With smart solutions across production lines, operations, supply chains, and technology integrations in place, how can manufacturers innovate for more topline growth? Expectations are higher than ever and customers and prospects are no longer reliant on the sales team for information. It has never been a more challenging environment for sales teams to deliver growth. As manufacturers struggle to ...
Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go d...
CMO Insights brings you another great interview as Brian Kardon, CMO, Fuze joins Jeff Pedowitz to talk about the every-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional.
In this episode of CMO Insights, Christalle Flahaux, VP of Marketing for Domo, sits down with Jeff Pedowitz to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account Based Marketing and how marketing technology the way of doing business for this company in the digital economy.
Jeff Pedowitz sits down with Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people.
In this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International. Dario discusses how technology has changed they way they deliver training to their sales clients and how implementing ABM has been a game changer for the organization.
The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape.