underestimated, however,  is one of marketing’s basic models: the marketing funnel. Simple but universally applicable, the funnel is an efficient method for moving visitors down the path to becoming cust...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • HubSpot Migration: Why and How to Move Your Website
    In developing a company website, the key to success is identifying essential functionalities acquiring them as quickly and efficiently as possible. Usability, performance, and other technical factors are fundamental, but to for business purposes, your site should also have workflow automation, social media integration, and similar functions.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • How a Decentralized Content Strategy Should Change Your SEO Strategy
    Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however, websites with spam content lost their rankings. The once-prevalent strategy of indiscriminate content distribution stopped working.  Recently, however, decentralized content has been making...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Thought Leadership Marketing: Four Ways to Stay On Top of Your Customer’s Mind
      Every business wants to be an industry leader, to be the first name on customers’ minds—but how exactly does one do that when faced with stiff competition and discerning customers with ready access to information? The pursuit of thought leadership—positioning a company as a leader in its field—is built on establishing credibility. And one of the most effective ways to do that is by...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Social Media Marketing: The Top Platforms to Use for Business
      In a lifetime, an average person spends five years and four months on social media. While facebook is the leading social media platform in terms of active users, it’s actually Youtube where people tend to spend more time. This begs the question: which social media platform is best for business and marketing?
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Settling the Score: Website Graders vs. Search Experience Optimization
      Every so often we have clients requesting an update to their website based on some website grader or another. Now, this isn’t a problem in itself—such tools make it easier to improve websites. It does become a problem when you pursue a perfect score on these sites as an end in itself. What I’d like to assert is that site evaluation tools, even and perhaps especially when combined, ...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Advertising Upgrades and the Latest Updates this June
      The start of June welcomes another set of updates for digital marketers.Facebook and Snapchat roll out new features for marketing, even as LinkedIn cuts back on some. Meanwhile, Google unveils its new service catering to SMEs looking for websites of their own.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Five Factors in Website Development Technology
    If you’re overwhelmed by the prospect of having a website built—let alone building it yourself—then don’t worry: this article’s for you. I’m not going to talk about anything too technical that’d only have you furrowing your brows. Rather, I’ll try to explain, as a web developer, some of the basic considerations for website-building. There are several categories of web development tech...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Seven Things to Get You Ready for Your Own Email Marketing Campaign
    Having a hard time finding qualified leads? Or attracting the wrong prospects, and having trouble qualifying them manually? With an effective email marketing campaign, you can attract a steady number of leads and qualify them without taking too much of your time. Email marketing generally refers to sending emails to current or past customers to build relationships, encourage loyalty a...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Cooking Up Projects With Project Checklists
    Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if you’re juggling something fragile. So how do you head off potential disasters? A project checklist template is a good place to start.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • A Guide to Finding the Best Time for Email Sending
    Email send time is often treated as a kind of mystical, fifth-element type secret to winning the email marketing game. Get it right and everything—from open rates to engagements—will follow. While a lot of research has been conducted on when best to send emails, there is no universal answer except “It depends.” However, that doesn’t mean you’re on your own. The research provides a lot...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • The Best of the Best: Social Media Practices for Success
    While a lot of businesses have gotten into social media, few really understand it—the best times to post, the best ways to write copy or format images, and how to manage posting schedules on multiple platforms efficiently. The question is no longer whether your brand needs social media—it has become a virtual necessity—the question is how to do it best. So we’re running down a list of...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Uploading from Instagram's Website and Other Updates in May
    Last May saw Instagram, Facebook, and Pinterest making changes to their platforms. Meanwhile, Google introduced a new update, by the name of Fred, that’s had some websites changing tack. Here’s our rundown of last month’s major technical updates in the digital marketing world:
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Oh Snap! Is the B2B Community Missing Out on Snapchat Marketing?
    Snapchat marketing is finding its place in the digital world but for many B2B business, it remains a mystery. With the rising popularity of video content and messaging apps, 10% of businesses are planning to add Snapchat—which blends videos, photos, and chat—to their content distribution strategies.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Professional vs Personal: Blurring the Lines with Social Networks
    Most people would be quick to tell you to keep your personal life separate from your professional life. The same advice mostly holds in social media: the farthest most brands take “personal” is posting supposedly candid shots to highlight company culture or show that they’re, so to speak, human. These people would argue that compartmentalisation is the key to keeping work and the rest...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Growth-Driven Design: Examining Its Mindset and Method
    “Traditional web design is broken.” You’ll see this a lot on websites promoting what’s often called “growth-driven design” or GDD, an apparently new take on web development pioneered by Luke Summerfield and evangelized by HubSpot. If this looks suspicious at first glance, well, your misgivings aren’t misplaced. After all, it’s pretty convenient for a marketer to claim something’s bro...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Messengers, Snapchat, and Copycats: Marketing Platforms of 2017
    There’s been growing interest in content decentralisation in recent years, with brands scrambling for attention on old, increasingly saturated channels. With each year, there come new platforms, which marketers can bend to their ends, or new ideas on taking old platforms and drumming up interest on them. What remains the same is the question: which digital marketing platforms are poise...
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Social Media Marketing: Specific Tasks to Outsource
    There are numerous benefits to outsourcing in general and social media outsourcing specifically. From online brand management to generating leads, you can save a lot of time and money while experts make your brand a success online. If you only have a specific task or goal you want to achieve, test the waters first with social media tasks that can be outsourced individually:
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • A Marketer’s Guide to Business Performance Improvement in 2017
    In marketing, as elsewhere, few would deny that underperforming employees should be dealt with decisively: usually through remediation but, in worse cases, termination. The same should be said of underperforming marketing tactics. When it comes to how to market your business, there aren’t enough resources to spend on all but the best tactics for this.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • Outsourcing SEO: Beating 2016’s Top Marketing Challenge
    It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016, strengthening organic presence and SEO topped the list of most companies’ marketing priorities—mirroring the year’s top challenge, which was generating traffic and leads.
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post

New blog articles detected.

  • The Perks of Outsourcing Social Media Marketing
    A recent study conducted by Social Fresh found that in 2016 found that nearly half of all companies surveyed outsourced part of their social media. The most widely outsourced task, social advertising, was completely outsourced by 17% of all companies and partially outsourced by 33%. However, there remain certain misconceptions about social media marketing that make people think twice a...

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