SugarCRM is a software company based in Cupertino, California. It produces the web application Sugar, a customer relationship management (CRM) system.

Wikipedia
SugarCRM
SugarCRM
Blog Post
  • I am very excited to announce that Sugar Fall ‘17 has been released! This marks the beginning of a new chapter for our cloud Relationship Management offering.  With this update, we’re introducing a quarterly release[...] The post The Sugar Fall ’17 Update is Here appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
YouTube Video
  • At SugarCON, we had the pleasure of visiting with MacAllister Machinery’s Matt Hamilton (IT Trainer / Project Leader) and Pat Conner (Group Sales Manager). MacAllister, a longtime SugarCRM customer, is the leading Caterpillar dealership in Indiana and Michigan with 30 locations and growing. MacAllister is also one of our most forward-thinking users of the Sugar Mobile App and was an early beta tes...

SugarCRM
SugarCRM
Blog Post
  • Artificial Intelligence is all the rage. And, the news cycle has been in full swing for so long that most of us are onboard that real AI-related technologies are becoming more of a reality everyday.[...] The post Survey Data: What Executives Really Think About Artificial Intelligence appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
YouTube Video
  • Many manufacturers sell through independent sales representatives. ASI, a firm that sells washroom accessories around the globe, wanted to bring its sales operations into the future, and bring its independent reps along for the ride. The initiative was not without challenges: data ownership and reps working for multiple ASI subsidiaries and other firms made this a difficult sell. However, by provi...

SugarCRM
SugarCRM
YouTube Video
  • A CRM deployment must be a partnership between IT and the business users of the technology. That is the approach Ivo Shotten, CIO of Alere LATAM (a global pharmaceuticals firm recently acquired by Abbott Laboratories) took when implementing Sugar across multiple regions in South America. In addition to the multi-language, multi-currency and sales culture differences involved in such an initiative ...

SugarCRM
SugarCRM
YouTube Video
  • DuProprio is the leading web-based real estate sales destination in Canada. The company initially wanted to build one over-arching front and back end system based on its web platform, but soon found that a packaged CRM like Sugar offered greater flexibility and value in managing their marketing and sales operations. In this session, learn how DuProprio has leveraged the Sugar platform, workflow an...

SugarCRM
SugarCRM
YouTube Video
  • Whether you’re choosing a new CRM for a global system rollout, or simply looking to quantify the business value of an existing project, there’s much to learn in the analysis performed by Landor prior to its selection of SugarCRM. Landor, a global brand consulting and design firm, did an exhaustive analysis of its global offices - looking for ways a single CRM platform could drive cost efficiencies...

SugarCRM
SugarCRM
YouTube Video
  • Agfa, a provider of global healthcare imaging solutions, had just finished a global implementation of Sugar for managing Contacts, Accounts and Opportunities. When it came time to add Forecasting to its CRM initiative - Agfa needed to insure its configuration of Sugar matched its sales practices. In this session, Agfa’s Doug Irvine outlines how he worked with SugarCRM to build a streamlined, highl...

SugarCRM
SugarCRM
YouTube Video
  • Devlyn Optical, an eyewear retailer based in Mexico, was using a third party tool to manage their custom royalty program - until the firm realized it could gain more insights and data points using Sugar. In addition, Sugar gave Devlyn the ability to better engage with customers pre-and-post sale through surveys and other customer satisfaction initiatives. In this session, Andrew Devlyn, director o...

SugarCRM
SugarCRM
YouTube Video
  • Back Country, the parent company of four business suites that sell wilderness adventure and outdoor sporting goods, wanted to make a change in its sales culture. Rather than focusing on the mundane tasks of addressing customer inquiries and opportunities - it instead opted to build a more holistic and intelligent view of the customer. This has resulted in a more customer-centric culture, improved ...

SugarCRM
SugarCRM
Blog Post
  • Last month, the Sugar community gathered in San Francisco for our annual SugarCon conference. It was a fantastic week. Not only did we celebrate all the “customer experience heroes” in attendance, we also in revealed[...] The post SugarCRM is Doubling Down on the “R” in CRM appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Blog Post
  • In case you haven’t been paying close attention, the world is changing at an accelerating rate. The comforting norms of even the last five to ten years are being laid to rest, replaced by new[...] The post Work Like You Live appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Blog Post
  • (Editor’s note: the following is a guest blog post from Lauren Stafford, the Digital publishing specialist at Discover CRM. Discover CRM is an independent knowledge resource that provides news, research and opinion about the CRM industry).[...] The post Three steps to building a successful CRM budget appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Blog Post
  • (Editor’s note: the following is a guest blog post from Jennifer Karpus-Romain, the director of marketing at Intelestream)  Humans love games. We love to watch them, and we love to play them. The more a job[...] The post SugarCon 2017 App Throwdown winner: Intelestream Makes a Splash appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Blog Post
  • As a sales rep, you have many deals in the pipeline simultaneously and must prioritize them everyday. Most of the time, the order of your list will remain the same, but wouldn’t it be advantageous[...] The post SugarCRM Hint: “News” is Big News appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Blog Post
  • Announced last week at SugarCon, SugarCRM’s new Mobile SDK (software development kit) enables developers to extend Sugar Mobile functionality beyond what is possible out of the box. Now, SugarCRM customers can quickly and easily build[...] The post Introducing the SugarCRM Mobile SDK appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Landing Page

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SugarCRM
SugarCRM
Blog Post
  • Coming to SugarCon next week? We are excited to share a full agenda, future roadmap for Sugar, the newest Relationship Intelligence tools, an expanded UnCon and more with you.   Don’t forget to bring your[...] The post Things to Do in San Francisco Before/After SugarCon appeared first on Get your daily dose of Sugar.

SugarCRM
SugarCRM
Blog Post
  • You may have watched or read about the Emmy’s over the weekend. And while we’d never put ourselves in the same category as the incomparable Julia Louis-Dreyfus, SugarCRM recently secured some hardware as well. We[...] The post It’s Awards Week at SugarCRM appeared first on Get your daily dose of Sugar.

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