TapInfluence
TapInfluence
YouTube Video
  • Expert panel discussion on creating lucrative synergy between influencers, consumers, and marketers. Panel Snapshot: Sandra McCollum - Influencer, ADashOfSanity.com Mother of five, professional caterer, and successful blogger, Sandra is an expert on optimizing influencer content to spur higher engagement from audiences. Lane Radbill - Director of Content Marketing at CW Hemp Lane will share h...

TapInfluence
TapInfluence
YouTube Video
  • As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Facebook and Pinterest. For the visionary marketer, the rise of the social media influencer cr...

TapInfluence
TapInfluence
YouTube Video
  • TapInfluence offers a platform brands need to create the social content consumers actually want. Combining the leading marketplace of talented and influential content creators with end-to-end workflow, TapInfluence streamlines comprehensive influencer marketing. Create it, distribute it, manage it, measure it—all in one place.

TapInfluence
TapInfluence
YouTube Video
  • Connect with social influencers through a variety of new search options including: types of content produced, topics/keywords, location with radius search, interests, and specialized rates by medium. The Influencer Discovery method of search is the fastest and most efficient method for influencer marketing because it quickly surfaces influencers who have the right content and voice for a brand’s m...

TapInfluence
TapInfluence
YouTube Video
  • Hosted at the offices of AirPR in San Francisco, this exclusive event brought together leading experts to dive into digital influence from a PR vantage point. PANELISTS: Sharam Fouladgar-Mercer — CEO and Co-founder, AirPR (airpr.com) Promise Phelon — CEO, TapInfluence (tapinfluence.com) Susan Etlinger — Industry Analyst, Altimeter, a Prophet Company (altimetergroup.com) MODERATED BY: Kyle La...

TapInfluence
TapInfluence
SlideShare Presentation
TapInfluence
TapInfluence
SlideShare Presentation
  • Pinterest is quickly becoming the “go-to” platform for brands looking to engage consumers and build loyalty. Pin your way into lasting relationships with consumers and boosting sales -Ignite authentic engagement with creative content -Business implications between the strategies and the pros and cons for each Walk away with tips and tricks about Pinterest that give you more insight into who ...

TapInfluence
TapInfluence
SlideShare Presentation
  • Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand? During the webcast, you'll hear about: -Important differences between influencer and advocacy marketing -Motivations for each strategy and the potential impact on your target audience -Busin...

TapInfluence
TapInfluence
SlideShare Presentation
  • Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and w...

TapInfluence
TapInfluence
SlideShare Presentation
  • Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples.

TapInfluence
TapInfluence
SlideShare Presentation
  • TapInfluence engaged the Altimeter Group in the first half of 2016 to conduct research on the current state of influencer marketing. The research was led by Principal Analyst Brian Solis who authored the 2012 report, “The Rise of Digital Influence and How to Measure It.” Slide 2: Authenticity has to be the foundation for consistently delivering value to and engaging with communities. Slide 4: I...

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