Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior. The post The Science Behind Why We Spend More Time on Infinite Feeds appeared first on Taboola Blog.
We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising." Here's what it means. The post What is Programmatic Native Advertising? appeared first on Taboola Blog.
We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here's what they said. The post How SMEs are Using Content Marketing to Grow their Business appeared first on Taboola Blog.
Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it. The post The ‘Unit Bias’: The Science Behind Why Endless Content Keeps Users Consuming appeared first on Taboola Blog.
At this year's summit, you couldn't miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here's the industry's take. The post A Period of Reckoning: Overheard at Digiday’s Publishing Summit appeared first on Taboola Blog.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties. The post One of France’s Most Prestigious Daily Newspapers Now Uses Taboola Feed appeared first on Taboola Blog.
A landing page is created specifically for the purpose of a marketing or ad campaign, and has a strong CTA—here's how to create a good one. The post 7 Keys for Creating High Converting Landing Pages appeared first on Taboola Blog.
Video produced by MVF. We recently hosted an event in our London office with Startups.co.uk, during which several leading emerging brands spoke about how they use content marketing to grow their businesses. The panel consisted of Jim Warren, VP Marketing at Bloom & Wild; Aamir Chishtie, Product Manager at Thread; Ellie Howard, VP Marketing at Heist Studios; Signa Sjønning, Head of Display and Pa...
Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize. The post This is the Season that (Actually) Attracts Singles to Online Dating appeared first on Taboola Blog.
Greg Herbst, VP of Audience Solutions at Bombora, discusses what they’re about and advice for advertisers incorporating data into their digital strategy. The post The Future of Data is Recognizing Intent: Interview with the Head of Global Partnerships at Bombora appeared first on Taboola Blog.
This post offers insights from Libris by Photoshelter and Contently on visual content and storytelling, as well from a recent panel discussion on the topic. The post How Masterful Marketers Use Visual Content to Engage an Audience [Research] appeared first on Taboola Blog.
As a relatively new company, a key marketing challenge ContaAzul faced was qualified lead generation—then they found Taboola. The post Traffic, Lead Quality and Budget—Taboola Brings ContaAzul the Right Balance appeared first on Taboola Blog.
Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space. The post The Current State of Programmatic as Told by So-net Media Networks DSP appeared first on Taboola Blog.
For Cannes Lions this year, we sat down with our neighbor at the festival, Mark Pearlstein of DoubleVerify for the ultimate 3-part brand safety strategy. The post Cannes Preview: DoubleVerify Explains the Ultimate 3-Part Brand Safety Strategy appeared first on Taboola Blog.
MHS Digital has seen an RPM uplift of 37% once they implemented Taboola Feed across mobile and desktop platforms. Check out the case study. The post From Revenue to CTR to Session Depth, Taboola Feed Pays Off for MHS Digital appeared first on Taboola Blog.
Now that more than a year has passed since our first deep learning project emerged, we have had Read More... The post The Hitchhiker’s Guide to Hyperparameter Tuning appeared first on Taboola Tech Blog.
This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more. The post All the Data You Need to Run the Perfect Back-To-School Digital Marketing Campaign appeared first on Taboola Blog.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers. The post Sizmek Identifies Native Supply as a Big Part of the Future for Programmatic appeared first on Taboola Blog.
9B page views and 70M hours of reading from the start of the season until now—we've got World Cup data that predicts the season's outcome, and more. The post World Cup Data: The Teams that Fans are Cheering for Ahead of the World Cup 2018 appeared first on Taboola Blog.
Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it. The post How You Should be Doing Mobile Cross-Platform Attribution, as Told by a Branch Executive appeared first on Taboola Blog.
One pleasant morning I got to work, thinking this day couldn’t get any better. But as Murphy would Read More... The post How Re2 Shattered My Bottleneck appeared first on Taboola Tech Blog.
This is a tale of heroism, of overcoming obstacles and hardships. This is a tale of ingenuity, of Read More... The post DIY: Engineering Your Company Culture appeared first on Taboola Tech Blog.
Hello Git user. In this blog post I will discuss a technique for a unique version calculation for Read More... The post Calculating Git Version appeared first on Taboola Tech Blog.
As part of the optimization team at Taboola, we are constantly working with publishers and conducting AB tests, Read More... The post Optimizing a Homepage Widget with AB Testing appeared first on Taboola Tech Blog.
The existing CI processes in Taboola are quite demanding – a full product build includes 150 maven modules Read More... The post Scaling Out Jenkins Based CI with Docker and Nomad appeared first on Taboola Tech Blog.
Introduction Newsrooms are under constant pressure to deliver the most up to date, relevant, and engaging information possible. Read More... The post To Predict Article Performance, Use Machine Learning Models appeared first on Taboola Tech Blog.