Synapse SEM
Synapse SEM
Blog Post
  • ***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm update,” which doesn’t happen every day. Older, major algorithm updates like Panda, for example, are now part of Google’s core algorithm. Google has yet to provide details of the March 2018 update, however, did leave us with this: “As with any update, […] The post A Year in Review: Google Algorithm...

Synapse SEM
Synapse SEM
Blog Post
  • Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients.   The Update: Beginning October 4, 2017, Google announced their AdWords […] The post How the AdWords Budget Update is Impacting Advertis...

Synapse SEM
Synapse SEM
Blog Post
  • If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute to your customers. Ad copy testing is an important component of optimizing your campaigns and should be done regularly. The question is, what is the best way to do it? In this article, we’ll […] The post Starting Fresh: Rethinking PPC Ad Copy Testing appeared first on Synapse SEM.

Synapse SEM
Synapse SEM
Blog Post
  • If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking about using the technology in new, and unique […] The post How Blockchain Tech Will Disrupt the Digital Marketing Industry a...

Synapse SEM
Synapse SEM
Blog Post
  • In PPC, RLSA campaigns can sometimes be overlooked. Companies often latch on to the idea of flashy image ads to advertise their offerings, but little attention goes to how powerful remarketing can be for a search campaign. It truly surprises me how many businesses fail to recognize RLSA as a valuable paid search strategy. The […] The post 4 Proven Methods to Maximize Your RLSA Efforts and Boost Co...

Synapse SEM
Synapse SEM
Blog Post
  • When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I was a firm believer that the best content was driven by out-of-the-box thinking and a convincing storyline. I knew that to be the best, to stand out, organizations needed to consistently put out engaging, memorable, and […] The post Using Data to Drive Your Content Marketing Strategy...

Synapse SEM
Synapse SEM
Blog Post
  • PPC can be a truly remarkable sales channel. Nowhere else are you able to target hand-raisers with such precision. With paid search, someone actually tells you I want “this” and as marketers, it’s our job to provide them with information to help meet their need. If your company’s primary marketing objective is to drive leads […] The post 3 Considerations to Improve Your PPC Lead Quality appeared f...

Synapse SEM
Synapse SEM
Blog Post
  • Search engine optimization (SEO) is a critical asset to any inbound marketing strategy. A sound approach to SEO will land you strong rankings, relevant search traffic, as well as leads and sales. According to industry experts, 70 percent of users today choose to click on the organic listings in Google’s SERP. And with nearly a […] The post 7 SEO Mistakes Dropping You Down the SERP appeared first o...

Synapse SEM
Synapse SEM
Blog Post
  • Whether you are a paid search marketer or not, we have all experienced those image ads following us around on almost every site we visit. Remarketing is a feature that allows advertisers to reach individuals who have previously visited their site when they are searching on other sites. Fans of remarketing boast about the ability […] The post 4 PPC Remarketing Lists You Should Always be Using appea...

Synapse SEM
Synapse SEM
Blog Post
  • One of the more recent updates within Google AdWords is automated call extensions for landing pages that prominently feature phone numbers.  This update was announced in early January, and just rolled out last month.  As many advertisers were notified, the update by Google is intended to make it easier for users to make calls to […] The post Google Launches Automated Call Extensions on Mobile appe...

Synapse SEM
Synapse SEM
Blog Post
  • Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients.  When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”. Even in a world with limited budgets and […] The post Are Slow Site Load Times Crippling Your Digital Marketing Programs? appeared fi...

Synapse SEM
Synapse SEM
Blog Post
  • One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively allocate my digital marketing budget?’ This question comes up frequently amongst our clients, and unfortunately there is no cut and dry response.  The answer to this question depends upon many factors, but for the purpose […] The post 4 Considerations When Determining Your PPC and SEO Budg...

Synapse SEM
Synapse SEM
Blog Post
  • Business owners, CMOs, marketing VPs – step up to the plate.  If your website is falling below page one in Google, or struggling to rank at all, you may feel like your digital marketing efforts are at a loss.  You may be losing quality traffic and qualified leads or sales to your competitors.  You may […] The post 6 Rookie SEO Mistakes Bringing Down Your Content Marketing Strategy appeared first o...

Synapse SEM
Synapse SEM
Blog Post

New blog articles detected.

  • Enhanced CPC vs. Manual Bidding Test

    Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can be done better but great search marketers know when to admit these faults and allow for a little help. Recently we learned that Google AdWords had recently adjusted their enhanced CPC bidding strategy to […] The post Enhanced CPC vs. Manual Bidding Test appeared first on Synapse SEM...

  • How to Grow Your RLSA Campaigns with Similar Audiences

    If you are a Google advertiser you have, without a doubt, been plagued with the client’s request of “How do we grow more traffic?” Growing traffic for any search engine marketer isn’t exactly a difficult task. You can increase bids, target new locations, or switch up your match types. You can launch Display or Remarketing […] The post How to Grow Your RLSA Campaigns with Similar Audiences appeared...

  • The Impact of Google’s Latest Mobile Updates

    Earlier in August, Google unveiled multiple changes to their mobile market that will significantly impact overall paid search marketing strategies. First, cross device conversions will now automatically be tracked under all conversions within AdWords.  Second, Google will be making long-awaited changes to their device level bidding. Both of these updates will allow more control over […] The post T...

  • The Ins and Outs of Competitor Keyword Bidding for PPC

    One of the greatest things about PPC is that if there is a query with enough search volume, you can likely bid on it. Not only that, but you can have your brand showing front and center on a search engine results page for that query as well. That is just one of the benefits […] The post The Ins and Outs of Competitor Keyword Bidding for PPC appeared first on Synapse SEM.

  • What You Need to Know About Google’s Expanded Text Ads

    In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns.  Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and unexpected outcomes. When first launching this new ad format […] The post What You Need to Know About Google’s Expanded Text Ads appe...

Synapse SEM
Synapse SEM
Blog Post
  • Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience. And with each update, each algorithm, each new feature, the search engine superstar gets closer to the mark. Featured Snippets, first introduced back in 2014, are one of Google’s greatest strides in meeting searchers’ needs.  They replace syntax […] The post Landing the Featured Sni...

Synapse SEM
Synapse SEM
Blog Post

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