Survey Analytics
Survey Analytics
Blog Post
  • Over 5 billion people around the world own a mobile device/smartphone. Due to such a high number, using SMS text messaging for survey invites and 2-Factor Authentication via text message are key features for a community platform. These will improve the security of your community and also skyrocket both open and response rates.An SMS survey invite is a seamless way to send an invite to your members...

Survey Analytics
Survey Analytics
Blog Post
  • Today, we wanted to share some incredibly special news with you that is a milestone for us at  SurveyAnalytics and QuestionPro.We are happy to announce that  WorkXO has become a wholly owned subsidiary of QuestionPro.WorkXO, founded in 2015, created a revolutionary model for measuring workplace culture, a powerful proprietary technology for analyzing it, and a proven methodology for ensuring organ...

Survey Analytics
Survey Analytics
Blog Post
  • It's so easy to hide behind screens these days. As market researchers, we can buy sample or tap into a list of respondents and email blast them to take a survey without really knowing who these people are. What do we lose when we are unable to connect with real people? As a market researcher who has run many field projects in my time, I can tell you:You lose the humanization of their responses. Fa...

Survey Analytics
Survey Analytics
Blog Post
  • While drawing research conclusions, an expert researcher always looks into the details, beyond just the aggregate of responses collected. Almost every survey has some anomalies in responses and often, these anatomies lead us towards analyzing a trend that may have been previously ignored. This is where deep-diving into individual response data plays a critical role for a researcher as they draw in...

Survey Analytics
Survey Analytics
Blog Post
  • Can a survey start a revolution? According to the women working for Nike, the answer is yes. Angry with the heavy bro-culture, largely ignored harassment experiences, and limited opportunities in management and executive positions, the women of Nike banded together to create a survey and collect data on its toxic work environment. The survey results were given to both Nike's board members and to ...

Survey Analytics
Survey Analytics
Blog Post
  • In a world where the perfect Instagram photo is more valuable than a souvenir from a vacation destination, the value and importance of a good customer experience have skyrocketed. Anyone has the power to tweet a bad experience to the world. People and businesses are watching. Entire organizations are restructuring to cater to the customer experience and major investments to improve the customer jo...

Survey Analytics
Survey Analytics
Blog Post
  • QuestionPro Audience, a division of SurveyAnalytics and QuestionPro that specializes in research and data collection, has released its latest research study: “2018 Home Renovation Report: Homeowner Trends, Spending and Priority Projects”, a look into homeowner renovation plans.The 2018 Home Renovation Trend Report reveals that spending is on the rise, and women are taking the lead when it comes to...

Survey Analytics
Survey Analytics
Blog Post
  • For any brand, across any industry, a logo is more than just a graphic – it is the symbol of the organization that plays a critical role in brand recall and messaging.We at SurveyAnalyticsunderstand the significance of this consistent brand messaging, and this includes creating and sending surveys that are customized with the survey creator’s brand logo. After all, customer and consumer outreach e...

Survey Analytics
Survey Analytics
Blog Post
  • Do you often need to do comparative analysis with your survey results? We have introduced yet another feature to our already existing list of features in cross tabulation to make it even better.Learn more: Cross Tabulation and Chi-SquareThe cross-tabulation tool allows you to measure the interaction between two questions (variables). The table will only show respondents that answered both of the q...

Survey Analytics
Survey Analytics
Blog Post
  • A recent article from the American Marketing Association pinpointed nine trends in market research to look out for in 2018. The overall feedback from fellow researchers and marketers were mixed - a bit of excitement and fear of the unknown. How is this going to affect the work we do today? Are we going to see similar changes that hit our industry during the recession in the mid to late 2000s? As s...

Survey Analytics
Survey Analytics
Blog Post
  • Data is only valuable when it is relevant and applicable to the person reviewing it. When it comes to implementing a successful employee engagement program, tracking the results requires multi-level management buy-in and long-term advocacy from the groups who must review the results.  If the department or regional sales manager cannot easily see data that apply to their particular team, then they ...

Survey Analytics
Survey Analytics
Blog Post
  • We want to notify all customers that this Thursday, March 29th, 2018 PST from 9:30 PM to 10:30 PM, there will be a scheduled downtime for approximately one hour. SurveyAnalytics will be using this time to add more capacity to our infrastructure and speed up our overall service. To ensure uptime and stability of the platform, we are performing this upgrade on off-peak hours so that we can ensure a ...

Survey Analytics
Survey Analytics
Blog Post
  • If you’re sending customer satisfaction surveys to your customers, we have good news! As a part of our Advanced Reporting initiative, we’ve released an advanced reporting widget in our dashboard within our Customer Experience platform.Add your CSAT question type into your survey as you normally do, and with a few clicks of your mouse in Analytics, you can see your CSAT summary in a widget within y...

