The Trade Group
The Trade Group
Blog Post
  • Are you looking for an affordable way to grab attention at a trade show, retail space or other branded environment? Look no further. At The Trade Group, we’re always cooking up fresh, cost-effective, custom-looking solutions to help our clients get noticed. Such was the inspiration for our new line of METALLI® Fabric Towers. When we […] The post ‘HEY! Look Over Here!’ Grab Attention Pronto with Ou...

The Trade Group
The Trade Group
Blog Post
  • Experiential marketing and trade show events are concepts tailor made for each other. Both target consumers and try to position a product or service in a memorable way. Also, both appeal to the modern consumer. According to Statista, 93 percent of consumers stated that live events had a larger influence on them than TV ads. […] The post Experiential Marketing: Keeping Your Brand Top of Mind After ...

The Trade Group
The Trade Group
Blog Post
  • A major part of hosting a successful event is getting people through the door. It might not even matter how smoothly the event functions if you don’t hit your attendance goals (because, as a result, you likely didn’t hit your revenue and/or ROI goals). That is why it is essential to engage attendees as you […] The post How to Create an Experience Before Your Event Even Begins appeared first on The...

The Trade Group
The Trade Group
Blog Post
  • When students return to their high schools after summer break, those interested in esports may have to choose sides in a battle royale that’s taking place off screen. This year there are two different high school esports leagues vying for their attention: The High School Esports League (HSEL) and PlayVS. HSEL is the more seasoned […] The post Varsity High School Esports appeared first on The Trade...

The Trade Group
The Trade Group
Blog Post
  • TTG goes high-tech to help a world-class chemical company spotlight products in new and exciting ways. For Indorama Ventures (Indorama), the NPE plastics show is one of the biggest events on its trade show agenda. Due to the massive attendance at the show, Indorama always uses its largest exhibit at NPE. When it came time to plan for […] The post CASE STUDY: Indorama Ventures at NPE2018 – The Plas...

The Trade Group
The Trade Group
Blog Post
  • Is there a perfect location on a trade show floor? It’s a question that has been pondered by event professionals for eons. Ultimately, the answer is yes … and no. While there is no perfect location on the show floor, there are locations that experience less traffic than others. It’s also very likely that there […] The post Tricks of the Trade (Show): How to Secure the Best Booth Location appeared ...

The Trade Group
The Trade Group
Blog Post
  • Brick-and-mortar retail stores will always have one big advantage over their online counterparts: Customers can come in, see, and interact with your products. The ability to be able to feel and manipulate a product is something that cannot be replicated in an online environment. It is this aspect of brick and mortar that retailers need […] The post Eight Show Stopping Tips for Your Showroom appear...

The Trade Group
The Trade Group
Blog Post
  • Businesses and corporations spend thousands of dollars each year attending events and trade shows where they promote their brand to others while discovering industry tips and best practices. It is an invaluable resource that typically pays for itself. There is a new twist on the event. Instead of companies promoting themselves to outside entities, they […] The post 7 Ways that Internal Events Can ...

The Trade Group
The Trade Group
Blog Post
  • As any event organizer knows, by the time the final attendee has left the show floor, you feel like you’ve run a marathon – on a dirt track, in the rain, as cars drove by splashing mud on you. Unfortunately, sometimes your booth looks like that, too. Whether it was the red wine cocktail hour […] The post Keeping Your Fabric Graphics Clean and Spot Free appeared first on The Trade Group.

The Trade Group
The Trade Group
Blog Post
  • If you’re like many trade show and live event managers, figuring out the return on investment (ROI) of your face-to-face marketing program may seem like an impossible dream. Truth be told, most companies don’t even try to measure the ROI of attendee engagement at live events, even though doing so can reveal the true value […] The post Ready to Maximize the Value of Your Live Event Program? It’s Ea...

The Trade Group
The Trade Group
Blog Post
  • You never get a second chance to make a first impression. For most businesses, that first impression is your sign. It says a lot about your operation. The name, obviously, is who you are, but people can learn so much more. From the font you choose, to the colors you use, to the type of […] The post Sign of Good Business: Creating the Perfect Outdoor Sign appeared first on The Trade Group.

The Trade Group
The Trade Group
Blog Post
  • Once upon a time, when you wanted to get from point A to point B and you didn’t want to use your own car or public transportation, you had to catch a cab. That entailed standing on a street, eyeballing every cab that drove by, and – at first coolly, but eventually – frantically waving […] The post Retail On Demand? Pop Ups Bring the Shop to You appeared first on The Trade Group.

The Trade Group
The Trade Group
Blog Post
  • Smartphones and tablets, we all use them, and we all need to find a place to charge them, especially at live events. If you exhibit at trade shows or host corporate events, battery-starved attendees will become instant fans if they find a charging station at your booth. Providing a charging station or two in your […] The post Rescue Event Attendees in Need of a Battery Boost with Our Sleek Portabl...

The Trade Group
The Trade Group
Blog Post
  • Even though the actual season has passed – it’s never too late to do a little spring cleaning. If you find that your trade show display is showing a little (or a lot of) wear and tear, here are a few ways to jazz it up and get that exhibit looking shiny and new. Update […] The post Breathe New Life into an Older Trade Show Exhibit appeared first on The Trade Group.

