The Freeman Company
The Freeman Company
Page Metadata Update

New page description detected.

  • New: Get the latest industry insights, trends & news in brand experience and event marketing. Stay ahead of the industry on topics like trends, people and ideas.
  • Old: Freeman is a leading provider of integrated services for experiential marketing, specializing in event marketing and management.
The Freeman Company
The Freeman Company
Page Metadata Update
The Freeman Company
The Freeman Company
Page Metadata Update

New page description detected.

  • New: Freeman is a leading provider of integrated services for experiential marketing, specializing in event marketing and management.
The Freeman Company
The Freeman Company
Page Metadata Update

New page title detected.

  • New: Insights | Freeman | Leading Innovation in Brand Experience
The Freeman Company
The Freeman Company
Page Metadata Update

New page description detected.

  • New: Freeman is a leading provider of integrated services for face-to-face marketing, specializing in convention management and trade show management.
The Freeman Company
The Freeman Company
SlideShare Presentation

New SlideShare presentations detected.

  • Best Practices in Show Floor Engagement
    To attendees, your tradeshow is a jumble of brands fighting for voice. You want to help them sort those voices out, by removing from the experience everything that’s daunting about tradeshows. You also want to engineer a memorable experience, to keep attendees—especially first-timers—coming back. Many of Freeman’s most innovative clients are rethinking the traditional “grid” approach to floor pla...
  • WHAT WE SEE: TRENDs
    Savvy marketers know that experiences drive brand affinity, loyalty and advocacy; and that experiences, in addition, earn tons of digital, social and word-of-mouth impressions. But today’s audiences have higher-than-ever expectations of live and online engagement, interaction and personal benefit. Your audiences are moved not by the last event they attended, but the last event they experienced. ...
  • Use of Lighting and AV Technology to Create Memorable Experiences
    Michael Wohlitz, Vice President of Event Services, Freeman, sheds light on the complex world of lighting and a/v technology. Michael is a specialist in developing and deploying solutions for the television, live event, corporate staging and exhibit markets. He has worked on some of the world’s largest televised events, including the Olympics, NFL, MLB, ESPN, USA, NBC, FOX, CNN, Nickelodeon, OWN, ...
  • Positioning Your Audience to Attract Exhibitors and Sponsors
    What’s the best way to “pitch” your event to first-time exhibitors and sponsors? As an organizer, sometimes you can’t see the forest for the trees. But it’s easy to learn how to “think like an exhibitor” (or sponsor). Freeman offers a step-by-step guide for gathering demographic and behavioral data; presenting it effectively; and matching buyers’ and sellers’ needs, so more of your prospects say ...
  • Green & Growing: The Freeman Sustainability Initiative
    Sustainability is everyone’s responsibility. That is why we engage our employees, clients, suppliers and our communities to protect our environment and conserve resources.
  • Sponsorship Opportunities Engagement
    Offer the sponsorship opportunities presented in this deck to create lasting impressions in the attendee’s mind and create measurable ROI for the sponsor.
  • Leveraging Your Annual Event to Advance Your Organizational Goals
    This presentation discusses the value of engaging stakeholders to identify perceptions and expectations; how to showcase opportunities to align the annual event with an association’s short- and long-term goals; how to highlight a new brand identity and key messages; and how to implement dynamic tools to engage target audiences before, during and after the event. You will leave this session inspir...
  • Top Trends Transforming Your Trade Show Floor
    The future of the exposition hall includes nontraditional floor plans that create multiple immersive areas. A compelling trade show floor creates opportunities for: --Interactive, theme-based show floors --New expo plans that connect exhibitors and attendees --Extending educational topics on the trade show floor This presentation will show you how the right floor plan can make all the differenc...
  • Bringing B2B Research to Life
    B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, an understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of its most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
  • Insights and Trends Impacting Face-to-Face Engagement
    The rapid pace of change in technology and consumer marketing has created a new dynamic for the events industry, where audiences now arrive at events with higher expectations for engagement, interaction, and personal gain. This session will examine how three categories of major disruptive change—social dynamics, technology and audience expectations—are impacting event engagement. Technology has c...
  • Sustainability Lifecycle
    Producing an event often requires truckloads of equipment, materials, and supplies. Long before the final dumpster is hauled to the landfill, key decisions can reduce waste when planning an event. At Freeman, we believe in “Connecting People in Sustainable Ways,” so we are excited to share some exciting new ideas related to a “second life” for materials used in event production.
  • The Importance of Etiquette
    Regardless of the ever-evolving world around us, business etiquette and the art of it is what sets you apart from your peers and colleagues.
  • Developing Your Team: Coaching Subordinates
    A team is only as strong as its weakest member. You can strengthen your team by developing your leadership, communication, and interpersonal skills. This presentation gives you the strategies you need to strengthen your existing team and prepare for a strong future.
The Freeman Company
The Freeman Company
Blog Post

New blog articles detected.

  • Stop waiting for a response you’re never going to get
    Sometimes we have expectations of others that they can never live up to. Sometimes we want something from people that they just aren’t equipped to give us. The result is frustration, which is an absolute energy drain. This often happens with family members — parents, siblings, or children who just don’t show us love in[...] Read More
  • The Balancing Act of Event Measurement
    Why a data and measurement framework leads to big-picture insights From seasoned event organizers to novice marketers, everyone measures event ROI differently. Organizers and meeting planners are often looking to better understand the big picture and are searching for ways to prove ROI while improving their programs. But each organization has unique goals and objectives.[...] Read More
The Freeman Company
The Freeman Company
Blog Post
The Freeman Company
The Freeman Company
Blog Post

New blog articles detected.

  • Taking it personally to make it personalSM
    How many times have you heard this: “Don’t take it personally!” This directive usually accompanies a statement that is offensive to our colleagues, our alma mater, or some other group we identify with, such as: “Don’t take it personally, but everyone I’ve met from your law firm is an entitled jerk.” How can you NOT[...] Read More
  • The value of brand experience in action at the Freeman Leadership Conference
    How a clear strategy and creative content generated inspiration and excitement for Freeman leaders A brand experience for people who design brand experiences (how meta!), Freeman delivered a best practice-filled conference that educated and inspired its global leadership team. We created a fully immersive, educational, and inspiring experience that connected the team to our brand and each other,[....
  • Five Takeaways from IFA Berlin
    The key topics from a must-attend event for big-name electronics brands WRITTEN BY DAN HALL This year’s Internationale Funkausstellung Berlin (IFA) event in Berlin proved it was once again a great place for top consumer electronics and home appliance brands to launch their latest products to the European market. The annual event attracts 240,000 visitors[...] Read More
The Freeman Company
The Freeman Company
Blog Post

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