The Trade Group
The Trade Group
Blog Post
  • Loyalty is a fantastic quality for a person to have. However, if you are managing an exhibit program, loyalty can get you in trouble – especially when you are being loyal to the same old shows. For seasoned trade show managers, it’s easy to develop favorites and attend the same shows year after year. And […] The post 8 Tips for How to Choose the Best Trade Shows for Your Company appeared first on ...

The Trade Group
The Trade Group
Blog Post
  • If you exhibit internationally, you’ve probably heard about the EU General Data Protection Regulation (GDPR) that takes effect May 25, 2018. The new regulations were designed to protect the rights of citizens of the European Economic Area (EEA), which includes the European Union, United Kingdom, Iceland, Liechtenstein and Norway. The rights in question include rights […] The post How GDPR Will Imp...

The Trade Group
The Trade Group
Blog Post
  • How consumers relate to brands has changed. Today’s customer is mobile, tech-savvy, and very opinionated. These aspects may have started with millennials, but they now extend throughout the buying public. Brands hoping to earn loyalty now have to rely on more than merely their brand name. It’s not so much what a brand is selling […] The post How to Build Sustainable Relationships with Experiential...

The Trade Group
The Trade Group
Blog Post
  • Lately, a lot of “think” pieces are citing a stat that the average American’s attention span is down from 12 seconds to eight, which is about the same as a goldfish. Now, that’s something that (ironically) instantly grabs attention because it is so shocking. It is also, unsurprisingly, not true. The BBC did some research […] The post Present Perfect 2018: How to Make a Captivating Event Presentati...

The Trade Group
The Trade Group
Blog Post
  • One of the best ways to draw guests in and encourage them to engage with your company is to offer memorable, interactive experiences in your branded space. Attendees at live events have loved showing their playful sides in photo booths for years. Now, TTG’s Animato Bullet Time Photo Booth takes that experience to a whole […] The post Get More Bang for Your Event Marketing Buck with the Animato Bul...

The Trade Group
The Trade Group
Blog Post
  • It was an idea brilliant in its simplicity: tell a story. It’s a concept that predates human civilization, is older than written language, and is a factor that can unify groups of people regardless of their age or culture. The earliest recorded stories we have are paintings on cave walls: simplistic renderings that come together […] The post Storytelling: Using Social Media Stories to Promote Your...

The Trade Group
The Trade Group
Blog Post
  • Late in 1984, basketball superstar Michael Jordan teamed with athletic shoemaker, Nike, to release Air Jordan, a branded line of basketball shoes. This is considered to be the moment when modern sneakerhead culture was born. Thanks to the burgeoning hip hop culture gravitating to Air Jordans – although some preferred rival Adidas – generations of […] The post Sneakerheads: Why K-Swiss is Teaming w...

The Trade Group
The Trade Group
Blog Post
  • When The Trade Group’s VP of Sales, Malcolm Gilvar, walked the halls at EuroShop 2017, he was looking for innovative ideas to bring back to TTG customers. One particular display – a sturdy, lightweight, double-sided light wall – caught his eye. As Gilvar explains, “EuroShop, which occurs every four years in Germany, is the biggest […] The post METALLI® Luna Light Wall Display: Where Simplicity and...

The Trade Group
The Trade Group
Blog Post
  • “Remember, no matter where you go, there you are.” Those words, spoken by the eponymous lead of 1984’s “The Adventures of Buckaroo Banzai Across the 8th Dimension,” define that character’s approach to life. Perhaps due to his career as an adventurer, brain surgeon, rock musician, crime fighter, and alien hunter, Buckaroo is able to take […] The post When Wayfinding Goes Awry and How to Uncover the...

The Trade Group
The Trade Group
Blog Post
  • You want your conference to be a topic of conversation. You want people to look forward to your event with anticipation. You want it to be on their minds and in their hearts. You know your conference is worthy. You know all the work that’s gone into it to create something special for the attendees. […] The post How to Market your Conference to Produce Maximum ROI appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • In the early 1980s, American Express partnered with the Statue of Liberty–Ellis Island Foundation, a non-profit group that was raising funds to restore the Statue of Liberty. To indorse this effort, the company launched an advertising campaign promoting that it would give a portion of every purchase made with an AmEx to the cause and […] The post Cause Marketing: Making the Message Part of Your Di...

The Trade Group
The Trade Group
Blog Post
  • Vent-a-Hood, the leading manufacturer of home kitchen ventilation products, had several goals in mind when it asked The Trade Group to design a new exhibit for the 2018 Kitchen & Bath Industry Show in Orlando. The client was looking for an open floor plan that would draw people in and the flexibility to modify the […] The post CASE STUDY: Vent-A-Hood Invites Attendees Into the Heart of the Home Wi...

The Trade Group
The Trade Group
Blog Post
  • Retail is radically changing. Amazon has opened a store without checkout lanes. The Internet of Things is enabling retailers to identify customers as they walk through the door, giving brands unprecedented access to information. Automation and technology is improving packing and shipping orders, inventory tracking, monitoring in-store inventory, and assisting customers in locating in-store items [...

The Trade Group
The Trade Group
Blog Post
  • Putting on a successful exhibition is an exhausting and simultaneously fulfilling experience. One that is magnified tenfold when that exhibition occurs away from your home turf:  overseas. While those markets can certainly be rewarding, overseas exhibiting comes with its own set of trials and tribulations. That doesn’t mean it’s not worth it – just that […] The post EXHIBITOR Magazine Provides a F...

