The advertising industry is abuzz with Apple’s decision to allow ad blocking for its mobile web browser Safari. However, the impact of ad blocking on Safari may not be as dramatic as we think. Our latest infographic explains how little of total time spent on mobile will be affected by iOS 9 ad blocking. The short answer? 0.4 percent.
The 2014 Annual Report outlines the growth of our company within the mobile advertising space over the past year. Though we still have much to do, we are encouraged by our progress and have complete faith that we will prevail in the end. Learn more at http://www.majority.co/2014-annual-report View our work at http://www.majority.co/our-work/mobile-ad-examples/