The Trade Group
The Trade Group
Blog Post
  • Recently, The Trade Group was honored to lend a hand to our friends at the 114th RC Aero Squadron, by donating signage for its annual Warbirds Over Grapevine event. According to David Halker, who coordinates the annual event, “This is the fourth year we’ve raised money for military charities, and the second-year proceeds will benefit […] The post TTG Helps Support Warbirds Over Grapevine Event for...

The Trade Group
The Trade Group
Blog Post
  • The arenas where they play are elaborate computer labs and their spectators are mostly virtual, but more and more colleges and universities are making sanctioned esports teams an important part of their campuses. Esports’ popularity is growing: on college campuses and nationwide. In July of 2016, seven colleges had official varsity esports programs. It’s a […] The post Collegiate Esports are Ready...

The Trade Group
The Trade Group
Blog Post
  • From the second a customer walks into your shop, you want to engage with them and make them feel that your store is a place where they would enjoy spending time. That first impression is essential. And you don’t have long to make it. Research has shown that most people form their first impressions within […] The post 7 Ways to Improve Your Store’s First Impression appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • You stand on a dark stage. The sound of the audience behind the curtain is barley audible due to the din of your own rapid breathing and the blood pounding past your ears. The curtain opens and light floods your eyes. Applause bursts from the crowd then falls away. Someone coughs. Anxiety washes over you, […] The post Practice Makes Perfect: Preparing Your Team for the Next Exhibition appeared fir...

The Trade Group
The Trade Group
Blog Post
  • Technology Contemporary venues are built with every modern convenience in mind. They have audio speakers positioned throughout, HD screens for videos or presentations, and the necessary cords and equipment to connect any device. These locations are also acutely aware of the power needs of your attendees. So, there are plenty of outlets for anyone who […] The post 8 Benefits of a Modern Venue appea...

The Trade Group
The Trade Group
Blog Post
  • If you need commercial graphics for an outdoor application, who do you call? While your first answer may be the local print shop, that isn’t necessarily the best option. At The Trade Group, we do more than fulfill orders for outdoor signage. We provide turnkey commercial graphics solutions – from concept creation through installation – […] The post More Than Signage: We Design Outdoor Commercial G...

The Trade Group
The Trade Group
Blog Post
  • Creating a report after a trade show is probably the last thing you want to do following any length of time exhibiting. However, these reports are important for several reasons. They help: Prove to management that your program is generating ROI. Help divert attention away from your program when it’s time for budget cuts. Promote […] The post Your Post-Show Evaluation: A Little Help For Preparing t...

The Trade Group
The Trade Group
Blog Post
  • “Under Construction” and “Don’t Mind Our Dust” have been common themes at The Trade Group’s headquarters as of late. We just celebrated our 30th anniversary in our brand spanking new Dallas showroom and expanded our printing department to better accommodate the new high-tech printers we’ve added to our arsenal. We didn’t want our warehouse, production […] The post Revamping Our Warehouse and Fabri...

The Trade Group
The Trade Group
Blog Post
  • “Under Construction” and “Don’t Mind Our Dust” have been common themes at The Trade Group’s headquarters as of late. We just celebrated our 30th anniversary in our brand spanking new Dallas showroom and expanded our printing department to better accommodate the new high-tech printers we’ve added to our arsenal. We didn’t want our warehouse, production […] The post Revamping Our Warehouse and Fabri...

The Trade Group
The Trade Group
Blog Post
  • Exhibiting at a trade show combines the stress of moving with airline travel and a job performance evaluation. That’s why the connection you form with your exhibit house becomes an extremely important relationship. After all, your exhibit house assists you in getting ready for some of the most important events of your year, helps you […] The post Finding the Courage to Let Go: Breaking Up with You...

The Trade Group
The Trade Group
SlideShare Presentation
  • Face to Face interaction is the #1 reason why buyers choose to attend trade shows. Learn how you and your exhibit staff can make lasting impressions that result in SALES. You’ll learn how to overcome these common complaints in this short, 30-minute session: “I’d rather be making sales calls at my desk.” “My feet hurt…I’m just gonna sit down for a bit.” “Must…check…emails…” “If I look at my shoe...

The Trade Group
The Trade Group
SlideShare Presentation
The Trade Group
The Trade Group
SlideShare Presentation
  • http://www.tradegroup.com/blog Half of 2012 has flown by! Only six months remain to achieve your business marketing goals for 2012. How can you attract more leads and more visibility before the year is over? By recognizing and leveraging today's changing digital landscape. In this webinar, we will take a good look at the state of affairs in today's marketing world. This webinar is co-hos...

