The Trade Group
The Trade Group
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New blog articles detected.

  • How to Measure the Effectiveness of Retail Merchandising Programs
    Whether you are planning a storewide facelift or developing a new retail fixture program for your brand, increasing sales – while building brand and product awareness – is the goal. But how do you know your updated window display or fixture program is getting results? We asked Aston Haswell, Business Development Manager at The Trade […] The post How to Measure the Effectiveness of Retail Merchandi...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • From a Design Challenge to a Big Win: suresmile’s 20’x60’ Exhibit Exceeds Expectations
    The American Association of Orthodontists® (AAO) Annual Session and Exhibition is an important event for suresmile® – the industry leader in digital treatment systems for orthodontic practices. After four years exhibiting in a 30’x50’ booth space, suresmile was faced with an interesting challenge for the 2017 AAO event in San Diego. The exhibit hall in […] The post From a Design Challenge to a Big...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • TTG’s Latest Lunch-and-Learn Shines a Spotlight on Experiential Marketing
    The Trade Group’s Executive VP of Sales Malcolm Gilvar recently hosted a lunch-and-learn presentation on experiential marketing at our Dallas headquarters. Clients inquire about this topic everyday, so we asked him to share a few highlights from the event and how both B2C and B2B brands can utilize experiential marketing to promote their products and […] The post TTG’s Latest Lunch-and-Learn Shine...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • What Virtual Reality Can Do For Your Next Exhibition
    Virtual reality (VR) is a technology that’s still in its infancy. Which is one reason why savvy marketers are using it now. Because it is so new, VR has the ability to make an impression like no other tech currently available. How can your brand use VR at your next event to make a splash […] The post What Virtual Reality Can Do For Your Next Exhibition appeared first on TradeGroup.com.
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • 22 Essential Printing Terms Every Designer Should Know
    Bleed Bleed is when the document’s images extend beyond the trim edge so there is no white margin. When a document is created with bleed, it must be printed on a larger sheet of paper and then trimmed down. Bleed helps a printer prepare a file for printing, to ensure that the correct area is printed. While bleed […] The post 22 Essential Printing Terms Every Designer Should Know appeared first on ...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Esports Popularity is on the Rise: How you Can Make it Work for Your Brand?
    Esports has recently had a rather astonishing rise in popularity. Last year, more than six billion hours were dedicated to watching professional gaming. That’s an increase of 19 percent from the previous year. By 2021, global esports viewing is expected to surpass nine billion hours. The 2015 League of Legends world finals was streamed on Twitch, […] The post Esports Popularity is on the Rise: How...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • New High-Tech Tools Amp Up Our Printing and Fabric Finishing Game
    When you ask our Graphics Production Manager Bryan Beamon about all of the new equipment running in his production department these days, he sounds like a kid in a candy store. Beamon is excited – and for good reason. The new high-tech printers and fabric finishing equipment The Trade Group recently purchased enhance quality and […] The post New High-Tech Tools Amp Up Our Printing and Fabric Finis...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Is it Time to Refurbish Your Exhibit?
    It’s been more than a couple of years since you purchased your exhibit. Sure you still like it, but maybe you’re not in love with it like you once were. Or you look around and notice that your exhibit just doesn’t stand apart from the competition like it once did. Most exhibits will last a […] The post Is it Time to Refurbish Your Exhibit? appeared first on TradeGroup.com.
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • AirClad: The Perfect Answer to Your Retail Pop-Up Needs
    We are living in the on-demand era. Apps, movies, television, all are available to us when and where we want them. It’s a trend that is only going to increase as technology and innovations make more and more aspects of our lives available right at our fingertips.   The latest on-demand trend has hit in […] The post AirClad: The Perfect Answer to Your Retail Pop-Up Needs appeared first on TradeGrou...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Market Your Live Event by Building a Community
    Event marketing is a task that requires dedication and enthusiasm. You can create a truly special event that will bring value to everyone in attendance, but if you don’t get the word out that message may play to a largely empty arena. Here are five steps to ensure that attendees keep showing up year after year. […] The post Market Your Live Event by Building a Community appeared first on TradeGrou...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Interactive Retail – Turn Your Store into an Experience
    The biggest mainstay of dressing rooms may be going away. The humble mirror has been doing its job of reflecting your image since 400 BC. That was just a shiny brass plate. The mirror as we know it, glass with a thin layer of metallic silver, was developed in 1835. That’s the last major technological […] The post Interactive Retail – Turn Your Store into an Experience appeared first on TradeGroup....
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Fabric Exhibits: A Web of Ideas
    Fabric has long been used in in exhibits and other promotions – typically as hanging signs. However, if you think fabric is limited to only flapping in the breeze, you are missing the beauty and majesty that fabric displays have to offer. Breathtaking Exhibitions Today fabric can deliver architectural displays that curve and flow in […] The post Fabric Exhibits: A Web of Ideas appeared first on Tr...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • How to Get Millennials to Care about Your Event
    Millennials are the largest group in the workforce today, and research has shown that this group is very interested in experiencing live events. In fact, since 1987, consumer spending on live experiences and events has increased 70 percent compared to total U.S. consumer spending. So, if Millennials aren’t showing up to your event, it’s because […] The post How to Get Millennials to Care about You...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • 14 Avoidable Trade Show Hazards
