Taboola is a private company headquartered in New York City. It develops and markets a service for online content publishers and advertisers that recommends digital content to website users. Among other things, Taboola provides the "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. The content being recommended is often of little news-value and of low-quality, but popular nonetheless. The company was founded in 2007. By 2015, it had raised more than $157 million in funding.

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Taboola
Taboola
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Taboola
Taboola
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  • Publishers Worldwide Adopt Taboola Feed: Live on BT in the UK
    British Telecom (BT) just brought Taboola Feed’s infinite scrolling experience to both their desktop and mobile sites to better engage new audiences. The post Publishers Worldwide Adopt Taboola Feed: Live on BT in the UK appeared first on Taboola Blog.
Taboola
Taboola
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Taboola
Taboola
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  • Taboola is Getting Ready for Europe’s New Data Protection Law
    Compliance with the GDPR is no exception to our dedication to users, and we're committed to ensuring that our services comply with the GDPR by May 25, 2018. The post Taboola is Getting Ready for Europe’s New Data Protection Law appeared first on Taboola Blog.
Taboola
Taboola
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  • The Best Advice on How to Consistently Produce Good Content
    For content consistency—a flow of relevant, informative, useful and just-salesy-enough content to build trust, you've got to stick with these practices. The post The Best Advice on How to Consistently Produce Good Content appeared first on Taboola Blog.
Taboola
Taboola
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  • The Value of Sponsored Content for Publishers
    As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here's the value as we see it. The post The Value of Sponsored Content for Publishers appeared first on Taboola Blog.
Taboola
Taboola
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  • Convert the Right People with Taboola Retargeting
    Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions. The post Convert the Right People with Taboola Retargeting appeared first on Taboola Blog.
Taboola
Taboola
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  • We’ll be at dmexco and We Have Some Tips for You
    Dmexco is right around the corner—it’s the industry platform for innovation and community in a the digital economy, and media, brands and leaders all around the globe are preparing for their attendance. We’ll be at dmexco with some of our top Taboolars—movers and shakers that will be at the center of it all, chatting within […] The post We’ll be at dmexco and We Have Some Tips for You appeared fir...
Taboola
Taboola
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  • Creative Testing Just Got Easier—We’ve Partnered with Getty Images
    Digital and brand marketers worldwide follow one well-known mantra when it comes to online advertising and content distribution—test, test, and test some more. You test headlines, images, targeting parameters, and traffic sources—but it is not always possible to have lots of high quality images on hand, and it can get a little cumbersome to switch […] The post Creative Testing Just Got Easier—We’v...
Taboola
Taboola
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  • It Took “The Sun” To Eclipse Donald Trump Web Viewership
    Many Americans looked to the skies this afternoon when the total solar eclipse made its away across the country, and many more took to the web to read about this rare phenomena.   Meanwhile, our data engineers were noticing an eclipse of their own: in real-time, we started seeing that over half of all readers […] The post It Took “The Sun” To Eclipse Donald Trump Web Viewership appeared first on T...
Taboola
Taboola
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  • Desktop vs. Mobile: Getting the Traffic You Want
    If you’re buying traffic on an advertising technology platform, October 2016 marked the beginning of a new world. That’s when global use of mobile devices topped desktop use for the first time. According to StatCounter, mobile now has a 54% share of the market, and accounts for more than half of traffic in 19 out […] The post Desktop vs. Mobile: Getting the Traffic You Want appeared first on Taboo...
Taboola
Taboola
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  • How to do Content Marketing When You’re Short on Content
    Niraj is the founder of Hiver (hiverhq.com), an app that turns Gmail into a powerful customer support and collaboration tool. When not working at Hiver on programming or customer support, Niraj likes to play guitar. Niraj can be reached on Twitter @nirajr. Content marketing is not easy—the pressure of deadlines combined with the need to […] The post How to do Content Marketing When You’re Short on...
Taboola
Taboola
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  • 5 Tips for Winning and Influencing Clients Across the Asia-Pacific
    Nothing beats meeting a client face-to-face. The experience of exchanging a handshake or business card establishes a level of mutual respect rarely possible over the phone. Small talk can have a big impact, enabling both sides to recognize each other as multi-faceted individuals. These “IRL” interactions may require more time and effort to arrange, but […] The post 5 Tips for Winning and Influenci...
Taboola
Taboola
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  • Gaming Site Kueez Drives High-quality Engagement with Taboola
    Kueez is a popular online personal content platform that lets users around the world play games based on their Facebook profiles. Players receive personalized content and hours of entertainment and are able to play games in one of eight languages. When their players are highly engaged, the increase in page views drives more revenue to […] The post Gaming Site Kueez Drives High-quality Engagement w...
