StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to grow and succeed throughout the year. Although marketing is a year-round endeavor, each season comes with a unique set of holidays, events and activities, and there’s no shortage of ways to make your marketing campaigns relevant and timely.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Proper feedback is essential to all creative work. When it comes to graphic design, though, lots of feedback either ends up vague or purely subjective. Getting the best work means knowing how to evaluate a design—not based on taste, but on reason and aesthetic principles.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Google Analytics forms the backbone of many companies’ online business monitoring. It’s a natural choice, given the wealth of information it offers. However, the volume of data can be overwhelming if not managed properly. To make the most out of Google Analytics, it’s important to focus your monitoring on specific business goals.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Over the past year, Instagram has introduced several updates that have changed it significantly. Some were more remarkable than others, but all of Instagram’s updates have served to make it better for both business-related and personal uses. Businesses now enjoy improvements in ads, customer engagement, and analytics. Users, meanwhile, can more easily keep up with their interests, including opt...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Trends are inevitable in all aesthetic fields, from fine art to fashion to, of course, graphic design. Each aesthetic movement lets creators present things in ways that stay interesting, especially when the tricks and flourishes of the old seem exhausted.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and global demand, gives local creatives the opportunity to get the most out of their skills in an international market.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Search engine optimization (SEO) is an essential part of digital marketing, but also one of the more complex—so it’s fairly common for companies to outsource SEO services. And although it’s a solid strategic move to entrust your SEO to the experts, it’s always a good idea to stay involved. By supplementing the SEO reports from an outsourced specialist with your own search monitoring, y...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • The last few weeks have seen the online community bristling over Facebook’s new experimental feeds format, which sorts posts from pages into a new Explore feed. It’s had drastic effects on organic reach, although paid posts remain, as expected, on the main newsfeed. Meanwhile, Instagram has tweaked its own ad practices with a change in graphics, while LinkedIn has implemented autoplay ...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it transitions  from one campaign to another? Or target your desired market at the right point in their buyer’s journey?

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • “It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making things pretty. When people forget that, they also tend to overlook the value of properly investigating those problems. They overlook the value of graphic design research.

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