Taptica (LSE: TAP)is a mobile advertising technology company. Founded in 2012, the company provides a mobile demand-side platform (DSP) for advertising agencies and brands. In 2014, Taptica was listed as one of TUNE’s Top 25 Advertising Partners.

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Taptica
Taptica
Blog Post
  •   Extra, extra! Singular’s 2017 ROI Index is here, and we’re excited to share that Taptica once again heads the ranks of top international media sources for this year.   The Singular ROI Index takes $1 billion in revenue data… Read More » The post Taptica Ranked Top 15 Global Media Source in 2017 Singular ROI Index appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Franticly searching OpenTable while chowing down on heart-shaped treats? Must be Valentine’s Day. This week brings a high-spend holiday that’s often overlooked as the major mobile opportunity that it is. According to the National Retail Federation (NRF), Americans will… Read More » The post Valentine’s Day + Mobile: A Love Story appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The 2018 Winter Olympics start this week and digital brands around the world can anticipate some stellar viewership, both on and off television. With hundreds of millions of people tuning in each day from their laptops and mobile devices,… Read More » The post Winning Mobile Gold at the Winter Olympics appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   At Taptica, the first day of February means three things: Dryuary is over, Valentine’s Day will be here in no time, and the countdown to MWC is on. That last one is our personal favorite. Mobile World Congress is… Read More » The post Four Things to Look Forward to at Mobile World Congress 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Earlier this month Facebook announced plans to update its News Feed algorithms. These changes would favor user-generated content and reduce the distribution of public posts from publishers and brands. Some see this as a welcome change to an over-polluted… Read More » The post What Facebook’s News Feed Update Means for You appeared first on blog.taptica.

Taptica
Taptica
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Taptica
Taptica
Blog Post
  •   In 2017, non-organic gaming app installs increased nearly 25%. With over 2 billion mobile players and an estimated $64 billion in revenue by 2020, more and more gaming app developers are looking for how they can make the most… Read More » The post Report: The State of Gaming App Marketing appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   As they say: new year, new trends. It’s the start of a brand-new year and after taking some time to celebrate the biggest innovations and mobile moments of 2017, we’re excited to turn toward the future. To kick things… Read More » The post 5 Predictions for the Mobile Industry in 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   2017 has been nothing if not a year of incredible innovations, challenges, and game-changing discoveries within the mobile industry. As we move quickly towards the new year, we’re taking a look back at our New Year’s resolutions for 2017… Read More » The post A Year in Review: Taptica’s Best of 2017 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   We’re happy to share that Taptica has been recognized by Deloitte Israel as one of the country’s 50 fastest-growing technology companies of 2017! The Deloitte Technology Fast 50 is one of Israel’s foremost technology award programs, honoring business growth,… Read More » The post Taptica Tops Deloitte Israel Technology Fast 50 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The final countdown to Black Friday & Cyber Monday is on, which means that the final push into the winter holiday shopping season is in full force. Though some early-birds have been shopping since early October, and another $18… Read More » The post Taptica’s Winter Holiday Trend Report [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   This summer, we were excited to share our acquisition of Adinnovation, the leader in Japan’s mobile advertising industry. And now, a little over one full business quarter later, we’re even more thrilled to say that our new partnership has… Read More » The post Taptica Rated as #2 Advertising Partner in Japan appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Our team is breaking out the confetti this week after Taptica was selected as one of OUTSIDE & Best Companies Group’s Best Places to Work for 2017! What does it take to win? There’s more to it than just… Read More » The post Taptica Ranks in Top 100 Places to Work for 2017 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Most people consider 11/11 to be a lucky day. But for many international retailers, it’s more than just superstition. That’s because November 11th marks the annual celebration of Singles’ Day. Though it has yet to fully infiltrate the US,… Read More » The post Are You Ready for Singles’ Day 2017? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Big news from across the pond… We couldn’t be happier to announce that Taptica was named International Company of the Year at the 22nd annual AIM Awards! The AIM Awards focus on celebrating outstanding achievements on the world’s most… Read More » The post Taptica Named International Company of the Year at the 2017 AIM Awards appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Following the recent acquisition, Tremor Video DSP is thrilled to unveil its new leadership team, including three big company promotions. “This is an important time for Tremor Video DSP, after an exciting few months with the announcement of the… Read More » The post Tremor Video DSP Announces New Executive Team appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Taptica’s newly acquired Tremor Video DSP recently partnered with MAGNA and IPG Media Lab to conduct a scientific media trial exploring the impact of interactive video ads across smartphones, tablets, and PCs. Their report, “The Interactive Effect: A Key… Read More » The post Report: Consumer Attention Prolonged 47% with Interactive Video Ads [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   Welcome to the final chapter of our Taptica Summer Reading Series. We’ve spent the summer breaking down the biggest industry insights and forecasts to help keep you at the top of your game. For our very last week, we’re… Read More » The post Mobile Trends in Travel [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   There is certainly no shortage of research on the customer journey within the eCommerce vertical, but this isn’t the only industry that relies on a strong path to purchase for effective monetization. Recognizing a shortage in resources for these… Read More » The post Report: Digital Path to Purchase Beyond eCommerce appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   When it comes to growing a successful app, the first piece of the equation is always to develop a strong user acquisition strategy. But what comes after the conversion? Driving installs is essential, but to cultivate longevity you need… Read More » The post 5 Simple Steps to Lifetime App Engagement appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the fifth chapter of our Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re working out the… Read More » The post Mobile Trends in Health & Fitness [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   This week, we had the opportunity to sit down with Micah Gantman, VP Strategy & Business Development at TUNE, to get his take on the state of the mobile industry. Here’s what Micah had to say about trends, strategies,… Read More » The post Taptica Mobile Q&A: Inside the Industry with Micah Gantman, VP Strategy & Business Development at TUNE appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   In the world of real-time mobile advertising, marketers often pit in-app and mobile web inventory against one another in a head-to-head battle for the best engagement. In total, nearly 2/3 of smartphone owners use their devices every 30 minutes,… Read More » The post In-App vs Mobile Web: Who Wins the Battle for Engagement? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Welcome to the fourth part of our new Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re watching the… Read More » The post Mobile Trends in VOD [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Today over 6 million apps are available in the leading app stores and competition for installs is higher than ever. With endless troves of apps to contend with, many of which are likely similar to your own, you’ll want… Read More » The post App Store Optimization for Newbies appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   If you’re headed to Cologne for dmexco next month, then we’ve got some big news for you. We’re getting seriously excited about this year’s conference (27 days and counting!), but two short days just don’t feel like enough to… Read More » The post Announcing The #tapinto360 Giveaway appeared first on blog.taptica.

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