TandemSeven
TandemSeven
Blog Post
  • By Marcus BloschInnovation to enable digital business rightly focuses on creating the services and experiences the customer wants and needs. Enterprise architecture and technology innovation leaders can use this case study to leverage design thinking and deliver on their digital business strategy.This complementary report from Gartner explores the importance of Design Thinking to architect custome...

TandemSeven
TandemSeven
Blog Post
  • When designers think of great design, quantitative data rarely features in the imagination. Because experienced designers know that the most surprising and insightful moments will often come from some of the briefest and most nuanced interactions. They are weary of the potentially overpowering nature of quantitative data, with the knowledge that once people fall [...] The post What Great Data Can ...

TandemSeven
TandemSeven
Blog Post
  • Scenarios and task flows have historically been used to help elucidate the user’s experience in specific use cases, but what if a project entails a redesign of a process that takes place over several days or across touchpoints? A journey map can help with that. By Katrina Benco Journey maps [...] The post How to Use Journey Maps to Design Digital Experiences appeared first on TandemSeven - The...

TandemSeven
TandemSeven
Blog Post
  • We value user research and other methods to understand your users and always recommend it to our clients as the first step in the user experience process. But, how do you take all that new knowledge and translate it into an experience design that meets or exceeds your user’s expectations? By Katrina Benco [...] The post 6 Steps for Translating User Research into an Exceptional User Experience De...

TandemSeven
TandemSeven
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TandemSeven
TandemSeven
Blog Post
  • Ask a front-end developer to list the biggest obstacles to delivering on-time, quality user interfaces and “complex service integration” will be near the top of that list. In this article, we discuss issues surrounding front-end/back-end integration and present the case for a User Interface (UI) Service Layer. We’ll compare Falcor and GraphQL as possible [...] The post Making the Case for a UI Ser...

TandemSeven
TandemSeven
Blog Post
  • September 7, 2017 Genpact Acquires Digital Customer Experience Consulting Firm TandemSeven Boosts design thinking capabilities to reimagine end-to-end customer journeys NEW YORK, NY - Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation for clients, today announced that it has acquired TandemSeven, a Boston-headquartered [...] The post Genpact Acqu...

TandemSeven
TandemSeven
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TandemSeven
TandemSeven
Blog Post
TandemSeven
TandemSeven
Blog Post
  • By Gene Phifer Design Thinking is not a new concept but in recent years has seen a steadily increasing adoption rate among major IT and software providers. As digital business opportunities grow, IT departments have an critical role in working within the organization, and the use of Design Thinking is an even more important success [...] The post Design Thinking Can Revolutionize Your Customer Exp...

TandemSeven
TandemSeven
Blog Post
  • While the awareness of user experience has increased dramatically in recent years, there are still some misconceptions regarding the value and how to best integrate the insights of this discipline into your product development efforts. Some organizations are even hesitant to implement a robust user experience program due to a misunderstanding or lack of [...] The post The Real Value of User-Centri...

TandemSeven
TandemSeven
Blog Post
  • Click here to see a larger view Eleanor's Journey The journey shows Eleanor, midway through a slow and frustrating period of mortgage payments, suddenly receiving an inheritance windfall which sets up her on a journey of researching and refinancing with a new mortgage company. Along with the characteristic Do, Think, Feel elements [...] The post Eleanor’s Refinance Journey appeared first on Tand...

TandemSeven
TandemSeven
YouTube Video
  • To strategically transform your business into a digital leader, digital experience and technology teams need to work in perfect harmony. But in a complex organization with high customer urgency, how do you get things done? In this webinar with Forrester Principal Analyst Ted Schadler, you’ll learn: -How to shape your technology strategy using customer journey mapping. -How to build the business c...

TandemSeven
TandemSeven
YouTube Video
  • Are customer journey mapping efforts at your organization living up to their potential? To learn about the key requirements for effective journey mapping, join us for a new webinar with Forrester analyst Joana van den Brink-Quintanilha, you will learn: Why many customer journey maps come up short on their objectives How and when to use the four different approaches to effective journey mapping Be...

TandemSeven
TandemSeven
YouTube Video
  • Better Insights. Better Experiences. UX360 powers your CX and UX teams to deliver exceptional customer and user experiences. Create personas, journey maps, and more—all with one platform Tired of juggling disparate tools, data, and file formats? UX360 is a single platform for creating and sharing all of your UX and CX assets, with a direct link to the underlying research data.

TandemSeven
TandemSeven
YouTube Video
  • Creating a design to accommodate B2B users with consumer expectations added to the complexity of this portal initiative. Watch this presentation and learn from both sides of the house — business and technology. Dan Meder and Joni Rolenaitis from Experian Business Information Services will reveal how and why a user-centered design process was instrumental in not only moving this large implementatio...

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