Taptica (LSE: TAP)is a mobile advertising technology company. Founded in 2012, the company provides a mobile demand-side platform (DSP) for advertising agencies and brands. In 2014, Taptica was listed as one of TUNE’s Top 25 Advertising Partners.

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Taptica
Taptica
Blog Post
  •   The 2018 FIFA World Cup kicks off tomorrow in Moscow, and while most people will be tuning in to see if Germany will once again take home the coveted trophy, mobile marketers are getting excited about the opportunity to… Read More » The post Kicking Off the 2018 World Cup on Mobile appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   There’s no question that having your app at the top of the search results to be easily discoverable is critical to its success. In fact, Apple reported that 60% of downloads come directly from a search on the App… Read More » The post Apple Search Advanced & Basic: Which is Right for You? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Marketers and advertisers often think of brand and performance campaigns as separate entities. They adhere to the notion that brand campaigns are driven by long-term revenue, relationship-based marketing, and creative-driven/storytelling content, while performance campaigns are assumed to be driven… Read More » The post The Evolution of Brand VS Performance Marketing appeared first on blog.tapti...

Taptica
Taptica
Blog Post
  •   Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what… Read More » The post Blockchain, Meet Mobile Ad Tech appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Last fall, the world was introduced to the hit app, HQ Trivia. If you’re not familiar with the name, the premise is simple: players answer live trivia questions for the opportunity to win real money. In less than a… Read More » The post Serious Quizness: 7 Takeaways from HQ Trivia’s Rise to the Top appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The safety and security of our children is as important in the real world as it is on the web. But beyond teaching the next generation how to stay safe online, what measures are being taken to protect data… Read More » The post COPPA Compliance in a Data Conscious World appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Each year our team attends Facebook’s Developer Conference and each year we’re blown away by the level of innovation we see in every corner of the exhibition hall. This year, F8 was all about using technology with safety in… Read More » The post Recapping Facebook’s Developer Conference (F8) 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   In the past, data has not been a popular table topic. If you brought up data at a dinner party, most people would roll their eyes with boredom. But times have changed and data is now making headlines. Who… Read More » The post How the GDPR Is Shaking Up Big Data appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Adaptability. Say it. Learn it. Repeat it. As technology evolves, marketers and advertisers need to understand and learn how to grow along with it. In fact, our very own US General Manager Amit Dar recently spoke about the importance… Read More » The post Adapting to The Trends of Location Data appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   69% of participants in a Google survey said that they were motivated to install ad blockers by annoying or intrusive ads, which sounds like it doesn’t bode well for advertisers. Luckily Google has leveraged the Coalition for Better Ads… Read More » The post What Advertisers Should Know About Google’s New Ad Blockers appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   We talk a lot about the results that our technology drives, but not quite so often about the deeper product strategy that powers its activity each day. To give our partners a better idea of what’s going on behind… Read More » The post Reimagining Data: A One-on-One with Our SVP Product Management appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   It’s April Fools’ Day, which means we’re all on high alert. Is there a whoopee cushion on your chair? Is the elevator really voice operated or are you yelling “doors open” like a fool? April Fools’ Day is celebrated… Read More » The post Are You Getting Fooled by Ad Fraud? appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   This week’s guest blog post is contributed by Kate Hawkes, Content Marketer at Swrve.   Wouldn’t it be great if we understood why humans do the things we do? We are a decidedly unpredictable bunch, and most of the… Read More » The post 5 Psychological Theories That Every App Marketer Should Understand appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   International Women’s Day is one of our favorite opportunities to celebrate the incredible minds making magic behind the scenes at Taptica. With women comprising 50% of our top-level management team and 47% of our company as a whole, we’ve… Read More » The post #PressingforProgress this International Women’s Day appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   Extra, extra! Singular’s 2017 ROI Index is here, and we’re excited to share that Taptica once again heads the ranks of top international media sources for this year.   The Singular ROI Index takes $1 billion in revenue data… Read More » The post Taptica Ranked Top 15 Global Media Source in 2017 Singular ROI Index appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Franticly searching OpenTable while chowing down on heart-shaped treats? Must be Valentine’s Day. This week brings a high-spend holiday that’s often overlooked as the major mobile opportunity that it is. According to the National Retail Federation (NRF), Americans will… Read More » The post Valentine’s Day + Mobile: A Love Story appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The 2018 Winter Olympics start this week and digital brands around the world can anticipate some stellar viewership, both on and off television. With hundreds of millions of people tuning in each day from their laptops and mobile devices,… Read More » The post Winning Mobile Gold at the Winter Olympics appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   At Taptica, the first day of February means three things: Dryuary is over, Valentine’s Day will be here in no time, and the countdown to MWC is on. That last one is our personal favorite. Mobile World Congress is… Read More » The post Four Things to Look Forward to at Mobile World Congress 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   Earlier this month Facebook announced plans to update its News Feed algorithms. These changes would favor user-generated content and reduce the distribution of public posts from publishers and brands. Some see this as a welcome change to an over-polluted… Read More » The post What Facebook’s News Feed Update Means for You appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   In 2017, non-organic gaming app installs increased nearly 25%. With over 2 billion mobile players and an estimated $64 billion in revenue by 2020, more and more gaming app developers are looking for how they can make the most… Read More » The post Report: The State of Gaming App Marketing appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   As they say: new year, new trends. It’s the start of a brand-new year and after taking some time to celebrate the biggest innovations and mobile moments of 2017, we’re excited to turn toward the future. To kick things… Read More » The post 5 Predictions for the Mobile Industry in 2018 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   2017 has been nothing if not a year of incredible innovations, challenges, and game-changing discoveries within the mobile industry. As we move quickly towards the new year, we’re taking a look back at our New Year’s resolutions for 2017… Read More » The post A Year in Review: Taptica’s Best of 2017 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
Taptica
Taptica
Blog Post
  •   We’re happy to share that Taptica has been recognized by Deloitte Israel as one of the country’s 50 fastest-growing technology companies of 2017! The Deloitte Technology Fast 50 is one of Israel’s foremost technology award programs, honoring business growth,… Read More » The post Taptica Tops Deloitte Israel Technology Fast 50 appeared first on blog.taptica.

Taptica
Taptica
Blog Post
  •   The final countdown to Black Friday & Cyber Monday is on, which means that the final push into the winter holiday shopping season is in full force. Though some early-birds have been shopping since early October, and another $18… Read More » The post Taptica’s Winter Holiday Trend Report [Infographic] appeared first on blog.taptica.

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