The Trade Group
The Trade Group
Blog Post
  • The Trade Group’s Marketing Director, Stephanie Chavez, was so impressed by the insight Todd Simon shared at a recent seminar, she invited him to Dallas to share his presentation at TTG’s December Lunch and Learn. Simon, Chief Marketing Technologist of Perfect Pitch Productions, is also an educator for EXHIBITOR Magazine’s Certified Trade Show Marketer (CTSM) […] The post ICYMI: TTG Talks “Matchin...

The Trade Group
The Trade Group
Blog Post
  • If you’ve ever struggled to locate an exhibitor at a trade show, chances are that company didn’t have a hanging sign above their booth. Conversely, how many times have you been drawn to a booth at a live event, because the company’s hanging sign caught your attention? Hanging signs provide a number of benefits at […] The post Four Reasons Why Savvy Exhibitors Use Hanging Signs at Trade Shows appea...

The Trade Group
The Trade Group
Blog Post
  • At your last trade show, did you look around and notice that your exhibit looked a bit shabby compared to your neighbors? Or did your display content feel dated compared to your current products and services? Or did it just stand out how much of a pain in the neck your exhibit is to transport, […] The post Designing a Custom Exhibit – The Steps to Success appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • September 5-9, 2017 – San Diego, California If you design, manufacture or install leading edge home technology products, then the annual CEDIA expo in San Diego is one trade show you don’t want to miss. The CEDIA show is known as one of the top events in the United States for industry professionals looking to […] The post ONKYO and Google + Nest Smart Home Products Take Center Stage at CEDIA 2017 ...

The Trade Group
The Trade Group
Blog Post
  • It’s show time! You’ve spent all year preparing for the most important show on your schedule. Yet, the majority of attendees are skipping right past your booth. What could have gone wrong? What are the other guys doing right? It’s an age-old question that has been illuminated in a new study. A recent report by […] The post CEIR Report Illuminates How to Get Attendees Engaged with your Display appe...

The Trade Group
The Trade Group
Blog Post
  • Sometime around 2012, a pinkish hue began to slowly enter the national consciousness. It did not take long before this tone increased in popularity, showing up in the design of the eponymous Grand Budapest Hotel and “rose gold” iPhones. Eventually the color became known as Millennial Pink and can be found adorning practically any product. […] The post Bright Lights, Neon City: Neon Makes a Comebac...

The Trade Group
The Trade Group
Blog Post
  • From after parties to VIP spaces to exhibits galore, TTG’s handiwork was hard to miss at PAX West When it comes to gaming conventions, it doesn’t get much bigger than PAX West. Nicknamed “Woodstock for gamers,” the four-day event attracts tens of thousands of video game fans who come to play, score some swag and […] The post PAX West, Seattle, WA, Sept. 1-4, 2017 appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • Bust Buy was dead. It really wasn’t a question of “if”; it was more a matter of “when”. Best Buy was dead. And then, it wasn’t. In fact, since its deathwatch started in 2012 (when similar stores, like Circuit City, CompUSA, Tweeter, and Radio Shack were dropping like flies), Best Buy has enjoyed a consistent […] The post Shopper Marketing – Successful Strategies that Give Retailers an Edge appeare...

The Trade Group
The Trade Group
Blog Post
  • You start to notice them around the first of October. Former furniture, electronics, or pet supply stores that now sport bright orange signs featuring a spooky ghost. By the end of the month those signs are gone, and 30 days later they’re replaced with red and green ones displaying a jolly elf. Seasonal staples like […] The post Playful Retail – Pop-Up Shops Turn Shopping into an Event appeared fi...

The Trade Group
The Trade Group
Blog Post
  • A new customer walks into your store. She is very complimentary about the appearance and the products. She browses for a while, selects a few items, and makes – by your standards – a nice, average purchase. Then she leaves. Now, will you ever see that customer again? With only slight modifications, this same scenario […] The post Retention Marketing – Nurturing the All-Important Boomerang Consumer...

The Trade Group
The Trade Group
Blog Post
  • What type of learner are you? Visual? Audial? Tactile? The answer, in truth, is all of the above – and more. We gain vital information everyday through each of our five senses. For example: Our eyes see round and red. Our fingers feel smooth. Our mouth tastes sweetness. Our ears hear the crunch. Our nose […] The post How to use the 5 Senses in Event Planning appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • After a long hiatus from exhibiting, DEPRAG USA’s partnership with TTG pays off at WESTEC. DEPRAG USA manufactures and distributes automated assembly equipment in the United States, Canada and Mexico. Based in Germany, DEPRAG has been actively exhibiting in Europe for many years. Aside from a few recent regional shows, DEPRAG USA had not exhibited […] The post DEPRAG USA’s Exhibit Exceeds Expectat...

The Trade Group
The Trade Group
Blog Post
  • Inspired by our METALLI Milan modular display, the new 20’x20’ METALLI Rimini display features a bold center bridge, open floor plan, generous wall space and a semi-private office. Or does it? That’s the beauty of our METALLI line of modular trade show displays – you can add or remove features and options to fit your […] The post Introducing METALLI Rimini: High Visual Impact, Open Feel, Unlimited...

