When you’re looking for more technology business, it’s easy to feel lost at sea. With the right navigational aids, you can be sure to deliver your value propositions to more of the right people at the right time. View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant conten...
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who [...] The post Closing Your Available Demand Gap appeared first on TechTarget.
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving [...] The post Use Real Buyer Insight to Drive Powerful Go-To-Market Decisions appeared first on TechTarget.
2017 was quite the year for MarTech. From preparing for GDPR to implementing new tools and technologies in a landscape that has grown 40% since 2016, marketers have had their [...] The post Overcoming Key MarTech and ABM Challenges in 2018 appeared first on TechTarget.
What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would [...] The post The Importance of Storytelling in B2B Content Marketing appeared first on TechTarget.
In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security [...] The post Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X appeared first on TechTarget.
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their [...] The post Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group appeared first on TechTarget.
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the [...] The post 4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group appeared first on TechTarget.
Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day [...] The post 3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes appeared first on TechTarget.
As our Priority Engine platform has grown, we’ve started to have Priority Engine User Group meetings in multiple cities so that marketers can understand the use cases, successes and challenges [...] The post 3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco appeared first on TechTarget.
Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on [...] The post “GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners appeared first on TechTarget.
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than [...] The post Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers appeared first on TechTarget.
Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this presentation, we share the quantifiable impact that digital display can have on ydemand generation success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration. It answers 3 questions about what happens when you i...
Priority Engine est un outil de marketing et de données analytiques en mode SaaS qui vous offre un accès direct et en temps réel à des prospects actifs qui recherchent de l'information sur vos sujets. TechTarget a signé un partenariat avec DiscoverOrg, un fournisseur de contacts majeur,ce qui vous permet d'étendre votre stratégie d'Account Based Marketing, en vous donnant accès à des dizaines de n...
TechTarget’s Priority Engine makes it easy for sales professionals to prioritize account lists, identify new prospects and close deals faster. In this short video, we’ll show you how easy it is to access hundreds of new Active Prospects each week ranked by their recent and relevant purchase behavior. Find out how Priority Engine can have an immediate impact on your sales pipeline today.
Exactly what happens when you integrate your brand investment with demand gen activities? We analyzed over 400 campaigns and 185,000 in-market prospects to understand: • What, if any, is the quantifiable impact of branding on consideration? • Can branding cause changes in consideration over time? • Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specif...
Commvault recognized the role of marketing had changed. It’s no longer about gathering intelligence – it’s about understanding the intelligence you have and how to best leverage it. Watch how intent data from TechTarget allowed Commvault to be much more targeted and helped them to shorten their sales cycle, improve win rates and ultimately transform their ability to prospect and sell.