Taboola
Taboola
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  • Get the Most Out of Your Budget with Taboola
    Many marketers looking to advertise on Taboola want to know how to get the best and most relevant traffic, and how to ensure their business succeeds. One of the questions we get most often in this context is, “how much does Taboola cost?” The good news—your Taboola budget is fully in your control. Our customers […] The post Get the Most Out of Your Budget with Taboola appeared first on Taboola Blo...
Taboola
Taboola
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  • How the New Generation of Publishers is Defining Audience Engagement
    The publishing industry is always focused on their audiences—specifically the experience while consuming content or engaging with online communities. Audience engagement is a top priority for publishers, and they’re preparing for the next generation today, keeping up and coming content opportunities in mind—like video, interactive storytelling, and virtual reality. According to the Reuters Institu...
Taboola
Taboola
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  • We Partnered with AdRoll to Bring 35,000 Advertisers Premium Publisher Placements
    We’re excited to announce our partnership with AdRoll, a performance marketing platform that works with over 35,000 clients worldwide. With this new partnership, all of AdRoll’s clients now have access to our premium marketplace of publishers. Adroll will now be able to bid programmatically on Taboola’s exchange, where their clients can access native placements on […] The post We Partnered with Ad...
Taboola
Taboola
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  • 5 Things the Most Successful Media Buyers Already Know
    Media buyers have to handle a lot of moving parts—they stay on top of the competitive landscape for every brand they manage, research and nurture relationships with publishers, and of course, analyze the troves of data that come from online advertising and content distribution. Many professionals have found success for their brands with media buying […] The post 5 Things the Most Successful Media ...
Taboola
Taboola
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  • eMarketer Reports Native Advertising Growth of 28%
    Native advertising revenue is growing. According to a recent study by the Business Insider Intelligence and the Interactive Advertising Bureau, native display ad spending has soared. eMarketer predicts a 27.9% increase for 2018 with a total spend of $28.24 billion, accounting for over half of total display ad spending in the US (53.8%). The idea […] The post eMarketer Reports Native Advertising Gr...
Taboola
Taboola
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  • Women that Read About Shoes are into Ford Cars, and other Surprising Content Bedfellows
    Cats and Dogs. Apples and Oranges. Oil and Water. There are historical pairings that society has come to accept that inherently don’t mix. For editors and publishers, the same can ring true when targeting audiences with specific headlines. You might assume a reader of a finance related article will be interested in browsing stocks, investments […] The post Women that Read About Shoes are into Ford...
Taboola
Taboola
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  • The Advertiser’s Guide to the UX of Engaging Editorial Content
    An effective content strategy is founded on a wide variety of content. Brands produce videos, infographics, sales collateral, press releases and content for landing pages; and then, of course, your content discovery placements and social media creatives to distribute it all. Then, there’s my personal favorite—editorial content. Often written in the form of blog posts, […] The post The Advertiser’s...
Taboola
Taboola
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  • The Secret Sauce to Driving App Downloads with Taboola [Infographic]
    There are two things we know about the app world—one, there are really cool apps out there; and two, it’s a very saturated market. In such a crowded space, app marketers are always looking for ways to successfully target users and drive more downloads; but they’re getting lost on ineffective platforms that are saturated with […] The post The Secret Sauce to Driving App Downloads with Taboola [Info...
Taboola
Taboola
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  • How to Hire Right, and What Makes a Unicorn
    Last month, our CEO, Adam Singolda, sat down with Shahar (Dave) Waiser, CEO of Gett to discuss how to do the impossible—build ‘unicorn’ companies, one billion dollar companies, from scratch. They sat on a panel moderated by legendary entrepreneur Yossi Vardi at VivaTech Paris 2017, a rendezvous for startups and innovation, gathering this year more […] The post How to Hire Right, and What Makes a U...
Taboola
Taboola
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  • Q&A with NASCAR: The Story Behind its Dive into Sponsored Content
    For one of the largest spectator sports in the world, there’s one thing that unites both new and longtime fans of the National Association for Stock Car Auto Racing, better known as NASCAR. Well, two things. The need for speed, obviously—but in addition, NASCAR fans want and expect great content. Today, a sport that hosts […] The post Q&A with NASCAR: The Story Behind its Dive into Sponsored Conte...
Taboola
Taboola
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  • Taboola Awarded Mobile Marketing & Adtech Platform Prize in Korea
    We’re excited to announce that Taboola was recently selected as a winner of the Max Summit Award. Honored under the Rookie category, Taboola was recognized as a new technology platform to the region—the category specifically evaluates media and technology platforms that have serviced Korea for three years or less. Taboola has been active in the […] The post Taboola Awarded Mobile Marketing & Adtec...
Taboola
Taboola
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  • Everything you Need to Know about Creating Content for Your Niche
      Creating content is a great way to market your company, and blogging is big business. According to the Content Marketing Institute, 89% of B2B marketers are using content marketing, and research by Hubspot proved that the more blog posts a company has published per month, the more traffic they see on their website. For […] The post Everything you Need to Know about Creating Content for Your Nich...

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