Survey Analytics
Survey Analytics
Blog Post
  • In the world of employee engagement, managers and HR personnel are looking for better ways to understand their employees in order to make critical business decisions that affect the organization. Instead of the annual employee survey that takes 30 or more minutes to complete, organizations are using the Workforce Pulse mobile application to stay connected, keep communications lines open, and allow...

Survey Analytics
Survey Analytics
Blog Post
  • SurveyAnalytics now offers the ability to customize when you and where you want to deliver automated reports and surveys. If you are working with a team that prioritizes reports to be delivered at a certain date and time (including timezones) for the duration of a market research project, this automated tool is exactly what you need. You can also schedule and customize reminder messages ahead of t...

Survey Analytics
Survey Analytics
Blog Post
  • As someone who is active in many in online groups for business and personal interests, the market researcher in me can't help but wonder what group admins and moderators are doing to manage and capture feedback for business decisions. Most of the time these folks are policing groups and making sure people follow the rules, posting content, and replying to questions or posts. Admins receive a lot o...

Survey Analytics
Survey Analytics
Blog Post
  • What is Conjoint Analysis? It is a quantitative research method to get feedback from the customers about an upcoming product or feature, giving access to important yet hidden details which might not come to you naturally while doing product research. For example, a car manufacturer looking to understand whether the cost of the cars is justified with the offered features can conduct a conjoint anal...

Survey Analytics
Survey Analytics
Blog Post
  • 2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. With smart speakers like Amazon Echo, Google Home, and the newly released Apple HomePod, consumers have many options when it comes to a digital voice assistant, and the ability to optimize and control lighting, heating, energy consumption, electronic devices and security f...

Survey Analytics
Survey Analytics
Blog Post
  • On May 25th, 2018, the General Data Protection Regulation (GDPR) regulation will enter into effect in the European Union and it will have a fundamental impact on how organizations treat data from individuals in compliance with the new privacy laws.The GDPR replaces the 22-year-old EU Data Protection Directive and is intended to streamline data privacy laws across Europe and extend their reach to i...

Survey Analytics
Survey Analytics
Blog Post
  • Let's face it - We can't get wifi everywhere we go to collect data. Sure, you can carry a hotspot tool, but how reliable is that? What about paper surveys? Keeping track of paper surveys, training the field team to properly collect data, and the time to organize all of the data is a pain. I know this first hand because I have personally managed market research field studies and oversaw a  team fie...

Survey Analytics
Survey Analytics
Blog Post
  • We have some exciting new improvements and updates in the survey-taking experience! We know that the key to a successful survey is having an experience that is easy for your respondents to complete. With that at the forefront of our minds, we’ve put in a few updates to our survey themes as a precursor to a major SurveyAnalytics facelift this Spring!Updated Survey ThemesHaving the right look and fe...

Survey Analytics
Survey Analytics
Blog Post
  • Are you a market researcher who watches trends in our industry? If so, we would love to hear from you. SurveyAnalytics, powered by QuestionPro, is conducting a quick 3 minute survey regarding thoughts on market research trends and how it may influence your business goals for 2018. The data is for an exciting webinar on Thursday February 8th, at 11:00 AM PST titled, “ The Evolution of Market Resear...

Survey Analytics
Survey Analytics
Blog Post
  • Before one can begin putting together a conjoint analysis project, the very first thing the survey administrator must lay down the foundation and know is which features and attributes to include.Features (Attributes): The components that make the product profile.Levels: The different options available under each feature.At times, survey administrators will receive a very large list of features and...

Survey Analytics
Survey Analytics
Blog Post
  • Federal Communication Commission Commissioner Jessica Rosenworcel addresses protesters In the age of trolls and bots high-jacking the internet, data scientists, market researchers, and insights managers are more important than ever. It's our job to report unbiased feedback and observations. It's our superpower and personal joy to identify fake or biased responses and offer true insights for decisi...

Survey Analytics
Survey Analytics
Blog Post
  • The holiday shopping season is here and deals are bombarding our personal emails and social media. Why is that? Because the shopping experience starts online. People are more comfortable doing research and purchasing online products and services than ever before. This great infographic from Invesp showcases the 2017 US holiday shopping trends and statistics. Even though people are not spending m...

Survey Analytics
Survey Analytics
Blog Post
  • Are you a SurveyAnalytics customer currently using HubSpot to manage site traffic or various email campaigns? SurveyAnalytics now offers HubSpot integration options which will allow you to connect and manage survey results associated with your contacts database.  Tie marketing campaigns with feedback surveys to increase engagement opportunities while collecting insights for marketing and sales, an...

Survey Analytics
Survey Analytics
Blog Post
  • Ever heard of the Yelp Factor? As our society continues to evolve into a social economy, more people are turning online to read reviews and ratings of products and services. Stats show prospects will proceed forward to a company's website if they read at least three acceptable reviews. This tells us the voice and influence of a consumer have more sway than the product itself.Check out the fun vide...

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