The Trade Group
The Trade Group
Blog Post
  • A recent report from Moody Investors Service contains some great news for retailers: the industry is healthy, at least “fundamentally.” The report also notes that the industry is likely making permanent changes in how it operates. Additionally, this adjustment is resulting in retailers filing for bankruptcy at a record rate, on par with the 2008 […] The post Here’s Something Different for the Reta...

The Trade Group
The Trade Group
Blog Post
  • If dealing with miles and miles of cords and wiring at events – for everything from monitors and printers to audiovisual equipment and kiosks – has you tied up in knots, don’t worry, we’ve got you covered. Well, actually we have advice for how you can get those wires covered. There are some simple, cost […] The post All Wound Up: Wrangling Cords at Events appeared first on TradeGroup.com.

The Trade Group
The Trade Group
Blog Post
  • It wasn’t long after Sales Consultant Lori Harvey began her tenure with The Trade Group that she had an aha moment. As she explains, “I realized what really sets us apart in the commercial graphics space is that The Trade Group is not just a print shop, we’re a creative house.” Harvey takes her role […] The post At TTG, We Take a Holistic Approach to Indoor Commercial Graphics appeared first on Tr...

The Trade Group
The Trade Group
Blog Post
  • There’s a scene in the movie “Minority Report” where Tom Cruise runs through a mall and is bombarded by personalized ads thanks to biometric screening. In the movie, it was his eyes. In reality, it’s most likely going to be facial recognition that will bring this scene to life. September 12 was a banner day […] The post Face the Future: Facial Recognition Software and Events appeared first on Trad...

The Trade Group
The Trade Group
Blog Post
  • The days of standing before a crowd as you show off your latest gadget may be behind us. Yet, we did not come to praise the humble demo but to bury it. These days audiences want to interact with a product before even considering buying it. The latest innovation that allows consumers unique and innovative […] The post Wanna Get People Talking? Experiential Rooms Make Your Brand Part of the Discussi...

The Trade Group
The Trade Group
Blog Post
  • Large seamless graphics make a big impression on the trade show floor. Now, with our METALLI Link Graphic Wall System, sales teams as small as one can take advantage of this trend, too. Our new modular graphic wall system combines the visual impact of a pop-up display’s seamless graphics, speedy set-up, the ability to swap […] The post What Looks Like a Pop-up Display and Sets Up in Minutes? METAL...

The Trade Group
The Trade Group
Blog Post
  • Everything evolves, including the sports we know and love. Imagine watching a football game in 1905, before the forward pass was invented. (Also that year: 18 football players were killed and 159 seriously injured; hence the invention of the forward pass.) Or think about watching a basketball game in 1950 before the invention of the […] The post Esports: The Next Sports Revolution appeared first o...

The Trade Group
The Trade Group
Blog Post
  • Everything evolves, including the sports we know and love. Imagine watching a football game in 1905, before the forward pass was invented. (Also that year: 18 football players were killed and 159 seriously injured; hence the invention of the forward pass.) Or think about watching a basketball game in 1950 before the invention of the […] The post Esports: The Next Sports Revolution appeared first o...

The Trade Group
The Trade Group
Blog Post
  • The way the retail industry has evolved means it is not enough to just provide a product, anymore. Anyone can buy any product at any time. I just bought two books and a blender between typing the previous sentence and this one – without leaving my chair. Retail locations need to become destinations, need to […] The post Telling Tales: Why Your Store’s Design Needs to Speak Volumes appeared first o...

The Trade Group
The Trade Group
Blog Post
  • Almost lost amid Apple’s announcement of unlocking a phone with your face, was the fact its newest mobile operating system, iOS 11, will contain an augmented reality (AR) toolkit called ARKit. Developers have already been able to play with a beta of ARKit and many retailers, including Lowe’s, Ikea and Cambria, plan to have apps […] The post How Augmented Reality Can Add Layers To Your Brand appear...

The Trade Group
The Trade Group
Blog Post
  • Everyone who has ever been to a trade show has an opinion about promotional giveaways – and those opinions are all over the place. “Giveaways are a dime a dozen and don’t last long.” “A booth without giveaways is sacrilege.” “Giveaways may bring someone by your booth, but they don’t generate leads.” “Giveaways are an […] The post You Get Back What You Give: A Trade Show Giveaway Primer appeared fi...

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