SurveyGizmo is a software company based in Boulder, Colorado in the United States, founded in 2006. The company provides Software as a service online survey software.

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SurveyGizmo
SurveyGizmo
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  • What is Conjoint Analysis? Conjoint analysis is a statistical method used to determine how customers value the various features that make up an individual product or service. If performed correctly, conjoint analysis can reveal detailed insights into target markets and competitive landscapes, as well as help guide marketing strategies. Due to its ability to provide... The post How To Conduct Conjo...

SurveyGizmo
SurveyGizmo
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  • What is A/B Testing? A/B testing, also known as split testing, is a method of comparing and evaluating two versions of something in order to determine which one performs better. By displaying two different versions of something to two identical audiences, you can then determine the impact of the differences between the two versions. The... The post How A/B Testing Can Inform Business Decisions app...

SurveyGizmo
SurveyGizmo
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  • What is a Perceptual Map? A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. These useful charts allow organizations to understand their brand or product’s... The post How to Create Perceptual Maps from Survey Data appea...

SurveyGizmo
SurveyGizmo
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  • What is Cluster Analysis? Cluster analysis is a statistical method used to group similar objects into respective categories. It can also be referred to as segmentation analysis, taxonomy analysis, or clustering. The goal of performing a cluster analysis is to sort different objects or data points into groups in a manner that the degree of... The post Cluster Analysis: An Introduction appeared firs...

SurveyGizmo
SurveyGizmo
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  • What is Factor Analysis? Factor analysis is a powerful data reduction technique that enables researchers to investigate concepts that cannot easily be measured directly. By boiling down a large number of variables into a handful of comprehensible underlying factors, factor analysis results in easy-to-understand, actionable data. By applying this method to your research, you can... The post Factor ...

SurveyGizmo
SurveyGizmo
Blog Post
  • Regression analysis is a powerful statistical method that allows you to examine the relationship between two or more variables of interest. While there are many types of regression analysis, at their core they all examine the influence of one or more independent variables on a dependent variable. Regression analysis provides detailed insights that can be... The post What is Regression Analysis and...

SurveyGizmo
SurveyGizmo
Blog Post
  • What is Behavioral Segmentation? Behavioral segmentation of data is a marketing practice that reveals detailed insight into how customers and prospects interact with an organization’s products or services. How often do people buy these products and services, and where? By identifying the varying buckets that customers and prospects naturally fall into, marketers can then position... The post Using...

SurveyGizmo
SurveyGizmo
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  • Case Study Overview Altarum is a nonprofit organization that provides healthcare research, consulting, and technical assistance/solution development services for federal agencies, state agencies, and non-governmental organizations that manage healthcare delivery systems. The Digital Communications team was dissatisfied with their former survey solution. They had grown to require a tool that would ...

SurveyGizmo
SurveyGizmo
Blog Post
  • Storytelling with data was once left up to the data scientists, yet in this massive mindset shift toward becoming data-driven throughout the business, the skill is one that every business professional should have at-the-ready in their toolbox. What is a data story?   By using story structure elements when presenting data to key stakeholders, the... The post How to Use Storytelling with Data and Wh...

SurveyGizmo
SurveyGizmo
Blog Post
  • Welcome to our Outside the Checkbox series! Here we share creative, real-world examples of how people use SurveyGizmo to simplify their lives. In addition, we provide actionable instructions to help you incorporate these use cases into your own life. Creating a poll is a quick, interactive, and convenient way to generate instant feedback that allows... The post Outside the Checkbox Vol. 9: Creatin...

SurveyGizmo
SurveyGizmo
Blog Post
  • When you think of managing people in an organization, it may not sound like a great fit to have a data-driven management style. Afterall, HR is about managing human beings so perhaps a more instinctual or emotional approach would be best suited? Think again.   Data-driven decision-making in HR is a leading way for HR... The post What is Data-Driven Decision-Making in HR? appeared first on SurveyGi...

SurveyGizmo
SurveyGizmo
Blog Post
  • Did you know that SurveyGizmo offers interactive workshops designed for all users, regardless of experience? These tailored training sessions enable our clients to unlock the full potential of SurveyGizmo so that they can make more informed, data-driven business decisions. At each Ultimate Training, attendees are able to choose between two agendas based off of their... The post SurveyGizmo Announc...

SurveyGizmo
SurveyGizmo
Blog Post
  • Providing your customers with the best experience possible is the key to success. However, this requires absolute knowledge of what the customers in your target markets and industry are looking for. One of the best ways to find out this information for yourself is to distribute email marketing surveys, which allow your customers to provide... The post How To Improve Your Email Marketing Surveys ap...

SurveyGizmo
SurveyGizmo
Blog Post
  • 2017 was a year to remember here at SurveyGizmo. We continued to grow both as a company, and as a service provider that empowers businesses to make informed decisions through leveraging data. Throughout the year we worked tirelessly to roll out software features that would simplify the lives of our customers by providing value. Below... The post The Top 10 SurveyGizmo Feature Releases of 2017 appe...

