The Media Captain
The Media Captain
Blog Post
  • A tough decision businesses constantly battle with is whether to hire an SEO agency or keep the efforts in-house. I have a unique perspective on this situation. I’ve run a digital marketing agency for the past seven years in Columbus, Ohio. Beforehand, I was in-house running the SEO for a major car insurance company. There

The Media Captain
The Media Captain
Blog Post
The Media Captain
The Media Captain
Blog Post
  • If you have a WooCommerce site, there is no better feeling than finding a plugin that makes a big difference in terms of increasing sales. Since our digital marketing and development agency, The Media Captain, works with hundreds of different companies, I’m able to see which WooCommerce plugins and add-ons move the needle in terms

The Media Captain
The Media Captain
Blog Post
  • Written By: Jason Parks, President of The Media Captain When it comes to social media marketing, everyone thinks they are an expert. I’ve interviewed hundreds of job candidates for social media positions at our agency. Most people believe if they can get 50 “likes’ on an Instagram status, they are a true social media guru.

The Media Captain
The Media Captain
Blog Post
  • The name Cardale has a special meaning to anyone in the city of Columbus. His legacy as a Buckeye will forever be cemented by the 2014 championship run where he led the Buckeyes to wins over Wisconsin in the Big Ten Championship, Alabama in the college football semifinal and Oregon in the 2015 National Championship

The Media Captain
The Media Captain
Blog Post
  • The name Cardale has a special meaning to anyone in the city of Columbus. His legacy as a Buckeye will forever be cemented by the 2014 championship run where he led the Buckeyes to wins over Wisconsin in the Big Ten Championship, Alabama in the college football semifinal and Oregon in the 2015 National Championship

The Media Captain
The Media Captain
YouTube Video
  • Do you think Instagram stories will overtake Snapchat? I'd love to hear your opinion so comment below. I have included a transcript below from this video. Jason Parks here with your Media Captain minute. Today, I'm going to talk about Instagram Stories and why I think it will eventually overtake Snapchat. And really, it comes down to one person for my belief in this and his name is LeBron Jame...

The Media Captain
The Media Captain
YouTube Video
  • A message to everyone in the business to business community. 1. Utilize your email signature in a creative way. Don't be boring, but instead tell people to check out your channel in your signature. 2. Have a weekly email blast that promote your four latest social media posts. 3. Utilize blog re targeting. That is simply promoting your latest blog post through social media. Do this and your social ...

The Media Captain
The Media Captain
YouTube Video
  • SEO is simple when you break it down. The foundation of Google's algorithm is all based on backlinks. The more authoritative links you have going back to your site, the more you are going to rise the ranks of the Google search engine. They cannot be spammy links but you you are striving to get high quality backlinks then your website will be him to populate higher on Google!

The Media Captain
The Media Captain
YouTube Video
  • One of the most common mistakes I see amongst companies investing in SEO is that they'll write 4-5 internal blogs per month. When it comes to external blogs and distribution, there is no defined strategy. Zilch. Nada. Write less content. Look for more distribution. This might be tough for many businesses to swallow, but it's the cold hard facts.

The Media Captain
The Media Captain
YouTube Video
  • Beware, this might be uncomfortable for many within the SEO community. SEO is about to change. Enough with the automated email pitches to try and forge relationships with external sites. You need to get off your ass and get out into your local community. Start meeting with business owners face to face to forge ACTUAL relationships. Attend networking events and solidify relationships by making yo...

The Media Captain
The Media Captain
YouTube Video
  • If your digital PR specialist can improve your search engine ranking position, write amazing copy for Adwords and churn out quality content, you have found an extremely valuable asset for your business. The trend continues where brands are shifting ad spend away from traditional television and more towards digital. By 2020, companies will have their own digital content teams producing videos, ...

The Media Captain
The Media Captain
YouTube Video
  • As a Digital Marketer, I hear about a lot what business owners, entrepreneurs and marketers think will help with their SEO. The fact of the matter is, a lot of what they say is dead wrong. I'll explain what the 5 biggest myths are so you can watch out for them and plan your digital marketing more effectively.

The Media Captain
The Media Captain
Blog Post
  • What’s New with The Media Captain The one constant with our team of digital marketers on a daily basis is that we consume more than 15 cups of coffee. In between, we are keeping up with algorithm updates, new website trends and client initiatives, all of which vary on a day-to-day basis. We wanted to

The Media Captain
The Media Captain
YouTube Video
  • If you have used Snapchat before, you might have used the popular face filters and geofilters, which are tailored graphics based on your location. The first thing to note is in order to view these; you must have your location services on for Snapchat. According to Snapchat, geofilters are a fun way to share where you are, or what you’re up to, by adding a fun overlay to your Snap. If you have loc...

The Media Captain
The Media Captain
Blog Post
  • Written By: Jason Parks A common question I receive from business owners, entrepreneurs and marketing managers is, “how often should I post per day onto Instagram?” My response is always a simple a simple one… “Are you producing compelling content?” If you are not putting in the time and effort to produce great content or

The Media Captain
The Media Captain
YouTube Video
  • A message to everyone in the business to business community. 1. Utilize your email signature in a creative way. Don't be boring, but instead tell people to check out your channel in your signature. 2. Have a weekly email blast that promote your four latest social media posts. 3. Utilize blog re targeting. That is simply promoting your latest blog post through social media. Do this and your social ...

The Media Captain
The Media Captain
YouTube Video
  • SEO is simple when you break it down. The foundation of Google's algorithm is all based on backlinks. The more authoritative links you have going back to your site, the more you are going to rise the ranks of the Google search engine. They cannot be spammy links but you you are striving to get high quality backlinks then your website will be him to populate higher on Google!

The Media Captain
The Media Captain
YouTube Video
  • The biggest mistake business owners make is having a lack of patience! It may take up to a couple of years before you reap the benefits of SEO. Be patient, because top placement is equivalent to top return on investment for your company. Follow us on Instagram: https://www.instagram.com/themediacaptain/?hl=en

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