SUKAVANA - your own unique marketing team
SUKAVANA - your own unique marketing team
Blog Post

New blog articles detected.

  • Culture - Values - Identity
    'Values aren’t a birth right, you need to keep caring about them'. The philosopher Kwame Anthony Appiah argues that culture and cultural values are not inherited generation-to-generation but can be adopted by anyone. You can listen to the whole lecture here  
SUKAVANA - your own unique marketing team
SUKAVANA - your own unique marketing team
Blog Post

New blog articles detected.

  • WHY FACTS DON’T CHANGE OUR MINDS
    "Confirmation bias" is the tendency people have to embrace information that supports their beliefs and reject information that contradicts them. "Imagine a mouse that thinks the way we do. Such a mouse, “bent on confirming its belief that there are no cats around,” would soon be dinner...
SUKAVANA - your own unique marketing team
SUKAVANA - your own unique marketing team
Blog Post

New blog articles detected.

  • Are you biased? We all are.
    "But this is the way we've always done it". Being aware of our own (unconcious) biases, recognising / identifying our "blind spots" and training ourselves to think differently is an essential part of intercultural learning and developing cultural competence...
  • Different Cultures See Deadlines Differently
    We all have the tendency to look at other cultures through the lens of our own. While this is natural, it can lead to misunderstandings when communicating with and managing colleagues from around the world. When working across cultures, one important area where this frequently causes conflicts: deadlines... 
  • Principles for Intercultural Effectiveness
    Effective intercultural communication requires primarily intercultural awareness, an understanding that different cultures have different values and norms. Furthermore, it requires an understanding that individuals are shaped, but not bounded, by their cultural background and that, sometimes, you have to meet people more than halfway...
  • Weird, or just different?
    "There's a flip side to everything". In this short Ted Talk, Derek Sivers provides a great illustration of how we view the world from different cultural perspectives. Sometimes the lifestyle in other countries can feel strange, but is it really strange? In most cases, what we perceive as being weird, strange or bizarre about another culture is in fact totally normal from their point of view. So, w...
  • Stereotypes - dangerous and costly
    “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” Chimamanda Ngozi Adichie
  • Myths of Cultural Adaptation
    Lamentably, our global society meets with far too many over-confident world travellers. People often launch themselves headlong into the global arena expecting those they meet to cater to their every whim. They may be diligent, hard-working, successful individuals and yet are blind to social cues and cultural subtleties. They do not listen to advice or counsel from seasoned consultants and feel th...

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