Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices. Tapad was founded in 2010 by Are Traasdahl. It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013. Telenor Group has on 29 January 2016 entered into an agreement to acquire approximately 95% of Tapad Inc. The purchase price is USD 360 million, on a debt and cash-free 100% basis.

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Tapad
Tapad
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  • Tapad Device Graph Access™ Overview
    The Tapad Device Graph™ revolutionized marketing, by cracking the code on cross-device. Tapad has changed the game again, by providing technology platforms, publishers and brands the ability to integrate The Device Graph™ into their own tech stack so they can enable cross-device solutions themselves. Watch to learn more or connect with us at datasales@tapad.com.
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  • Tech on Tap: Auric Adames Explains Conversion Tracking
    Let's face it. Technology is confusing-- especially in advertising. There's a lot of terms, used in a lot of ways and their meanings are often very unclear. This is our attempt to simplify the slippery jargon slope: Tech on Tap. Every week we post a new video with a Tapad pro explaining an adtech term in 30-seconds or less (while drinking their favorite beverage, of course). This video featu...
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Tapad
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  • Tech on Tap: Therran Oliphant Explains Audience Extension
    Let's face it. Technology is confusing-- especially in advertising. There's a lot of terms, used in a lot of ways and their meanings are often very unclear. This is our attempt to simplify the slippery jargon slope: Tech on Tap. Every week we post a new video with a Tapad pro explaining a tech term in 30-seconds or less (while drinking their favorite beverage, of course). This video features...
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Tapad
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  • Tech on Tap: David Susi explains Apple IDFA and Google Ad ID
    Let's face it. Technology is confusing-- especially in advertising. There's a lot of terms, used in a lot of ways and their meanings are often very unclear. This is our attempt to simplify the slippery jargon slope: Tech on Tap. Every week we post a new video with a Tapad pro explaining an adtech term in 30-seconds or less (while drinking their favorite beverage, of course). This video featu...
Tapad
Tapad
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  • Tech On Tap: Drew McCalmont Simplifies the Concept of Cross-Device
    Let's face it. Technology is confusing-- especially advertising technology. There's a lot of terms, used in a lot of ways and their meanings are often very unclear. This is our attempt to simplify the slippery jargon slope: Tech on Tap. Every week we post a new video with a Tapad pro explaining an adtech term in 30-seconds or less (while drinking their favorite beverage, of course). This vid...
Tapad
Tapad
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  • Tech on Tap: Yael Elmatad Explains The Device Graph
    Let's face it. Technology is confusing-- especially advertising technology. There's a lot of terms, used in a lot of ways and their meanings are often very unclear. This is our attempt to simplify the slippery jargon slope: Tech on Tap. Every week we post a new video with a Tapad pro explaining an adtech term in 30-seconds or less (while drinking their favorite beverage, of course). This vid...
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Tapad
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  • Tapad Intern Class of 2015
    We're always looking for bright additions to our team! Check out job listings here: http://www.tapad.com/about-us/careers
Tapad
Tapad
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  • Tech on Tap: Vivian Chang Explains Attribution
    Let's face it. Technology is confusing-- especially advertising technology. There's a lot of terms, used in a lot of ways and their meanings are often very unclear. This is our attempt to simplify the slippery jargon slope: Tech on Tap. Every week we post a new video with a Tapad pro explaining an adtech term in 30-seconds or less (while drinking their favorite beverage, of course). This vid...
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Tapad
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  • Tapad Device Graph™ video
    Get a glimpse into how our patented technology, The Device Graph™, is built and learn what it can do for you as a marketer.
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Tapad
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