Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices. Tapad was founded in 2010 by Are Traasdahl. It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013. Telenor Group has on 29 January 2016 entered into an agreement to acquire approximately 95% of Tapad Inc. The purchase price is USD 360 million, on a debt and cash-free 100% basis.