The Trade Group
The Trade Group
Blog Post
  • An unlikely thing happened on October 9, 1919: the Cincinnati Reds won the World Series. Why this was so unlikely is that the team they defeated, the Chicago White Sox, were heavily favored. So much so, that rumors instantly began to fly about the series being fixed. Those rumors would later turn out to be […] The post Changes to the European League of Legends Championship Series Mean More Stabili...

The Trade Group
The Trade Group
Blog Post
  • In the 1988 film, Dirty Rotten Scoundrels, Steve Martin and Michael Caine play con men scamming the rich out of their fortunes. In real life, con men don’t just prey on the rich. They go after anybody in any walk of life as long as they can syphon away a buck — or several thousand. […] The post Dirty, Rotten, Trade Show Scoundrels appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • When Hardware Resources asked The Trade Group to design custom retail displays for an upcoming trade show, we were all ears. Since TTG specializes in design and production for both trade shows and retail merchandising, we knew this project was right up our alley. According to Bob Iacobucci, Production Manager at TTG, “Atlas Homewares was […] The post Modular and Easy to Update: Hardware Resources’...

The Trade Group
The Trade Group
Blog Post
  • Music festivals and tours received a welcome boost to their revenue last year: sponsorship spending totaled $1.54 billion, which was up 4.8 percent from 2016. While this is pleasant news, it was not wholly unexpected. That 2016 number was $1.47 billion dollars, up from the previous year’s total of $1.4 billion, which was up 4.8 […] The post Music to Their Ears: Why Sponsorship for Music Festivals ...

The Trade Group
The Trade Group
Blog Post
  • The NBA 2K League, an eSports league sponsored by the National Basketball Association (NBA) and NBA 2K, a video game published by 2K Sports, kicks off its inaugural season this April. When the team operated by the Dallas Mavericks, Mavs Gaming, gears up for their first professional season, they will do so from a state-of-the-art practice facility built by The Trade […] The post The Trade Group Hel...

The Trade Group
The Trade Group
Blog Post
  • “Who runs the world? Girls!” Beyoncé’s famous lyric was in full swing when I attended the fourth annual Cynopsis Top Women in Digital Awards Breakfast in New York, New York last week. The event celebrated powerful leaders and innovative women who bring their companies to new heights. The caliber of women at this breakfast was […] The post Recap of Cynopsis Media’s Top Women in Digital Event appear...

The Trade Group
The Trade Group
Blog Post
  • One of the best ways to encourage prospects to engage with you at live events is to set up a fun, interactive experience in your branded space. While photo booths have been popular at trade shows, brand activations and other live events for years, The Trade Group’s Ritratto Photo Booth was designed with more than […] The post When Your Guests Say “Cheese!” Your Brand Shines at Live Events appeared...

The Trade Group
The Trade Group
Blog Post
  • Recycling and green initiatives are increasingly becoming an essential part of modern society. We live on a planet of finite resources and, in order to keep enjoying the benefits of those resources, we need to find ways to maintain them. In recent years, advancements and conveniences have developed around recycling paper, glass, and many plastic […] The post Recycling Your Trade Show Fabrics appea...

The Trade Group
The Trade Group
Blog Post
  • Standing out in crowded, frenetic trade show environments is one of the biggest challenges exhibitors face today. If you’re looking for an exhibit that can’t be missed, check out our new 20’x20’ METALLI® Pisa trade show display. Along with a 15.25-ft angled tower and fabric murals, the Pisa also includes an eye-catching bridge feature with […] The post METALLI Pisa’s Sky-High Angled Towers and Stu...

The Trade Group
The Trade Group
Blog Post
  • At a recent Lunch and Learn held at The Trade Group’s Dallas headquarters, Executive Vice President of Sales, Malcolm Gilvar, shared actionable insights to help trade show and event marketers make an immediate impact on their next event and for the rest of 2018. During the presentation, Gilvar explained the importance of setting goals and […] The post ICYMI Lunch & Learn Recap: How to Make Your 20...

The Trade Group
The Trade Group
Blog Post
  • You’ve probably heard that the average person swallows eight spiders per year in their sleep. What you may not know about that “fact” is that it is completely false; made up in a 1993 PC Professional article about how people will believe anything that comes across the internet. You may also have heard the statistic that […] The post Are You Making the Most of Your Trade Show Leads? appeared first ...

The Trade Group
The Trade Group
Blog Post
  • It was a productive couple of days. EXHIBITORLIVE is an annual conference, and this year it was held at the Mandalay Bay Convention Center, Las Vegas, February 25 through March 1. More than 5,000 trade show and corporate event professionals attended the event. The big news to come out of the show:  The Trade Group […] The post The Trade Group hit the show floor at EXHIBITORLIVE – and walked away w...

The Trade Group
The Trade Group
Blog Post
  • What’s great about being able to flop down on a sofa after a hard day at work; or the convenience of walking up to a counter, grabbing a cup of coffee, and taking a quick break? These actions and places are comforting and familiar. That’s why people love getting out of the office and working […] The post The All-In-One Office: Resimercial Design appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • Have you been shopping for a lead management system but held off because most options are complicated, time-consuming or cost a fortune? Then check out VivoLead, a new, affordable, lead management solution offered by The Trade Group. VivoLead simplifies trade show lead management by integrating an easy-to-use mobile app with a straightforward, actionable ­­­web interface. […] The post VivoLead: A ...

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