SurveyGizmo
SurveyGizmo
Blog Post
  • HIGHLIGHTS: The five best data visualization techniques to always remember when visualizing data include knowing your audience, focusing on your purpose, choosing charts based on what you want to show, specifically picking the right colors and aesthetics, and testing your work. More best practice tips on creating effective data visuals can be found here. There are... The post Top 5 Data Visualizat...

SurveyGizmo
SurveyGizmo
Blog Post
  • Highlights We just published Executive Communication: Creating Irrefutable Business Stories With Data e-book. Inside the data visualization best practice guide learn the power of storytelling, why to leverage decision-modeling, and how to architect an easily digestible data dashboard. This resource was co-authored with business intelligence and data science experts Donald Farmer from TreeHive Stra...

SurveyGizmo
SurveyGizmo
Blog Post
  • As a business, you’ll already know the absolute importance that data has on your decision-making abilities. No matter what department you’re working in, identifying trends in your data can maximise how you use your resources and how you approach new opportunities. But, how do you currently use data in your HR department? By taking advantage... The post 6 Ways Your HR Department Can Take Advantage ...

SurveyGizmo
SurveyGizmo
Blog Post
  • Case Study Overview Meet Vertafore Vertafore, a Denver-based company with over 1,400 employees and multiple offices spread throughout the U.S. and Canada, develops insights cloud-based software and services for the insurance industry worldwide. For over 45 years, Vertafore has grown to provide services to approximately 20,000 insurance agencies, 1,000 carriers, and 50,000 insurance professionals. ...

SurveyGizmo
SurveyGizmo
Blog Post
  • Story Highlights: Stephanie Jenkins, Chief Compliance Officer at ETHIX360 and Janelle Hsia, Director of Compliance and Security at American Cyber Security Management were expert panelists on a recent webinar hosted by SurveyGizmo, Compliance Metrics That Matter. The experts outlined a number of elements that can be used to measure the effectiveness of a compliance program.... The post Measuring Co...

SurveyGizmo
SurveyGizmo
Blog Post
  • Happy New Year! 2017 was a big year for SurveyGizmo. As the company continues to grow, we continue to strive to provide our community with as much value as possible. In 2017 we focused a significant amount effort on creating and sharing valuable, relevant content with our audience. While we couldn’t be more excited to... The post SurveyGizmo’s Top Content of 2017 appeared first on SurveyGizmo.

SurveyGizmo
SurveyGizmo
Blog Post
  • Welcome to our Outside the Checkbox series! Here we share creative, real-world examples of how people use SurveyGizmo to simplify their lives. In addition, we provide actionable instructions to help you incorporate these use cases into your own life. How does your organization recognize its highest performing employees? At SurveyGizmo, we vote for a variety... The post Outside the Checkbox Vol. 8:...

SurveyGizmo
SurveyGizmo
Blog Post
  • While the match — that of compliance and security — may not be as straightforward as say, marketing and sales, it’s a mutually beneficial relationship that should be considered a critical partnership for businesses this year, experts from American Cyber Security Management and ETHIX360 tell us.   Not only can the two functions work together... The post Compliance Versus Security? More like Complia...

SurveyGizmo
SurveyGizmo
Blog Post
  • 2017 has been quite the year, especially when it came to compliance and ethics. When I look back at all that has unfolded this year, it can be boiled down to a handful of unfortunate trends. The below list is not all-encompassing, but they have taken center stage in many companies, industries, and even in... The post Trending Topics in Compliance and Ethics appeared first on SurveyGizmo.

SurveyGizmo
SurveyGizmo
YouTube Video
  • See how to use SurveyGizmo to streamline employee performance reviews in this installment of the Outside the Checkbox series, a look at creative, real-world examples of how people use SurveyGizmo to simplify their lives: https://hubs.ly/H09s0ds0 Ensure that employee performance reviews are tightly managed, are an efficient use of time, and yield actionable insights into how various people and tea...

SurveyGizmo
SurveyGizmo
Blog Post
  • Welcome to this week’s installment of our Outside the Checkbox series! Each week we share creative, real-world examples of how people use SurveyGizmo to simplify their lives. In addition, we provide actionable instructions to help you incorporate these use cases into your own life. For any successful business, it’s imperative that employees are engaged and... The post Outside the Checkbox Vol. 7: ...

SurveyGizmo
SurveyGizmo
Blog Post
  • With the new year ahead, there is no better time than now to start discussing 2018 customer experience predictions. While taking a look at how customer experience programs matured this year, we saw a “customer obsession” shift from an operational business standpoint — a prediction Forrester made in late 2016.  A leading example of how... The post 2018 Customer Experience Predictions appeared first...

SurveyGizmo
SurveyGizmo
Blog Post
  • Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. Sharing is caring! Share this article using #FlashStory! (@SurveyGizmo) Highlights from Today’s Story (Read the original article here) Close to $70 million worth of bitcoin has been stolen from NiceHash, a Slovenian based cryptocurrency-mining service,... The post H...

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