TechTarget offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.

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TechTarget
TechTarget
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  • If Sales is the soldiers on the front line, then Marketing is the intelligence officers enabling Sales to execute on well-informed decisions. The alignment between the two is crucial to ensure an organisation see success throughout its pipeline stages. In this panel, Sales & Marketing professionals discuss the organisational and data strategy they are deploying to - Ensure insights gained from da...

TechTarget
TechTarget
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  • B2B marketing leaders have been rapidly adopting various account-based tactics as part of their growth strategy. In an always-on economy, how can marketers leverage intent data to accelerate ABM investment impact? In the book, A Practitioner’s Guide to Account Based Marketing, ITSMA’s SVP Bev Burgess explores the development of ABM as a business practice and guides fellow marketers through execut...

TechTarget
TechTarget
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  • The sessions features, Bryan Glick as moderator, discussing the IT purchase research journey and process with two active IT purchasers. Viewers will hear first-hand what IT Decision Makers prefer to consume as content, how an IT buying team do their research in real life, what pique their interest, and what turn them off.

TechTarget
TechTarget
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  • BDR teams attempting ABM programs often face myriad unique challenges: Dealing with lists that are too big or too small, and knowing what to say to an account to generate a response. In this short video, Executive Vice President Bill Crowley shows how TechTarget’s ABM and purchase intent tool, Priority Engine™, helps BDRs focus on the best accounts to address both of those challenges.

TechTarget
TechTarget
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TechTarget
TechTarget
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TechTarget
TechTarget
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  • Les Qualified Sales Opportunities de TechTarget sont des fiches projet contenant des informations vérifiées et qualifiées sur des intentions d’achat technologique en cours. Elles indiquent exactement : À qui s’adresser À quoi les prospects s’intéressent Comment les adresser dès maintenant Visionnez cette vidéo pour découvrir comment votre force de vente peut exploiter ces informations sur des...

TechTarget
TechTarget
SlideShare Presentation
  • An intense focus on demand generation and marketing ROI has produced “tunnel vision” among many B2B marketers, who’ve become reluctant to allocate budget for branding. New evidence suggests, however, that a consistent branding investment drives much better ROI. This ebook explores how data-driven branding improves outcomes at every stage of the funnel.

TechTarget
TechTarget
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  • Marketers frequently want to know how much they should invest in brand advertising. In fact, branding helps you create awareness in the minds of your buyers at a key point in the decision-making process. A recent analysis of 2,000 banner campaigns on TechTarget’s network confirms that consistent brand advertising has a significant impact on buyer consideration. This video poses three questions to ...

TechTarget
TechTarget
SlideShare Presentation
  • Multi-threading for Sales Outreach: Aiming High and Navigating Beyond Your Core Contact. How are you strategically planning who best to cross-pollinate at your account based on current dynamics? We all talk about aiming high but how many actually do this and what you should ask for when you do? It’s one thing to force yourself to prospect additional contacts, it’s another to be effective in get...

TechTarget
TechTarget
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  • Every year we ask our UK and Ireland audience what they are planning for the upcoming year related to their priority projects. This year's survey proved to be very interesting related to a few emerging trends that we have been monitoring for a couple of years. What makes the top emerging list - IoT, Machine Learning, Windows 10, Blockchain, or Microservices? Watch this 5-minute video from Co...

TechTarget
TechTarget
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  • The only thing bigger than GDPR in 2018 is the move to cloud. Overall there is a business stream to figure out (and perhaps prove) if on-premise is actually better than the cloud. With huge advancements in security, applications and monitoring, as well as the cost savings, most IT organisations are struggling to do nothing but move their infrastructure to the cloud. Watch this video from EIC of ...

TechTarget
TechTarget
YouTube Video
  • Erfahren Sie in diesem Video die neusten Entwicklungen und Prioritäten des Storage-Marktes im Jahr 2018. Diese stehen dieses Jahr ganz im Zeichen der Datenschutz-Grundverordnung (DSGVO). Schauen Sie sich hier die Ergebnisse unserer IT-Prioritäten-Umfrage 2018 im Bereich Primär- sowie Backup und Sekundärspeicher an. Mehr dazu in unserem Blog: https://www.techtarget.de/die-2018-storage-trends-und-...

TechTarget
TechTarget
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TechTarget
TechTarget
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  • Im Security-Markt dreht sich dieses Jahr alles um die Datenschutz-Grundverordnung (DSGVO) – insbesondere da viele Unternehmen immer noch nicht ausreichend vorbereitet sind! Da 2017 aber auch ein Jahr großer Ransomware-Angriffe war (Stichwort WannaCry), sind die Prioritäten in diesem Jahr in fast allen Sicherheitsbereichen hoch – und im Vergleich zum Vorjahr enorm (manchmal sogar um 100%) gestieg...

TechTarget
TechTarget
SlideShare Presentation
  • “Nurture” is supposed to be a key way to grow ROI from all that time and money. But what exactly is “nurture”? And how can we help our clients use it to their advantage? In this presentation John Steinert will provide some clarity around “nurture” and related concepts and present ways of turning insights about clients’ nurture challenges into insights for selling purchase intent.

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