TechTarget is a technology media company that provides online content for technology buyers. The company also sells marketing programs and data analytics services for targeted sales and marketing efforts.

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TechTarget
TechTarget
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  • TechTarget and SimpliVity Case Study: Turning better market visibility into competitive success
    Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTarget’s holistic visibility into market activity, Simpli...
TechTarget
TechTarget
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TechTarget
TechTarget
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  • Why All Leads are not Created Equal
    When it comes to paid B2B demand generation, receiving only the standard information a lead provider generates for you on a lead form is just not enough. Information about a lead’s origin and activity history, topics of interest, quantity and recency of research are key indicators of receptiveness and readiness to convert. While not as black and white as spreadsheet demographics, this info is com...
TechTarget
TechTarget
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  • Better Data, Better Targeting, Better Results
    This presentation covers how important data relevance is in a data-driven world. Every marketer understands the value of quality data. It helps improve targeting efficiency and can ultimately lead to huge reductions in wasted ad spend. However, coming across conclusive and complete data in the B2B market is like finding a needle in a stack of needles because determining true purchase intent is ve...
TechTarget
TechTarget
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  • The Next Evolution of Account-Based Marketing
    Account-Based Marketing (ABM) is one of the hottest trends in B2B marketing today. And while ABM certainly has a number of powerful benefits for marketers, there remains confusion on how to properly – and successfully – execute an ABM strategy. This presentation aims to clear up any questions about ABM and offers tips, advice and solutions for succeeding with your ABM initiatives. Learn about t...
TechTarget
TechTarget
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  • Leveraging Intent Data in B2B Marketing
    This presentation examines the intent data landscape and how to understand and apply buyer insights to marketing processes. It helps B2B marketers understand how intent fuels marketing and why providers need both the right data and smart systems to deliver for marketers. TechTarget is an established leader in intent data, with well well over 100 intent data customers. if you are interested in le...
TechTarget
TechTarget
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  • Why Demand Generation Funnels Are a Limiting Approach
    There’s a whole world of potential buyers that marketers are missing out on using traditional demand generation techniques to fill their funnels. New data and marketing tools allow marketers to see prospects who are exhibiting buying signals beyond just what they’re getting from their own efforts. This presentation explores why today’s marketers need to take an integrated approach to demand gen...
TechTarget
TechTarget
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  • Be a Publisher, By a Publisher: Optimizing Content Delivery
    What good is great content if nobody reads it? The second most important part of a successful publishing model is building a distribution strategy that delivers your great content through the right channels, and to the most applicable audiences. This presentation explores how to insert your content into the buyer’s journey and leverage today’s data tools to improve the return. This presentation ...
TechTarget
TechTarget
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  • Be a Publisher, By a Publisher: Building a Content Architecture
    Today everyone’s a publisher, which means content has become your business. Being an effective brand publisher takes planning, teamwork and a strong foundation- or content architecture- to effectively deliver. Operating in the technology publishing space for over 15 years, TechTarget has learned a thing or two about making a business out of content. In this session we’ll share a few of our secret...
TechTarget
TechTarget
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TechTarget
TechTarget
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  • Content essentials for technology buying teams worldwide
    The 2013/2014 TechTarget Media Consumption report aims to showcase how IT buyers are growing more independent when evaluating technology solutions and vendors. With the use of content and media such as white papers and case studies, buyers and their teams are becoming well-informed about the marketplace with little to no engagement with vendors.
TechTarget
TechTarget
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