    Trade shows are a great way for your company to show off your people and your products. As an exhibitor, you are in front of an invested audience looking for answers – and you hold the solutions. Trade shows also represent a lot of hard work, planning, and effort. It’s a shame to let some […] The post 14 Avoidable Trade Show Hazards appeared first on TradeGroup.com.
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • How to Survive the Shifting Event Landscape
    The event landscape is changing. According to a recent, global survey of more than 1,000 event planners, chief marketing officers, and brand managers from Asia, Western Europe, and North America, spending on in-person brand experiences and events is going to increase. However, visitors expect more from those events each time they attend. These audiences crave […] The post How to Survive the Shifti...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Educate, Entertain and Engage Event Attendees with Digital Display Blocks
    If you think video displays only come in one shape – the rectangle – think again. With Digital Display Blocks, any shape or size is possible, because the 16”x12”x10.25” blocks are modular and can be stacked (no special rigging or custom wall is required) or integrated into just about any structure or environment. Thanks to […] The post Educate, Entertain and Engage Event Attendees with Digital Dis...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Navigating U.S. Customs for International Exhibitors
    Exhibiting in the United States can be very profitable, which is why so many international companies put up with the differences of exhibiting stateside. Surprises often include drayage fees, different rules at different convention centers, and understanding labor union regulations. Just getting into the country can be aggravating if you are not prepared, especially when […] The post Navigating U....
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Vehicle Wraps: The Best Thing About Being Stuck in Traffic
    “I pity those poor suckers on the freeway. Gas, brake, honk. Gas, brake, honk. Honk, honk, punch. Gas, gas, gas!” – Homer Simpson The average American spends approximately 15 hours of each week sitting in their car, much of that in traffic. While, many of those people may feel the same as Mr. Simpson about the experience, others […] The post Vehicle Wraps: The Best Thing About Being Stuck in Traff...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • A Fresh Look and Flexibility Featured in G6 Hospitality’s New Exhibit Design
    Recently, G6 Hospitality (G6) asked The Trade Group to design a new, custom 20’x20’ exhibit for a variety trade shows in the U.S. G6 wanted a fresh, clean, contemporary look and a flexible solution that makes the display easy to modify in order to showcase different G6 brands as needed. This flexibility was essential to […] The post A Fresh Look and Flexibility Featured in G6 Hospitality’s New Exh...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Need Flexible Seating Options at Events? Modern, Inflatable Chairs Deliver
    Does your company exhibit at trade shows or promote your brand at corporate events, product activations, outdoor festivals or other face-to-face experiences? Do you set aside space where guests can gather, relax, celebrate and network? Then you’ve probably rented chairs, couches or other seating options to accommodate guests. Unfortunately, relying on venue-supplied seating or renting […] The post...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • What Metrics Should You Evaluate for your Store’s Redesign?
    We’ve recently examined the importance of, not only upgrading a retail outlet, but also determining the return on investment (ROI) of this redesign. Shop! – a non-profit, retail trade association – recently developed a white paper focused on determining industry standards for store redesign ROI. Interestingly, though perhaps unsurprising, this study found that – as […] The post What Metrics Should...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Experiential Retail Brings Joy Back to the Store
    I bought my first video game in quite a while the other day. When I was a kid, I used to love buying video games. I would study the art on the box, open the case and read the entire booklet before even starting the game – really immerse myself in the experience. When I […] The post Experiential Retail Brings Joy Back to the Store appeared first on TradeGroup.com.
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Showmanship and the Importance of Building Anticipation for your Event
    Live events are on the rise. Over the next few years, spending on in-person brand experiences and events is going to increase. This is in part due to that fact that people, especially millennials, are choosing to spend their money on experiences and events over buying things. However, they crave new experiences and want events […] The post Showmanship and the Importance of Building Anticipation fo...
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • How to Retain and Maintain your Event Sponsors
    It took a lot to get those sponsors to support your event, now comes the tricky work: keeping them. If you want to retain your sponsors – and attract new ones – it is essential to connect with them before, during, and after the event. Here are some tips if you want to retain those […] The post How to Retain and Maintain your Event Sponsors appeared first on TradeGroup.com.
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • The Retail Revolution
    A recent Wall Street Journal article provided incredible insight into the future of the retail store. The invention of the car didn’t lead to the extinction of horse-drawn carriages – it just made them a rarer and more distinguished way of getting around, and primarily a tourist attraction. Now apply that same kind of idea to […] The post The Retail Revolution appeared first on TradeGroup.com.
The Trade Group
The Trade Group
Blog Post

New blog articles detected.

  • Why Changes to Esports Benefit Sponsors
    Esports are a huge market – and growing. The global esports market, which hit $696 million in 2016, is expected to exceed $1 billion by 2019. The biggest markets for esports are China and North America, which account for more than half of the global esports revenues. Esports are so big on college campuses that some are […] The post Why Changes to Esports Benefit Sponsors appeared first on TradeGro...
The Trade Group
The Trade Group
Blog Post

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