TechTarget offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.

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TechTarget
TechTarget
SlideShare Presentation
TechTarget
TechTarget
SlideShare Presentation
TechTarget
TechTarget
SlideShare Presentation
  • Purchase Intent Data is the hot topic of conversation in the B2B tech space today. But there has been a lot of confusion about it and whether it can really help move the needle in marketing. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. We’ll also cut through the hype, by showing you the solutions that propose to crawl the...

TechTarget
TechTarget
SlideShare Presentation
  • There’s a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you’ll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Go beyond the hype and learn how you can know who’s really in market for your solutions beyond the insights avai...

TechTarget
TechTarget
SlideShare Presentation
  • Purchase Intent Data is the hot topic of conversation in the B2B tech space today. But there has been a lot of confusion about it and whether it can really help move the needle in marketing. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. We’ll also cut through the hype, by showing you the solutions that propose to crawl the...

TechTarget
TechTarget
SlideShare Presentation
  • Today’s B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: “Quantity over Quality”. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even fami...

TechTarget
TechTarget
SlideShare Presentation
  • There’s a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you’ll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Go beyond the hype and learn how you can know who’s really in market for your solutions beyond the insights avai...

TechTarget
TechTarget
SlideShare Presentation
  • Today’s B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: “Quantity over Quality”. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even fami...

TechTarget
TechTarget
SlideShare Presentation
  • Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace or an experienced demand-gen pro, this guide will provide essential insight to help you find and engage more of the active demand in your market. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now...

TechTarget
TechTarget
SlideShare Presentation
  • Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace or an experienced demand-gen pro, this guide will provide essential insight to help you find and engage more of the active demand in your market. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now...

TechTarget
TechTarget
SlideShare Presentation
  • We take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of mark...

TechTarget
TechTarget
SlideShare Presentation
  • We take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data – and therefore not all data providers – offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of mark...

TechTarget
TechTarget
YouTube Video
  • A new TechTarget study takes a look at the quantifiable impact that contextual display can have on your marketing and sales success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration.

TechTarget
TechTarget
YouTube Video
  • Dans ce webinar réalisé en partenariat avec le CMIT, nous nous attachons à montrer comment, à travers nos sites d'information professionnelle nous identifions les acheteurs IT intéressés par vos solutions et nous remontons les meilleurs signaux d'intention afin de vous aider à transformer ces intérêts en opportunité commerciale. Visionnez ce webinar pour vous familiariser avec l'interface et les ...

TechTarget
TechTarget
YouTube Video
  • TechTarget’s Priority Engine makes it easy for marketers to fuel their pipeline faster. In this short video, we’ll show you how simple it is with Priority Engine to view and download hundreds of new prospects each week, with a hands-on overview of this powerful tool to drive your measurable marketing and sales success. Watch this video to get a quick understanding of how Priority Engine works and ...

TechTarget
TechTarget
YouTube Video
  • When you’re looking for more technology business, it’s easy to feel lost at sea. With the right navigational aids, you can be sure to deliver your value propositions to more of the right people at the right time. Learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they’re interested...

TechTarget
TechTarget
YouTube Video
  • TechTarget’s Priority Engine makes it easy for sales professionals to prioritize account lists, identify new prospects and close deals faster. In this short video, we’ll show you how easy it is to access hundreds of new Active Prospects each week ranked by their recent and relevant purchase behavior. Find out how Priority Engine can have an immediate impact on your sales pipeline today.

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