Taptica (LSE: TAP)is a mobile advertising technology company. Founded in 2012, the company provides a mobile demand-side platform (DSP) for advertising agencies and brands. In 2014, Taptica was listed as one of TUNE’s Top 25 Advertising Partners.

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Taptica
Taptica
Blog Post
  •   Big news from across the pond… We couldn’t be happier to announce that Taptica was named International Company of the Year at the 22nd annual AIM Awards! The AIM Awards focus on celebrating outstanding achievements on the world’s most… Read More » The post Taptica Named International Company of the Year at the 2017 AIM Awards appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Following the recent acquisition, Tremor Video DSP is thrilled to unveil its new leadership team, including three big company promotions. “This is an important time for Tremor Video DSP, after an exciting few months with the announcement of the… Read More » The post Tremor Video DSP Announces New Executive Team appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Taptica’s newly acquired Tremor Video DSP recently partnered with MAGNA and IPG Media Lab to conduct a scientific media trial exploring the impact of interactive video ads across smartphones, tablets, and PCs. Their report, “The Interactive Effect: A Key… Read More » The post Report: Consumer Attention Prolonged 47% with Interactive Video Ads [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   As we make our way through the last full days of September, the weeks ahead have lots of exciting changes in store. For some, the end of summer 2017 marks cooler weather and the start of fall; for others,… Read More » The post Winter Is Coming… Time to Start Crafting Your Holiday Game Plan appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the final chapter of our Taptica Summer Reading Series. We’ve spent the summer breaking down the biggest industry insights and forecasts to help keep you at the top of your game. For our very last week, we’re… Read More » The post Mobile Trends in Travel [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   There is certainly no shortage of research on the customer journey within the eCommerce vertical, but this isn’t the only industry that relies on a strong path to purchase for effective monetization. Recognizing a shortage in resources for these… Read More » The post Report: Digital Path to Purchase Beyond eCommerce appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   When it comes to growing a successful app, the first piece of the equation is always to develop a strong user acquisition strategy. But what comes after the conversion? Driving installs is essential, but to cultivate longevity you need… Read More » The post 5 Simple Steps to Lifetime App Engagement appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the fifth chapter of our Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re working out the… Read More » The post Mobile Trends in Health & Fitness [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   In the world of real-time mobile advertising, marketers often pit in-app and mobile web inventory against one another in a head-to-head battle for the best engagement. In total, nearly 2/3 of smartphone owners use their devices every 30 minutes,… Read More » The post In-App vs Mobile Web: Who Wins the Battle for Engagement? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the fourth part of our new Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re watching the… Read More » The post Mobile Trends in VOD [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Today over 6 million apps are available in the leading app stores and competition for installs is higher than ever. With endless troves of apps to contend with, many of which are likely similar to your own, you’ll want… Read More » The post App Store Optimization for Newbies appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   If you’re headed to Cologne for dmexco next month, then we’ve got some big news for you. We’re getting seriously excited about this year’s conference (27 days and counting!), but two short days just don’t feel like enough to… Read More » The post Announcing The #tapinto360 Giveaway appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the third chapter of our new Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re serving up… Read More » The post Mobile Trends in QSR [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Have you heard the news? Taptica was just named the Best Social Advertising Platform at this year’s annual Digiday Signal Awards! The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that bring efficiency, effectiveness, and… Read More » The post ICYMI: Taptica Wins Digiday Award for Best Social Advertising Platform appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the second installment of our brand new Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re checking… Read More » The post Mobile Trends in eCommerce [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Summer 2017 may be in full-swing – but so is back-to-school season. #B2S2017 is on track to crush last year’s record-breaking sales, with back-to-school and back-to-college totals up more than 10% for a whopping $83.6 billion. That’s nearly 20%… Read More » The post Back-to-School Strategy: 3 Tips as Easy as ABC appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the first edition of our brand new Taptica Summer Reading Series. We’ll be breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re… Read More » The post Mobile Trends in On-Demand [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   More big news from the Taptica team… We’re thrilled to announce that Taptica is the newest member of the TUNE Certified Partner Program! For years the Certified Partner Program has set out to recognize the best of the best… Read More » The post Taptica Named TUNE Certified Partner appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Hello, Japan! Five short months after breaking ground in Tokyo, we couldn’t be more thrilled to announce our acquisition of Japanese mobile ad firm, Adinnovation. After first teaming up in February 2017, we quickly found our partnership driving unprecedented… Read More » The post Taptica Acquires Adinnovation Japan appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Over the next two years, online video is on track to drive 80% of all internet traffic and generate up to $15.4 billion in total spend. In the world of advertising, video is growing at an equally rampant pace,… Read More » The post Instream vs Outstream Video: What’s Right for You? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   This week, Taptica had the opportunity to sit down with Grant Simmons, Head of Client Analytics at Kochava, to get his take on the state of mobile fraud. Here’s what Grant had to say about the trajectory of today’s… Read More » The post Taptica Mobile Q&A: Quality Time with Kochava Anti-Fraud Expert, Grant Simmons appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   We’re one full week into summer 2017 and things are off to a great start. Team Taptica always kicks off the season with a bang, but this year we’ve been on the lookout for new ways to keep cool… Read More » The post Beat the Heat with Taptica’s New Summer Series appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  • Here’s a question for any advertiser that’s struggling to reach new users: are you targeting Generation Z? If not, then it’s time for you to start. First and foremost, Gen Z is the demographic of people born in or after… Read More » The post If Generation Z Isn’t Part of Your Mobile Strategy, You’re Already Behind the Eight Ball appeared first on blog.taptica.

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