The Trade Group
The Trade Group
Blog Post
  • Exhibitions and food have always gone hand in hand – and in the past there was a lot of eye rolling at lukewarm chafing dishes and trays of savory puffed pastries. That’s no longer the case. Providing tasty and great looking food is essential in today’s culture. It can also be a fun part of […] The post The Tastiest Flavor in Experiential is Food appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • If there is one thing professional sports fans – and players – understand, it’s heartbreak. That moment when your team is almost there, when they are this close, only to have the ball roll through the legs of the first baseman or an opposing wide receiver catch a Hail Mary touchdown as time runs out. […] The post The Thrill of Victory, The Agony of Defeat: Esports Hits Its Stride appeared first on...

The Trade Group
The Trade Group
Blog Post
  • You were able to secure a prime location for your business: a storefront with plenty of windows on a pedestrian-heavy street. There was, however, one thing you didn’t see coming. How the mirrored high rise across the street would reflect the afternoon sun directly into your shop. Now trying to cool your business has sent […] The post The Perforated Solution: See-Through Vinyl for Windows appeared ...

The Trade Group
The Trade Group
Blog Post
  • The Trade Group performed general contractor, design, production and project management roles Throughout the year, the Pokémon Company holds a series of trading card game (TCG) and video game (VG) tournaments across the world. The tournaments attract international game players of all ages who have competed at a series of tournaments throughout the year. Spectators […] The post TTG Tapped to Bring ...

The Trade Group
The Trade Group
Blog Post
  • What do fabric, organic materials and kinetic lighting have in common? These are just three of a whopping 21 trade show trends TTG’s VP of Sales Malcom Gilvar recently discussed at a lunch and learn at our Dallas headquarters. ICYMI, we’ve compiled some highlights below, as well as a link to the presentation in its […] The post This Is HUGE! TTG’s Jumbo List of 21 Trade Show Trends for 2017-18 app...

The Trade Group
The Trade Group
Blog Post
  • It’s a jungle out there, and the trade show floor can be merciless toward the little guy. While the behemoths gobble up attention with a prime location and a virtual reality tour of their product on a cellular level – you’re stuck in the middle of row ZZ. Your product may actually rival theirs, but […] The post How to Make Your Small Booth Stand Out appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • The Trade Group provided manpower, graphic design services, portable buildings and more for the sold-out lifestyle and automotive event benefiting Momentous Institute Dallas-based Park Place Dealerships is a steadfast supporter of the communities where its employees work and live. The company donates time and money to organizations that further the arts, education, medical research and […] The pos...

The Trade Group
The Trade Group
Blog Post
  • Data analytics have quickly become essential to understanding and reaching your consumers. It wasn’t long ago that the notion of gathering data at events seemed nearly impossible and a potential breech of privacy. Today, judging the success of an event requires analyzing massive amounts of information, data, and metrics. Yet, data collection for events is […] The post The Live Event Operating Syst...

The Trade Group
The Trade Group
Blog Post
  • Humans need light; we crave it. As kids, it’s what drove the monsters away in the night. As adults, it nourishes our bodies with vital vitamin D. Well, I guess it does that for kids, too – but the monster thing was much more important at the time. The point is: We react positively to […] The post Let There Be … Light Boxes appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • Recently, The Trade Group was honored to lend a hand to our friends at the 114th RC Aero Squadron, by donating signage for its annual Warbirds Over Grapevine event. According to David Halker, who coordinates the annual event, “This is the fourth year we’ve raised money for military charities, and the second-year proceeds will benefit […] The post TTG Helps Support Warbirds Over Grapevine Event for...

The Trade Group
The Trade Group
Blog Post
  • The arenas where they play are elaborate computer labs and their spectators are mostly virtual, but more and more colleges and universities are making sanctioned esports teams an important part of their campuses. Esports’ popularity is growing: on college campuses and nationwide. In July of 2016, seven colleges had official varsity esports programs. It’s a […] The post Collegiate Esports are Ready...

The Trade Group
The Trade Group
Blog Post
  • From the second a customer walks into your shop, you want to engage with them and make them feel that your store is a place where they would enjoy spending time. That first impression is essential. And you don’t have long to make it. Research has shown that most people form their first impressions within […] The post 7 Ways to Improve Your Store’s First Impression appeared first on The Tradegroup.

The Trade Group
The Trade Group
Blog Post
  • You stand on a dark stage. The sound of the audience behind the curtain is barley audible due to the din of your own rapid breathing and the blood pounding past your ears. The curtain opens and light floods your eyes. Applause bursts from the crowd then falls away. Someone coughs. Anxiety washes over you, […] The post Practice Makes Perfect: Preparing Your Team for the Next Exhibition appeared fir...

The Trade Group
The Trade Group
Blog Post
  • Technology Contemporary venues are built with every modern convenience in mind. They have audio speakers positioned throughout, HD screens for videos or presentations, and the necessary cords and equipment to connect any device. These locations are also acutely aware of the power needs of your attendees. So, there are plenty of outlets for anyone who […] The post 8 Benefits of a Modern Venue appea...

The Trade Group
The Trade Group
Blog Post
  • If you need commercial graphics for an outdoor application, who do you call? While your first answer may be the local print shop, that isn’t necessarily the best option. At The Trade Group, we do more than fulfill orders for outdoor signage. We provide turnkey commercial graphics solutions – from concept creation through installation – […] The post More Than Signage: We Design Outdoor Commercial G...

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