StrongView
StrongView
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  • Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it’s bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that’s good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their ...

StrongView
StrongView
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  • Lisa Taylor of Redfin and Catherine Magoffin of StrongView inform digital marketers how identity data can drive contextual marketing. Content Presented at the StrongView Summit, October 28, 2015. Description: With the explosion of digital communications channels, cross-channel marketing evolved to help unify and coordinate messages and offers across touchpoints. Yet these same digital channels ...

StrongView
StrongView
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  • StrongView recently updated its client testimonials website with new and engaging additions. Our clients highlighted our strongest assets. Not only did they sincerely share what brought them to StrongView, but they also express why they are delighted with our services. http://www.strongview.com/clients/testimonials/

StrongView
StrongView
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  • Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it’s so valuable. Brian Solis of Altimeter Group and StrongView’s Dave Frankland will set the record straight and share why contextual marketing is more than a buzzword – it’s the next big thing. Moderated by Altimeter Senior Researcher Jessica Groopman, this is no...

StrongView
StrongView
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  • The increased availability of real-time data and innovative approaches for harnessing it are enabling email marketers to engage in more contextually relevant messaging than ever before. The winners in this new context-driven world of digital marketing will be the brands who are able to execute messaging relevant to their customers’ current contexts at the moment of engagement. Katrina Conn, Stro...

StrongView
StrongView
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  • To succeed in today’s rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential. Hear from StrongView’s Senior Strategist, Catherine Magoffin, as she lays out a step-by-step, soup to nuts pro...

StrongView
StrongView
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  • Today’s leading marketers are focusing on increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. And while this concept sounds straight forward to any experienced marketer, most are still struggling with shifting to this new era of consumer driven marketing. Join experts from the Email Experience Council, StrongView and Redfin ...

StrongView
StrongView
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  • Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously changing. Today’s tools and technologies let marketers harness customer context and ...

StrongView
StrongView
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  • Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join experts from StrongMail and Gigya for a deep...

StrongView
StrongView
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  • The very fabric of consumer-brand relationships is being transformed by the rapid adoption and reliance on smart phones for enhancing everyday activities. If there is any question about the impact on marketing, consider this: there are now more humans on the planet who own mobile devices than toothbrushes – and email opens on these devices are expected to surpass 60% in 2013. It’s clear that mark...

StrongView
StrongView
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  • According to Return Path, recent shifts in how ISPs process and deliver email have resulted in as much as 20 percent of permission-based email ending up in the spam folder. Some ISPs, such as Gmail, remain difficult to achieve higher inbox placement rates. Incidentally, while optimizing for Gmail, StrongMail clients have noticed positive results with other ISPs. StrongMail deliverability expert...

StrongView
StrongView
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  • The digital world is talking all about the newest social darling, Pinterest - and marketers are looking for ways to apply this channel to their business. Whether you are looking to use it in conjunction with email or just trying to understand if you should even care, StrongMail’s strategy experts will help you figure it out. StrongMail’s email and interactive marketing guru Kara Trivunovic will ...

StrongView
StrongView
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  • As ISPs begin to use subscriber engagement to determine inbox placement, email marketers are building strategies to captivate subscribers and drive them to open, save and share email. This webinar will explore compelling campaigns used by leading brands to increase engagement and deliverability. In this webinar, email marketing experts Kara Trivunovic and Amanda Hinkle analyze 13 different camp...

StrongView
StrongView
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