Peg Miller, Vice President of Marketing for Tax Guard, talks with Jeff Pedowitz about how small tweaks to how they operate their marketing functions has increased conversions and decreased time the sales cycle.
In this on-demand webinar our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.
In this episode, Jeff Pedowitz talks with Jason Katz, VP of App and Digital Marketing for Houghton Mifflin Harcourt. Jeff talks about the challenge of multiple OTT platforms while still building a revenue marketing operation.
Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization.
On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also shares how a software company integrates technology into their marketing operations.
In this episode of CMO Insights, Jeff Pedowitz sits down with Carol Meyers, CMO for Rapid7. Carol shares how agile marketing has become a focus for her marketing team as they work on scaling scaling this methodology across their marketing organization.
Chris Spears, Chief Marketing Technologist for Arke joins Jeff Pedowitz on this episode of CMO Insights. Chris talks about his not-so-common role as CMT that allows him to work with marketing, technology, sales and almost everything in between.
See our upcoming classes and how you can attend online here: https://goo.gl/VZ9RRn
Marketo Next is and online digital course spread over 4-days with 4-hour sessions.
Marketo Next will train you or your team in the advanced functions of Marketo to fulfill your business goals and needs.
On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI). Rich discusses how a company that works in the talent management market is adjusting their own talent needs to stay on top of demand generation marketing skills.
Armen Najarian, CMO for ThreatMetrix joins Jeff Pedowitz, to talk about the changing role of today's marketer to more of a business person who runs marketing operations more like a business. Learn how his background in accounting helps Armen to keep this business vs. marketing mindset daily.
Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement.
Steve Schley, Vice President of Global Marketing for KrolLDiscovery joins Jeff Pedowitz on this episode of CMO Insights. Steve discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model.
In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team use skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.
In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more collaboration and partnership.
Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running their marketing department like a business.
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