StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • “It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making things pretty. When people forget that, they also tend to overlook the value of properly investigating those problems. They overlook the value of graphic design research.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So how do you get more of the former and less of the latter? Usually, the answer would be “Communication!” And just as often, the frustrated follow-up would be, “But how?”

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • HTTPS stands for Hyper Text Transfer Protocol Secure, and it is the safer and more secure version of HTTP. HTTPS is the communications protocol responsible for transmitting data from your web browser to the website you’re logged on to and vice versa.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Pay-per-Click (PPC) advertising is typically seen as the paid complement to organic SEO. While paying for ads—or bidding for keywords, to be precise—is essential to this kind of search engine marketing, it’s not the determining factor for success. For that, quality still comes out on top.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • The first tumblers were named as such for their rounded bottoms, which kept people from setting them down until they’d finished their drink. But search Google for “tumbler” and it will ask if you perhaps meant Tumblr, a popular microblogging platform.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need something that will catch the eye, but still be memorable enough for them to engage with you in the future.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life. Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one o...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to perform better in search engines (more on this later), and also reduce server strain. With structured data, they can host rich content, including ads.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • There are a dozen different things you have to consider when trying to make an effective content strategy: distribution, keywords, topics, and so on—and so it’s easy to get lost. Often underestimated, however,  is one of marketing’s basic models: the marketing funnel. Simple but universally applicable, the funnel is an efficient method for moving visitors down the path to becoming cust...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • In developing a company website, the key to success is identifying essential functionalities acquiring them as quickly and efficiently as possible. Usability, performance, and other technical factors are fundamental, but to for business purposes, your site should also have workflow automation, social media integration, and similar functions.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however, websites with spam content lost their rankings. The once-prevalent strategy of indiscriminate content distribution stopped working.  Recently, however, decentralized content has been making...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  •   Every business wants to be an industry leader, to be the first name on customers’ minds—but how exactly does one do that when faced with stiff competition and discerning customers with ready access to information? The pursuit of thought leadership—positioning a company as a leader in its field—is built on establishing credibility. And one of the most effective ways to do that is by...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  •   In a lifetime, an average person spends five years and four months on social media. While facebook is the leading social media platform in terms of active users, it’s actually Youtube where people tend to spend more time. This begs the question: which social media platform is best for business and marketing?

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  •   Every so often we have clients requesting an update to their website based on some website grader or another. Now, this isn’t a problem in itself—such tools make it easier to improve websites. It does become a problem when you pursue a perfect score on these sites as an end in itself. What I’d like to assert is that site evaluation tools, even and perhaps especially when combined, ...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  •   The start of June welcomes another set of updates for digital marketers.Facebook and Snapchat roll out new features for marketing, even as LinkedIn cuts back on some. Meanwhile, Google unveils its new service catering to SMEs looking for websites of their own.

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • If you’re overwhelmed by the prospect of having a website built—let alone building it yourself—then don’t worry: this article’s for you. I’m not going to talk about anything too technical that’d only have you furrowing your brows. Rather, I’ll try to explain, as a web developer, some of the basic considerations for website-building. There are several categories of web development tech...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Having a hard time finding qualified leads? Or attracting the wrong prospects, and having trouble qualifying them manually? With an effective email marketing campaign, you can attract a steady number of leads and qualify them without taking too much of your time. Email marketing generally refers to sending emails to current or past customers to build relationships, encourage loyalty a...

StraightArrow - Creative Process Outsourcing
StraightArrow - Creative Process Outsourcing
Blog Post
  • Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if you’re juggling something fragile. So how do you head off potential disasters? A project checklist template is a good place to start.

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