TapInfluence
TapInfluence
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  • Influencer Marketing Benchmarks and Other Key Takeaways
    In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
TapInfluence
TapInfluence
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  • Vining for Influencer Marketing Success in 6-Seconds
    Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What "Less is More" means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns
TapInfluence
TapInfluence
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  • Pinning Down an Influencer Marketing Strategy that Works
    Pinterest is quickly becoming the “go-to” platform for brands looking to engage consumers and build loyalty. Pin your way into lasting relationships with consumers and boosting sales -Ignite authentic engagement with creative content -Business implications between the strategies and the pros and cons for each Walk away with tips and tricks about Pinterest that give you more insight into who ...
TapInfluence
TapInfluence
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TapInfluence
TapInfluence
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  • Influencers vs Advocates: What's the difference?
    Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand? During the webcast, you'll hear about: -Important differences between influencer and advocacy marketing -Motivations for each strategy and the potential impact on your target audience -Busin...
TapInfluence
TapInfluence
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  • Driving Measurable Influence With Emerging Social Platforms
    Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and w...
TapInfluence
TapInfluence
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  • 8 Things You Can Ask Influencers To Do
    Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples.
TapInfluence
TapInfluence
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  • The Influencer Marketing Manifesto
    TapInfluence engaged the Altimeter Group in the first half of 2016 to conduct research on the current state of influencer marketing. The research was led by Principal Analyst Brian Solis who authored the 2012 report, “The Rise of Digital Influence and How to Measure It.” Slide 2: Authenticity has to be the foundation for consistently delivering value to and engaging with communities. Slide 4: I...
TapInfluence
TapInfluence
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  • The 3-Minute Guide to Influencer Marketing
    Worried that there's no way to measure success with influencer marketing? You're in luck—Learn more about influencer Cost Per Engagement and start optimizing your social media marketing. Slide 1: Breaking down success metrics in less time than it takes to drink a coffee. Slide 2: Sales effect - Using loyalty card data, in partnership with a marketing analytics company such as Nielsen Catalin...
TapInfluence
TapInfluence
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  • How to Measure Social Media Marketing
    One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
TapInfluence
TapInfluence
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  • Holiday Campaign Planning with a Dash of Influence
    TapInfluence discussed how to prepare for your holiday campaigns, with three of our influencers who’ve created successful holiday programs for a variety of clients. Learn what consumers want to see, and what type of content performs best on holiday posts.
TapInfluence
TapInfluence
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  • Create Wow-Worthy Campaigns with Influencer Marketing
    Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. MtoM has been creating compelling campaigns from content creation to amplification.
TapInfluence
TapInfluence
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  • The Future of Influencer Marketing - Predictions for 2015 2016
    Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it. To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
TapInfluence
TapInfluence
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  • 7 Influencer Marketing Mistakes to Avoid
    With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
TapInfluence
TapInfluence
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  • Delivering a Winning Influencer Marketing Pitch
    “An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips...

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