TechTarget offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.

Wikipedia
TechTarget
TechTarget
SlideShare Presentation
  • When you’re looking for more technology business, it’s easy to feel lost at sea. With the right navigational aids, you can be sure to deliver your value propositions to more of the right people at the right time. View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant conten...

TechTarget
TechTarget
Blog Post
  • For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who [...] The post Closing Your Available Demand Gap appeared first on TechTarget.

TechTarget
TechTarget
SlideShare Presentation
  • Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this presentation, we share the quantifiable impact that digital display can have on ydemand generation success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration. It answers 3 questions about what happens when you i...

TechTarget
TechTarget
YouTube Video
  • Priority Engine est un outil de marketing et de données analytiques en mode SaaS qui vous offre un accès direct et en temps réel à des prospects actifs qui recherchent de l'information sur vos sujets. TechTarget a signé un partenariat avec DiscoverOrg, un fournisseur de contacts majeur,ce qui vous permet d'étendre votre stratégie d'Account Based Marketing, en vous donnant accès à des dizaines de n...

TechTarget
TechTarget
YouTube Video
  • TechTarget’s Priority Engine makes it easy for sales professionals to prioritize account lists, identify new prospects and close deals faster. In this short video, we’ll show you how easy it is to access hundreds of new Active Prospects each week ranked by their recent and relevant purchase behavior. Find out how Priority Engine can have an immediate impact on your sales pipeline today.

TechTarget
TechTarget
SlideShare Presentation
  • Exactly what happens when you integrate your brand investment with demand gen activities? We analyzed over 400 campaigns and 185,000 in-market prospects to understand: • What, if any, is the quantifiable impact of branding on consideration? • Can branding cause changes in consideration over time? • Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specif...

TechTarget
TechTarget
YouTube Video
  • Commvault recognized the role of marketing had changed. It’s no longer about gathering intelligence – it’s about understanding the intelligence you have and how to best leverage it. Watch how intent data from TechTarget allowed Commvault to be much more targeted and helped them to shorten their sales cycle, improve win rates and ultimately transform their ability to prospect and sell.

TechTarget
TechTarget
SlideShare Presentation

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