The Trade Group
The Trade Group
Blog Post
  • On June 4, 1974, the Cleveland Indians ran a promotion that would become legend – but not in the good way. It was a home game against the Texas Rangers. Just six days earlier, Cleveland had played in Texas. Texas not only won that game, it also featured a bench clearing brawl due to what […] The post Experiential Marketing Bloopers and How You Can Avoid Them appeared first on The Trade Group.

The Trade Group
The Trade Group
Blog Post
  • Your brand has a big story to tell – and the best method for telling it in a big way is with large format printing. Whether it’s for a trade show display, outdoor wall mural, indoor wall wrap, or hundreds of other applications, these larger-than-life graphics will get you noticed. Of course, you can’t have […] The post Tip for Creating Large-Format Graphics that Make Maximum Impact appeared first ...

The Trade Group
The Trade Group
Blog Post
  • For well over two decades, The Trade Group has been primarily known for its expertise in the trade show industry. What many people don’t realize is that the company’s reach also extends into the commercial graphics and retail arenas. That’s why The Trade Group decided to make a big splash at GlobalShop 2018 – the […] The post Innovative Retail Experiences and Brand Activations Stop Attendees in Th...

The Trade Group
The Trade Group
Blog Post
  • At the most recent Dota 2 Major event, ESL One Birmingham, which wrapped up on May 27, many unexpected events occurred. First, Virtus.pro won the tournament. While the win is actually not surprising (it’s the team’s fifth tournament victory since The International), the fact that they went undefeated and dominated so thoroughly is a bit […] The post Global Shipping and Logistics Company DHL Become...

The Trade Group
The Trade Group
Blog Post
  • Chocolatier’s ‘Windows of The Magnificent Mile’ Capture Umbrella & Cityscape Themes The Trade Group really wanted to stand out at GlobalShop 2018 in Chicago to show attendees how the company’s expertise in the trade show world extends to commercial graphics and the retail world. Fortunately, GlobalShop – the largest annual retail industry design trade show in […] The post CASE STUDY: Fannie May 3-...

The Trade Group
The Trade Group
Blog Post
  • In 1964, a new approach to the workplace was invented that was intended to revolutionize the productivity of workers. Originally intended as an “action office,” this area had a huge desk (could be set at varying heights so people could sit or stand while working), a space for making phone calls, a vertical filing system, […] The post Encouraging Collaboration through an Office Redesign appeared fi...

The Trade Group
The Trade Group
Blog Post
  • Any trade show is a delicate dance of attracting eyeballs toward your display, getting the right prospects to visit your exhibition, and turning those visits into genuine leads. That final element comes down to how effective you are in getting your message across to your desired audience. Are you able to engage with prospects in […] The post Getting the Crowd Engaged Through Your Trade Show Displa...

The Trade Group
The Trade Group
Blog Post
  • Blizzard Entertainment’s Massive Activation Wows Fans and Makes the Guinness Book of World Records at BlizzCon 2017 Blizzard Entertainment, Inc. is the video game developer behind popular game franchises Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm and Overwatch. With its annual event BlizzCon, Blizzard gives fans the opportunity to participate in esports tournaments and […] The p...

The Trade Group
The Trade Group
Blog Post
  • “You’re gonna to like the way you look; I guarantee it.” Those are iconic words for anyone who watched TV between the years of 1986 and 2013. That was the way George Zimmer, founder of the Men’s Wearhouse, would end his commercials for the company. Zimmer opened his first Men’s Wearhouse in 1973 in Houston, […] The post Men’s Wearhouse Survives in the Struggling Retail Space by Understanding its C...

The Trade Group
The Trade Group
Blog Post
  • During a recent lunch and learn at The Trade Group’s Dallas headquarters, our Marketing Director Stephanie Chavez welcomed Allyson Shepherd to the stage and to The Trade Group team. During her presentation, Shepherd explained how it actually IS possible to demonstrate both the value and ROI of trade show programs. As Shepherd explained, “A lot […] The post ICYMI Lunch & Learn Recap: The Strategic ...

The Trade Group
The Trade Group
Blog Post
  • Loyalty is a fantastic quality for a person to have. However, if you are managing an exhibit program, loyalty can get you in trouble – especially when you are being loyal to the same old shows. For seasoned trade show managers, it’s easy to develop favorites and attend the same shows year after year. And […] The post 8 Tips for How to Choose the Best Trade Shows for Your Company appeared first on ...

The Trade Group
The Trade Group
Blog Post
  • If you exhibit internationally, you’ve probably heard about the EU General Data Protection Regulation (GDPR) that takes effect May 25, 2018. The new regulations were designed to protect the rights of citizens of the European Economic Area (EEA), which includes the European Union, United Kingdom, Iceland, Liechtenstein and Norway. The rights in question include rights […] The post How GDPR Will Imp...

The Trade Group
The Trade Group
Blog Post
  • How consumers relate to brands has changed. Today’s customer is mobile, tech-savvy, and very opinionated. These aspects may have started with millennials, but they now extend throughout the buying public. Brands hoping to earn loyalty now have to rely on more than merely their brand name. It’s not so much what a brand is selling […] The post How to Build Sustainable Relationships with Experiential...

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