TechTarget offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.

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TechTarget
TechTarget
YouTube Video
  • Depuis le 25 mai 2018 le règlement général sur la protection des données est entré en vigueur et s’impose à l’ensemble des entreprises ayant à connaître des informations personnelles de ressortissants européens. Un changement majeur pour le marketing digital qui s’appuie en grande partie sur la fidélisation, la personnalisation, le traitement ou l’analyse de données clients, qu’ils soient professi...

TechTarget
TechTarget
YouTube Video
  • Aujourd’hui, un mythe qui a la vie dure veut que le télémarketing soit le plus sûr moyen de connaitre les intentions des prospects et de valoriser le travail du marketing auprès des ventes. C’est méconnaitre la complexité du processus de décision d’achat dans les entreprises en France. Savez-vous que plus de 5 personnes participent d’une décision qui s’étale souvent sur plus de 6 mois ? Découvre...

TechTarget
TechTarget
SlideShare Presentation
  • ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event will feature sessions from marketing leaders, including Jon Panker, TechTarget’s Managing Director, APAC.

TechTarget
TechTarget
SlideShare Presentation
  • ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event will feature sessions from marketing leaders, including Jon Panker, TechTarget’s Managing Director, APAC.

TechTarget
TechTarget
Blog Post
TechTarget
TechTarget
YouTube Video
  • Erfahren Sie in diesem Video die diesjährigen Entwicklungen und Trends von IT-Themen, wie z.B. IoT, CRM, Automation, Big Data und Mobility. Wie sich schon bei den Storage und Security-Trends andeutet, spielt die Datenschutz-Grundverordnung (DSGVO) auch bei diesen Entwicklungen eine enorme Rolle. Mehr dazu in unserem Blog: https://www.techtarget.de/allgemeine-it-trends-und-prioritaeten-in-dach-...

TechTarget
TechTarget
YouTube Video
  • TechTarget’s Priority Engine™ makes it easy for marketers and sales to fuel their pipeline faster. In this short video, we’ll show you how simple it is with Priority Engine to view and download hundreds of new prospects each week, with a hands-on overview of this powerful tool to drive your measurable marketing and sales success. Watch this video to get a quick understanding of how Priority Engine...

TechTarget
TechTarget
SlideShare Presentation
  • In this presentation, we take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI ...

TechTarget
TechTarget
SlideShare Presentation
  • In this presentation, we take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI ...

TechTarget
TechTarget
Blog Post
  • With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and [...] The post “Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group appeared first on TechTarget.

TechTarget
TechTarget
YouTube Video
  • Les Qualified Sales Opportunities de TechTarget sont des fiches projet contenant des informations vérifiées et qualifiées sur des intentions d’achat technologique en cours. Elles indiquent exactement : À qui s’adresser À quoi les prospects s’intéressent Comment les adresser dès maintenant Visionnez cette vidéo pour découvrir comment votre force de vente peut exploiter ces informations sur des...

TechTarget
TechTarget
YouTube Video
  • Informatica ist ein 20 Jahre altes Unternehmen und bietet Unternehmenssoftware für das Datenmanagement in der Cloud an. In diesem Video erfahren Sie, wie Informatica eine starke Account-based-Marketing-Strategie durch die Entwicklung einer internen Plattform sowie den Einsatz externer Tools, wie der TechTarget Priority Engine-Plattform implementiert hat. Mathilde le Taillandier ist EMEA Regional...

TechTarget
TechTarget
YouTube Video
  • We take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marke...

TechTarget
TechTarget
YouTube Video
  • The concept of a nurture set-up is beyond intimidating. Weeks, months, years [?], can go into the strategy of it. But why does it have to be intimidating? And why does it have to be hard? In this session, we wanted to remove the intimidation and give you some knowledge armor to make the set-up, writing, and delivery easier. We also review our own best practices developed through our own years of...

TechTarget
TechTarget
YouTube Video
  • If Sales is the soldiers on the front line, then Marketing is the intelligence officers enabling Sales to execute on well-informed decisions. The alignment between the two is crucial to ensure an organisation see success throughout its pipeline stages. In this panel, Sales & Marketing professionals discuss the organisational and data strategy they are deploying to - Ensure insights gained from da...

TechTarget
TechTarget
YouTube Video
  • B2B marketing leaders have been rapidly adopting various account-based tactics as part of their growth strategy. In an always-on economy, how can marketers leverage intent data to accelerate ABM investment impact? In the book, A Practitioner’s Guide to Account Based Marketing, ITSMA’s SVP Bev Burgess explores the development of ABM as a business practice and guides fellow marketers through execut...

TechTarget
TechTarget
YouTube Video
  • The sessions features, Bryan Glick as moderator, discussing the IT purchase research journey and process with two active IT purchasers. Viewers will hear first-hand what IT Decision Makers prefer to consume as content, how an IT buying team do their research in real life, what pique their interest, and what turn them off.

TechTarget
TechTarget
YouTube Video
  • BDR teams attempting ABM programs often face myriad unique challenges: Dealing with lists that are too big or too small, and knowing what to say to an account to generate a response. In this short video, Executive Vice President Bill Crowley shows how TechTarget’s ABM and purchase intent tool, Priority Engine™, helps BDRs focus on the best accounts to address both of those challenges.

TechTarget
TechTarget
YouTube Video

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