Taptica (LSE: TAP)is a mobile advertising technology company. Founded in 2012, the company provides a mobile demand-side platform (DSP) for advertising agencies and brands. In 2014, Taptica was listed as one of TUNE’s Top 25 Advertising Partners.

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Taptica
Taptica
Blog Post
  •   Adaptability. Say it. Learn it. Repeat it. As technology evolves, marketers and advertisers need to understand and learn how to grow along with it. In fact, our very own US General Manager Amit Dar recently spoke about the importance… Read More » The post Adapting to The Trends of Location Data appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   69% of participants in a Google survey said that they were motivated to install ad blockers by annoying or intrusive ads, which sounds like it doesn’t bode well for advertisers. Luckily Google has leveraged the Coalition for Better Ads… Read More » The post What Advertisers Should Know About Google’s New Ad Blockers appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   We talk a lot about the results that our technology drives, but not quite so often about the deeper product strategy that powers its activity each day. To give our partners a better idea of what’s going on behind… Read More » The post Reimagining Data: A One-on-One with Our SVP Product Management appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   It’s April Fools’ Day, which means we’re all on high alert. Is there a whoopee cushion on your chair? Is the elevator really voice operated or are you yelling “doors open” like a fool? April Fools’ Day is celebrated… Read More » The post Are You Getting Fooled by Ad Fraud? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   This week’s guest blog post is contributed by Kate Hawkes, Content Marketer at Swrve.   Wouldn’t it be great if we understood why humans do the things we do? We are a decidedly unpredictable bunch, and most of the… Read More » The post 5 Psychological Theories That Every App Marketer Should Understand appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   International Women’s Day is one of our favorite opportunities to celebrate the incredible minds making magic behind the scenes at Taptica. With women comprising 50% of our top-level management team and 47% of our company as a whole, we’ve… Read More » The post #PressingforProgress this International Women’s Day appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   Extra, extra! Singular’s 2017 ROI Index is here, and we’re excited to share that Taptica once again heads the ranks of top international media sources for this year.   The Singular ROI Index takes $1 billion in revenue data… Read More » The post Taptica Ranked Top 15 Global Media Source in 2017 Singular ROI Index appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Franticly searching OpenTable while chowing down on heart-shaped treats? Must be Valentine’s Day. This week brings a high-spend holiday that’s often overlooked as the major mobile opportunity that it is. According to the National Retail Federation (NRF), Americans will… Read More » The post Valentine’s Day + Mobile: A Love Story appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The 2018 Winter Olympics start this week and digital brands around the world can anticipate some stellar viewership, both on and off television. With hundreds of millions of people tuning in each day from their laptops and mobile devices,… Read More » The post Winning Mobile Gold at the Winter Olympics appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   At Taptica, the first day of February means three things: Dryuary is over, Valentine’s Day will be here in no time, and the countdown to MWC is on. That last one is our personal favorite. Mobile World Congress is… Read More » The post Four Things to Look Forward to at Mobile World Congress 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Earlier this month Facebook announced plans to update its News Feed algorithms. These changes would favor user-generated content and reduce the distribution of public posts from publishers and brands. Some see this as a welcome change to an over-polluted… Read More » The post What Facebook’s News Feed Update Means for You appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   In 2017, non-organic gaming app installs increased nearly 25%. With over 2 billion mobile players and an estimated $64 billion in revenue by 2020, more and more gaming app developers are looking for how they can make the most… Read More » The post Report: The State of Gaming App Marketing appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   As they say: new year, new trends. It’s the start of a brand-new year and after taking some time to celebrate the biggest innovations and mobile moments of 2017, we’re excited to turn toward the future. To kick things… Read More » The post 5 Predictions for the Mobile Industry in 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   2017 has been nothing if not a year of incredible innovations, challenges, and game-changing discoveries within the mobile industry. As we move quickly towards the new year, we’re taking a look back at our New Year’s resolutions for 2017… Read More » The post A Year in Review: Taptica’s Best of 2017 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   We’re happy to share that Taptica has been recognized by Deloitte Israel as one of the country’s 50 fastest-growing technology companies of 2017! The Deloitte Technology Fast 50 is one of Israel’s foremost technology award programs, honoring business growth,… Read More » The post Taptica Tops Deloitte Israel Technology Fast 50 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The final countdown to Black Friday & Cyber Monday is on, which means that the final push into the winter holiday shopping season is in full force. Though some early-birds have been shopping since early October, and another $18… Read More » The post Taptica’s Winter Holiday Trend Report [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   This summer, we were excited to share our acquisition of Adinnovation, the leader in Japan’s mobile advertising industry. And now, a little over one full business quarter later, we’re even more thrilled to say that our new partnership has… Read More » The post Taptica Rated as #2 Advertising Partner in Japan appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Our team is breaking out the confetti this week after Taptica was selected as one of OUTSIDE & Best Companies Group’s Best Places to Work for 2017! What does it take to win? There’s more to it than just… Read More » The post Taptica Ranks in Top 100 Places to Work for 2017 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Most people consider 11/11 to be a lucky day. But for many international retailers, it’s more than just superstition. That’s because November 11th marks the annual celebration of Singles’ Day. Though it has yet to fully infiltrate the US,… Read More » The post Are You Ready for Singles’ Day 2017? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Big news from across the pond… We couldn’t be happier to announce that Taptica was named International Company of the Year at the 22nd annual AIM Awards! The AIM Awards focus on celebrating outstanding achievements on the world’s most… Read More » The post Taptica Named International Company of the Year at the 2017 AIM Awards appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Following the recent acquisition, Tremor Video DSP is thrilled to unveil its new leadership team, including three big company promotions. “This is an important time for Tremor Video DSP, after an exciting few months with the announcement of the… Read More » The post Tremor Video DSP Announces New Executive Team appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Taptica’s newly acquired Tremor Video DSP recently partnered with MAGNA and IPG Media Lab to conduct a scientific media trial exploring the impact of interactive video ads across smartphones, tablets, and PCs. Their report, “The Interactive Effect: A Key… Read More » The post Report: Consumer Attention Prolonged 47% with Interactive Video Ads [Infographic] appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   Welcome to the final chapter of our Taptica Summer Reading Series. We’ve spent the summer breaking down the biggest industry insights and forecasts to help keep you at the top of your game. For our very last week, we’re… Read More » The post Mobile Trends in Travel [Infographic] appeared first on blog.taptica.

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